John T Floore Country Store

What John T Floore Country Store does

John T Floore Country Store, operating as Floore's Country Store, is a historic live music venue and dance hall founded in 1942 by Mr. John T. Floore in Helotes, Texas, on the outskirts of San Antonio. The venue features two performance configurations: a historic indoor dance hall with very limited seating and a larger outdoor stage with general admission, VIP seating, and terrace tables. It operates as a country, Texas, and Americana music institution, branded as the 'musical birthplace of Willie Nelson,' and has hosted an extraordinary roster of artists including Bob Wills, Ernest Tubb, Waylon Jennings, B.B. King, Merle Haggard, George Jones, Robert Earl Keen, and contemporary acts such as Kacey Musgraves, Luke Combs, Parker McCollum, Midland, and Charley Crockett.

The business monetizes across four streams: live event ticket sales (advance and day-of-show tiers ranging from $16 to $283 for VIP packages, sold through ETIX and Prekindle), on-site food and beverage (bar operated by Agua Dulce Provisions LLC and barbecue by partner Reese Bros BBQ), merchandise sales (koozies, shirts, hats priced $5-$35), and private event rentals for groups of 100 to 2,000 guests. Supporting recurring programming includes free Sunday Family Night Dine and Dance events and Robert Earl Keen's annual Homecoming Weekend. Go-to-market is event-driven and word-of-mouth anchored, with digital presence across the liveatfloores.com website, Facebook, Instagram, YouTube, and an email newsletter. The venue maintains sponsor relationships with beverage brands (Bud Light, Tito's, Lucky Star Gin, Rebecca Creek, Juan Lobo Tequila) and local sponsors (Family Power Sports, El Toro Auto). The company is privately held with no disclosed institutional investors, no proprietary technology platform, and no headcount data available.

Name

John T Floore Country Store

Legal name

John T. Floore Country Store

Website

https://liveatfloores.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Historic Texas live music venue and dance hall founded in 1942 in Helotes, near San Antonio, hosting country, Texas, and Americana acts across indoor and outdoor stages, and monetizing through ticket sales, food and beverage, merchandise, and private event rentals for 100 to 2,000 guests.

Ownership category

akta.pro rank

Product category

Live Music Venue & Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Nightclubs & Dance Clubs (THAFAEAC)

Keywords

• Live music venue
• Country music concerts
• Texas dance hall
• Private event hosting
• Food and beverage

Headquarters

HQ city

Helotes, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Live Event Ticket Sales: Primary revenue stream from concert and event ticket sales. Advance tickets sold online through website with ETIX and Prekindle integration. Day-of-show tickets available at higher price point.
2. Food and Beverage Sales: Full bar service offering canned beer, liquor, wine, and non-alcoholic beverages through concession partner Agua Dulce Provisions LLC. Food service provided by Reese Bros BBQ partnership.
3. Merchandise Sales: On-site merchandise booth selling branded merchandise including koozies, hats, and t-shirts.
4. Private Event Rental: Venue rental for private events including corporate events, holiday parties, rehearsal dinners, receptions, birthday celebrations accommodating 100 to 2,000 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

John T Floore Country Store is a historic Texas live music venue and dance hall established in 1942, operating two performance spaces—an indoor dance hall and a larger outdoor stage—that host country, Texas, and Americana concerts. The venue supports its programming with on-site food (Reese Bros BBQ), full bar service (Agua Dulce Provisions LLC), branded merchandise sales, and private event hosting for groups of 100 to 2,000 guests.

Product overview

John T Floore Country Store is a historic Texas music venue established in 1942, operating as a single unified venue with multiple distinct offerings. The core experience centers on live music performances across two stages: an indoor dance hall with very limited seating and a larger outdoor stage with general admission and VIP options. Supporting offerings include Reese Bros BBQ food service, a full bar operation, and merchandise sales through the on-site merch booth. The venue also generates revenue through private event rentals accommodating groups of 100 to 2,000 guests, and hosts free Sunday Family Night Dine and Dance events. Tickets are sold through official partners ETIX.com and Prekindle.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Music Venue - Indoor Dance Hall Historic indoor dance hall featuring live performances with very limited seating for concerts and events, established as part of the venue's founding in 1942.
• Live Music Venue - Outdoor Stage Larger outdoor stage venue hosting major concerts and events with standing room only general admission, VIP seating options, and terrace tables.
• Merch Booth On-site merchandise booth selling branded items including koozies, hats, and t-shirts, with email ordering available.
• Full Bar Service Full bars throughout the venue offering canned beer, liquor, wine, and non-alcoholic beverages, operated by concessionaire Agua Dulce Provisions LLC.
• Reese Bros BBQ On-Site Food Service On-site barbecue food service partnership offering craft Central Texas-style barbecue and tamales during concerts and events, provided by Reese Bros BBQ.
• Private Events Venue Rental Private event hosting services for conventions, corporate events, holiday parties, rehearsal dinners, receptions, happy hours, and birthdays accommodating 100 to 2,000 guests.
• Sunday Family Night Dine and Dance Free Sunday dance events held first and third Sundays of each month featuring live music, free dance lessons, and family-friendly entertainment.
• Ticket Sales for Live Music Events Ticket sales for live music events through official partners ETIX.com and Prekindle.com, with advance and day-of-show pricing options.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Reese Bros BBQcoreStrategic or Co-development PartnerFloore's partners with Reese Bros BBQ to provide on-site food service during concerts and Sunday dances. Founded by brothers Nick and Elliott Reese, Reese Bros is celebrated for blending traditional Central Texas smoking techniques with South Texas and Mexican influences. They offer catering services for private events and operate their original location at 906 Hoefgen Ave in downtown San Antonio.
• Agua Dulce Provisions LLCcoreStrategic or Co-development PartnerFloore's bar concessionaire providing full bar service throughout the venue. Offers canned beer, liquor, wine, and non-alcoholic beverages.
• ETIXcoreTechnology or IntegrationOfficial ticketing partner for Floore's Country Store. Tickets can be purchased directly through etix.com.
• PrekindlecoreTechnology or IntegrationOfficial ticketing partner for Floore's Country Store. Primary ticketing platform used for most shows on the venue website.
• Bud LightminorGTM or Marketing PartnerBeverage sponsor displayed on website sponsor section.
• Tito's VodkaminorGTM or Marketing PartnerBeverage sponsor displayed on website sponsor section.
• Lucky Star GinminorGTM or Marketing PartnerSpirit sponsor from Coastal Bend Distilling Co. displayed on website sponsor section.
• Rebecca Creek DistilleryminorGTM or Marketing PartnerSpirit sponsor displayed on website sponsor section.
• Juan Lobo TequilaminorGTM or Marketing PartnerTequila sponsor displayed on website sponsor section.
• Family Power SportsminorGTM or Marketing PartnerLocal sponsor displayed on website sponsor section.
• El Toro AutominorGTM or Marketing PartnerLocal auto sponsor operating El Toro Autos dealership, displayed on website sponsor section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whitewater Amphitheater: New Braunfels, TX outdoor amphitheater hosting major touring country, rock, and Americana acts. Comparable as a Texas-based live music venue targeting similar touring artist and audience profile.
• Antone's Nightclub: Legendary Austin live music venue with deep roots in Texas music history, hosting touring and local acts. Comparable as a heritage Texas music venue with concert programming and bar service.
• Gruene Hall: Historic Texas dance hall and live music venue in Gruene, TX, dating to 1878. Directly comparable as a legendary, single-location Texas country/Americana live music venue operating with similar ticket sales, bar service, and dance floor experience.
• The Broken Spoke: Historic Austin dance hall and live country music venue with on-site food service. Comparable as a legendary Texas country dance hall with similar ticketed concerts, food, and bar offerings.
• The Kessler Theater: Historic Dallas-area live music venue presenting touring and local artists across country, Americana, and roots genres. Comparable as a Texas live music venue operating ticketed concerts with bar service and private events.
• Stubb's Bar-B-Q: Austin, TX live music venue paired with on-site BBQ restaurant. Comparable business model combining ticketed concerts, on-site food partner (Reese Bros BBQ parallels Stubb's in-house kitchen), and bar service.
• Billy Bob's Texas: Iconic Fort Worth honky-tonk and concert venue, one of the largest country music venues in the US. Comparable as a Texas country music landmark with ticketed concerts, F&B concessions, and private event hosting.
• Dosey Doe - The Big Barn: Texas live music venue and restaurant in The Woodlands, offering ticketed concerts with table seating and F&B service. Comparable as a Texas live music venue combining concerts, dining, and private event capabilities.

Broad incumbents

• House of Blues: Multi-location national live music venue chain with integrated food and beverage programs. Comparable business model (concert venue + on-site food/beverage + merchandise) but operating at a broader, multi-city scale.
• Austin City Limits Live at The Moody Theater: Larger, professionally managed ACL-associated venue in Austin hosting major touring artists across genres. Comparable as a higher-capacity Texas live music venue but operating at greater scale and broader genre mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfiAohkL8rrQ1NeflXlzhAQ
• Facebookfacebook.com/liveatfloores
• Instagraminstagram.com/floorecountrystore
• LinkedInlinkedin.com/company/john-t-floore-country-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John T Floore Country Store