Adjusting Online, LLC

What Adjusting Online, LLC does

Adjusting Online, LLC is a Texas-based online training company founded in 2020 that prepares aspiring insurance adjusters for careers in property, auto, and flood claims handling. The company bundles TDI-approved pre-licensing coursework, Xactimate estimating software certification, and specialty training (flood, auto, property) into curriculum delivered through the Thinkific learning management system, supplemented by live Zoom mentorship sessions led by founder Steven Smallwood. Pricing is structured as one-time course purchases ranging from free introductory content (Adjusting 101) to $4,997 for the All-In-One bundle, with SweetPay installment financing available to reduce purchase friction.

The company serves a consumer market of career-changers, military veterans, and catastrophe-deployable adjusters, with a Helping Heroes Scholarship program and MyCAA funding acceptance targeting military-affiliated buyers. Distribution is direct-to-consumer via the adjustingonline.com website and organic social channels (Facebook, Instagram, YouTube, TikTok), with no third-party resellers. Core partnerships include Verisk (Xactimate Certified Trainer), Texas Department of Insurance (pre-licensing approval), and Sircon (license registration). The business is privately held by four co-owners with no external institutional funding and operates out of Waco, Texas.

Name

Adjusting Online, LLC

Legal name

Adjusting Online, LLC

Website

https://adjustingonline.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Adjusting Online, LLC is a Texas-based online training company that delivers TDI-approved licensing, Xactimate certification, and specialty adjuster training to aspiring insurance adjusters via the Thinkific learning platform, serving career changers and military veterans through direct-to-consumer course bundles.

Ownership category

akta.pro rank

Product category

Insurance Adjuster Training and Certification

NAICS

Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Insurance Licensure & Designation Prep (Life/Health/Property & Casualty, Series insurance exams) (EDANAIAI)

akta.pro secondary industries

Insurance (EDAAAPAH), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• Insurance adjuster training
• Insurance licensing courses
• Xactimate certification
• Property claims training
• Flood adjusting courses

Headquarters

HQ city

Houston, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. All-In-One Training Package: Comprehensive bundled training program including licensing, certification, training, and 6-month mentorship. One-time purchase model at $4,997. Covers all aspects of becoming an insurance adjuster including property, flood, and auto adjusting.
2. Insurance Adjuster Licensing Course: 3-day instructor-led course preparing students for Texas All-Lines Adjuster licensing exam. TDI-approved pre-licensing course priced at $350. Certificate of completion provided upon passing.
3. Xactimate Certification Training: Level 1 and Level 2 certification training for Xactimate software. 3-day live Zoom course at $597. Includes complimentary 30-day Xactimate trial, 7 Phases of Xactimate training, and Xactimate Plus course.
4. 100K Adjuster Bootcamp Mentorship: 6-month comprehensive mentorship program with Steven Smallwood at $2,497. Includes weekly live Zoom sessions, trade experience training, and private community access.
5. Auto Adjuster Training: Comprehensive auto adjusting course with over 100 videos covering auto claim process, policy basics, CCC estimating, vehicle inspections, and various claim types (collision, hail, flood, fire, vandalism). Price: $1,497.
6. Adjuster Fast Track Training: Bundled licensing and Xactimate certification course at $897. Includes Adjusting 101, licensing class, Xactimate Level 1 & 2 certification, 7 phases of Xactimate, and Xactimate PRO training.
7. SweetPay Financing: Partnership with SweetPay providing flexible payment plans for course financing. No hidden fees with transparent terms. Allows students to pay over time for all courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Adjusting Online sells online training courses and certification programs that prepare individuals to become licensed insurance adjusters. The catalog includes a TDI-approved Texas All-Lines pre-licensing course, Xactimate Level 1 and Level 2 software certification, specialty training in property, auto, and flood adjusting, and a 6-month mentorship program with the founder. Courses are delivered via the Thinkific LMS with live Zoom instruction and culminate in industry-recognized credentials used to obtain employment at independent adjusting firms.

Product overview

Adjusting Online, LLC is an insurance adjuster training and certification platform built as a course-bundle architecture. The company offers a modular curriculum centered on its All-In-One Training Program (the flagship comprehensive bundle), supplemented by individual course bundles including Property Adjuster Training, Adjuster Fast Track, and Auto Adjuster Training. Core individual products span licensing (Insurance Adjuster Licensing Course), software certification (Xactimate Level 1 & 2, 7 Phases of Xactimate, Xactimate Plus), and specialized skills training (Adjusting 101, Hands on Inspection Skills, Reading and Interpreting Policy, Residential Building and Construction, Resume Creation, Adjuster Guidelines and Field Practices). Specialty verticals include Flood Adjusting (Flood Policy, Flood Adjusting Walkthrough, Flood Resume Creation) and a 6-month Mentorship Program. The company also offers a Helping Heroes Scholarship for military veterans. Courses are delivered via Thinkific LMS, with pricing ranging from free (Adjusting 101) to $4,997 (All-In-One) with financing available through SweetPay.

Differentiator

Problem solved

Functional benefit

Products and services

• All-In-One Training Program Comprehensive bundled training program at $4,997 including licensing, certification, training, property adjuster bundle, flood adjusting bundle, auto adjusting bundle, and 6-month mentorship for aspiring insurance adjusters.
• Property Adjuster Training Bundle Bundled specialty training for property claims adjusters covering hands-on inspection skills, adjuster guidelines and field practices, reading and interpreting policy, residential building and construction, and resume creation.
• Adjuster Fast Track Training Bundled licensing and Xactimate certification course at $897 combining the Insurance Adjuster Licensing Course, Xactimate Level 1 & 2 Certification, 7 Phases of Xactimate, Xactimate PRO Training, and Adjusting 101.
• Xactimate Certification Training (Level 1 and Level 2) 3-day live Zoom course at $597 providing official Xactimate estimating software certification preparation for Levels 1 and 2, including a 30-day Xactimate demo, the 7 Phases of Xactimate course, Xactimate Plus, and the Level 2 testing fee.
• Auto Adjuster Training Comprehensive auto adjusting course at $1,497 with over 100 videos covering auto claim process, auto policy basics, CCC estimating, vehicle inspections, total loss handling, and collision, hail, flood, fire, vandalism, motorcycle, RV, and trailer claims.
• Insurance Adjuster Licensing Course 3-day instructor-led TDI-approved pre-licensing course at $350 preparing students for the Texas All-Lines Adjuster exam, with certificate of completion valid for license application in Texas and reciprocal across 47 states.
• 100K Adjuster Bootcamp Mentorship Program 6-month mentorship program at $2,497 with weekly live Zoom sessions every Tuesday at 10 AM CT, hands-on trade experience training, and private community access led by Steven Smallwood.
• Adjusting 101 Free introductory course covering what an adjuster is, adjuster basics, tools required, catastrophe versus day claims, on-the-job how-tos, ethical behavior, and working claims from start to finish.
• 7 Phases of Xactimate Self-paced Xactimate workflow course with 46 lessons and 6.5 hours of video content covering claim setup, photos, sketches and diagrams, estimating, report writing, file reviewing, and printing claims.
• Xactimate Plus Advanced Xactimate course with 39 lessons and 4.5 hours of video content focused on advanced sketching tactics and 3D reconstruction for enhanced claim documentation.
• Reading and Interpreting Policy Self-paced course with 26 lessons and 5.5 hours of video content covering Named Perils and All-Risks coverage, translating legal jargon, and real-world application examples for policy interpretation.
• Hands on Inspection Skills

Quantifiable outcome

• 99% graduation rate for students completing training and obtaining licenses
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Xactimate / VeriskcoreTechnology or Integration · 1 January 2025Xactimate Certified Training partnership with Verisk. Adjusting Online is authorized Xactimate Certified Trainer, enabling provision of 30-day free Xactimate demo exclusively to students (no longer publicly available). Students prepare for official Xactimate Level 1 and Level 2 certification exams.
• Texas Department of Insurance (TDI)coreOthers · 1 January 2025TDI-approved pre-licensing provider for Texas All-Lines Adjuster license. Students receive certificate of completion valid for license application. License reciprocates to 47 states.
• SirconcoreTechnology or Integration · 1 January 2025Sircon is the online licensing platform used for adjuster license applications. Adjusting Online notifies Sircon of student exam passage to facilitate license registration process.
• StripecoreTechnology or Integration · 1 January 2025Payment processing platform used for collecting course payments on the website. Handles secure credit card transactions.
• ThinkificcoreTechnology or Integration · 1 January 2025Learning management system (LMS) platform hosting all Adjusting Online courses. Handles enrollment, course delivery, payment processing integration, and student access.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Insurance Career Training: Insurance Career Training is a direct peer offering licensing and career-launch programs for the insurance industry including adjuster, producer, and claims roles. Its broad funnel across insurance careers mirrors Adjusting Online's category specialization.
• AdjusterPro: AdjusterPro is a direct online insurance adjuster training peer offering licensing prep, Xactimate courses, and bundles across property/auto/flood at similar price points. It operates the same direct-to-consumer model targeting aspiring adjusters, making it the closest head-to-head competitor to Adjusting Online.
• ClaimTek: ClaimTek is an online insurance career training platform offering licensing and career-launch programs for aspiring adjusters and other insurance roles. It shares Adjusting Online's career-outcome-driven positioning and modular course-bundle structure.
• Adjuster University: Adjuster University is a direct peer providing online insurance adjuster licensing prep and skill training with similar product positioning. Its curriculum and pricing structure overlap significantly with Adjusting Online's bundle approach.
• PV Adjusting: PV Adjusting is an adjuster training and deployment peer operating in the same licensing-prep plus deployment-to-IA-firm model. It targets aspiring adjusters with a similar combination of license prep, Xactimate, and job placement emphasis.
• All-Lines Adjuster: All-Lines Adjuster is a peer offering state-specific insurance adjuster licensing and continuing education programs. It targets the same aspiring-adjuster DTC segment with comparable curriculum scope.
• 2020 Training: 2020 Training is a long-established direct competitor offering state-specific adjuster licensing and continuing education courses online. It operates a similar self-serve DTC model and is one of the largest independent adjuster training providers in the US.
• Texas Adjuster Training: Texas Adjuster Training is a direct Texas-focused licensing-prep peer offering TDI-approved pre-licensing courses. It competes head-to-head with Adjusting Online's flagship $350 licensing course and shares the same regulatory anchor.
• Denise Johnson Adjusting Seminars: Denise Johnson is a well-known individual instructor offering adjuster licensing prep and Xactimate training via seminars and online courses. It is comparable as a personality-led, instructor-anchored training brand in the same adjuster-licensing category.

Broad incumbents

• Verisk / Xactware: Verisk owns Xactware (maker of Xactimate) and is Adjusting Online's authorized certification partner; it also offers its own training and certification programs broadly across the insurance ecosystem. As a broad incumbent, Verisk sets the standards and pricing for Xactimate certification, representing both an enabler and a competitive ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@adjustingonline7528
• Facebookfacebook.com/adjustingonline
• Instagraminstagram.com/adjustingonline
• TikToktiktok.com/@adjusting.online
• LinkedInlinkedin.com/company/adjustingonline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adjusting Online, LLC