All Euro Parts

What All Euro Parts does

All Euro Parts is a New Zealand-based specialist distributor of OEM and aftermarket parts for European vehicles, serving automotive workshops and garages nationwide. The company was founded by Auric Mirfin, whose career in European automotive mechanics began in 1983, and the All Euro Parts brand was formally established in 2014 when parts demand outgrew his original workshop, Autohaus European. The company operates three physical locations — a Head Office in Snells Beach, a branch in Auckland (opened 2018), and a branch in Christchurch (opened 2021) — supplemented by a major new warehouse in Auckland launched in 2024. Customers access the business via a national phone line (0800 255 387), an online enquiry form, or in-person visits; all sales are quote-driven with a promised one-hour response window, and no e-commerce storefront is offered.

The product set comprises two core streams: OEM and aftermarket European vehicle parts (transaction-based sales) and a professional tool hire service for timing and diagnostic equipment (usage-based hire). Premium aftermarket brands are sourced through supplier partnerships, including MEYLE. The company distributes exclusively through direct, relationship-based channels inside New Zealand, with no international footprint and no public e-commerce pricing. Pricing is opaque and quote-based; the website offers a credit account application for B2B workshop customers. Marketing is modest and organic, comprising a technical blog, an email newsletter, and Facebook/Instagram presence, with demand generation driven principally by specialist expertise and word-of-mouth within the workshop community.

The business is privately held, founder-owned, with no external investors, no funding rounds, and no disclosed revenue. It employs 29 team members across its three locations. Key competitive differentiators are deep European automotive specialisation anchored in the founder's four-decade mechanical background, a nationwide physical branch network, and a curated inventory of European OEM and aftermarket parts combined with hire access to specialist tools.

Name

All Euro Parts

Legal name

All Euro Parts

Website

https://alleuroparts.co.nz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

All Euro Parts is a New Zealand specialist distributor of OEM and aftermarket parts for European vehicles, plus a professional tool hire service, serving automotive workshops and garages nationwide through three branches and a quote-driven sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

Snells Beach

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. European Automotive Parts Sales: Revenue generated through the sale of OEM and aftermarket European vehicle parts to automotive workshops and garages. Sales are transaction-based, with customers submitting parts enquiries via phone, online form, or in-person at branch locations. No e-commerce storefront is present, indicating a quote-driven, relationship-based sales model.
2. Professional Tool Hire: Revenue generated through hiring out specialist European vehicle repair tools, including timing and diagnostic tools. Tools are rented to workshops on a usage/hire basis, typically short-term rental periods. This offering emerged from the company's origins as a tool collection built up by founder Auric Mirfin.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

All Euro Parts supplies OEM and aftermarket automotive parts for European vehicles to workshops and garages across New Zealand through quote-driven phone and online enquiries, complemented by a professional tool hire service offering specialist timing and diagnostic tools for European vehicle repairs.

Product overview

All Euro Parts operates as an automotive parts and tools business specializing in European vehicles. The core offerings consist of OEM and aftermarket parts supply, complemented by a professional tool hire service featuring timing and diagnostic tools. The company also provides Tech Tips content through its blog/newsletter. These products work together to support New Zealand workshops and garages with parts sourcing, specialized equipment access, and technical knowledge.

Differentiator

Problem solved

Functional benefit

Products and services

• OEM & Aftermarket Parts Comprehensive range of original equipment manufacturer and aftermarket automotive parts for European vehicles, supplied to automotive workshops and garages across New Zealand to support precision repairs.
• Professional Tool Hire Specialist tool hire service providing timing and diagnostic tools tailored for European vehicles, enabling workshops to access precision equipment without purchasing outright, on a short-term usage basis.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MEYLEcoreTechnology or IntegrationMEYLE is listed as a trusted European brand partner on the All Euro Parts suppliers page. MEYLE manufactures aftermarket parts for European vehicles, and All Euro Parts supplies these parts to New Zealand workshops. The partnership is framed as a supplier relationship, with MEYLE providing parts and All Euro Parts serving as the distribution channel to the New Zealand automotive trade.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Euro Car Parts: Euro Car Parts is the UK's leading distributor of parts and accessories for European vehicles, serving both trade workshops and retail customers with rapid delivery. It mirrors All Euro Parts' combination of OEM/aftermarket European parts supply with a workshop-focused B2B sales motion.
• RockAuto: RockAuto is an online-only wholesale distributor of automotive parts (OEM and aftermarket) serving both retail and trade customers globally with a vast catalogue and competitive pricing. It is a direct competitive threat to All Euro Parts' quote-driven NZ model from any NZ customer willing to import parts directly.
• Burson Auto Parts: Burson Auto Parts is Australia's largest trade-focused automotive parts distributor, with over 200 stores supplying workshops with parts, tools, and accessories. It is comparable to All Euro Parts as a B2B workshop trade supplier and represents the natural Australian peer if All Euro Parts expanded across the Tasman.
• Repco New Zealand: Repco is the largest automotive parts distributor in New Zealand, supplying workshops and retail customers across engine, driveline, body, and electrical categories. It competes head-on with All Euro Parts for the same B2B workshop customer base, though without All Euro Parts' narrow European specialisation.
• FCP Euro: FCP Euro is a US-based specialist distributor of OEM and aftermarket parts exclusively for European vehicles (BMW, Volvo, Audi, VW, Mercedes, Saab, Porsche). It is the closest international analogue to All Euro Parts' European-specialist B2B model, with a parts catalogue covering the same hard-to-source European SKUs.
• Autodoc: Autodoc is one of Europe's largest online retailers of automotive parts and accessories, offering a deep catalogue covering European brands with delivery into multiple markets including New Zealand. It is a digital-first competitor that overlaps directly with All Euro Parts on European aftermarket SKUs.
• Mister-Auto: Mister-Auto is an online European parts specialist distributing aftermarket and OEM parts for all major European brands to consumers and workshops across multiple countries. It competes with All Euro Parts' specialist European positioning from a pure e-commerce angle.

Broad incumbents

• Supercheap Auto New Zealand: Supercheap Auto is a major NZ retailer of automotive parts, accessories, tools, and equipment, serving both DIY consumers and trade customers. While broader in scope than All Euro Parts and less European-specialised, it competes for overlapping workshop and consumer spending in the parts and tools categories.
• NAPA Auto Parts New Zealand: NAPA Auto Parts operates a New Zealand trade parts distribution network serving independent workshops with a broad multi-brand catalogue. It is comparable to All Euro Parts as a B2B workshop supplier, though without the exclusive European specialisation that defines All Euro Parts' positioning.

Emerging players

• PartSouq: PartSouq is an online aftermarket parts specialist with a deep catalogue of European and Japanese vehicle components sold globally. It is an emerging cross-border competitor whose online self-serve model contrasts with All Euro Parts' quote-driven approach, particularly for price-sensitive NZ workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alleuroparts
• Instagraminstagram.com/alleuroparts
• LinkedInlinkedin.com/company/all-euro-parts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Euro Parts