Biscoitos Belma
Biscoitos Belma is a Brazilian industrial biscuit manufacturer producing own-brand and private-label cookies, wafers, laminated biscuits, and snacks for national retail distribution and B2B contract manufacturing partners across all 27 Brazilian states.
- Company typePrivate
- Founded2006
- HeadquartersAparecida de Goiânia, GO, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Biscoitos Belma does
Biscoitos Belma is a Brazilian industrial biscuit manufacturer founded in 2006 in Anápolis, Goiás, and now headquartered in Aparecida de Goiânia. The company operates a single 34,000 m² owned factory with production capacity exceeding 4 million kg per month, 3,000 pallet positions of storage, and more than 600 employees. Its portfolio spans eight core product categories — rosquinhas, sweet and savory laminated biscuits, filled biscuits, wafers, savory snacks, cookies, and small snack biscuits — organized under five brand lines: Linha Belma (mainstream), Linha Amanda and Linha Nutty (economy), Linha Supremo (value), and Linha Belcoco (economy tier, including the Chocobel rosquinha sub-brand). The company offers zero-lactose and vegan-certified products as a dietary-inclusion differentiator.
Belma sells its own-branded products through a national distributor network covering all 27 Brazilian states and through direct placement in major supermarket and wholesale chains. In parallel, it runs a private label / contract manufacturing service (Marcas Próprias) producing biscuits for at least 18 retail and wholesale partners including Tenda, Roldão, GPA/Qualita, Prezunic, Bretas, G. Barbosa, and Rede Krill. Distribution is complemented by a factory outlet (Loja de Fábrica) at the Aparecida de Goiânia plant.
The business model combines branded FMCG sales (own-brand SKUs through distributors and retail) with B2B contract manufacturing revenue. Pricing is not publicly disclosed and is negotiated through commercial and private-label inquiry channels. Marketing relies on Instagram, recipe content on belma.com.br, LinkedIn corporate presence, downloadable product catalogs and mockups for partners, and influencer collaborations. The company was acquired by a new owner group in 2016 and has since invested over R$ 85 million in plant, machinery, and new product development through 2023.
Biscoitos Belma firmographics
Firmographics- Name
- Biscoitos Belma
- Legal name
- Biscoitos Belma
- Website
- https://belma.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Biscoitos Belma is a Brazilian industrial biscuit manufacturer producing own-brand and private-label cookies, wafers, laminated biscuits, and snacks for national retail distribution and B2B contract manufacturing partners across all 27 Brazilian states.
- Ownership category
- akta.pro rank
Biscoitos Belma industry classification
Industry- Product category
- Biscuit and Baked Goods Manufacturing
- NAICS
- Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
- akta.pro secondary industries
- Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI)
Keywords
Where Biscoitos Belma is headquartered
LocationHeadquarters
- HQ city
- Aparecida de Goiânia, GO
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Biscoitos Belma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Own-brand product sales: Manufacture and sale of biscuit products under Belma's own brands: Linha Belma, Linha Amanda, Linha Supremo, Linha Nutty, and Linha Belcoco, sold through retail distribution.
- Private label manufacturing: Contract manufacturing / outsourcing service where Belma produces biscuits under third-party retail brands (Marcas Próprias), serving supermarket chains and wholesale distributors.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Biscoitos Belma product offering
Product offeringCore offering
Biscoitos Belma manufactures and sells biscuits, cookies, wafers, savory snacks, and rosquinhas (ring-shaped biscuits) under its own multi-tier brand lines (Linha Belma, Amanda, Supremo, Nutty, Belcoco), including zero-lactose and vegan certified varieties. The company also provides contract manufacturing (Marcas Próprias / private label) services to supermarket and wholesale chains, leveraging a 34,000 m² plant with over 4 million kg/month of production capacity.
Product overview
Biscoitos Belma is a Brazilian biscuit manufacturer founded in 2006 in Anápolis, Goiás, now operating from Aparecida de Goiânia. The company produces a comprehensive portfolio organized under multiple brands: the primary Linha Belma offers eight core product categories (Rosquinhas, Laminados Doces, Laminados Salgados, Recheados, Wafers, Aperitivos, Cookies, and Lanchinhos), while three value-oriented sub-brands—Linha Amanda, Linha Supremo, and Linha Nutty—serve budget market segments, and Linha Belcoco targets the economy tier. The company also provides private label/third-party manufacturing services. The flagship products are coconut-flavored rosquinhas (ring-shaped biscuits) that launched the brand, with filled biscuits (Recheados) and laminated biscuits representing major product lines. Belma positions itself with lactose-free and vegan product certifications, serving the Brazilian domestic market through distributors nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Linha Belma: Main product line including rosquinhas, laminados, recheados, wafers, aperitivos, cookies, and lanchinhos
- Linha Amanda
- Linha Supremo
- Linha Nutty
- Linha Belcoco
- Chocobel
- BelFit
Products and services
- Rosquinhas Belma Ring-shaped coconut-flavored biscuits in multiple sizes; the founding flagship product category of Biscoitos Belma sold to retail consumers in Brazil.
- Laminados Doces Belma Sweet laminated biscuits including Maizena, Maria, Sabor Leite, Sabor Coco, and Sortidos varieties, sold to retail consumers across Brazil.
- Laminados Salgados Belma Savory laminated biscuits including Cream Cracker, Água e Sal, Soda Cracker, and Crackão varieties, sold to retail consumers in Brazil.
- Recheados Belma Filled biscuits in flavors including Chocolate, Morango, Flocos, Limão, Doce de Leite, ChocoMuuuu, Choconegro, Chocobranco, and ChocoBlack, sold to retail consumers in Brazil.
- Wafers Belma Wafer biscuits available in Chocolate, Morango, Limão, Flocos, and Choconegro flavors, sold to retail consumers in Brazil.
- Aperitivos Belma Savory snack biscuits in Tradicional, Pizza, and Churrasco flavors plus the Belfit Integral whole wheat variety, sold to retail consumers in Brazil.
- Cookies Belma Cookie biscuits currently featuring vanilla flavor with chocolate chips, sold to retail consumers in Brazil.
- Lanchinhos Belma Small filled biscuits for snacking, available in Chocolate, Morango, ChocoMuuuu, and Choconegro flavors, sold to retail consumers in Brazil.
- Linha Amanda Budget-friendly biscuit line under Belma including laminados (Cream Cracker, Maizena, Maria, Leite, Coco), recheados (Flocos, Morango, Limão, Chocolate), wafer, and sortidos, sold through Brazilian retail.
- Linha Supremo Value-oriented biscuit line featuring Rosquinhas Sabor Coco, Cream Cracker, and Biscoito Maizena, sold through Brazilian retail.
- Linha Nutty Economical biscuit line offering Rosquinha Sabor Coco and Biscoito Maizena, sold through Brazilian retail.
- Linha Belcoco Economy-tier biscuit line including Rosquinhas Sabor Coco and Rosquinhas Sabor Chocolate (Chocobel brand), as well as laminados, recheados, wafers, aperitivos, and cookies, sold through Brazilian retail.
- Marcas Próprias / Private Label Manufacturing Contract manufacturing service where Belma produces biscuits under third-party retail and wholesale brands, with current capacity over 4 million kg/month, 34,000 m² of owned factory space, storage capacity of 3,000 pallet positions, and 500+ employees, serving supermarket chains and wholesale distributors across Brazil.
Companies that use Biscoitos Belma
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
Biscoitos Belma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Biscoitos Belma partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Tenda AtacadistacoreMajor Brazilian wholesale retailer with private label biscuit supply agreement with Belma. Belma manufactures biscuit products under the Tenda private label.
- Roldão AtacadistacoreBrazilian wholesale distributor with private label biscuit manufacturing by Belma.
- GPA (Qualita)coreGPA group retail brand Qualita carries Belma-manufactured private label biscuits.
- PrezuniccoreRio de Janeiro supermarket chain with Belma private label biscuit supply.
- G. BarbosacoreNortheastern Brazilian supermarket chain (Grupo GPA) with Belma private label biscuit program.
- BretascoreMidwest Brazil supermarket chain with private label biscuit supply from Belma.
- RancheirocoreBrazilian supermarket chain with private label biscuit supply from Belma.
- Rede Krill SupermercadocoreSupermarket chain with private label biscuit supply from Belma.
- ABC Atacado VarejocoreBrazilian wholesale/retail chain with Belma private label biscuit supply.
- Atacadão Dia a DiacoreBrazilian wholesale chain with Belma private label biscuit supply.
- Tio JorgecoreBrazilian supermarket chain with Belma private label biscuit supply.
- Unibrasil/FelicitacoreBrazilian supermarket chain with Belma private label biscuit supply.
- Layla MonteirominorInfluencer collaborator creating recipe content for Belma, including event appearances and recipe videos featuring Belma products.
- Tati MendesminorInfluencer collaborator creating recipe content for Belma, featuring Belma products in recipe videos.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Biscoitos Belma competitors and assessment
Company assessmentDirect peers
- Bauducco: Brazil's largest industrial biscuit and panettone manufacturer, with comparable product breadth (cookies, wafers, filled biscuits) and national mass-market distribution. Closely aligned in product categories, customer base, and contract-manufacturing orientation.
- Wickbold: Brazilian industrial bread and biscuit manufacturer with similar mass-market positioning and multi-tier product portfolio. Comparable scale, distribution model, and category overlap with Belma.
- Marilan: Brazilian industrial biscuit maker competing across cookies, crackers, and wafers in the mass-market segment. Closely comparable product mix and channel positioning to Belma.
- M. Dias Branco: Brazilian packaged food leader owning Adria, Piraquê, and Vitarella biscuit brands. Directly comparable as a multi-brand industrial biscuit manufacturer with national distribution and private label capabilities.
- Pullman: Industrial Brazilian baked goods brand covering biscuits, breads, and toast products. Comparable mass-market positioning, multi-tier product range, and national retail distribution model.
- Piraquê: Brazilian biscuit brand under M. Dias Branco with deep presence in cookies, wafers, and crackers. Highly comparable in product categories, target consumer, and Brazilian retail distribution.
Broad incumbents
- Mondelez International: Global snacks giant with significant biscuit presence in Brazil (Club Social, Trakinas, Oreo). Operates across broader snack categories but competes head-to-head with Belma in cookies and crackers.
- Kellanova (Kellogg's Brazil): Global cereal and snacks company with Brazilian operations spanning cookies and crackers (e.g., Trakinas). Functions as a broader incumbent with overlapping biscuit product lines.
- Nestlé Brasil: Multinational packaged foods incumbent with broad biscuit, cookie, and wafer portfolio in Brazil. Operates as a broader food conglomerate but overlaps directly in the biscuit categories Belma competes in.
Emerging players
- Oggi Foods: Brazilian industrial baked goods and snacks manufacturer with growing national distribution. Comparable in scale and contract-manufacturing orientation, with partial product overlap in crackers and snacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Biscoitos Belma social profiles
Digital presenceBiscoitos Belma compliance and trust
Trust signalCompliance3 records
Biscoitos Belma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biscoitos Belma leadership team
Management profileNumber of profiles
Biscoitos Belma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biscoitos Belma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biscoitos Belma
What does Biscoitos Belma do?
Biscoitos Belma manufactures and sells biscuits, cookies, wafers, savory snacks, and rosquinhas (ring-shaped biscuits) under its own multi-tier brand lines (Linha Belma, Amanda, Supremo, Nutty, Belcoco), including zero-lactose and vegan certified varieties. The company also provides contract manufacturing (Marcas Próprias / private label) services to supermarket and wholesale chains, leveraging a 34,000 m² plant with over 4 million kg/month of production capacity.
Is Biscoitos Belma a public or private company?
Biscoitos Belma is a private company. It is classified as unknown and is currently operating.
When was Biscoitos Belma founded?
Biscoitos Belma was founded in 2006. It employs 251 to 500 people.
Where is Biscoitos Belma based?
Biscoitos Belma is headquartered in Aparecida de Goiânia, GO, Brazil, in the Latin America region.
How does Biscoitos Belma make money?
Two revenue lines are on record. Own-brand product sales are the primary driver. The others are private label manufacturing.
Who are Biscoitos Belma's main competitors?
Direct peers on record are Bauducco, Wickbold, Marilan, M. Dias Branco, Pullman and Piraquê. Broad incumbents are Mondelez International, Kellanova (Kellogg's Brazil) and Nestlé Brasil. Oggi Foods is listed as an emerging player.
Does Biscoitos Belma have an API?
No public API is recorded for Biscoitos Belma.
What industry is Biscoitos Belma in?
Biscoitos Belma's product category is Biscuit and Baked Goods Manufacturing. Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing, with a secondary code of AFAKABAH, Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads). Its NAICS code is 311821 and its SIC code is 2052.