ABRAVEi

What ABRAVEi does

ABRAVEI (Associação Brasileira dos Proprietários de Veículos Elétricos Inovadores) is a Brazilian non-profit civil association founded on May 1, 2017, that represents individual owners of battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) in Brazil. The association's primary function is to advocate for EV-friendly public policy at municipal, state, and federal levels, represent members' interests before manufacturers and dealerships, and provide a community network for peer support and information exchange. ABRAVEI has played a role in launching the Mixed Parliamentary Front for Brazilian Electromobility and has been publicly active in regulatory debates, including issuing a repudiation of São Paulo's PL 1510/2023.

The association monetizes primarily through annual membership dues (R$360 for current members, with discounted tiers for founder and participant members tied to the national minimum wage), supplemented by joining fees, donations, subsidies, and event-related revenue. Members receive a bundled set of partner benefits including charging network cashback (GoElectric, 10%) and discounts (EON Hub, Ecogreen, BMJ), parking discounts (Multipark), hotel discounts (Accor), and coworking access (Spaces). The association is certified Carbon (CO2) Neutral and is a member of the Global EV Drivers Alliance (GEVA), which surveyed EV users across 18 countries and found 97% satisfaction and 92% repurchase intent.

ABRAVEI's digital footprint consists of a website portal (www.abravei.org), an open Telegram community group, and a third-party membership management platform (app.higestor.com.br). It operates from three locations (Teresópolis/RJ, Brasília/DF, and São Paulo/SP) and runs flagship events including the ABRAVEI SUMMIT, which in 2025 was held within the Eletrocar Show at Distrito Anhembi, São Paulo. As of 2025, the association claims over 100 members, against a Brazilian addressable market of more than 175,000 pluggable electrified vehicles. Leadership has been elected in three-year terms, with Rogério Markiewicz serving as President in 2021-2023 and again in 2026-2028, and Flávio Carneiro Filho serving in 2024-2026.

Name

ABRAVEi

Legal name

ASSOCIAÇÃO BRASILEIRA DOS PROPRIETÁRIOS DE VEÍCULOS ELÉTRICOS INOVADORES

Website

https://abravei.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ABRAVEI is a Brazilian non-profit civil association founded in 2017 that represents individual owners of electric and plug-in hybrid vehicles. It advocates for EV-friendly policy, delivers member benefits including charging discounts and partner perks, and operates events such as the ABRAVEI SUMMIT within Brazil's electromobility ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others, Infrastructure

Revenue model

1. Annual Membership Dues: ABRAVEI's primary revenue source is annual membership dues (anuidade). Members pay an annual fee to maintain the association's formal structure. For current members (post-March 2022), the standard annual fee is R$ 360.00, payable in a single installment or split into up to 12 interest-free installments. Founder members (joined before May 1, 2017) pay a founding fee of 1/4 of the national minimum wage and an annual fee of 1/2 of the national minimum wage. New effective members (after May 1, 2017) pay 1/4 of the minimum wage as a joining fee plus an annual quota of 1/2 of the minimum wage. Participant members (non-vehicle owners, joined after March 7, 2022) pay an annual fee of 1/4 of the minimum wage with no joining fee. In addition to regular dues, the association may levy extra fees shared among members for necessary maintenance expenses.
2. Subsidies, Donations, and Grants: ABRAVEI receives subsidies, contributions, donations, inheritances, and legacies from third parties as supplementary revenue streams. The association also generates financial resources from activities it develops, including events, educational initiatives, and partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ABRAVEI is a non-profit civil association that sells annual memberships to individual owners of battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) in Brazil, along with associated advocacy, community, and partner-discount benefits. Members gain access to a Telegram community, charging cashback (GoElectric) and charging discounts (EON Hub, Ecogreen, BMJ Recargas), discounts across Accor Hotels and Multipark parking, free 3-hour Spaces coworking access, and representation before government, manufacturers, and dealerships. The association also organizes the ABRAVEI SUMMIT and related events to advance electric mobility in Brazil.

Product overview

ABRAVEI is a Brazilian association of electric vehicle owners operating as a membership organization rather than a traditional technology product company. The association provides member benefits through its digital portal, partner charging networks (BMJ, GoElectric, EON, Ecogreen), exclusive discount programs (Accor Hotels, Multipark, Spaces coworking), and community engagement through its Telegram group. The association also runs educational campaigns including the 'Meu Dia a Dia com Carro Elétrico' video contest and distributes educational materials about EV charging infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Associação e Membro Portal (ABRAVEI Membership) Annual association membership for individual owners of BEVs and PHEVs and corporate members in Brazil, delivered via the ABRAVEI portal (app.higestor.com.br) with separate tracks for Pessoa Física (individual) and Pessoa Jurídica (corporate) applicants; registration validated within 5 business days. Members gain voting rights, eligibility for elected positions, and access to all member benefit programs.
• Cashback GoElectric (10% charging cashback) Exclusive member benefit offering 10% cashback credited to a digital wallet on EV charging consumption through the Go Electric network; available to ABRAVEI members in good standing (adimplentes).
• Recarga BMJ (BMJ Recargas charging access) Member benefit providing access to the BMJ Recargas EV charging management platform via mobile app, connecting ABRAVEI members to drivers, charging points, and operators across its network.
• Recarga EON Hub (10% São Paulo charging discount) Member benefit granting a 10% discount on all EV charging sessions at the EON House Hub, located at Praça Anchieta, 420 – Vila Vera, São Paulo/SP.
• Ecogreen Charging Network (Northeast Brazil discounts) Member benefit offering exclusive charging advantages via the Ecogreen charging network operating in Sergipe and strategic regional routes in Northeast Brazil.
• Partner Discounts Program (Accor Hotels, Multipark, Spaces coworking) Curated bundle of member discounts: exclusive pricing across the Accor Hotels global network, Multipark parking discounts in Brazil, and free 3-hour access to Spaces coworking units, all delivered through partner platforms with ABRAVEI membership verification.
• Annual Membership Dues (anuidade) by tier Tiered annual subscription: Effective Member (BEV/PHEV owner) R$ 360.00/year payable in up to 12 interest-free installments; Founder Member 1/2 of the national minimum wage annual fee plus 1/4 joining fee; Participant Member (non-EV owner, post-March 2022) 1/4 of the minimum wage annual fee with no joining fee; Meritorious and Honorary Members exempt from fees. Annual fees are charged pro-rata (1/12 per month) from the month membership takes effect.

Quantifiable outcome

• 97% of EV users are satisfied or very satisfied with their EV (GEVA survey, 18 countries)
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Eletrocar Show 2025coreGTM or Marketing Partner · 17 April 2025ABRAVEI provides institutional support to the Eletrocar Show 2025, the largest electric mobility event in Brazil, held June 23-26, 2025 at Distrito Anhembi in São Paulo. The partnership strengthens the EV ecosystem by connecting ABRAVEI with real estate developers, shopping mall operators, airports, retail chains, fleet managers, dealers, rental companies, investors, government representatives, and specialized press. ABRAVEI hosted its SUMMIT 2025 within the Eletrocar Show program, featuring 6 thematic panels.
• GEVA (Global EV Drivers Alliance)coreStrategic or Co-development PartnerABRAVEI is a member of GEVA, the Global EV Drivers Alliance — an international body that brings together EV driver associations from various countries. GEVA conducted a survey with thousands of EV drivers in 18 countries, finding that 97% are satisfied with their EVs and 92% would replace their EV with another EV. ABRAVEI participates in GEVA webinars and shares global EV driver insights with its Brazilian membership.
• Go ElectricminorGTM or Marketing PartnerGo Electric is a charging network partner offering ABRAVEI members 10% cashback credited to a digital wallet for charging consumed in the previous month. Available to ABRAVEI members in good standing (adimplentes).
• EON HubminorGTM or Marketing PartnerEON Hub is a charging partner offering ABRAVEI members 10% discount on all EV charging sessions at the EON House Hub located at Praça Anchieta, 420 - Vila Vera, São Paulo/SP.
• EcogreenminorGTM or Marketing PartnerEcogreen is a charging infrastructure partner operating in the Brazilian Northeast (Sergipe and strategic regional routes), offering exclusive advantages to ABRAVEI members in the Northeast region.
• Accor HotelsminorGTM or Marketing PartnerABRAVEI members receive an exclusive discount across the entire Accor Hotels network worldwide, providing a travel benefit for EV owners who road-trip across Brazil and internationally.
• MultiparkminorGTM or Marketing PartnerABRAVEI members receive discounts across the entire Multipark parking network in Brazil, a relevant benefit for urban EV owners who need secure parking with charging access.
• Spaces (Coworking)minorGTM or Marketing PartnerABRAVEI members receive free 3-hour access to Spaces coworking units, supporting flexible working for EV owners who travel frequently.
• Connected Smart CitiesminorGTM or Marketing PartnerConnected Smart Cities is listed as an ABRAVEI partner on the website's partners section, suggesting media or ecosystem collaboration around smart city and sustainable mobility topics.
• Mobilidade EstadãominorGTM or Marketing PartnerMobilidade Estadão (Estadão newspaper's mobility innovation vertical) is listed as an ABRAVEI partner, indicating media collaboration on electric mobility coverage and awareness campaigns.
• PNME (Plataforma Nacional de Mobilidade Elétrica)minorStrategic or Co-development PartnerPNME (Plataforma Nacional de Mobilidade Elétrica) is listed as an ABRAVEI partner. PNME is a national platform for electric mobility in Brazil that coordinates charging infrastructure and standardization efforts.
• UVE (Associação de Utilizadores de Veículos Elétricos)minorStrategic or Co-development PartnerUVE (Associação de Utilizadores de Veículos Elétricos) is a Portuguese EV owners association listed as an ABRAVEI partner, suggesting cross-border collaboration between the Brazilian and Portuguese EV owner communities.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• AVEX - Associação Brasileira do Veículo Elétrico: Another Brazilian EV association, linked from ABRAVEI's homepage under 'Autonomia VE'. Targets the same Brazilian EV ecosystem but with a broader market-development mandate rather than owner-focused advocacy.
• Plug In America: Long-standing US non-profit EV-owner advocacy organization. Closest international analog: a national association advocating for EV drivers via policy engagement, education, and community events.
• Electric Auto Association: US non-profit (founded 1982) promoting EV education, advocacy, and community. Comparable long-tenure owner-advocacy model, particularly relevant for ABRAVEI's expansion of educational programming.
• Norsk Elbilforening (Norwegian EV Association): Norway's national EV-owner association, referenced in ABRAVEI's SUMMIT 2025 program (panel on the Norway experience). Operates the same advocacy/community model at far greater scale in the world's most mature EV market.
• UVE Portugal (Associação de Utilizadores de Veículos Elétricos): Portuguese EV-owner association explicitly listed as an ABRAVEI partner. Operates the same membership-association model (advocacy, events, member benefits) for Portuguese EV owners, making it the most direct international analog.
• Drive Electric: US/Canada EV-owner advocacy coalition. National network promoting EV adoption through community, education, and policy engagement — directly comparable to ABRAVEI's mission and operating model.

Broad incumbents

• GEVA - Global EV Drivers Alliance: International umbrella alliance of EV-driver associations in which ABRAVEI is a member. Conducts the cross-country EV-owner research (e.g., 18-country satisfaction survey) that ABRAVEI references on its homepage.

Others

• InsideEVs Brasil: Brazilian EV media outlet whose RSS feed ABRAVEI embeds on its homepage. Adjacent ecosystem media reaching the same Brazilian EV-adopting audience ABRAVEI targets.
• PlugShare: EV charging-station locator platform referenced by ABRAVEI on its website under 'Find charging points'. Adjacent ecosystem infrastructure serving the same EV-owner community.

Regional players

• ForumVe: Brazilian online EV community forum referenced by ABRAVEI for beginners' info and EV legislation. Serves the same Brazilian EV-owner audience via forum/community format rather than formal association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/abravei.oficial
• YouTubeyoutube.com/channel/UCjO1w6h9Q4Zh1Vd7UZljLqg
• Instagraminstagram.com/abravei.oficial
• LinkedInlinkedin.com/company/abravei

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABRAVEi