What Adjust - Neurodiversity Understood does

Adjust Services (legal name: Adjust Training and Consultancy), trading as 'Neurodiversity Understood', is a UK-based specialist training and consultancy firm founded in 2016 by Daniel Aherne. The company delivers workplace neurodiversity awareness training and consultancy focused on four neurotypes: autism, dyslexia, ADHD, and dyspraxia. Core products include a 1-hour Neurodiversity Lunch and Learn introductory session, half-day courses for Managers and Recruiters, a full-day interactive Neurodiversity Works workshop, and a consultancy suite comprising Recruitment Clinics, Manager Clinics, HR Hour sessions, and Neurodiversity Champions development programs. The underlying 'technology' is a proprietary curriculum and facilitation methodology backed by clinical credentials (Speech and Language Therapy, Occupational Health, university disability support) and lived neurodiversity experience within the delivery team.

Adjust operates a pure professional services revenue model with no disclosed pricing tiers or software product. Revenue is generated per training engagement and consultancy engagement, delivered either face-to-face at client premises or virtually. The go-to-market is sales-led direct enterprise engagement, primarily targeting HR, recruitment, learning and development, and line management functions. The customer base spans 20+ named enterprise clients across diverse sectors including telecommunications (Vodafone), banking (Santander, Northern Trust), law (Clifford Chance, Pinsent Masons, Slaughter and May), FMCG (Unilever, Kellogg's), retail (Next, TK Maxx, Channel 4), energy (Shell, Drax), heritage (Natural History Museum, Science Museum Group), and public sector (HS2). Marketing is content-driven, anchored on a thought-leadership blog, LinkedIn presence, founder speaking engagements, and the founder's published book 'The Pocket Guide to Neurodiversity'. The company is privately held and founder-owned with no disclosed institutional investment.

Name

Adjust - Neurodiversity Understood

Legal name

Adjust Training and Consultancy

Website

https://adjustservices.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Adjust Services is a UK-based specialist training and consultancy firm that helps enterprises build neuroinclusive workplaces through awareness training and consultancy covering autism, dyslexia, ADHD, and dyspraxia, serving HR, recruitment, and management teams across 20+ major organizations.

Ownership category

akta.pro rank

Product category

Workplace Neurodiversity Training & Consultancy

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Change Management & Organizational Development (OD) Training (EDABAIAJ)

akta.pro secondary industry

Organizational Change & Transformation Coaching (EDABANAG)

Keywords

• Neurodiversity training
• Workplace inclusion consultancy
• Diversity awareness training
• Neuroinclusive recruitment
• Disability inclusion consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Training Services: Neurodiversity workplace awareness training delivered through various formats including Lunch and Learn sessions (1-hour), half-day courses, and full-day workshops. Training is available face-to-face or virtually.
2. Consultancy Services: Bespoke neurodiversity consultancy including Recruitment Clinics, Manager Clinics, HR Hour sessions, and Neurodiversity Champions development programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Adjust Services (legal entity Adjust Training and Consultancy) designs and delivers neurodiversity workplace awareness training courses and bespoke consultancy for HR, recruitment, and management teams. Offerings include a 1-hour Lunch and Learn, half-day courses for managers and recruiters, a full-day interactive Neurodiversity Works session, plus consultancy clinics (Recruitment Clinics, Manager Clinics, HR Hour) and 1:1 manager coaching, available face-to-face or virtually.

Product overview

Adjust Services provides neurodiversity workplace awareness training and consultancy services through a portfolio of programs. The core offerings include the Neurodiversity Lunch and Learn (1-hour introductory session), Neurodiversity Understood for Managers (half-day course), Neurodiversity Understood for Recruiters (half-day course), and Neurodiversity Works (1-day interactive training). These are complemented by consultancy services such as Recruitment Clinics, Manager Clinics, HR Hour, and Neurodiversity Champions development, plus Bitesize training modules covering topics like mental health, parents, and ADHD. The company also offers 1:1 Manager Coaching for tailored support. Services are delivered either face-to-face or virtually and focus on autism, dyslexia, dyspraxia, and ADHD.

Differentiator

Problem solved

Functional benefit

Products and services

• Neurodiversity Lunch and Learn A 1-hour bite-size awareness session providing an introductory understanding of neurodiversity, designed to start the neurodiversity conversation in the workplace. Targeted at any audience needing foundational awareness.
• Neurodiversity Understood for Managers A half-day training course aimed at line managers, supervisors, and staff involved with managing neurodivergent employees, focusing on maximizing the potential and retention of existing neurodivergent talent.
• Neurodiversity Understood for Recruiters A half-day training course for HR, recruitment teams, and staff involved in recruiting, focused on accessing untapped talent and effectively recruiting neurodivergent candidates.
• Neurodiversity Works Interactive 1-day training session providing an overview of neurodiversity in a workplace context, including recruitment and management, aimed at HR, recruitment teams, managers, and supervisors.
• Neurodiversity Consultancy Services Bespoke neurodiversity consultancy including Recruitment Clinics (inclusive hiring process design), Manager Clinics (practical management strategies), HR Hour sessions, and Neurodiversity Champions development programs for HR, recruitment, L&D, and management teams.
• Bitesize Neurodiversity Training Supplementary short-form training sessions including Fireside Chat with founder, Neurodiversity and Race, Neurodiversity Understood for Parents, Neurodiversity and Mental Health, and ADHD and Women.
• Manager Coaching 1:1 coaching sessions offering advice on practical management strategies, ensuring managers have the ability to manage neurodivergent employees effectively.

Quantifiable outcome

• Disabled staff feeling able to bring authentic selves to work increased from 59% to 82% at Duke of Edinburgh's Award following training
• +2 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Diverse MattersminorStrategic or Co-development PartnerDelivered partnership session on 'Neurodiversity and Race' combining expertise from both organizations to address intersectional neurodiversity topics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auticon: International consultancy employing autistic consultants to deliver IT and neurodiversity advisory services to enterprise clients. Comparable as a neurodiversity-focused employer-facing services firm with overlapping enterprise training and consultancy offerings.
• Lexxic: UK specialist in neurodiversity psychological assessments, coaching, and workplace training. Comparable as a UK neurodiversity practitioner offering consultancy and training to enterprise HR teams and managers.
• Purple: UK disability inclusion consultancy providing training, audits, and advisory services to enterprise organizations. Comparable as a UK-based disability/neurodiversity training competitor targeting similar HR and inclusion buyers.
• Uptimize: Neurodiversity training and consultancy firm serving enterprise HR and L&D teams globally with awareness training and manager toolkits. Directly comparable in product offering, target buyer, and neurodiversity specialist positioning.
• The Clear Company: UK disability and inclusion consultancy providing training, accessibility audits, and inclusion strategy to enterprise and public-sector clients. Comparable as a UK specialist competing for the same HR/DEI training budget.
• Exceptional Individuals: UK neurodiversity employment services firm supporting neurodivergent job seekers and inclusive employers through recruitment, training, and consultancy. Comparable as a UK-based specialist combining training, recruitment support, and employer education on neurodiversity.
• Genius Within: UK-based specialist neurodiversity consultancy providing workplace assessments, coaching, and training for neurodivergent employees and employers. Directly comparable as a UK neurodiversity specialist serving enterprise HR and line managers with overlapping service categories.
• Specialisterne: Global specialist in autism and neurodiversity employment, training employers and placing neurodivergent talent. Comparable as a neurodiversity-focused training and consultancy provider, though with broader geographic reach and a stronger placement component.

Broad incumbents

• Business Disability Forum: UK membership organization and advisory body helping large employers on disability and neurodiversity inclusion, training, and policy. Comparable in enterprise-facing training and advisory services, but broader in scope (all disabilities) and membership-based.

Others

• National Autistic Society: UK autism charity providing employment support, training, and resources for autistic individuals and employers. Comparable as a neurodiversity training provider for enterprise, but operates as a non-profit and includes the founder's former employer (Employment Training Manager).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adjust_services
• LinkedInlinkedin.com/company/adjust-training-and-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adjust - Neurodiversity Understood