Alfonso's Pizzeria & Restaurant

What Alfonso's Pizzeria & Restaurant does

Alfonso's Pizzeria & Restaurant is a family-owned Italian pizzeria headquartered in Princeton, New Jersey, operating three New Jersey locations including the primary site at 1225 State Road in Princeton, plus additional locations in Somerville and Flemington. The company is owned and operated by the Borredon family (Alessandro, Kim, Gabriella, and Francesca), with Jesus serving as Head Chef, and employs approximately 13 people across the footprint.

The business serves local consumers and event planners through three revenue streams: dine-in service, takeout, and catering. Its technology layer is minimal and entirely third-party: online ordering is enabled via SpotOn, and customer engagement is supported through an active Facebook page. There are no proprietary software platforms, no in-house technology team, and no disclosed AI/ML capabilities. Operations are consistent with a traditional independent restaurant operator: menu-driven sales, physical locations, and human-driven service delivery.

The business model is straightforward unit economics — food and beverage sales at retail price points across multiple locations, supplemented by catering orders for group events. There is no subscription, marketplace, or platform revenue component. With no institutional capital, no funding rounds, and no disclosed revenue, the company presents as a stable, privately-held small business rather than a venture-backed growth entity.

Name

Alfonso's Pizzeria & Restaurant

Legal name

Alfonso's Pizza of Princeton

Website

https://alfonsospizzaofprinceton.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Italian pizzeria operating three New Jersey locations (Princeton, Somerville, Flemington), serving local families and event planners through dine-in, takeout, and catering.

Ownership category

akta.pro rank

Product category

Italian Restaurant / Pizzeria

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Italian restaurant dining
• Pizza takeout service
• Event catering services
• Online pickup ordering
• Family-owned pizzeria

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in and Takeout Food Sales: Traditional restaurant revenue from serving food to dine-in customers and takeout orders. Menu includes pizzas, calzones, pasta dishes, sandwiches, appetizers, and desserts.
2. Catering Services: Catering menu available for events and parties, with downloadable catering menu PDF.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Alfonso's Pizzeria & Restaurant is a family-owned Italian restaurant that prepares and serves pizzas, calzones, pasta dishes, sandwiches, appetizers, and desserts for dine-in and takeout customers. The restaurant also provides catering and party menus for events, with online pickup ordering enabled through the SpotOn platform.

Product overview

Alfonso's Pizzeria & Restaurant is a family-owned Italian restaurant offering a unified dining experience with dine-in, takeout, catering, and online ordering services. The core product is its Regular Menu featuring pizzas, pasta, sandwiches, and Italian specialties, supplemented by dedicated Catering and Party Menu offerings for events. Online ordering is enabled through SpotOn integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Menu (Dine-In and Takeout)
• Catering Menu
• Party Menu
• Online Pickup Ordering

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pizza Hut: Established national pizza QSR with dine-in, carryout, and delivery. Competes for family pizza occasions across Alfonso's NJ footprint though with a more limited dine-in focus.
• Domino's Pizza: Largest pizza QSR chain with leading digital ordering and delivery infrastructure. Competes with Alfonso's directly for pizza occasions in the same NJ trade areas, though at a much larger scale and lower price point.

Direct peers

• &pizza: Fast-casual pizza concept emphasizing design-forward dine-in experiences and technology-enabled ordering. Comparable as a hybrid dine-in/takeout pizzeria targeting urban and suburban family and individual customers.
• Blaze Pizza: Fast-casual build-your-own pizza concept with dine-in service. Directly comparable format to a neighborhood pizzeria with table service and a broader Italian-leaning menu.
• MOD Pizza: Fast-casual pizza chain with customizable pizzas and a dine-in experience similar to Alfonso's hybrid dine-in/takeout model. Targets similar family and individual customers seeking a step up from QSR.
• Marco's Pizza: National pizza franchise focused on traditional and specialty pizzas with dine-in, carryout, and delivery. Comparable as a multi-unit pizza operator targeting similar value-conscious family and individual customers in local markets.
• Anthony's Coal Fired Pizza & Wings:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/alfonsospizzaofprinceton
• LinkedInlinkedin.com/company/alfonso-s-pizzeria-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfonso's Pizzeria & Restaurant