Gameplay Group International

What Gameplay Group International does

Gameplay Group International is a US-based video game developer and publisher headquartered in St. Petersburg, Florida, operating as a Delaware corporation. The studio focuses on the 2D fighting game genre, with a product portfolio of three titles: Avatar Legends: The Fighting Game (a licensed product based on the Avatar: The Last Airbender and The Legend of Korra animated series, scheduled for July 2026 release), Diesel Legacy: The Brazen Age, and Them's Fightin' Herds. Core technology is a proprietary 2D fighting game engine with custom rollback netcode for stable competitive online multiplayer, cross-platform play across PC, PlayStation, Xbox, and Nintendo Switch 1|2, and an unusually high production value of over 900 hand-drawn animation frames per character. The studio pairs development with publishing, distributing directly via Steam, PlayStation Store, Microsoft Store, and the Nintendo eShop.

The company monetizes through one-time game purchases (standard edition priced at $29.99 / £24.99, deluxe edition at £41.99 including a Year 1 Pass) plus optional DLC purchases for additional characters, cosmetics, and expansions; pre-order customers receive voting rights on DLC character selection. Go-to-market is product-led and community-driven, anchored by a Creators Program that provides content creators on Twitch, YouTube, TikTok, X, and Instagram with early access builds and creator-only events, supplemented by earned media at gaming events such as Evo, New York Comic Con, and Summer Game Fest. Customers are individual consumer fighting-game enthusiasts and Avatar franchise fans; there are no enterprise customers and no disclosed B2B revenue.

The studio was recapitalized through a $1.01M funding round in June 2025 and employs 51-100 staff. The Avatar Legends project was revived in 2024 after Maximum Entertainment's financial collapse, with the title developed in partnership with Nickelodeon (IP licensor) and PM Studios (co-developer/co-publisher). No revenue figures, ownership details, or management team information are publicly disclosed.

Name

Gameplay Group International

Legal name

Gameplay Group International Inc.

Website

https://thegameplaygroup.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Gameplay Group International is a US-based fighting game developer and publisher building multi-platform 2D fighters with proprietary rollback netcode, anchored by the licensed Avatar Legends: The Fighting Game launching in 2026 and serving fighting game enthusiasts and Avatar franchise fans globally.

Ownership category

akta.pro rank

Product category

Video Games

akta.pro primary industry

AAA & Premium Game Studios (PC/Console) (MPAFAAAA)

akta.pro secondary industry

Sports/Racing Game Studios (MPAFAAAJ)

Keywords

• Fighting games
• Video game publishing
• Multiplayer gaming
• Digital game distribution
• Game development studio

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Sales: One-time purchase revenue from full game sales across multiple digital storefronts (PC, PlayStation, Xbox, Nintendo Switch). Standard edition priced at $29.99.
2. Downloadable Content (DLC): Optional additional digital content including new characters, cosmetic items, and expansions. DLC can include Year 1 Pass with future content. Pre-order customers receive voting rights to select DLC characters.
3. Downloadable Content Purchases: Revenue from in-game purchases of DLC such as cosmetic items, additional levels, expansions, characters, and virtual items available separately from the base game

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Gameplay Group International develops and publishes fighting video games across PC and console platforms. Its core catalog includes three titles — Avatar Legends: The Fighting Game (licensed 2D fighter based on the Avatar: The Last Airbender and The Legend of Korra IP), Diesel Legacy: The Brazen Age, and Them's Fightin' Herds — sold as one-time purchases with optional DLC, including a Year 1 Pass, on Steam, PlayStation, Xbox, and Nintendo storefronts.

Product overview

Gameplay Group International is a game development company that operates as both a developer and publisher of video games. The company's product portfolio consists of three fighting games: Avatar Legends: The Fighting Game (a licensed 2D fighting game based on the Avatar: The Last Airbender and The Legend of Korra franchise), Diesel Legacy: The Brazen Age, and Them's Fightin' Herds. The company also offers a Creators Program for content creators to provide feedback and receive early access to upcoming titles.

Differentiator

Problem solved

Functional benefit

Products and services

• Avatar Legends: The Fighting Game A 2D fighting game featuring characters from the Avatar: The Last Airbender and The Legend of Korra animated series. The game includes a 12-character roster, online multiplayer with cross-platform play, and a single-player story mode.
• Diesel Legacy: The Brazen Age A fighting game available across multiple platforms including PC, Xbox Series X|S, PlayStation 4|5, and Nintendo Switch 1|2.
• Them's Fightin' Herds A fighting game available across multiple platforms including PC, Xbox Series X|S, PlayStation 4|5, and Nintendo Switch 1|2.

Quantifiable outcome

• 12 playable characters at launch
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NickelodeoncoreStrategic or Co-development Partner · 5 June 2026Nickelodeon is the IP holder for Avatar: The Last Airbender and The Legend of Korra franchises. Gameplay Group International is developing Avatar Legends: The Fighting Game in collaboration with Nickelodeon, with the game featuring 12 characters from both animated series.
• PM StudioscoreStrategic or Co-development Partner · 5 June 2026PM Studios is a co-development partner on Avatar Legends: The Fighting Game alongside Gameplay Group International. PM Studios co-announced the game's release date and pricing with Gameplay Group.
• Maximum EntertainmentminorOthersMaximum Entertainment originally developed the Avatar fighting game before it was canceled in 2024 due to the company's financial problems and legal issues. Gameplay Group International subsequently revived and completed development of the project.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bandai Namco Entertainment: Publisher and developer of Tekken, one of the three largest fighting game franchises. Comparable as an incumbent multi-platform publisher competing for the same 3D fighting game audience and console storefront placement.
• NetherRealm Studios: Developer of Mortal Kombat and Injustice series. Comparable as a premium fighting game studio with strong licensed-IP integration (DC, Warner Bros) that mirrors Gameplay Group's Avatar strategy.
• Riot Games: Developer of 2XKO (League of Legends fighting game) and owner of the largest PC gaming platform. Comparable as a free-to-play fighting game entrant and a competitive threat to Gameplay Group's premium pricing model.
• Capcom: Developer of the Street Fighter franchise and the dominant fighting game IP globally. Comparable as the benchmark premium fighting game publisher and a direct competitor for fighting game community attention and eSports circuits like Evo.

Direct peers

• Aksys Games: Publisher of niche fighting and anime-licensed games including BlazBlue and various licensed fighting titles. Comparable as a mid-sized publisher specializing in anime-IP fighting games, a similar lane to Avatar Legends.
• WayForward: Independent developer of licensed and original 2D action/fighting games with hand-drawn animation. Comparable as a mid-sized studio developing premium 2D titles across Nintendo, PlayStation, Xbox, and PC platforms.
• PM Studios: Co-development partner on Avatar Legends: The Fighting Game and a long-time independent fighting game publisher (Them's Fightin' Herds was previously published under PM Studios). Directly comparable as a same-genre studio with shared IP development economics.
• Arc System Works: Developer of Guilty Gear, Dragon Ball FighterZ, and Granblue Fantasy Versus. Directly comparable as a 2D-focused fighting game studio known for hand-drawn animation and rollback netcode (GG Strive).
• Maximum Entertainment: Former developer of the Avatar fighting game project before its 2024 cancellation. Comparable as a mid-sized multi-platform game publisher/developer whose collapse and IP handoff created Gameplay Group's flagship opportunity.

Emerging players

• Dotemu: Publisher specializing in reviving and remastering classic fighting and beat-'em-up franchises (Streets of Rage 4, Teenage Mutant Ninja Turtles: Shredder's Revenge). Comparable as a studio that monetizes rescued/legacy IP through premium 2D action titles.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gameplaygroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gameplay Group International