What 1980Books does

1980Books is a privately held Vietnamese online bookstore registered as Công Ty TNHH Văn Hóa Và Truyền Thông 1980 Books in Hanoi on 31 May 2016. It sells books across business, psychology, literature, children's, exam preparation (IELTS, SAT), investment, and AI/technology categories to general Vietnamese consumers, under the positioning 'Khởi Nguồn Tri Thức' (Origin of Knowledge). The core commercial asset is the DTC e-commerce storefront 1980books.com, built on the Haravan platform, with nationwide third-party delivery, free shipping above 300,000 VND, and pickup capability at its Hanoi headquarters and Ho Chi Minh City branch office.

The business model is transactional retail: per-book sales priced from roughly 127,200 VND to over 1,000,000 VND, plus multi-book combo bundles with 20–25% discounts driving higher average order value. Catalog supply comes from channel partnerships with Vietnamese publishing houses including Thanh Niên, Lao Động, Dân Trí, and Công Thương. Marketing runs through a multi-channel mix — SEO, the e-commerce site, blog content (Điểm sách, Tác giả, Sự kiện, Tin tức), Zalo messaging, and phone support — with no subscription, membership, or recurring revenue layer documented.

The company has no disclosed institutional investors, no funding history, no headcount, no revenue, and no named management team in the source material. Ownership appears founder-held, and there is no documented M&A, restructuring, or international expansion. Strategic activity has centered on publisher partnerships, dual-city physical presence, category expansion (notably AI-themed titles), and bundle merchandising rather than platform or technology differentiation.

Name

1980Books

Legal name

Công Ty TNHH Văn Hóa Và Truyền Thông 1980 Books

Website

https://1980books.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

1980Books is a Vietnamese online bookstore selling educational, business, psychology, exam preparation, and AI-themed books to general consumers through a DTC e-commerce platform, distributing titles from major Vietnamese publishers via nationwide delivery.

Ownership category

akta.pro rank

Product category

Online Book Retail

NAICS

Book Retailers and News Dealers (4592)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Bookstores (New Books) (CRALAAAA)

akta.pro secondary industry

Children’s Books & Educational Readers Retail (CRALAAAD)

Keywords

• Online bookstore
• Educational publishing
• Vietnamese book retail
• Exam preparation materials
• Business book sales

Headquarters

HQ city

Hà Nội

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

1980Books is a Vietnamese online bookstore that sells physical books through 1980books.com across categories including business, psychology, education, literature, health, investment, and children's titles, with dedicated collections for IELTS and SAT exam preparation. The platform offers individual titles and combo bundles with discounts up to 25%, plus free nationwide delivery on qualifying orders and in-person pickup at offices in Hanoi and Ho Chi Minh City.

Product overview

1980Books operates as an online bookstore and e-commerce platform specializing in educational and business content published in Vietnam. The company offers a diverse portfolio of books including business/leadership, psychology, literature, children's books, exam preparation (IELTS, SAT), and technology/AI-themed titles. The platform features best-seller collections, new releases, and discounted combo packages. The company's mission centers on the motto 'Origin of Knowledge' (Khởi Nguồn Tri Thức), aiming to disseminate global knowledge to Vietnamese readers and bridge educational and business gaps between Vietnam and developed nations. The platform is powered by the Haravan e-commerce system.

Differentiator

Problem solved

Functional benefit

Products and services

• 1980Books Online Bookstore Vietnamese online bookstore and e-commerce platform (1980books.com) offering printed books across business, psychology, literature, education, health, investment, and children's categories, with exam-preparation titles for IELTS and SAT, nationwide delivery, and office pickup.
• Business Books Collection (Sách Kinh Doanh) Curated catalog of business, leadership, marketing, and finance books published or distributed in Vietnamese for professionals and aspiring entrepreneurs.
• Psychology Books Collection (Sách Tâm Lý Học) Psychology and personal development titles including "Tâm lý học về tiền" (Psychology of Money) and adjacent self-improvement works aimed at Vietnamese readers.
• Study and Exam Preparation Books (Sách Học Tập) Study materials including IELTS and SAT preparation resources, THPT exam preparation books, and English language learning titles for Vietnamese students.
• Combo Book Packages (Combo Sách) Curated multi-book bundles sold as single units at discounted prices (up to 25% off), including 2-book combos (e.g., 334,400 VND), 3-book combos (e.g., 418,400 VND), and 4-book sets (e.g., 604,500 VND).
• Best Sellers Collection (Sách Bán Chạy) Monthly curated collection of top-selling titles on 1980books.com, featuring discounted best-sellers across skill, business, and psychology book categories.
• AI and Technology Books Collection Books covering AI, ChatGPT, and digital technology topics including titles like "ChatGPT Thực Chiến" and "AI Thực Chiến" together with the 11.11 flash-sale promotional collection.
• New Releases Collection (Sách Mới Phát Hành) Recently published and newly released titles stocked on the platform, providing Vietnamese readers with current editions across the store's main categories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Thanh Niên PublishingminorChannel Partner/ Reseller/ DistributorThanh Niên is a publishing house whose books are sold through 1980Books' e-commerce platform. 1980Books distributes their titles including Sách Mật Ngữ Tinh Thể.
• Lao Động PublishingminorChannel Partner/ Reseller/ DistributorLao Động publishing house books are distributed through 1980Books. Title distributed includes Sách Vận Dụng Luật Hấp Dẫn Thu Hút Tiền Bạc Và Hạnh Phúc.
• Dân Trí PublishingminorChannel Partner/ Reseller/ DistributorDân Trí publishing house distributes books through 1980Books platform including Sách Tự học siêu tốc - Digital SAT Total Prep.
• Công Thương PublishingminorChannel Partner/ Reseller/ DistributorCông Thương publishing house distributes books through 1980Books including Sách AI Thực Chiến - Cuộc Cách Mạng Toàn Diện Trong Giáo Dục.
• HaravancoreTechnology or IntegrationHaravan provides the e-commerce platform technology powering 1980books.com. The website is built on Haravan's platform infrastructure.

Recent moves6 records

Expansion highlights4 records

Emerging players

• Nhã Nam Publishing & Bookstore: Vietnamese publisher and bookstore with curated general-interest and translated titles. Overlaps with 1980Books in fiction, non-fiction, and children's categories.
• Alpha Books (First News / Tri Thức Trẻ): Vietnamese publisher and book retailer featuring business, self-development, and psychology titles, directly overlapping with 1980Books' core assortment.

Broad incumbents

• Lazada Vietnam: Major regional marketplace with a books category in Vietnam. Competes on price, selection breadth, and logistics rather than curation, but is a frequent alternative for Vietnamese book buyers.
• Shopee Vietnam: Major marketplace selling books alongside broad consumer goods. Competes on price and convenience rather than curated selection, but is a primary alternative for Vietnamese book buyers.

Direct peers

• Tiki: Vietnamese e-commerce platform with a large books category and same nationwide delivery footprint. Direct competitor for online book shoppers in Vietnam.
• Đông A Books: Established Vietnamese bookstore with a strong literary and humanistic catalogue, both online and physical. Competes for the same horizontal general-reader segment.
• Fahasa: Vietnam's largest bookstore chain and online retailer, selling across the same general-interest, business, exam prep, and children's categories. Most direct competitor in books-in-Vietnam retail.
• Vinabook: Vietnamese online bookstore with broad category coverage and nationwide shipping, comparable assortment and target customer to 1980Books.
• Phương Nam Book (Cine Phương Nam): Vietnamese bookstore chain with nationwide retail and online presence, covering business, education, and lifestyle titles. Comparable target audience and category mix.
• Nhà Sách Thái Hà (Thái Hà Books): Vietnamese bookstore chain with online sales, including business, psychology, and children's books. Comparable independent retail positioning against 1980Books.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1980BOOKS.COM.VN
• LinkedInlinkedin.com/company/1980books

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1980Books