What 十九楼网络股份有限公司 does

十九楼网络股份有限公司 (19lou Network Co., Ltd.) operates 19lou.com, a Chinese city-focused social community and local life services platform spun off from Hangzhou Daily Press Group in 2007 and formally incorporated as a joint-stock company on June 30, 2013. The platform serves urban women aged 18-45 across multiple Chinese cities including Hangzhou (headquarters), Taizhou, Jiaxing, and Chongqing (via cqmmgo.com), with city-specific sub-sites and a network of vertical community forums covering dating/matchmaking, wedding services, parenting, home decoration, automobile, food & dining, real estate, rentals, finance, education, health, beauty, and second-hand marketplace. The platform's underlying technology is a self-developed social information service platform integrating social, local, and mobile (SoLoMo) features, with CMMI Level 3 software certification (2010) and National High-Tech Enterprise designation (2021); the mobile app (iOS/Android) and WeChat mini-program integrate third-party push notification SDKs from Huawei, OPPO, vivo, Xiaomi, Meizu, and Getui, social login via WeChat/QQ/Weibo, Alipay payment, and a broad set of programmatic ad SDKs (Baidu, ByteDance Pangle, Tencent Youlehui, Kuaishou, etc.). The company monetizes through four primary revenue streams: (1) advertising and brand marketing services targeting merchants in verticals such as real estate, home decoration, automobiles, weddings, parenting, and health; (2) O2O event and exhibition services including wedding procurement fairs, home expos, parenting carnivals, and matchmaking events; (3) transaction facilitation and lead-generation fees connecting users with verified merchants; and (4) value-added account services via the 19lou Gold Coin virtual currency system and merchant certification fees. Distribution combines a self-serve consumer platform (web, mobile app, WeChat mini-program) with a direct enterprise sales force of industry-specific account managers covering parenting/education, recruitment/rental, automobile, communications/digital/IT, home, wedding, matchmaking, real estate, health/maternal-infant, fashion/department store, brand clients, finance, travel/dining, and lifestyle e-commerce verticals. The company has been recognized as a National High-Tech Enterprise (December 2021), received the '19lou' China Well-Known Trademark designation (December 2013), and was named among China's top new media innovation brands alongside People's Net, Xinhua Net, and Sina Weibo.

Name

十九楼网络股份有限公司

Legal name

十九楼网络股份有限公司

Website

https://19lou.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

十九楼网络股份有限公司 operates 19lou.com, a Chinese city-focused social community and local life services platform serving urban women aged 18-45 across Hangzhou, Taizhou, Jiaxing, and Chongqing via vertical forums, O2O events, and advertising.

Ownership category

akta.pro rank

Product category

Local Community & Life Services Platform

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Community Markets/Pop-Ups (Community-Led Bazaars) (MPAGAEAJ)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Baby, Kids & Maternity Marketplaces (CRAFABAG)

Keywords

• Local community forum
• Online advertising services
• O2O life events
• Matchmaking services
• City-based social platform

Headquarters

HQ city

杭州市, 浙江省

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising & Brand Marketing Services: The primary revenue stream. 19楼 provides online interactive marketing solutions for merchants and brands, offering banner ads, sponsored posts, dedicated promotion threads, and brand visibility packages across its high-traffic community forums. The platform's industry-specific verticals (real estate, home decoration, automobiles, weddings, parenting, health) enable targeted advertising.
2. O2O Event & Exhibition Services: 19楼 organizes and operates offline O2O events including 结婚采购大会 (wedding procurement fairs), 家博会 (home living expos), 亲子嘉年华 (parenting carnivals), 爱情幸运号 (dating/marriage services). These events serve as both user engagement tools and revenue-generating services where merchants pay for booth placement and promotional participation.
3. Transaction Facilitation & Lead Generation: The platform facilitates transactions between users and merchants in categories including home decoration, real estate, weddings, and automobiles. 19楼 generates referral and lead generation fees by connecting users seeking services with verified merchants on the platform.
4. Value-Added Account & Membership Services: 19楼金币 (virtual coins) is a virtual currency/points system used by registered users. The platform offers paid membership tiers and value-added services. The platform also offers merchant verification/certification services with associated fees.

Distribution channels3 records

Marketing channels5 records

Core offering

十九楼网络股份有限公司 operates the 19lou (19楼) multi-city local community platform (www.19lou.com), providing city-specific forum-based social interaction, vertical life-stage services (matchmaking, weddings, parenting, home decoration, automobiles, food, real estate), O2O event/exhibition services (Wedding Procurement Fair, Home Expo, Parent-Child Carnival), and targeted online advertising and marketing solutions for merchants and brands seeking to reach urban female consumers in Hangzhou, Taizhou, Jiaxing, Chongqing, and other Chinese cities.

Product overview

19楼 is a unified platform-plus-modules architecture operated by 十九楼网络股份有限公司. The core platform (www.19lou.com) provides a comprehensive social community and local life services ecosystem for urban residents, with specialized vertical modules covering food & dining, automobiles, fashion, relationships/dating, parenting, finance, real estate, rentals, home decoration, education, health, beauty, and second-hand marketplace. The platform includes mobile apps (iOS/Android), the 19楼视频 video channel, the 爱情幸运号 O2O matchmaking service, the 结婚采购大会 and 家博会 O2O event brands, and the 亲子嘉年华 O2O family activity brand, all supported by a proprietary social information service platform that integrates social, local, and mobile features. City-specific sub-sites extend coverage to Hangzhou, Taizhou, Jiaxing, Chongqing (via 重庆购物狂), and other regional markets.

Differentiator

Problem solved

Functional benefit

Brands

• 爱情幸运号: 19楼相亲交友服务品牌，提供单身交友和相亲活动服务
• 结婚采购大会
• 亲子嘉年华
• 家博会
• 19楼实验室

Products and services

• 19楼社区论坛 (19lou Community Forum Platform) The core community forum platform at www.19lou.com serving urban residents with city-specific sub-sites for Hangzhou, Taizhou, Jiaxing, Chongqing, and other cities. The platform aggregates forum discussions, classifieds, and local life content across verticals including food, automobiles, fashion, relationships, parenting, finance, real estate, home decoration, education, health, beauty, and second-hand marketplace.
• 爱情幸运号 (Love Lucky Train) Matchmaking Service Dedicated matchmaking and dating service under the 19lou ecosystem offering personal matchmaking profiles and dating event organization for single users seeking partners, primarily targeting urban women aged 18-45.
• 结婚采购大会 (Wedding Procurement Fair) O2O wedding services brand combining online wedding planning content and community discussions with offline wedding procurement exhibitions, connecting engaged couples with wedding vendors including venues, photography, attire, and honeymoon services.
• 家博会 (Home Expo) O2O home decoration and furnishing exhibition combining online home decoration community content with offline home expo events where merchants pay for booth placement and consumer engagement in the home/living sector.
• 亲子嘉年华 (Parent-Child Carnival) O2O parenting event brand combining online parenting community discussions with offline family-oriented activities, exhibitions, and merchant engagement targeting parents of young children.
• 19楼视频 (19lou Video) Video content platform under the 19lou brand providing video content related to community topics, lifestyle, entertainment, and local city events.
• 19楼手机客户端 (19lou Mobile App) iOS and Android mobile application providing access to 19lou community forums, vertical services, push notifications, social login via WeChat/QQ/Weibo, in-app purchase features, and WeChat mini-program integration.
• 重庆购物狂 cqmmgo.com (Chongqing Shopping Mania) A city-specific community platform and sub-brand operated by 19lou for Chongqing users, replicating the local community forum model in the Chongqing market.
• 19楼家居 (Home Decoration Service) Dedicated home decoration service offering renovation advice, contractor/vendor recommendations, design inspiration, home furnishing discussions, and merchant lead generation in the home/living category.
• 19楼招聘 (Job Recruitment Service) Recruitment and job posting service connecting employers with local job seekers, operated under a Human Resources Services Operating License.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• 腾讯 (Tencent) — 微信OpenSDKcoreTechnology or IntegrationTencent WeChat Open SDK enables WeChat login, WeChat sharing, and WeChat Pay integration within the 19楼 platform. This is a critical third-party integration for user authentication, social sharing, and payment processing.
• 腾讯 (Tencent) — QQ互联SDKcoreTechnology or IntegrationTencent QQ SDK enables QQ login and QQ sharing functionality, allowing users to authenticate and share content using their QQ accounts.
• 北京微梦创科网络技术有限公司 — 微博移动SDKcoreTechnology or IntegrationSina Weibo SDK enables Weibo login and social sharing within the 19楼 platform, providing an additional social authentication and content sharing channel.
• 支付宝(杭州)信息技术有限公司 — APP支付客户端SDKcoreTechnology or IntegrationAlipay SDK enables Alipay in-app payment functionality for the 19楼 platform, supporting transaction payments for merchants and services.
• 杭州日报报业集团 (Hangzhou Daily Press Group)coreStrategic or Co-development Partner19楼 originated as a spin-off from Hangzhou Daily Press Group (杭报集团). As of 2013, the company was formally established as 杭州十九楼网络股份有限公司. The parent group's editorial and media resources have supported 19楼's content development, and 19楼 has reciprocally provided digital media capabilities to the group. 19楼's content is cross-linked with Hangzhou Daily, 都市快报, and other group media.
• 重庆购物狂 (cqmmgo.com)coreStrategic or Co-development Partner19楼 operates cqmmgo.com (重庆购物狂) as a subsidiary brand targeting the Chongqing market. This is part of 19楼's multi-city expansion strategy, replicating its local community model in other cities. The site is listed as one of 19楼's affiliated platforms alongside shanghaining.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Babytree (宝宝树): China's leading parenting-focused community platform. Comparable to 19楼's 亲子乐园 (parenting) vertical and 亲子嘉年华 event brand, with overlapping monetization through parenting-stage advertising and maternal-infant product e-commerce.
• Anjuke (安居客): China's leading real estate classifieds platform, now part of 58.com. Comparable to 19楼's 房产楼市 (real estate) vertical and its lead generation business connecting home buyers with agents, with deeper national coverage in property listings.
• Xiaohongshu / RED (小红书): Lifestyle and community platform targeting urban women, with strong user-generated content across beauty, fashion, parenting, home, and travel. Comparable to 19楼's female-skewed, life-stage-focused content model, but Xiaohongshu has surpassed 19楼 in user scale and ad pricing power through mobile-first, short-form video content.

Broad incumbents

• 58.com (58同城): China's largest classifieds platform covering jobs, rentals, real estate, and local services. Comparable to 19楼's 招聘 (recruitment), 租房 (rentals), and 房产 (real estate) verticals, and competes with 19楼's lead-generation revenue in these categories at a national scale.
• Dianping / Meituan (大众点评): Leading local life services platform in China with merchant reviews, transaction facilitation, and group buying. Comparable to 19楼's local services and lead generation revenue model, particularly in food/dining and home decoration verticals, though Dianping operates at national scale with integrated payment and delivery.
• Sohu / Italki-style city portals (城市门户): Sohu and similar regional media-portal groups have mirrored 19楼's strategy of combining news, local forums, and life services under one umbrella. Comparable as legacy media-to-digital community players, though with broader national reach and weaker community engagement than 19楼's female-focused verticals.

Regional players

• Ganji.com (赶集网): Classifieds platform with strong presence in blue-collar and local services categories including jobs, rentals, and home services. Comparable to 19楼's mixed classifieds/vertical content model, particularly in recruitment and second-hand goods.

Direct peers

• Tianya Club (天涯社区): China's most established online community forum, founded in 1999. Directly comparable to 19楼 as a long-tail, UGC-driven community platform covering lifestyle, relationships, and regional topics, with a similar historical ranking among China's top forums.
• Douban (豆瓣): Chinese community platform with strong lifestyle, cultural, and women-engaged demographics, combining forums, reviews, and group buying. Comparable to 19楼 in its community-oriented approach to life-stage content (books, films, home, lifestyle), though Douban targets a more urban-artistic demographic.
• Mop.com (猫扑): One of China's pioneering community forums alongside 19楼 in the late 2000s (Google ranked both among China's top five forums in 2008). Comparable as a general-interest community forum with city and lifestyle content, though Mop has similarly struggled with platform-format competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8D%81%E4%B9%9D%E6%A5%BC%E7%BD%91%E7%BB%9C%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 十九楼网络股份有限公司