Name

Ganji

Website

https://bj.ganji.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Core offering

Ganji.com is a Chinese domestic classifieds website where individual users publish and exchange local information across categories such as used cars, jobs, and other consumer-to-consumer listings. It operates as a free-to-use online marketplace for browsing and posting local classified advertisements throughout China.

Differentiator

Problem solved

Functional benefit

Products and services

• Ganji.com Classifieds Platform
• Used Cars Listings
• Job Listings
• Local Information Exchange

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• 58.com (58 Tongcheng): China's leading horizontal classifieds platform and Ganji's acquirer/merger partner. Directly comparable in product (classifieds across jobs, real estate, used cars, local services), business model, and customer base (Chinese consumers and SMBs).
• Baixing (百姓网): Long-standing Chinese horizontal classifieds platform and one of Ganji's most direct competitors during the 2010-2015 era. Comparable in offering (local classifieds), target market, and monetization approach.
• Anjuke (安居客): Major Chinese real estate classifieds platform, now part of the 58.com group. Comparable vertical focus (housing) and SMB lead-generation model, and a sister brand to Ganji post-merger.
• Zhuan Zhuan (转转): Chinese C2C used-goods marketplace closely tied to the 58.com / Ganji ecosystem. Comparable in classifieds/secondhand goods category, target audience, and lead-fee monetization.

Emerging players

• Liepin (猎聘): China's mid-to-high-end online recruitment platform. Comparable to Ganji's jobs vertical in business model (employer lead generation) and customer base (Chinese employers and job seekers).
• Autohome (汽车之家): China's leading online automotive vertical (new and used cars). Overlaps with Ganji's used-car classifieds category and shares a lead-generation/advertising monetization model.
• Zhilian Zhaopin (智联招聘): Major Chinese online recruitment platform. Comparable to Ganji's jobs vertical in business model (employer lead gen, recruiter SaaS) and audience (Chinese job seekers and employers).
• Beike Zhaofang (贝壳找房): China's leading real estate listing and transaction platform. Comparable to Ganji's real estate classifieds category in lead-generation business model and Chinese consumer audience.

Broad incumbents

• Meituan (美团): China's local services and delivery super-app with extensive classifieds-style listings (services, restaurants, travel). Comparable in serving Chinese local commerce demand, but with a much broader and more engaged user base.

Regional players

• LinkedIn China: Operated a localized version of LinkedIn in China before sunsetting its local service. Comparable to Ganji's professional/jobs vertical in business model and professional user base, though with a fundamentally different brand positioning.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ganji