Association of Medical Media

What Association of Medical Media does

The Association of Medical Media (AMM) is a US-based nonprofit trade association founded in 1976 (originally as the Association of Independent Clinical Publications, renamed AMP in 1995 and AMM in 2006) that serves the medical publishing and healthcare media industry. AMM operates as the only trade association specifically dedicated to medical media, with a member roster spanning enterprise medical publishers (NEJM, Elsevier, Wolters Kluwer, AMA, American College of Physicians, Haymarket), healthcare media agencies (CMI Media Group, SSCG Media Group, Initiative), service providers (IQVIA, Kantar/M3 MI, Doximity), and physician platforms (Sermo). The organization employs approximately 8 staff and is professionally managed by CMA Solutions via the MemberClicks platform.

AMM's product portfolio is a member-services bundle rather than a single offering: an Educational Forum series (March, June, September), the annual Nexus Awards Gala (Vanguard, Sales Rep of the Year, Rising Star), Sports Day (golf, pickleball, charity), Comedy Rx charity event, the AMM Conversation podcast (four seasons), Knowledge Nuggets micro-learning videos, Medical Media Matters (MMM) Fact Sheets, a twice-monthly AMM News newsletter, the John Loughran Viewed Your Profile web series, a job board with resume database, and the Knowledge Exchange resource hub. Distribution spans LinkedIn, YouTube, Facebook, Twitter, podcast platforms (Apple, Google, Spotify, Stitcher), and the ammonline.org website, with in-person events anchored in the Northeast US (New Jersey, New York, Philadelphia).

Revenue is generated through tiered membership dues (Full Members $6,500-$19,500 per year based on company revenue, Affiliate Members $2,500-$5,000, Individual Members $750, Media/Pharma professionals complimentary), event registration and sponsorship ($250-$5,500 tiers across forums, Nexus Awards, Sports Day, Comedy Rx), and job board services (free for members, paid for non-members). The organization is governed by an elected Board of Directors composed of executives from member companies, with current leadership including President Aaron Wattenberg (Impiricus), Treasurer Juliet Lee (SSCG Media), Secretary Meg Ainley (NEJM), and Immediate Past President Eileen Henry (Sermo).

Name

Association of Medical Media

Legal name

Association of Medical Media

Website

https://ammonline.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

AMM is a US-based nonprofit trade association founded in 1976 that serves the medical media and healthcare publishing industry. It provides educational forums, industry research, networking events, and the annual Nexus Awards to medical publishers, agencies, and healthcare marketing professionals.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Healthcare & Medical Congresses (MPAGAGAF)

Keywords

• Medical media association
• Healthcare publishing network
• Medical publisher membership
• Healthcare media events
• Medical trade organization

Headquarters

HQ city

East Windsor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from Full Members (medical publishers), Affiliate Members (service providers), Media/Pharma professionals (complimentary), and Individual Members ($750/year). Dues are tiered by company revenue size for Full Members.
2. Event Revenue: Revenue from educational forums, the annual Nexus Awards Gala, Sports Day, and other in-person events. Includes registration fees and sponsorship opportunities.
3. Sponsorship: Event sponsorships at member rates for forums, Nexus Awards, Sports Day, and charity events. Sponsorship tiers range from $250 (Swag Item Contributor) to $5,500 (Premier Sponsor for Sports Day).
4. Job Board Services: Members post positions at no charge with optional featured listings for a fee. Non-members pay competitive rates to post open positions on the job board.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

The Association of Medical Media (AMM) is a non-profit membership trade association that serves the medical publishing and healthcare media industry. It sells tiered memberships (Full Members, Affiliate Members, Media/Pharma professionals, and Individual Members) and delivers member-facing services including the Nexus Awards, educational forums, networking events (Sports Day, Comedy Rx), a member job board, the AMM News newsletter, the AMM Conversation podcast, Knowledge Nuggets, Knowledge Exchange peer sessions, and the John Loughran Viewed Your Profile web series.

Product overview

The Association of Medical Media (AMM) is a professional membership organization serving the medical publishing and healthcare media industry. Rather than a single software product, AMM offers a portfolio of member services including educational programming (Educational Forums, Knowledge Nuggets video series, MMM Fact Sheets, Past Slide Presentations), industry recognition (Nexus Awards), networking events (Sports Day, Comedy Rx charity event), career resources (Job Board & Resume Database), a podcast series (AMM Conversation), and a member newsletter (AMM News). These services are provided through the AMM website and various platforms including YouTube, podcast hosting services, and the MemberClicks membership management system. The organization also publishes the Knowledge Exchange as a comprehensive resource hub for members.

Differentiator

Problem solved

Functional benefit

Brands

• AMM Conversation: A podcast series exploring key issues and challenges in medical marketing, hosted by Jason E. Carris. Multiple seasons covering Data Privacy, The New Normal, Pharma Forecast, and Effective Strategies to Engage HCPs.
• Medical Media Matters (MMM)
• Knowledge Nuggets
• Nexus Awards

Products and services

• AMM Full Membership
• AMM Affiliate Membership
• AMM Media/Pharma Membership
• AMM Individual Membership
• Nexus Awards
• Educational Forums
• AMM Sports Day
• Comedy Rx
• AMM Job Board
• AMM News Newsletter
• AMM Conversation Podcast
• Knowledge Nuggets
• Knowledge Exchange
• John Loughran Viewed Your Profile Web Series

Quantifiable outcome

• Multiple years of continued service and leadership from award winners (e.g., Kevin Bolum with 30+ years in sales and management)
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• CMA (Certified Meeting Professionals Association)minorOthersAMM is professionally managed by CMA according to the website footer. CMA provides association management services including member management platform (MemberClicks).
• Coalition for Healthcare CommunicationminorGTM or Marketing PartnerAMM links to the Coalition for Healthcare Communication and collaborates on the CHC Policy Update video series providing Washington DC legislative updates to AMM members.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Coalition for Healthcare Communication (CHC): Non-profit trade association focused on healthcare communications and the value of medical marketing. Operates in an immediately adjacent space, regularly collaborates with AMM on the CHC Policy Update video series, and serves a partially overlapping member base of healthcare agencies and communicators.
• MAGI (Medical Advertising & Graphics Industry Association): Trade association serving medical advertising agencies and the pharmaceutical marketing supply chain, with conferences, awards and standards work. Directly comparable business model (dues + events + awards) serving overlapping healthcare advertising/marketing members.
• Healthcare Marketer's Exchange (HMExchange): Long-running community and live event series for healthcare marketers, agency executives and pharma brand teams. Listed by AMM as a "Quick Link," HMExchange is the most directly comparable peer — same target members (healthcare agencies and pharma marketers), similar mix of live events and content, and competing for the same sponsorship pool.

Others

• Digital Health Coalition: Non-profit industry group focused on digital health marketing, data privacy and HCP engagement — running educational events and policy work. Adjacent rather than directly competitive, but occupies overlapping topic territory (data privacy, HCP engagement) that AMM also addresses through its forums and CHC partnership.

Emerging players

• Society for Healthcare Strategy & Market Development (SHSMD), an AHA affiliate: Professional society for hospital/health-system marketing, communications and strategy professionals, hosted under the American Hospital Association. Adjacent peer because SHSMD sits on the buy side of healthcare marketing and overlaps with AMM's health-system members (e.g., Cleveland Clinic, ACP).
• PM360 Magazine: B2B media brand covering pharmaceutical marketing, with editorial, awards (PM360 ELITE, Trailblazer), and conferences. Functions as both an information source and a quasi-community organizer for pharma marketers — competing for the same members' attention and sponsor dollars that AMM targets.
• Medical Marketing & Media (MM&M / MM+M): Long-standing B2B media brand serving healthcare agency, pharma and publisher audiences. Competes with AMM's AMMNews and Knowledge Exchange for share-of-voice among healthcare marketers, and runs its own awards programs.
• DTC Perspectives: Conference and content business serving direct-to-consumer pharma marketing. Overlaps with AMM's pharma marketing and omnichannel members, and competes for healthcare agency sponsorship and conference attendance.

Broad incumbents

• Association of National Advertisers (ANA): Largest U.S. trade association for the marketing/advertising ecosystem, including pharma advertiser members. Broader incumbent playing at the national/industry level — overlaps with AMM on advertiser education but does not specialize in the medical publishing vertical.
• Interactive Advertising Bureau (IAB): Broad trade group for digital advertising that touches the medical publisher audience through standards, research and events. Comparable in business model (member dues + events + research) but covers all digital advertising rather than the healthcare media vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AMMUpdates
• YouTubeyoutube.com/channel/UCK4id8M8-XIDnX1jQ1Vn7jQ
• Facebookfacebook.com/148557865154448
• LinkedInlinkedin.com/company/association-of-medical-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Medical Media