Digital Health Coalition

What Digital Health Coalition does

The Digital Health Coalition (DHC) is a 501(c)(3) nonprofit organization founded in 2011 and headquartered in Brooklyn, NY, that functions as the collective public voice and national public forum for discussing current and future issues relevant to digital and electronic marketing of healthcare products and services. The organization convenes a diverse stakeholder ecosystem including pharmaceutical manufacturers, biotech and medical device companies, physician and patient groups, advertising agencies, health information providers, internet search companies, public health agencies, and academic institutions. Its core offerings are organized around four pillars: educational programs (a monthly newsletter, research projects, and 'Insights with Innovators' content), event programming (DHC Summits and DHC Webinars hosted with marquee pharma partners), the DHC Community membership network, and the DHCG Disruptive Dose video interview series. Recent research programs have covered GenAI for pharma, HCP social media usage, omnichannel activation, patient customer experience, pharmacy innovations, and social media ROI.

DHC operates without a proprietary technology product. Its technology footprint is limited to a content distribution website (digitalhealthcoalition.org), a webinar platform, and social media channels (LinkedIn, Twitter/X). The organization has no public APIs, no applications, and no patents or trademarks disclosed. Research outputs are produced through partnerships with data providers such as Sermo (HCP survey panels), M3 MI (pharmacist and consumer health surveys), CMI Media Group (Media Vitals survey data), Wheel (virtual care utilization datasets), and ixlayer (DTP program data). The Advisory Board, comprising representatives from Amgen, AstraZeneca, Google, IQVIA, Pfizer, and roughly 20 other organizations, governs research priorities and event programming.

The business model is donation and sponsorship-based, typical of a 501(c)(3) organization. DHC accepts tax-deductible donations (Tax ID 45-0949099) and is funded through pharma community membership contributions, event sponsorships from pharma and technology companies, and industry supporter fees. There is no commercial pricing model and no disclosed revenue. The organization competes for sponsor attention against other healthcare industry associations and conferences (e.g., the DHC Group's commercial events arm, thed hcgroup.com), but its nonprofit status and 14-year operating history position it as a neutral convener rather than a commercial vendor.

Name

Digital Health Coalition

Legal name

Digital Health Coalition

Website

https://digitalhealthcoalition.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Digital Health Coalition is a 501(c)(3) nonprofit founded in 2011 that serves as a national forum for digital and electronic healthcare marketing, convening 27 pharmaceutical member companies, 25+ industry supporters, and producing research, webinars, and summits on topics including omnichannel strategy, GenAI, and HCP engagement.

Ownership category

akta.pro rank

Product category

Digital Health Education and Research

NAICS

Voluntary Health Organizations (813212), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare & Life Sciences PR (BPAFADAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Digital health education
• Pharma marketing research
• Healthcare communications forum
• Industry research coalition
• Nonprofit health coalition

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tax-Deductible Donations: The Digital Health Coalition accepts tax-deductible donations from individuals and organizations. It is a fully qualified 501(c)(3) nonprofit organization (Tax ID: 45-0949099).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Digital Health Coalition is a 501(c)(3) nonprofit organization that serves as the national public forum for discussing digital and electronic marketing of healthcare products and services. It delivers education programs, original research projects, virtual and in-person summits, webinars, and a multi-stakeholder community network connecting pharmaceutical manufacturers, medical device companies, advertising agencies, patient and physician groups, and health technology vendors. Its outputs include research reports on topics such as GenAI for pharma, HCP content consumption, pharmacy innovations, omnichannel strategy, and social media ROI, plus the DHCG Disruptive Dose video interview series.

Product overview

Digital Health Coalition is a nonprofit 501(c)(3) organization serving as a national forum for digital and electronic healthcare marketing discussions. The organization operates as an education and research collective rather than a technology product company. Its offerings include educational programs (monthly newsletters, research projects, insights with innovators), event programming (DHC Summits and Webinars), community networking (DHC Community and Advisory Board), and video content (DHCG Disruptive Dose interviews). The portfolio spans research programs on pharmacy innovations, GenAI for pharma, HCP content consumption, and social media ROI analysis.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• GooglecoreStrategic or Co-development Partner · 1 June 2026Google co-hosts the annual Pharma Forward summit with DHCG, bringing together industry experts and thought leaders to explore how pharma can continue to move innovation forward in digital marketing and engagement.
• GSKcoreStrategic or Co-development Partner · 1 October 2025GSK hosted a DHC Summit featuring topics including The New World of Patient-Centricity, Data Leadership and Innovation, and Leveling Up to Holistic Strategy Marketing.
• OtsukacoreStrategic or Co-development Partner · 1 November 2023Otsuka hosted the DHC Hybrid Summit on Omnichannel Advancements and Opportunities.
• Novo NordiskcoreStrategic or Co-development Partner · 1 September 2023Novo Nordisk hosted the DHC Hybrid Summit on Digital Transformation with the Patient at the Center.
• SanoficoreStrategic or Co-development Partner · 1 March 2023Sanofi hosted the DHC Hybrid Summit on The Digitally Led Landscape, featuring two 90-minute sessions.
• GenentechcoreStrategic or Co-development Partner · 1 November 2022Genentech hosted a DHC Summit focused on Customer Experience Strategy for 2022 and Future of CX Design for HCPs.
• SermocoreTechnology or IntegrationDHC partners with Sermo for physician research and survey data. Sermo provides access to its network of HCPs for surveys on digital content consumption habits, preferences, and professional social media usage.
• GoodRxminorStrategic or Co-development PartnerGoodRx participated in the Pharmacy Innovations project providing expertise on pharmacy access and medication adherence topics.
• Syneos HealthminorStrategic or Co-development PartnerSyneos Health contributed industry expertise on the future of pharmacy and pharmacy innovations research through the Pharmacy Innovations project.
• MedAdvisor SolutionsminorStrategic or Co-development PartnerMedAdvisor Solutions provided pharmacy innovations trends and network development insights for the Pharmacy Innovations project.
• WheelminorStrategic or Co-development PartnerWheel partnered with DHC for the Patient Trends webinar providing exclusive datasets on virtual care utilization and patient behaviors.
• CMI Media GroupminorStrategic or Co-development PartnerCMI Media Group collaborated with DHC on patient trends research, providing Media Vitals survey data and consumer insights.
• ixlayerminorStrategic or Co-development Partnerixlayer partnered with DHC for DTP (Direct-to-Patient) Trends research providing data on direct-to-patient program implementation.
• KlickminorStrategic or Co-development PartnerKlick Health participated in DHC webinars on omnichannel innovation and DTP best practices, contributing consulting perspectives.
• QualtricsminorStrategic or Co-development PartnerQualtrics contributed thought leadership on omnichannel analytics and customer experience strategy through DHC webinars and insights.
• IQVIAminorStrategic or Co-development PartnerIQVIA partnered with DHC for research on omnichannel strategy and data innovation, contributing thought leadership on linking omnichannel to overall strategy.
• OptimizeRxminorStrategic or Co-development PartnerOptimizeRx participated in DHC webinars on omnichannel innovation and measurement, contributing expertise on point-of-care engagement.
• LiveWorldminorStrategic or Co-development PartnerLiveWorld collaborated with DHC on HCP social media research and the Social Media ROI POV report, providing expert perspectives on social media engagement.
• SermocoreStrategic or Co-development PartnerSermo provided HCP research data for multiple DHC projects including pharmacy innovations, patient customer experience, and HCP channel preference surveys.
• BGB GroupminorStrategic or Co-development PartnerBGB Group collaborated with DHC on HCP survey research regarding physician information consumption and preferences for the 'To Cut Through The Clutter' project.
• DHC Advisory BoardcoreStrategic or Co-development PartnerThe DHC Advisory Board includes representatives from Amgen, AstraZeneca, CMI Media Group, EVERSANA INTOUCH, GoodRx, Google, Healio, Health Disruptors Inc., Healthline Media, IQVIA, Klick Health, LiveWorld, MedAdvisor Solutions, Novo Nordisk, OptimizeRx, Organon, Otsuka, PatientPoint, Pfizer, PhillyCooke Consulting, PulsePoint, Relevate Health, Sermo, and Syneos Health. The board informs and enriches DHC work, providing insights used to select research projects, event themes, and educational programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Association of National Advertisers (ANA): Largest US trade association for the marketing/advertising ecosystem. Broader incumbent than DHC, but touches on the same advertiser-side members (including pharma advertisers) and overlapping digital-marketing thought leadership.
• PhRMA: The principal trade association for the US pharmaceutical industry. Operates at much larger scale than DHC across policy, advocacy, and public affairs; relevant as a broader incumbent that shapes the same pharma digital-marketing conversation.
• AdvaMed: Trade association for medical technology and device companies. Comparable as a large incumbent industry association where DHC also recruits members and runs educational programs around digital health communication.
• HIMSS: Largest US health-IT and digital health membership organization. Comparable as a broader digital-health convening and education body that overlaps with DHC's HCP-channel and digital-marketing content, though much larger and technology-platform focused.

Direct peers

• Healthcare Marketing & Communications Association (HCMA): Member-driven association serving healthcare marketing and communications professionals across pharma, devices, and agencies. Directly comparable to DHC in convening industry education, networking, and awards programs, though with broader agency-side membership.
• DTC Perspectives: Conference, publishing, and research business focused specifically on direct-to-consumer pharma marketing. Overlaps directly with DHC on digital pharma marketing summits and HCP/patient engagement research.
• Intellus Worldwide: Coalition of pharmaceutical and biotech companies focused on advancing healthcare marketing research and insights. Closely analogous to DHC in member-driven research and convening, though centered on insights/analytics functions.
• Medical Advertising Hall of Fame: Industry-supported organization dedicated to recognizing and documenting healthcare advertising leadership. Adjacent convening function to DHC, with an overlapping pharma-marketing audience and education mission.
• PMRG (Pharmaceutical Marketing Research Group): Industry organization for pharmaceutical marketing research professionals. Directly comparable member-driven structure and educational programming to DHC, with deeper focus on market-research methodology and analytics.

Emerging players

• Digital Therapeutics Alliance: Industry association for digital therapeutics and digital health product companies. Comparable in member-driven advocacy and education format, but focused on a narrower product category that intersects with DHC's digital pharma agenda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digitalhealthco
• LinkedInlinkedin.com/company/2137221

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Health Coalition