Adler Resort

What Adler Resort does

Aparthotel Adler GmbH operates the Adler Resort, a 4-star aparthotel located in Saalbach Hinterglemm in the Salzburg state of Austria, run as a family-owned business by the Schwaighofer family. The resort combines apartment-style accommodation — units configurable for 2 to 10 guests, ranging from standard apartments through Superior rooms to Penthouse suites — with full hotel services, all positioned directly adjacent to the Reiterkogelbahn cable car.

The product portfolio is built around accommodation, multiple F&B outlets (Altitude Buffet, Altitude Grill à la carte, Altitude Bar), a flexible All-Inclusive package, wellness facilities (indoor and outdoor pools, panorama sauna, steam bath, family sauna, massage and hairdresser), a rooftop lounge, the ADLER KidsClub with daily programming, and an in-house E-Bike and mountain bike rental featuring CUBE bikes with Bosch motors. The underlying technology stack consists of a digital booking platform with integrated guest management, a 360° virtual tour of the property, the Joker Card regional benefit integration (free access to 6 summer cable cars, 2 bike transports daily, public transport in Pinzgau, and discounts at 200+ regional partners), the Guest Mobility Ticket for Salzburg public transport, an Incert-powered online voucher shop, ADDITIVE marketing automation, and standard Google/Facebook analytics and ad-tracking integrations.

The business model is direct-to-consumer hospitality: revenue is generated primarily from accommodation, supported by F&B (both packaged all-inclusive and à la carte), wellness services, KidsClub, ancillary rentals, gift vouchers, and a separate real estate sub-brand. Distribution is concentrated through the company's own multilingual website (German, English, Dutch), phone, and email reservations, supplemented by content marketing, paid search, social media, and a TripAdvisor-driven earned-media presence; pricing is quote-based and not publicly disclosed.

Name

Adler Resort

Legal name

Aparthotel Adler GmbH

Website

https://adler-resort.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Adler Resort is a family-owned 4-star aparthotel in Saalbach Hinterglemm, Austria, offering apartment-style accommodation for 2–10 guests combined with hotel services, multiple dining venues, wellness facilities, a KidsClub, and in-house E-Bike rental, distributed direct-to-consumer across DACH and Benelux markets.

Ownership category

akta.pro rank

Product category

Alpine Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Serviced Apartments & Aparthotels (THAGAEAB)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Aparthotel accommodations
• Alpine resort hospitality
• All-inclusive dining packages
• Wellness spa services
• Family vacation packages

Headquarters

HQ city

Saalbach Hinterglemm

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Apartment/Hotel Accommodation: Room revenue from spacious apartments and hotel rooms, ranging from Superior rooms to Penthouse suites. Bookings available via direct website, phone, or third-party platforms.
2. All-Inclusive Dining Package: Full-board package including breakfast, lunch/snack, dinner buffet with beverages (soft drinks, beer, selected wines, spirits). Flexible daily adjustment option for guests.
3. Dining - A la carte and Buffet: ALTITUDE Buffet restaurant with daily changing buffets and ALTITUDE Grill restaurant serving steaks, pizzas, burgers, and bowls. ALTITUDE Bar for after-dinner drinks.
4. E-Bike and Mountain Bike Rental: In-house bike rental service featuring CUBE E-Bikes (Hardtails and Fullies with Bosch motors). Full day rental at EUR 51, half day at EUR 37. Mountainbikes available free of charge.
5. Wellness and Spa Services: Indoor and outdoor pools, panorama sauna, steam bath, family sauna, massage services, manicure/nail services, and in-house hairdresser.
6. Kids Club and Childcare: Daily changing children's program, evening kids cinema, supervised Kids Area. Available outside regular opening hours for guests.
7. Gift Vouchers: Online voucher shop for gifting resort experiences.
8. Real Estate: Real estate investment opportunities in Saalbach Hinterglemm offered through dedicated portal (real-estate.adler-resort.at).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Adler Resort is a 4-star aparthotel in Saalbach Hinterglemm, Austria, operated by Aparthotel Adler GmbH, offering spacious apartments (2–10 guests) combined with full hotel services including dining, wellness, kids club, and year-round Alpine activities. Core revenues come from accommodation bookings, all-inclusive dining packages, à la carte restaurants, wellness/spa services, E-Bike rentals, and regional benefits via the JOKER CARD.

Product overview

ADLER RESORT is a 4-star aparthotel in Saalbach Hinterglemm, Austria, operated by Aparthotel Adler GmbH. The product portfolio combines apartment living with hotel services, centered around spacious apartments (accommodating 2-10 guests), diverse dining options (Altitude Buffet Restaurant, Altitude Grill Restaurant, Altitude Bar, and flexible All-Inclusive Package), comprehensive wellness facilities (indoor/outdoor pools, rooftop, spa, sauna), and year-round mountain activities. The resort offers seasonal add-ons including E-Bike rental, the JOKER CARD for complimentary cable cars and regional discounts, KidsClub, and outdoor activities. Additional services include online booking, gift vouchers, and travel insurance, with a separate real estate brand for property investments.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartments & Living Spacious apartments in Saalbach Hinterglemm with hotel services, accommodating 2 to 10 guests, ranging from standard apartments to suites and penthouses with balconies and mountain views.
• All-Inclusive Package Comprehensive dining package including breakfast, lunch snacks, and dinner buffets with beverages (soft drinks, beer, selected wines, spirits). Flexible daily adjustment available.
• Altitude Buffet Restaurant Main buffet restaurant offering daily changing buffets including a dedicated children's buffet.
• Altitude Grill Restaurant À la carte restaurant serving steaks, pizzas, burgers, and bowls with an Aufpreis (surcharge).
• Altitude Bar Bar offering drinks with panoramic views of Hinterglemm.
• Wellness & Spa Area Wellness facilities including heated indoor pool, outdoor pool, panoramic sauna, steam bath, textilsauna (family sauna), relaxation area, and massage services.
• Rooftop Lounge Rooftop area with lounge furniture offering 360-degree panoramic views of the mountains.
• ADLER KidsClub Children's area and kids program with daily changing activities and evening children's cinema.
• 360° Virtual Tour Interactive virtual reality tour of the hotel facilities including reception, rooms, restaurants, pool, sauna, and suites.
• JOKER CARD Complimentary benefit card for summer guests providing free cable cars, bike transports, public transportation in Pinzgau, and discounts at over 200 partner establishments. Valid from May 22 to October 26, 2026.
• E-Bike & Mountainbike Rental In-house bike rental service featuring CUBE E-Bikes (Hardtails and Fullies with Bosch Performance Line CX motors up to 750Wh), children's E-bikes, and regular mountainbikes. Includes daily charging service and helmet/lock provision.
• Mountain & Fun Activities Outdoor activity offerings including hiking, mountain biking, climbing, and family-friendly adventures in Saalbach Hinterglemm region.
• Gift Vouchers / Shop Online voucher shop for purchasing gift vouchers for the resort, with print-at-home and personalization options.
• Real Estate Investment Services Real estate investment opportunities in Saalbach Hinterglemm offered through a dedicated portal (real-estate.adler-resort.at).

Quantifiable outcome

• TripAdvisor Best of the Best Luxury Award 2026
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tourismusverband Saalbach HinterglemmcoreStrategic or Co-development PartnerRegional tourism board partnership providing Joker Card benefits to resort guests. Access to 200+ partner establishments, 6 summer cable cars, and regional activity network.
• NespressominorGTM or Marketing PartnerCoffee partner providing Nespresso machines/services to resort guests.
• Österreichische Hotelvereinigung (ÖHV)minorOthersMembership in Austrian Hotel Association for industry representation and standards.
• ADDITIVE GmbHcoreGTM or Marketing PartnerSince 2005, ADDITIVE has provided online marketing and marketing automation services including ADDITIVE+ MARKETING AUTOMATION, ADDITIVE+ NEWSLETTER, and ADDITIVE+ GUTSCHEINE. Supporting direct bookings, email marketing, and voucher sales.
• IncertcoreTechnology or IntegrationVoucher system provider for online gift voucher sales with print-at-home and personalization capabilities. Enables automated voucher sales integrated with website.
• Rabbit Sports / Partner Bike ShopcoreStrategic or Co-development PartnerIn-house e-bike and mountain bike rental service partner providing premium CUBE bikes (Hardtails and Fullies with Bosch motors) for guests. Located on-resort property.
• Guest Mobility Ticket (Salzburg)coreGTM or Marketing PartnerPartnership with Salzburg public transport system providing all resort guests with complimentary Guest Mobility Ticket for free travel on buses, trains, and S-Bahn throughout the entire Salzburg state.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pierre & Vacances: European leader in aparthotels and holiday residences. Compares to Adler Resort through its aparthotel operating model serving leisure travelers with self-catering plus service combinations across Alpine and resort destinations.
• AlpenParks GmbH: Austrian operator of aparthotels and residences in Alpine destinations including Hinterglemm and Zell am See. Closest direct match to Adler Resort's aparthotel model, targeting family and active vacationers in family-ski regions.
• Der Tirolerhof Saalbach: 4-star family-run hotel in Saalbach with wellness facilities and All-Inclusive options. Comparable family-owned Alpine hotel competing in the same village for similar guest profiles.
• Hotel Alpine Palace: 5-star luxury hotel in Hinterglemm operating full-service wellness, dining, and ski-in access. Direct competitor for premium guests in the same micro-market as Adler Resort.
• Hotel Alpenrose (Saalbach area): Alpine boutique hotel in the Saalbach region offering traditional family hospitality with wellness and dining. Comparable mid-scale Alpine resort targeting similar family and active-vacationer segments.
• Saalbacher Hof: Long-established 4-star hotel in Saalbach Hinterglemm with wellness, dining, and ski packages. Direct competitor for the same mid-luxury family and couple segments in the same destination.
• Hotel AlpenSchlössl: 4-star superior family hotel in Hinterglemm offering wellness, dining, and family-oriented programming. Targets the same family and active-vacationer segments in the same village as Adler Resort.

Broad incumbents

• Staycity Aparthotels: European aparthotel operator with locations across major cities. Provides the apartment + hotel service hybrid model comparable to Adler Resort's aparthotel positioning.
• Residence Inn by Marriott: Global extended-stay aparthotel brand under Marriott. Same apartment-with-hotel-services model targeting travelers seeking spacious accommodations with kitchen amenities and hotel services.
• Adagio Aparthotels (Accor): Accor's aparthotel brand offering apartment-style accommodation with hotel services across Europe. Direct aparthotel model match, scaled across major cities and leisure destinations with a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adler-resort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adler Resort