Astral at Franklin

What Astral at Franklin does

Astral at Franklin is a single-campus senior living community located at 1375 Nicole Dr., Franklin, Indiana, approximately 20 miles south of Indianapolis. It operates a full continuum of care on one site, comprising Independent Living for active seniors seeking maintenance-free lifestyles, Assisted Living for residents needing help with daily personal care and medication management, and Memory Support through the Navigate Memory Care Program for residents with Alzheimer's or dementia. The community is staffed around the clock with personal security response pendants and secure memory care neighborhoods. Programming is anchored by the proprietary Encompass Self and Wellbeing Program (five pillars: health, endurance, knowledge, wisdom, happiness) and the FreshKitchen dining program offering locally sourced, restaurant-style meals.

The community is managed by Franciscan Advisory Services (FAS), the consulting arm of Franciscan Ministries — a national senior housing organization headquartered in Lemont, Illinois, that designs, develops, markets, and operates a multi-brand portfolio of upscale senior living communities including Astral at Auburn (IN) and Astral at Franklin (IN). FAS provides administrative, clinical, marketing, HR, IT, finance, and occupancy/revenue management services to Astral at Franklin. In May 2025, the community earned U.S. News & World Report Best Senior Living recognition for Assisted Living plus High Performing accolades in Caregiving, Activities & Enrichment, and Feels Like Home, based on over 450,000 consumer surveys.

Revenue is generated through recurring monthly rental fees (independent living starts at approximately $3,700/month) plus bundled care services for assisted living and memory support residents, with a one-time community fee at move-in. Unlike Life Plan Communities, Astral at Franklin is structured as a rental community without large upfront entrance fees. The go-to-market is direct-to-consumer, with prospective residents and families driven through a content-rich website, downloadable educational resources, organic SEO, Facebook lead ads, and email nurture sequences, converting via phone-based inside sales and on-campus personalized tours. The customer base consists of individual seniors and their adult children/family caregivers primarily from Franklin, Greenwood, and greater Indianapolis.

Name

Astral at Franklin

Legal name

Astral at Franklin

Website

https://astralatfranklin.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Astral at Franklin is a single-campus senior living community in Franklin, Indiana, offering independent living, assisted living, and memory care to seniors on one site, operated under Franciscan Advisory Services management within the Franciscan Ministries portfolio.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Active Adult (55+) Independent Living Communities (HLADAAAD), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living community
• Assisted living services
• Memory care program
• Independent living rentals
• Continuum of care

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Residential Rental Fees: Residents pay recurring monthly rental fees for their living accommodations across independent living, assisted living, and memory support levels. Pricing varies based on floor plan chosen and level of care required. The community is structured as a rental community, not a Life Plan Community (no large upfront entrance fee). A one-time community fee is charged at move-in.
2. Care Services Revenue: Additional revenue is generated from care services bundled with assisted living and memory support units, including medication management, personal care assistance (bathing, dressing), and other individualized support services. These services are included within the monthly fee for assisted living and memory care residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Astral at Franklin operates a single-campus senior living community in Franklin, Indiana offering three core residential service lines on a continuum-of-care basis: Independent Living (maintenance-free apartments with access to amenities, dining, and wellness programming for active seniors), Assisted Living (personalized care plans with help for daily activities such as bathing, dressing, and medication management in a home-like setting), and Memory Support (a secure, specialized neighborhood for residents with Alzheimer's or dementia featuring structured daily programming and trained caregivers). Pricing is structured as recurring monthly rental fees (starting around $3,700 for Independent Living and scaling up for higher care levels) plus a one-time community fee at move-in.

Product overview

Astral at Franklin is a senior living community offering a full continuum of care through three core living options: Independent Living for active seniors seeking maintenance-free lifestyles, Assisted Living for those needing help with daily tasks, and Memory Support through the Navigate Memory Care Program for residents with Alzheimer's or dementia. These core products are supported by the Encompass Wellness Program focused on holistic wellbeing, the FreshKitchen dining experience with locally sourced cuisine, and a library of free educational resources for families. The community, managed by Franciscan Ministries through Franciscan Advisory Services, was recognized with 2025 U.S. News Best Senior Living Awards for its assisted living program.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Active senior living option for older adults in the Franklin, Indiana area who want to trade home maintenance hassles for more freedom to pursue passions, with access to community amenities, restaurant-style dining, creative arts studio, theater, outdoor patios and walking paths, scheduled transportation, pet-friendly environment, and wellness programming through the Encompass Self and Wellbeing Program. Monthly fees start around $3,700.
• Assisted Living Supportive living option for seniors who need help with daily personal care tasks such as dressing, bathing, and medication management, offering personalized care plans in a home-like environment. Pricing is personalized based on care plan scope and is directed via phone/contact form. 24-hour staffing and personal security pendants included. Earned 2025 U.S. News Best Senior Living - Best Assisted Living designation with top-25% national High Performing accolades in Caregiving, Activities & Enrichment, and Feels Like Home.
• Memory Support (Navigate Memory Care Program) Specialized memory care program for seniors with Alzheimer's disease or other forms of dementia, providing a safe, comfortable, homelike environment with secure open areas, resident alarm systems, 7-8 planned life-enriching activities per day, and a person-centered approach to care. Uses a neighborhood concept encouraging residents to spend time in common areas. Pricing personalized; a Guaranteed Rate Lock on the monthly rental fee is offered as a move-in incentive.

Quantifiable outcome

• 2025 U.S. News Best Senior Living - Best Assisted Living designation (top tier nationally)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Franciscan Advisory Services (FAS)coreStrategic or Co-development PartnerFranciscan Advisory Services is the third-party management and consulting organization for Astral at Franklin. FAS provides comprehensive operational support including administrative services, clinical and resident services, marketing and sales guidance, human resources, information technology, mission integration, and finance and accounting. FAS also manages occupancy and revenue performance for the community. The relationship positions Astral at Franklin within a multi-brand portfolio of senior living communities operated by Franciscan Ministries. Regina Umanskiy serves as President and CEO of both Franciscan Ministries and Franciscan Advisory Services.
• Franciscan MinistriescoreStrategic or Co-development PartnerFranciscan Ministries is the parent organization that provides third-party management services through its consulting arm, Franciscan Advisory Services. It is a senior housing consulting and real estate development organization that designs, develops, markets, and operates a multi-brand portfolio of upscale senior living communities. The organization is headquartered in Lemont, Illinois, and operates multiple Astral-branded communities across Indiana.
• U.S. News & World ReportminorOthersU.S. News & World Report conducts annual Best Senior Living ratings evaluating over 3,800 communities across the United States based on resident and family satisfaction surveys covering safety, care, staff, value, and amenities. Astral at Franklin's 2025 recognition was announced via a joint press release on May 13, 2025, distributed through the U.S. News platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: National operator of independent living, assisted living, and memory care communities, including multiple locations in Indiana. Comparable service model (IL/AL/MC continuum), private-pay pricing, and amenity-rich positioning aimed at a similar demographic.
• StoryPoint Group: Operates a portfolio of independent living, assisted living, and memory care communities across the Midwest (with a strong Indiana presence), targeting a similar upscale private-pay demographic with a continuum-of-care model and lifestyle programming. Direct head-to-head competitor in many Indiana submarkets.
• Astral at Auburn: Sister Astral-branded senior living community in Auburn, Indiana, also managed by Franciscan Advisory Services with the same continuum-of-care model (IL, AL, Memory Care) and shared program stack (Encompass, Navigate, FreshKitchen). Operationally near-identical and the most directly comparable site.

Emerging players

• Silverado Senior Living: Specialist memory care and assisted living operator with clinically oriented programming, particularly strong in dementia care. Comparable to the Navigate Memory Care program at Astral at Franklin and a likely competitive reference point for memory-care-inquiring families.
• Anthology Senior Living: Operator of upscale senior living communities offering independent living, assisted living, and memory care with a lifestyle-amenity-driven model. Comparable positioning to Astral at Franklin's upscale private-pay strategy and shared focus on dining, wellness, and resident experience.

Others

• Franciscan Ministries: Parent organization that designs, develops, markets, and operates a multi-brand portfolio of upscale senior living communities (including the Astral brand) and provides third-party management through Franciscan Advisory Services. Functions as both parent and operating infrastructure for Astral at Franklin.

Broad incumbents

• Atria Senior Living: Large national senior living operator with hundreds of communities across the U.S. offering independent living, assisted living, and memory care. Competes for the same private-pay Indiana seniors with broader marketing scale, larger corporate infrastructure, and established hospital/clinical referral networks.
• Brookdale Senior Living: Largest U.S. senior living operator with a national footprint of IL, AL, and memory care communities. While positioning is more value-oriented than Astral at Franklin, Brookdale is a major competitor in the Indianapolis market for residents across all care levels.
• Sunrise Senior Living: National upscale senior living operator known for its signature assisted living and memory care programs (including Reminiscence memory care). Operates communities across the Midwest and competes directly for the same high-acuity private-pay segment, with deeper clinical programming and broader geographic reach.

Regional players

• American Senior Communities: Indiana-headquartered senior living and healthcare provider with a large portfolio of communities across the state, including assisted living and memory care. Strong regional brand and hospital referral network that compete for the same central-Indiana seniors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/107186374799635
• LinkedInlinkedin.com/company/astral-at-franklin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astral at Franklin