Best Western Papilio Hotel Surabaya

What Best Western Papilio Hotel Surabaya does

Best Western Papilio Hotel Surabaya is a 226-room, independently owned and operated international-standard hotel located on Ahmad Yani Street in the commercial district of Surabaya, East Java, Indonesia. The property is part of the Tamansari Papilio mixed-use complex and operates under a franchise relationship with Best Western International, giving it access to the brand's global reservation platform (bestwestern.com) and Best Western Rewards loyalty program. It serves business travelers, leisure tourists, and event/wedding clients with three room categories (Superior, Deluxe, and Suite), three F&B venues (Mariposa all-day dining on the 7th floor and Bantimurung Sky Pool & Cafe on the 8th floor with 180-degree city views, plus a lobby lounge), and 7 function spaces anchored by the 902 sqm Lacewing Ballroom.

The hotel runs on a standard property management system with an integrated online booking engine on its own website (bwpapilio.com), supplemented by WhatsApp, phone, and email reservations, alongside the Best Western global booking platform. No proprietary technology, APIs, mobile apps, or AI/ML capabilities are disclosed. Distribution is direct-to-consumer with field-sales outreach to corporate and event clients; marketing is concentrated on digital channels, the Best Western brand, and monthly promotional offers.

The revenue model is multi-stream: room revenue from 226 keys, F&B across multiple outlets, meeting and event services from the ballroom and meeting rooms, bundled wedding and celebration packages starting at IDR 158,000 per person, and ancillary services (spa, laundry, minibar, rewards-driven repeat stays). No financial figures, headcount trends, occupancy, or ADR are publicly disclosed.

Name

Best Western Papilio Hotel Surabaya

Legal name

Best Western Papilio Hotel Surabaya

Website

https://bwpapilio.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Best Western Papilio Hotel Surabaya is a 226-room independent international-standard hotel franchisee in Surabaya, Indonesia, serving business and leisure travelers, wedding clients, and event organizers through accommodation, F&B, and meeting facilities under the Best Western brand.

Ownership category

akta.pro rank

Product category

Hotel Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

Keywords

• Hotel accommodation services
• Meeting event venues
• Wedding banquet packages
• Airport hotel lodging
• International standard hospitality

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue from 226 rooms and suites across three room categories (Superior, Deluxe, Suite). Guests can book directly through the hotel website, Best Western global booking system, or via phone/WhatsApp. The hotel targets both business and leisure travelers seeking international standard accommodation at affordable prices.
2. Food & Beverage: Revenue from three dining venues: Mariposa Restaurant (all-day dining on 7th floor serving Asian and international cuisine including buffet breakfast, lunch, dinner), Bantimurung Sky Pool & Cafe (8th floor rooftop dining with city views, operating 10am-10pm), and Swallowtail Lobby Lounge. Additional revenue from in-room dining available 24 hours.
3. Meeting & Event Services: Revenue from hosting meetings, seminars, events, banquets, and celebrations across 7 function spaces including the 902 sqm Lacewing Ballroom (capacity 350 theater/500 reception) and 6 smaller meeting rooms. Services include AV equipment, sound systems, and event planning assistance.
4. Wedding & Celebration Packages: Complete wedding packages starting from IDR 158,000 per person, including venue rental (4 hours), accommodation, spa treatment, food tasting, and various amenities. Also offers romantic dining experiences, honeymoon packages, and special event celebrations.
5. Ancillary Services: Additional revenue streams from spa and massage services, laundry services, minimarket purchases, and other guest amenities. The hotel also participates in Best Western Rewards program which drives repeat bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Best Western Papilio Hotel Surabaya is a 226-room international-standard hotel offering Superior, Deluxe, and Suite accommodations alongside on-site dining, meeting and event venues, and wedding and celebration packages. As an independent franchisee of the Best Western brand, it operates within the Tamansari Papilio mixed-use complex in Surabaya's commercial district, providing lodging, food and beverage, and event services to business and leisure travelers.

Product overview

Best Western Papilio Hotel Surabaya is a 226-room hotel offering international standard accommodation as part of the Tamansari Papilio mixed-use complex. The hotel operates a modular hospitality service offering consisting of three room categories (Superior, Deluxe, and Suite rooms), two dining venues (Mariposa Restaurant for all-day Asian/International dining and Bantimurung Sky Pool & Cafe for poolside dining with city views), six meeting rooms and ballroom facilities, plus ancillary packages including wedding, honeymoon, romantic dining, and monthly promotional offers. Guests can book directly or through the Best Western global reservation system.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Room 28 sq. meter room with twin size bed, rain shower bathroom, city view, equipped with 32-inch flat screen TV, international cable TV channels, air conditioning, complimentary WiFi, minibar, and coffee/tea making facilities. Designed for business and leisure travelers seeking modern international-standard accommodation.
• Deluxe Room 28 sq. meter room with choice of queen size or twin size bed, rain shower bathroom, city view, equipped with 32-inch flat screen TV, international cable TV channels, air conditioning, complimentary WiFi, minibar, and coffee/tea making facilities. Targeted at business and leisure travelers seeking flexible bedding options with international-standard amenities.
• Papilio Suite - City View 56 sq. meter spacious suite with king size bed, separate living room with sofas and 40-inch flat screen TV, rain shower bathroom, mini kitchenette with microwave, individual dining table, city view, equipped with minibar and complimentary WiFi. Designed for guests seeking premium accommodation with separate living and sleeping areas.
• Mariposa Restaurant All-day dining restaurant on the 7th floor serving Asian and International specialties including buffet breakfast, lunch, and dinner with multicultural cuisines. Serves hotel guests and walk-in diners seeking international cuisine in a hotel setting.
• Bantimurung Sky Pool & Cafe Sky pool cafe on the 8th floor offering 180-degree city views, serving snacks, pizza, burgers, sandwiches, Indonesian favorites, fresh juices, specialty coffee and teas, with live music on special occasions. Open 10:00 AM to 10:00 PM. Targeted at hotel guests and visitors seeking a destination dining experience with skyline views.
• Meeting Rooms and Ballroom Seven multifunction meeting rooms and ballroom on the 7th floor: Lacewing Ballroom (902 sqm, 350 theater capacity), four Lacewing meeting rooms, Blue Morpho, and Chetosia Room, suitable for meetings, seminars, events, banquets, weddings, and birthday parties with AV equipment and event planning assistance. Targeted at corporate clients, event organizers, and individuals hosting private celebrations.
• B-Wedding Package All-inclusive wedding package starting from IDR 158,000 per person, including 1 night stay, wedding night stay, spa treatment for couples, family food testing, 30% discount on room rate for family, complimentary makeup room, VIP parking, special wedding setup, standard sound system, LCD projector and screen, and 4 hours venue use. Targeted at couples planning wedding celebrations and their families.
• Romantic Dining Experience Romantic dining experience at the sky pool with 5-course menu from starter to dessert, complimentary bottle of fruit champagne, exclusive hand bouquet, and romantic table decoration. Targeted at couples seeking special occasion dining experiences.
• Honeymoon Package Special honeymoon package with surprise moments designed for couples to cherish. Targeted at newlyweds and couples celebrating honeymoons.
• Laundry Package Laundry services package available for guests requiring garment cleaning during their stay. Targeted at hotel guests needing laundry and dry-cleaning services.
• Table Manner Table manner dining experience or etiquette service. Targeted at guests and event participants seeking formal dining experience or etiquette training.

Quantifiable outcome

• Located 15 minutes from Juanda International Airport
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Best Western InternationalflagshipChannel Partner/ Reseller/ DistributorThe hotel operates under the Best Western brand franchise, providing access to the global Best Western reservation system, Best Western Rewards loyalty program, marketing platforms, and international brand recognition. The hotel is independently owned and operated but follows Best Western brand standards for quality and service.
• Tamansari Papilio (Mixed-Use Complex)coreStrategic or Co-development PartnerThe hotel is an integral component of the Tamansari Papilio mixed-use development, which includes retail, commercial, and residential spaces. This strategic location partnership provides guests with access to additional amenities and services within the complex.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Sheraton Surabaya Hotel & Towers: Upscale full-service incumbent in Surabaya with extensive convention facilities; competes for large-scale weddings, conferences, and corporate accounts that Papilio also targets.
• Shangri-La Hotel Surabaya: Luxury five-star incumbent with extensive F&B and event venues; sets the high-water benchmark in Surabaya for premium wedding and MICE bookings and indirectly defines Papilio's ceiling.
• JW Marriott Hotel Surabaya: Luxury incumbent in Surabaya with significantly larger room count and MICE facilities; competes at the upper end of the same event and business-travel demand pool and is a benchmark for corporate bookings.

Direct peers

• Novotel Surabaya Hotel & Residences: Mid- to upper-midscale international brand in Surabaya offering comparable room count, F&B outlets, and meeting facilities; competes head-to-head with Best Western Papilio for business and leisure travelers in the same commercial corridor.
• Four Points by Sheraton Surabaya: International full-service, select-service hotel in Surabaya with similar room scale, F&B venues, and meeting facilities; primary head-to-head competitor in the upper-midscale segment.
• Fairfield by Marriott Surabaya: Select-service international brand in Surabaya targeting similar business and leisure segments; competes on loyalty program strength and standard room product.
• Hotel Ciputra World Surabaya (managed by Swiss-Belhotel): Mid-scale full-service hotel attached to a mixed-use complex, very comparable in positioning, integration with retail/dining, and target market of business and event travelers.
• ibis Styles Surabaya Raya Jemursari: Economy/midscale international brand in Surabaya; competes for price-sensitive business and leisure travelers in adjacent subsegments.
• HARRIS Hotel & Conventions Gubeng Surabaya: Indonesian mid-scale hotel brand with strong MICE focus in Surabaya; directly comparable in tier, pricing positioning, and wedding/event catering capabilities.
• Best Western Premier La Grande Hotel Surabaya: Same Best Western parent brand operating another full-service property in Surabaya; the closest franchise sibling, sharing distribution, loyalty, and brand standards while competing for the same local demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-papilio-hotel-surabaya

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Papilio Hotel Surabaya