Hotel Ciputra World Surabaya

What Hotel Ciputra World Surabaya does

Hotel Ciputra World Surabaya is a 5-star luxury hotel located adjacent to Ciputra World Mall in the Dukuhpakis business district of Surabaya, Indonesia. The property is owned by the Ciputra Group and professionally managed under a management agreement with Swiss-Belhotel International, a privately-held Hong Kong-headquartered hospitality management company that operates a portfolio of 165+ hotels across 20 countries with 38+ years of operating history. The hotel offers refined accommodation, on-site dining at The Gallery Restaurant, The Lounge, and Executive Club Lounge, in-room dining, a spa and wellness centre, a fitness centre, airport shuttle, and 24-hour front desk and room service. Meetings and event infrastructure includes conference space for up to 350 delegates and a ballroom accommodating up to 700 standing guests for weddings.

The property's technology platform is built on Swiss-Belhotel International's hospitality stack, which includes a multi-language booking website (English, Bahasa Indonesia, Simplified Chinese, Vietnamese, Arabic), the Swiss-Belhotel International mobile application on iOS and Android, and the SBEC (Swiss-Belexecutive Card) loyalty program spanning 150+ hotels across 20 countries with five tiers (Green through Platinum Connoisseur) offering 10-35% discounts on rooms and dining. Distribution is multi-channel: direct booking via website, app, telephone, walk-in, and corporate accounts, supplemented by partner-driven demand from 8+ airline loyalty programs (GarudaMiles, KrisFlyer, AirAsia Points, Mabuhay Miles, LinkMiles, FalconFlyer, Sindbad, Koru), 9 Indonesian bank card partnerships (BCA, OCBC NISP, Maybank, UOB, BRI, BNI, DBS, Bank Mega, Danamon), Visa, Mastercard, and Alfagift.

The business model is direct-to-consumer hospitality services, monetized across four revenue streams: room reservations (with dynamic pricing — Best Flexible Rate up to 15% off, Non-Refundable Rate up to 20% off, SBEC member rates 10-35% off, bank card rates up to 15% off, Visa 25% off with 2-night minimum, Mastercard Stay 3 Pay 2), food and beverage (including specialty packages such as the Taj Mahal Agra Ramadan Iftar Buffet and Oriental BBQ Night Dinner), meetings/events/weddings (venue rental, catering, bespoke packages), and per-use spa and wellness services. The customer base is segmented into business travelers, leisure and family travelers, and event/wedding planners, with a 4.8/5 review score reported on the booking platform. The hotel has received the 2024 Hospitality & Leisure Award, the 2024 ESG Excellence Award in Sustainable Hospitality, and the 2025 Hotel & Resort Management of the Year recognition.

Name

Hotel Ciputra World Surabaya

Legal name

Swiss-Belhotel International Limited

Website

https://hotelciputraworld.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Ciputra World Surabaya is a 5-star luxury hotel managed by Swiss-Belhotel International, located adjacent to Ciputra World Mall in Surabaya, Indonesia. It serves business travelers, leisure guests, and event/wedding planners with accommodation, dining, spa, and 350-700 guest event venues.

Ownership category

akta.pro rank

Product category

Luxury Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAL

Integrated Full-Service Hotel Complexes (Mixed-Use)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAO

Luxury Boutique & Lifestyle Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Luxury hotel accommodation
• Meetings and events venue
• Wedding banquet services
• Hotel dining restaurants
• Spa and wellness services

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Room Reservations: The hotel generates primary revenue through the sale of overnight accommodation across multiple room categories. Bookings are made through direct website, mobile app, telephone, walk-in, and corporate accounts. Dynamic pricing applies with flexible rates offering up to 20% discounts on non-refundable rates and 15% on best flexible rates.
2. Food and Beverage: Revenue from on-site dining at The Gallery Restaurant, The Lounge, and the Executive Club Lounge, as well as in-room dining service. Special event dining packages include Oriental BBQ Night Dinner and Taj Mahal Agra Ramadan Iftar Buffet.
3. Meetings, Events and Weddings: Revenue from hosting conferences, meetings, and weddings. The hotel accommodates up to 350 guests for meetings and up to 700 guests for standing-style weddings. Revenue includes venue rental, catering, and bespoke event packages.
4. Spa and Wellness Services: Revenue from spa and wellness centre services offered to hotel guests, providing additional per-consumption income beyond room and dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Hotel Ciputra World Surabaya is a 5-star luxury hotel offering overnight accommodation, dining, spa, and meetings/events services in Surabaya, Indonesia. The property operates under the Grand Swiss-Belhotel brand and is integrated with the Swiss-Belhotel International loyalty program (SBEC) and mobile booking app, giving guests access to discounts and benefits across 150+ hotels globally.

Product overview

Hotel Ciputra World Surabaya is a 5-star luxury hotel managed by Swiss-Belhotel International as part of their Grand Swiss-Belhotel brand. The hotel offers accommodation services with spacious, beautifully appointed rooms, complemented by dining venues including The Gallery Restaurant, The Lounge, and Executive Club Lounge. The property features extensive meetings and events facilities accommodating up to 350 guests for conferences and up to 700 guests for wedding celebrations. The hotel is integrated with Swiss-Belhotel International's SBEC loyalty program and mobile app, providing guests access to discounts and exclusive offers across 150+ hotels globally. Amenities include spa/wellness centre, fitness centre, airport shuttle, and 24-hour front desk service.

Differentiator

Problem solved

Functional benefit

Products and services

• 5-Star Luxury Accommodation at Hotel Ciputra World Surabaya Overnight luxury stays in well-appointed rooms with amenities including spa, fitness centre, airport shuttle, 24-hour front desk, room service, air conditioning, and non-smoking environments, suited to business and leisure travelers in Surabaya.
• The Gallery Restaurant Signature on-site restaurant serving breakfast, lunch, and dinner from 06:00 to 22:00 for hotel guests and walk-in diners.
• The Lounge Casual hotel lounge operating from 06:00 to 23:00, providing refreshments and informal seating for guests.
• Executive Club Lounge Premium lounge facility offering exclusive services and amenities for executive-tier guests and SBEC loyalty members.
• Meetings and Events Facilities Conference and event venue spaces accommodating up to 350 guests, equipped with modern meeting technology and in-house catering for corporate and private events.
• Wedding Services and Ballroom Wedding packages including ballroom venue for up to 700 standing guests, in-house catering, planning support, and pre-function area with city views.
• SBEC (Swiss-Belexecutive Card) Loyalty Program Free-to-join global loyalty program offering 10-35% discounts on rooms and dining, room upgrades, priority check-in, and exclusive member-only offers across the Swiss-Belhotel International portfolio.
• Swiss-Belhotel Mobile App Branded mobile application on iOS and Android enabling direct room booking, SBEC loyalty account management, and access to member-exclusive offers across the Swiss-Belhotel portfolio.
• Spa and Wellness Services Spa and wellness center providing per-consumption wellness services to hotel guests as supplementary amenities beyond room and dining.

Quantifiable outcome

• Guest satisfaction score of 4.8/5 as displayed on the booking platform
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Garuda Indonesia (GarudaMiles)coreGTM or Marketing PartnerGarudaMiles members earn 3 miles or 1 mile per USD 1 spent on their hotel bill at Swiss-Belhotel International properties including Hotel Ciputra World Surabaya. GarudaMiles tier matching elevates members' Swiss-Belexecutive Card status instantly.
• AirAsia (AirAsia Points)coreGTM or Marketing PartnerGuests earn AirAsia Points with every stay at Swiss-Belhotel International properties. Earn rate is proportional to spend amount.
• Singapore Airlines (KrisFlyer)coreGTM or Marketing PartnerKrisFlyer miles are earned with every stay at Swiss-Belhotel International and Zest by Swiss-Belhotel properties, incentivizing frequent travelers in the premium airline segment.
• Philippine Airlines (Mabuhay Miles)minorGTM or Marketing PartnerMabuhay Miles members earn 3 miles or 1 mile per USD 1 spent on their hotel bill, driving bookings from the Philippines market.
• Citilink (LinkMiles)minorGTM or Marketing PartnerLinkMiles can be earned on every stay at Swiss-Belhotel International hotels, expanding reach to Indonesia's domestic traveler base.
• Falcon (FalconFlyer)minorGTM or Marketing PartnerFalconFlyer members earn 3 miles or 1 mile per USD 1 spent on eligible hotel bills, creating a revenue-generating distribution channel.
• SindbadminorGTM or Marketing PartnerSindbad loyalty members earn 200 miles per room night when staying at Swiss-Belhotel International properties.
• Air New Zealand (Koru)minorGTM or Marketing PartnerKorU partner program enables Air New Zealand loyalty members to earn rewards on stays, targeting the New Zealand-to-Indonesia travel corridor.
• Bank BCAcoreGTM or Marketing PartnerBank BCA credit and debit cardholders receive up to 15% off Best Flexible Rates and a 15% discount on food at Hotel Ciputra World Surabaya, driving domestic Indonesian bookings.
• Bank OCBC NISPcoreGTM or Marketing PartnerOCBC NISP cardholders enjoy special discounts up to 15% on Best Flexible Rate and 15% on dining, expanding reach to OCBC's Indonesian customer base.
• Bank MaybankcoreGTM or Marketing PartnerMaybank cardholders receive up to 15% off Best Flexible Rate for room bookings at Swiss-Belhotel properties.
• Bank UOBcoreGTM or Marketing PartnerBank UOB credit and debit cardholders enjoy up to 15% off Best Flexible Rates, driving bookings from UOB's regional customer network.
• Bank BRIcoreGTM or Marketing PartnerBRI credit card holders receive special discounts up to 15% from Best Flexible Rate and 15% on food, tapping into Bank BRI's extensive Indonesian customer base.
• Bank BNIcoreGTM or Marketing PartnerBank BNI credit and debit cardholders receive up to 15% off Best Flexible Rates and 15% discount on food, creating a targeted channel to Indonesian corporate and retail customers.
• Bank DBSminorGTM or Marketing PartnerDBS cardholders receive up to 15% off on room or dining bookings, expanding reach to DBS's retail and corporate banking customers.
• Bank MegaminorGTM or Marketing PartnerBank Mega Credit Cardholders enjoy exclusive privileges and special discounts on stays and dining, generating bookings from Mega's premium cardholder segment.
• Bank DanamonminorGTM or Marketing PartnerDanamon cardholders receive up to 15% off Best Flexible Rates and 15% discount on food, creating an additional distribution channel to Danamon's Indonesian customer base.
• VisacoreGTM or Marketing PartnerVisa cardholders enjoy 25% off hotel stays with a minimum 2-night stay, exclusively through Visa's global payment network promotions. The hotel also participates in Visa's 'Smarter Ways for Better Stays' campaign.
• MastercardcoreGTM or Marketing PartnerMastercard holders benefit from Stay 3 Pay 2 promotions with breakfast and free Wi-Fi included. Additionally, Mastercard holders can immediately earn Swiss-Belexecutive Card tier status by matching their Mastercard tier level.
• AlfagiftminorGTM or Marketing PartnerAlfagift users receive 15% off hotel stays booked through the Alfagift platform, creating an additional e-commerce distribution channel to Indonesia's digital consumers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fairmont Sanur Beach Bali: Luxury international-branded resort in Indonesia with comparable 5-star full-service offering, multiple dining venues, and substantial meetings/weddings capacity; useful comp for Indonesian luxury hotel economics and group revenue mix.
• Hotel Indonesia Kempinski Jakarta: Iconic luxury international hotel in Jakarta offering comparable 5-star full-service operations with heritage positioning, large event space, and a global loyalty ecosystem; comparable as a benchmark Indonesian luxury asset, though in a different city.

Direct peers

• Swiss-Belresort Dago Heritage: Another Swiss-Belhotel-managed luxury resort in Indonesia, sharing brand standards, SBEC loyalty mechanics, and the same distribution partnerships; comparable for benchmarking within the Swiss-Belhotel portfolio.
• JW Marriott Hotel Surabaya: International luxury-branded full-service hotel in Surabaya with comparable room count, multiple F&B outlets, and large ballroom/event space; competes head-to-head for corporate accounts, weddings, and leisure guests in the same Dukuhpakis/central Surabaya catchment.
• Hotel Majapahit Surabaya: Historic 5-star hotel in central Surabaya competing for heritage tourism, leisure, and event business; comparable full-service luxury positioning with strong F&B and function space.
• Four Points by Sheraton Surabaya: Upscale international hotel in Surabaya targeting business travelers and events; comparable 4-star-plus positioning adjacent to the 5-star segment, competing for price-sensitive corporate and group bookings.
• The Westin Surabaya: Premium international hotel in Surabaya offering upscale accommodation and event facilities; targets the same business traveler and wedding market and is part of a competing global loyalty ecosystem.
• DoubleTree by Hilton Surabaya: International full-service hotel in Surabaya positioned between upscale and luxury; competes for the same corporate and event clients with the benefit of Hilton's global loyalty program as an alternative to SBEC.
• Grand Swiss-Belhotel Medan: Sister property under the same Swiss-Belhotel Grand brand in Indonesia, sharing the SBEC loyalty platform, central reservation system, and standardized service model; directly comparable in operating model and revenue mix.
• Shangri-La Hotel Surabaya: 5-star luxury hotel located in central Surabaya competing for the same business, leisure, and MICE segments as Hotel Ciputra World Surabaya. Comparable room product, F&B venues, and event capacity make it the most direct in-city competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swissbelhotel
• YouTubeyoutube.com/channel/UC0iFcXYaZAI9OG4LxwgrHYw
• Facebookfacebook.com/SwissBelhotelInternational
• LinkedInlinkedin.com/company/hotelciputraworldsby
• Instagraminstagram.com/swissbelhotel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Ciputra World Surabaya