Pohl & Pohl

What Pohl & Pohl does

Pohl & Pohl Ltda, doing business as Fuscão Preto Autopeças, is a privately held Brazilian automotive parts retailer headquartered at Av. Rebouças, 2343 - Centro, Sumaré, São Paulo (CNPJ 54.903.794/0001-22). The company operates a hybrid retail model consisting of a single physical storefront and an e-commerce platform (autopecasfuscaopreto.com.br), serving individual consumers who need replacement parts and accessories for cars and motorcycles. Its catalog spans a broad range of vehicle makes — from Acura to Willys — and covers major vehicle systems including brakes, suspension/shocks, transmission, engine, electrical, steering, cooling, hoses, and fluids.

The business runs on a direct B2C retail model with three primary touchpoints: in-store counter sales, the website catalog, and a WhatsApp sales line, supplemented by an email newsletter signup. Payment terms include cash or Pix (with a 10% discount incentive), credit cards, and installment plans up to 6x. Shipping is offered nationally across Brazil. Operations are lean, with approximately 12 employees reported, and there is no disclosed external venture or private equity capital — consistent with a family-owned or closely held micro-retailer. No management team, financial statements, or technology stack details are publicly disclosed.

A planned 2026 website relaunch ("site novo 2026") and incremental channel additions (WhatsApp, newsletter, motorcycle catalog) signal modest digital investment, but the company does not disclose use of AI, recommendation engines, or advanced data infrastructure. Competitive positioning is local/niche within a fragmented Brazilian auto-aftermarket dominated by larger online marketplaces and OEM dealer networks.

Name

Pohl & Pohl

Legal name

Pohl & Pohl Ltda

Website

https://autopecasfuscaopreto.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuscão Preto Autopeças (Pohl & Pohl Ltda) is a Sumaré, São Paulo-based auto parts retailer selling replacement parts for cars and motorcycles through a single storefront, a national-shipping e-commerce site, and WhatsApp, serving individual Brazilian consumers.

Ownership category

akta.pro rank

Product category

Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Automotive parts retail
• Auto parts e-commerce
• Vehicle replacement parts
• Brake system components
• Car maintenance supplies

Headquarters

HQ city

Sumaré

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Parts Sales: Direct retail sale of automotive parts and components to individual consumers. Revenue generated through one-time product transactions with various payment methods including installment plans, credit cards, and Pix instant payment with 10% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pohl & Pohl Ltda, operating under the trade name Fuscão Preto Autopeças, is a Brazilian retailer of automotive replacement parts for cars and motorcycles. The company sells a catalog of components spanning brakes, shock absorbers, steering, transmission, timing belt kits, engine, electrical, cooling, suspension, hoses, transmission oils, and lubricants, sourced from brands including Cofap, Monroe, Nakata, Viemar, Contitech, Dayco, Indisa, and Petrobras. Customers can browse and purchase parts online via an e-commerce site featuring vehicle-specific filtering (make, model, year, version) or visit the physical store in Sumaré, São Paulo, with options for buy-online-pickup-in-store, installment payments, and a 10% Pix discount.

Product overview

Pohl & Pohl Ltda operates Fuscão Preto Autopeças, a Brazilian e-commerce platform for automotive parts serving both cars and motorcycles. The platform offers a comprehensive catalog across multiple product categories including brakes (Freio), shock absorbers (Amortecedor), steering components (Barra Axial, Direção), transmission parts, timing belt kits, engine components, electrical parts, cooling systems, suspension, and automotive fluids/lubricants. The e-commerce platform supports vehicle-specific search by make, model, and year, and offers in-store pickup with 10% discount for cash/Pix payments. Products are sourced from multiple international brands including Cofap, Monroe, Nakata, Viemar, Contitech, Dayco, Indisa, Motoraço, and Petrobras.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuscão Preto Autopeças E-commerce Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Mercado Livre (Auto Parts category): Latin America's largest marketplace with a major auto parts and accessories category competing on price, assortment, and fulfillment; represents a competitive threat and adjacent sales channel for Pohl & Pohl's SKUs.

Broad incumbents

• DPaschoal: Established Brazilian automotive service chain with broad parts, tires, and maintenance offerings across multiple physical locations and online channels; a much larger incumbent in the same auto aftermarket.
• Truck Center: Large Brazilian auto parts retailer with physical stores and online presence offering replacement parts across vehicle systems; comparable product breadth but with broader geographic footprint and scale.
• Amazon Brasil (Auto Parts category): Global e-commerce incumbent with growing auto parts selection in Brazil, leveraging Prime delivery and competitive pricing; competes for the same online parts buyer.

Direct peers

• JD Parts: Brazilian auto parts e-commerce retailer focused on replacement parts across multiple vehicle makes and systems, with online catalog and nationwide shipping—directly comparable DTC auto parts model.
• AutoZone Brasil: International auto parts retail chain operating in Brazil with both physical stores and e-commerce, selling replacement parts, accessories, and maintenance items to individual vehicle owners—the same B2C core customer as Pohl & Pohl.
• Pneus Prime: Brazilian e-commerce retailer specializing in tires and auto parts with vehicle-specific search and home/in-store delivery options; comparable online parts-retail model with multi-channel fulfillment.
• Orbi Peças: Brazilian online auto parts retailer offering broad catalog across multiple vehicle makes with e-commerce delivery nationwide—directly comparable model to Fuscão Preto Autopeças.

Regional players

• Borrachas Nobre / Peças Nobre: Brazilian auto parts retailer with online catalog and physical presence, offering replacement parts and accessories; comparable multi-channel retail approach in the same Brazilian aftermarket.
• AutoPeças Martinello: Brazilian regional auto parts chain with multi-store presence in São Paulo state offering replacement parts and accessories; comparable regional footprint to Pohl & Pohl but with multiple physical locations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pohl-&-pohl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pohl & Pohl