ARLETE
- Company typePrivate
- Founded-
- HeadquartersBarretos, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
ARLETE firmographics
Firmographics- Name
- ARLETE
- Legal name
- ARLETE
- Website
- https://arlete.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ARLETE industry classification
Industry- Product category
- Apparel E-commerce
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
- akta.pro secondary industry
- Men’s Apparel Retail (CRAAABAC)
Keywords
Where ARLETE is headquartered
LocationHeadquarters
- HQ city
- Barretos
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ARLETE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct E-commerce Sales: The company operates a direct-to-consumer online store selling fashion apparel and accessories. Revenue is generated through one-time product sales with prices listed in Brazilian Reais (BRL). Products include clothing, footwear, accessories, and perfumes across women's and men's categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kit 4 Máscaras Zero Costura Antibacteriana Lupo Cor Preta - R$54.90 |
| Unit Pricing | Pay-as-you-go | Kit 4 Máscaras Zero Costura Antibacteriana Lupo Cor Branca - R$48.00 |
| Unit Pricing | Pay-as-you-go | Kit 2 Máscaras Zero Costura Antibacteriana Lupo Cor Preta - R$29.90 |
| Unit Pricing | Pay-as-you-go | Kit 2 Máscaras Zero Costura Antibacteriana Lupo Cor Branca - R$24.90 |
| Unit Pricing | Pay-as-you-go | Vestido Midi Roxo - R$189.90 |
Distribution channels1 record
Marketing channels4 records
ARLETE product offering
Product offeringCore offering
ARLETE operates a Brazilian direct-to-consumer online fashion store ("Shop Arlete") at arlete.com.br, selling women's and men's clothing, footwear, accessories, and perfumes with nationwide delivery across Brazil. The catalog spans t-shirts, blouses, dresses, shorts, pants, beachwear, bags, backpacks, masks, caps, hats, glasses, necklaces, and fragrances, including specialty items such as antibacterial masks built on AMNI VÍRUS-BAC OFF polyamide yarn technology. The storefront runs on the Nuvem Shop hosted commerce platform and supports user accounts, shopping cart, and newsletter subscriptions.
Product overview
Shop Arlete is a Brazilian e-commerce fashion retailer operating on the Nuvem Shop (Minha Nuvem) platform. The company offers a comprehensive fashion portfolio across four main categories: Feminino (women's clothing including t-shirts, blouses, tank tops, dresses, hoodies, shorts, pants, skirts, jackets, jumpsuits, vests, and beachwear), Masculino (men's clothing including t-shirts, shirts, hoodies, shorts, jackets, vests, pants, and beachwear), Acessórios (accessories including bags, backpacks, masks, caps, perfumes, hats, glasses, and necklaces), and Calçados (footwear for men and women). Additional offerings include perfumes. The platform also features specific product lines such as antibacterial masks using AMNI VÍRUS-BAC OFF technology and midi dresses. The site operates as a standard e-commerce storefront with user account registration, shopping cart, and newsletter functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Feminino (Women's Fashion) Women's apparel category offering t-shirts, blouses, tank tops, dresses, hoodies, shorts, pants, skirts, jackets, jumpsuits, vests, and beachwear for female consumers.
- Masculino (Men's Fashion) Men's apparel category offering t-shirts, shirts, hoodies, shorts, jackets, vests, pants, and beachwear for male consumers.
- Acessórios (Accessories) Accessories category offering bags, backpacks, masks, caps, perfumes, hats, glasses, and necklaces.
- Calçados (Footwear) Footwear category covering women's and men's shoes.
- Perfumes Fragrance products offered as a standalone category for men and women.
Companies that use ARLETE
Customer profileSegments4 records
Ideal customer profiles4 records
ARLETE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ARLETE partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
ARLETE competitors and assessment
Company assessmentBroad incumbents
- Hering: Established Brazilian basics and apparel brand with nationwide e-commerce presence. Comparable in affordable fashion positioning and broad catalog across men's, women's, and accessories, but with stronger brand recognition and omnichannel reach.
- C&A Brasil: Mass-market fashion retailer with strong Brazilian e-commerce operations across apparel, footwear, and accessories for men, women, and children. Comparable in price positioning and category breadth but with multi-channel reach and global brand backing.
- Marisa: Long-standing Brazilian women's apparel retailer with a growing online channel offering clothing, lingerie, and accessories. Comparable in women's-led assortment and broad fashion catalog, though with significant physical store presence.
- Riachuelo: One of Brazil's largest fashion retailers with affordable positioning, selling apparel, footwear, and accessories across genders. Comparable in mass-market pricing and broad catalog, though with an extensive physical retail footprint ARLETE lacks.
- Lojas Renner: Brazil's largest apparel-focused department store chain with a fast-growing online channel. Directly comparable to ARLETE in women's, men's, and accessory assortments but operates at vastly larger scale with both physical and digital presence.
Direct peers
- Zattini: Brazilian online footwear and fashion retailer offering apparel, shoes, and accessories via a pure-play e-commerce model. Closely comparable channel structure (online-only, nationwide shipping, broad fashion catalog) to ARLETE.
- Dafiti: Brazilian online-first fashion and footwear marketplace offering apparel, shoes, and accessories with nationwide delivery. Closest direct competitor in business model — pure-play online fashion — though operating at larger scale and as a marketplace rather than single-brand DTC.
- Amaro: Brazilian digital-native fashion brand operating online with a curated assortment of apparel and accessories for women. Comparable in DTC e-commerce model and Brazilian market focus, with a stronger mid-market brand identity.
Emerging players
- Shein: Global ultra-fast-fashion digital native that has aggressively expanded into the Brazilian market with affordable trend-led apparel. Comparable in trend-led assortment and online-first GTM, but with vastly greater scale, pricing power, and marketing spend.
- Farm Rio: Brazilian digital-first fashion brand known for colorful prints and women's apparel sold through DTC e-commerce. Comparable in Brazilian-market, online-led brand building, though positioned in a more premium, design-led niche than ARLETE.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
ARLETE social profiles
Digital presenceARLETE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARLETE leadership team
Management profileNumber of profiles
ARLETE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARLETE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARLETE
What does ARLETE do?
ARLETE operates a Brazilian direct-to-consumer online fashion store ("Shop Arlete") at arlete.com.br, selling women's and men's clothing, footwear, accessories, and perfumes with nationwide delivery across Brazil. The catalog spans t-shirts, blouses, dresses, shorts, pants, beachwear, bags, backpacks, masks, caps, hats, glasses, necklaces, and fragrances, including specialty items such as antibacterial masks built on AMNI VÍRUS-BAC OFF polyamide yarn technology. The storefront runs on the Nuvem Shop hosted commerce platform and supports user accounts, shopping cart, and newsletter subscriptions.
Is ARLETE a public or private company?
ARLETE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ARLETE founded?
ARLETE was founded in -1. It employs 51 to 100 people.
Where is ARLETE based?
ARLETE is headquartered in Barretos, Brazil, in the Latin America region.
How does ARLETE make money?
One revenue line is on record: direct E-commerce Sales.
Who are ARLETE's main competitors?
Broad incumbents on record are Hering, C&A Brasil, Marisa, Riachuelo and Lojas Renner. Direct peers are Zattini, Dafiti and Amaro. Emerging players are Shein and Farm Rio.
Does ARLETE have an API?
No public API is recorded for ARLETE.
What industry is ARLETE in?
ARLETE's product category is Apparel E-commerce. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail, with a secondary code of CRAAABAC, Men’s Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.