What 1decision does

1decision Ltd is a UK-based educational technology company founded in 2011 by Hayley Sherwood, headquartered in Stevenage, Hertfordshire. The company provides a SaaS-based PSHE (Personal, Social, Health and Economic Education) and RSHE (Relationships, Sex and Health Education) content platform designed primarily for UK primary schools (Key Stages 1 and 2, ages 5–11), with a secondary Early Years arm (ages 3–5) and the RainbowSmart companion app. The platform is delivered via web portals (schools.1decision.co.uk) and centres on interactive video scenarios with branching alternative endings, alongside editable lesson plans, pupil workbooks, knowledge tracking, and assessment tools. Content is structured across nine learning modules using a spiral progression from EYFS to Year 6, mapped to the PSHE Association Programme of Study and pre-aligned with 2026 statutory RSHE guidance.

The company's product portfolio includes the Comprehensive PSHE full subscription, a lower-cost Simply RSHE tier, Early Years PSED resources, the Pupil Knowledge Tracker and Pupil Transition Quiz software, the PSHE Provision Audit Tool, Nurture Group resources, Assembly Packs, and CPD-accredited Whole School Training. Revenue is generated primarily through annual subscriptions priced from £185 per school scaled by school size, supplemented by physical product sales (workbooks, plush dolls, sticker packs) and bespoke MAT-level pricing. The go-to-market blends product-led growth (free taster packs, £75 referral vouchers) with MAT/trust-level procurement and channel endorsement (Babcock Education). The platform is used in 2,000+ schools across 48 UK counties and 19 countries internationally, with a 4.6/5 Trustpilot rating.

1decision is a privately held, bootstrapped company with no disclosed venture capital or institutional investment, operated by a team of approximately 12 employees. Strategic partnerships include a 50% funded arrangement with SchoolTV (parent-facing wellbeing platform) and a co-development with The Little Princess Trust charity. The company won the Teach Primary Award for Health and Wellbeing in 2024 and received a Highly Commended in the Teach Primary Awards 2025 Free Resource category for co-created assembly pack content.

Name

1decision

Legal name

1decision Ltd

Website

https://1decision.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

1decision is a UK-based SaaS provider of PSHE and RSHE curriculum content for primary schools (ages 3–11), offering interactive videos, lesson plans, assessments, and CPD-accredited training. Founded in 2011 and bootstrapped, it serves 2,000+ schools across 48 UK counties and 19 countries.

Ownership category

akta.pro rank

Product category

K-12 Educational Content and Curriculum

NAICS

Educational Services (61), Elementary and Secondary Schools (611110), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Miscellaneous Publishing (2741)

akta.pro primary industry

Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)

akta.pro secondary industries

Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ), Differentiated Instruction & Scaffolded Materials (EDAGAMAB)

Keywords

• PSHE education resources
• Primary school curriculum
• RSHE teaching materials
• Educational lesson plans
• School wellbeing programs

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Comprehensive PSHE Annual Subscription: Annual subscription to the full 1decision PSHE portal providing access to all nine learning areas, interactive videos with alternative endings, editable lesson plans, pupil workbooks, assessment tools, nurture group resources, and early years PSED resources. Priced per school size (Extra Small, Small, Medium, Large based on pupils per year group).
2. Simply RSHE Annual Subscription: Lower-cost annual subscription providing 80+ bespoke topic guides for Years 1-6 covering every RSHE theme with full statutory compliance. Includes editable content. Does not include interactive videos or individual pupil assessments. Early adopter pricing available.
3. Optional Add-ons and Physical Products: Supplementary revenue from optional extras including: Pupil Transition Quiz Software (CPD accredited), Early Years Book Series (£90 limited stock), Pupil Workbooks (5-8 age group at £3.00+VAT; 8-11 age group available), DeeDee Plush Dolls (£17.99+VAT), Sticker Packs, Award Packs, and Whole School CPD Accredited Training.
4. CPD Accredited RSHE Training: Whole-school RSHE training sold as a separate CPD-accredited programme with two pathways: Classroom Pathway (for teachers) and Leadership Pathway (for school leaders). Pricing not publicly disclosed; obtained via quote form.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

1decision provides a subscription-based digital library of pre-prepared PSHE and RSHE lesson plans, interactive activities, and assessment tools for UK primary schools. Content is structured around a whole-school wellbeing framework and aligned to statutory UK curriculum guidance, enabling teachers to deliver personal, social, health and relationships education with minimal preparation and built-in pupil progress tracking.

Product overview

1decision is a UK-based educational resources company offering a platform-plus-modules architecture for PSHE (Personal, Social, Health and Economic Education) and RSHE (Relationships, Sex and Health Education) for primary schools. The core offerings consist of Comprehensive PSHE (full curriculum with interactive videos, assessments, and tracking) and Simply RSHE (foundational RSHE lessons). Additional modules include Early Years PSED for ages 3-5, Nurture Group Resources, Assembly Packs, and the RainbowSmart App for home/school use. Assessment tools include the Pupil Transition Quiz, Pupil Knowledge Tracker, and PSHE Provision Audit Tool. CPD-accredited Whole School Training supports teacher development. The platform is accessible via Teacher Zone, Parent/Carer Zone, and Kids Zone portals, with pupil workbooks available as physical add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• RainbowSmart App: Award-winning Read-to-Me stories, educational cartoons, and 40 interactive games supporting children's emotional intelligence, personal and social development for ages 3-7.
• SchoolTV
• The Little Princess Trust Partnership

Products and services

• 1decision PSHE and RSHE Module Library

Quantifiable outcome

• 70% of approximately 250 surveyed teachers had never been trained to deliver PSHE prior to adopting 1decision, indicating significant unmet need the product addresses.
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SchoolTVcoreGTM or Marketing Partner · 14 February 20241decision partners with SchoolTV, a wellbeing platform for school communities. 1decision funds SchoolTV at 50% to help enhance PSHE outcomes for subscribing schools. SchoolTV bridges the gap between schools and parent/carer communities, supporting pupil mental health and wellbeing. Adds to existing 1decision subscriptions at 50% discount. Topics include Respectful Relationships, Youth Mental Health, Screen Time, Bullying, Neurodiversity, and more.
• The Little Princess TrustcoreStrategic or Co-development Partner1decision's chosen charity focused on children's wellbeing. 1decision co-created an assembly pack with The Little Princess Trust for schools, awarded Highly Commended in the Free Resource category at the Teach Primary Awards 2025. The pack helps reduce children's anxiety around cancer, increases understanding of charities, and provides information about childhood cancer research.
• Wave Multi Academy TrustcoreStrategic or Co-development PartnerWave MAT recommends 1decision as a MAT-wide resource for PSHE/personal development education, citing ease of use, sharing of resources, and pupil voice as key benefits. 1decision curriculum in action across the trust with reported high-quality discussion-based approach.
• The Harbour Schools PartnershipcoreStrategic or Co-development PartnerThe Harbour Schools Partnership (formerly Tarka Learning Partnership and Venaduct) has a lasting collaboration with 1decision. Prior to adoption, approximately 250 teachers were surveyed, with around 70% having never been trained to deliver PSHE. The partnership has grown to include trust-level assessment capabilities.
• Babcock EducationminorChannel Partner/ Reseller/ DistributorBabcock Education has endorsed 1decision's innovative teaching materials to their participating schools and teaching staff, expressing willingness to work closely together.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Discovery Education: Global K-12 digital content provider with curriculum resources including health and wellbeing. Competes in adjacent curriculum spaces and brings greater scale and international footprint.
• Oak National Academy: Government-backed free online curriculum and classroom resources for UK primary and secondary schools including PSHE/RSE lessons. Sets a free pricing benchmark that 1decision must justify against.
• BBC Bitesize: Free public-broadcaster educational content for UK primary and secondary learners including PSHE topics. Major free alternative referenced by UK schools in the same curriculum vertical.

Direct peers

• Kapow Primary: Scheme-of-work provider for UK primary schools across multiple subjects including PSHE. Competes for the same school subscription budget and has scaled into a multi-subject curriculum platform.
• Jigsaw PSHE: Whole-school PSHE scheme of work for primary schools covering EYFS through KS2. Closest direct competitor in the dedicated PSHE curriculum market with similar spiral-progression structure and teacher support.
• SCARF (Coram Life Education): PSHE/RHE curriculum programme for primary schools including online teacher resources and assessment. Competes head-to-head for the same statutory-compliance and wellbeing narrative used by 1decision.
• Twinkl: UK's largest digital publisher of primary teaching resources, including PSHE/RSHE materials. Directly competes with 1decision for primary school budgets with a much broader catalogue across all subjects.
• Cornerstones Education: Primary curriculum publisher offering schemes of work across foundation subjects including PSHE. Comparable in targeting UK primary schools with subscription-based curriculum packages.

Others

• PSHE Association: UK national subject association setting the PSHE Programme of Study that 1decision explicitly maps to. Not a direct competitor but a key reference body shaping purchasing decisions in this vertical.

Emerging players

• SchoolTV: Wellbeing platform for school communities bridging parents and schools on mental health and RSE topics; already a 1decision partner. Comparable in audience (school communities) and overlapping content (mental health, screen time, bullying).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1decisionltd
• YouTubeyoutube.com/user/1decisionltd
• Facebookfacebook.com/1decisionltd
• LinkedInlinkedin.com/company/1decision-ltd
• Instagraminstagram.com/1decisionltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1decision