BanaYeni

What BanaYeni does

BanaYeni (legal entity: Banayeni Bilgi Teknolojileri San. ve Tic. A.Ş.) is a privately held Turkish consumer-to-consumer and business-to-consumer online marketplace for second-hand and outlet products, founded in 2021 and headquartered in Istanbul (Maltepe) with a single fulfillment warehouse in Ankara (İvedik OSB, Yenimahalle). The platform operates at banayeni.com and through dedicated iOS and Android applications (App Store id 6478958805, Google Play package com.banayeni.banayeni), enabling individual sellers to list used goods and Banayeni to curate outlet, refurbished, and clearance inventory from brands across consumer electronics (headphones, speakers, smartphones, routers), baby products (car seats, strollers, high chairs), and hardware/tools.

The underlying technology is a standard web-and-mobile e-commerce marketplace stack with no disclosed proprietary components, no public API, and no AI/ML features in evidence. Transaction-grade buyer-protection features include a visible 90-day seller rating system (displayed 4.8/5), a 48-hour no-questions return policy with free return shipping, free outbound shipping on listings, and installment-payment options (up to 12 installments via Turkish card rails). Products ship from Banayeni's own Ankara warehouse with optional in-person pickup and inspection at the depot, and price-comparison integration is provided via Akakce.

The business model is a transactional marketplace take-rate: Banayeni monetizes via commissions on successful seller-to-buyer transactions (a 'Komisyon Oranları' / Commission Rates page exists in the site footer; specific rates were not captured), with no buyer subscription fee. The go-to-market motion is product-led growth through the owned storefront and app channels, targeting budget-conscious Turkish consumers seeking discounted brand-name electronics and baby goods and individual sellers seeking to monetize idle inventory. Operations are confined to a single country (Turkey), no external investors, parent entities, or M&A activity are disclosed, and senior management is not publicly listed in available sources.

Name

BanaYeni

Legal name

Banayeni Bilgi Teknolojileri San. ve Tic. A.Ş.

Website

https://banayeni.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

BanaYeni is a privately held Turkish two-sided online marketplace, founded in 2021, where individual sellers list second-hand goods and the company curates outlet and refurbished brand-name electronics, baby products, and tools via its own website and iOS/Android apps, fulfilled from a single Ankara warehouse under a take-rate commission model targeting budget-conscious Turkish consumers.

Ownership category

akta.pro rank

Product category

Online Second-Hand and Outlet Marketplace

NAICS

Used Merchandise Retailers (459510), Electronics and Appliance Retailers (4492), Hardware Retailers (44414)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Omnichannel (CRAFAEAC)

akta.pro secondary industry

Kids & Maternity Secondhand (Clothing, Gear, Toys) (CRAFAGAG)

Keywords

• Second-hand marketplace
• Online outlet shopping
• Refurbished electronics resale
• Peer-to-peer commerce
• Consumer goods recommerce

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Transaction / Marketplace Commission: Banayeni acts as a marketplace where sellers list second-hand and outlet products and buyers purchase through the platform. The company appears to earn revenue through transaction commissions on sales, as evidenced by a 'Komisyon Oranları' (Commission Rates) page referenced in the site footer. Sellers can list products, and the platform facilitates the transaction including shipping and payment processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

BanaYeni operates a Turkish online marketplace where individual sellers and outlet suppliers list second-hand, refurbished, open-box, and clearance consumer goods for sale to buyers. The platform spans categories such as consumer electronics, baby/child products, and household hardware/tools, with free nationwide shipping fulfilled from its Ankara warehouse, installment payment options, and a 48-hour return policy. Buyers can browse and purchase via the banayeni.com website or via dedicated iOS and Android mobile apps, and may also pick up and inspect items in person at the Ankara depot.

Product overview

BanaYeni is a Turkish online marketplace platform offering both second-hand and outlet product categories. The core platform enables peer-to-peer sales of used items alongside an outlet section featuring refurbished, open-box, and clearance products from various brands. The platform is accessible via website and mobile applications for iOS and Android. Product categories span consumer electronics (headphones, speakers, smartphones), baby/child products (car seats, strollers, high chairs), and hardware/tools. Key features include free shipping, installment payment options, and a 48-hour return guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• BanaYeni Online Marketplace Platform Turkish online marketplace for second-hand and outlet consumer goods, accessible via banayeni.com, where individual sellers list used items and outlet suppliers list refurbished, open-box, and clearance inventory across consumer electronics, baby/child products, and household hardware/tools. Buyers benefit from free nationwide shipping from the Ankara warehouse, installment payment options, and a 48-hour return policy with free return shipping.
• BanaYeni Mobile Application iOS and Android mobile applications (available on the Apple App Store and Google Play Store) that provide on-the-go access to the BanaYeni marketplace for browsing, listing, and purchasing second-hand and outlet consumer goods.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Gazelle: U.S.-based recommerce platform for used consumer electronics (phones, tablets, laptops). Closely comparable curated-secondhand-electronics model with grading and warranty.
• Swappa: U.S. peer-to-peer marketplace for used consumer electronics (phones, laptops, tablets). Mirrors Banayeni's electronics focus and buyer-protection-driven trust mechanics.
• Back Market: Global refurbished-consumer-electronics marketplace. Closest international analogue to Banayeni's electronics-heavy secondhand + outlet model, with similar quality-grading and warranty positioning.
• Letgo: Turkish-origin secondhand marketplace (now part of Trendyol). Competes with Banayeni for the same Turkish secondhand consumer electronics and household goods demand.
• Decluttr: U.K./U.S. recommerce player that buys and resells used electronics, CDs, books, and games. Comparable category mix and secondhand-supply model.
• Dolap: Turkish peer-to-peer secondhand marketplace (focused on fashion but operating on a similar trust-rated, self-serve marketplace model). Directly comparable in geography and consumer value proposition.

Broad incumbents

• Trendyol: Dominant Turkish e-commerce platform and parent of Letgo. Competes with Banayeni across new, outlet, and secondhand electronics categories through scale advantages in traffic and logistics.
• Hepsiburada: Major Turkish e-commerce marketplace with broad electronics and household-goods inventory. Competes for the same Turkish consumer-electronics demand and increasingly expands into refurbished listings.
• Sahibinden: Turkey's largest classifieds platform, with deep secondhand listings across electronics, baby products, and household goods. Larger incumbent competing for the same buyer intent in Turkey.

Emerging players

• Reebelo: APAC-focused refurbished electronics marketplace with a marketplace-plus-trade-in model. Relevant as a fast-growing emerging peer in Banayeni's core category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/banayeni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BanaYeni