Dolap
Dolap is a Turkey-based C2C marketplace where 1.25M+ individual sellers (majority women) list secondhand fashion, accessories, and lifestyle goods for Turkish buyers, monetizing via transaction commissions across mobile and web channels.
- Company typePrivate
- Founded2016
- HeadquartersIstanbul
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dolap does
Dolap is a Turkey-based, consumer-to-consumer marketplace for secondhand fashion, accessories, and lifestyle goods, headquartered in Istanbul and operating since 2016. The platform connects over 1.25 million individual sellers — the majority of whom are women — with buyers across Turkey through free iOS and Android mobile applications and a web storefront at Dolap.com. The product surface spans women's, men's, and baby/children's categories, with inventory depth extending into branded fast fashion and authenticated luxury items.
The platform's technical architecture combines a C2C listing interface, an escrow-style payment protection system, an integrated shipping network (Dolap Kodu) with four major Turkish carriers (MNG Kargo, PTT, Yurtiçi Kargo, Sürat Kargo), and a branded authenticity verification service (Dolap Dedektifi) for items above 500 TL. A digital wallet (DolapHesap) accumulates seller proceeds and routes donations to partner NGOs including UNICEF, Mika-Der, Aip, and Haçiko. Trust and logistics integration, rather than algorithmic differentiation, are the core technical differentiators.
Dolap monetizes via a marketplace commission on each transaction; the take rate is not publicly disclosed. Pricing is set entirely by sellers, with no listing or subscription fees. Distribution is mobile-first and product-led, supplemented by community and influencer acquisition through the #dolapdostluğu program featuring Turkish celebrities (Danla Biliç, Çağla Şıkel, Fulya Zenginer, Açalya Samyeli Danoğlu), themed monthly festivals, and cause-marketing campaigns. The company has raised $1.2M total disclosed funding (2017) from Bek Ventures and Earlybird Digital East Fund, and operates with a lean headcount.
Dolap firmographics
Firmographics- Name
- Dolap
- Legal name
- Dolap
- Website
- https://Dolap.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dolap is a Turkey-based C2C marketplace where 1.25M+ individual sellers (majority women) list secondhand fashion, accessories, and lifestyle goods for Turkish buyers, monetizing via transaction commissions across mobile and web channels.
- Ownership category
- akta.pro rank
Dolap industry classification
Industry- Product category
- Secondhand Fashion Marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Apparel, Footwear & Accessories Online Retailers (CRAFADAB)
- akta.pro secondary industries
- Jewelry, Watches & Accessories Resale (CRAFAGAJ), Baby, Kids & Maternity Online Retailers (CRAFADAI), Authenticated Luxury Resale Marketplaces (CRAKAKAA)
Keywords
Where Dolap is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Markets served
Dolap business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace Commission / Transaction Fee: Dolap operates as a C2C (consumer-to-consumer) marketplace taking a commission on each transaction. Sellers list items, buyers purchase through the platform, and Dolap retains a percentage of each sale. The platform also facilitates B2C sales from individual sellers to buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller pricing - individually set by sellers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Dolap product offering
Product offeringCore offering
Dolap operates a mobile-first consumer-to-consumer marketplace where individual sellers list pre-owned clothing, accessories, shoes, bags, jewelry, baby/children's items, and luxury goods, and buyers discover and purchase them through iOS and Android apps and a web platform. The platform facilitates payments with buyer protection, verifies luxury-item authenticity, integrates free shipping through Turkish courier partners, and supports charity donations from seller proceeds.
Product overview
Dolap is a Turkish second-hand fashion marketplace platform consisting of a mobile application (available on iOS and Android) and a web platform (Dolap.com). The core offering enables individuals to buy and sell pre-owned clothing, accessories, shoes, bags, jewelry, and other fashion items. The platform supports over 1.25 million sellers and connects buyers with both individual sellers and influencer-operated 'Dolap Dostluğu' shops. Key value-added services include the Dolap Dedektifi authenticity verification service for luxury items, the Dolap Kodu integrated shipping system partnering with MNG Kargo, PTT, Yurtiçi Kargo, and Sürat Kargo, secure payment processing with buyer protection and installment options, 24/7 customer support, and monthly themed festival promotions. The platform also incorporates charitable giving through DolapHesap where users can donate earnings to partnered foundations including Mika-Der, UNICEF, and Aip. The ecosystem includes dedicated categories for women's clothing (the most popular), men's fashion, baby/children's products, and lifestyle items, featuring both fast-fashion brands and luxury goods.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 41% of women users consider their Dolap earnings as their primary source of income
Companies that use Dolap
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Dolap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Dolap partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- KEDV (Women Employment Development Foundation)coreDolap partnered with KEDV for International Women's Day 2026, calling on users to support the foundation. KEDV supports women's employment and economic empowerment, aligning with Dolap's mission of enabling women sellers to earn income through the platform.
- Mika-DerminorCharitable partner in Dolap's donation program. Users can donate a portion of their sale proceeds to Mika-Der through the DolapHesap system.
- UNICEFminorInternational charity partner in Dolap's giving program. Users can direct donation allocations from their sales to UNICEF initiatives.
- MNG KargocoreLogistics partner integrated into Dolap's shipping system via Dolap Kodu. Enables sellers to ship items without upfront payment using the Dolap shipping code.
- PTTcoreTurkish postal service integrated into Dolap's shipping system. Part of the Dolap Kodu network allowing sellers to utilize PTT for delivery.
- Yurtiçi KargocoreDomestic Turkish courier integrated into Dolap's shipping system via Dolap Kodu for seller logistics.
- Sürat KargocoreTurkish logistics company integrated into Dolap's shipping ecosystem through Dolap Kodu system.
- AipminorCharitable organization partner in Dolap's donation initiative allowing users to contribute sale earnings to the organization.
- HaçikominorAnimal welfare charity partner in Dolap's giving program. Users can allocate donation portions from their Dolap sales.
- Danla BiliçminorTurkish influencer and content creator participating in #dolapdostluğu program, selling items from her personal wardrobe to her social media following.
- Çağla ŞıkelminorLeading Turkish model and actress participating in Dolap's influencer program, sharing her pre-owned fashion items with platform users.
- Fulya ZenginerminorTurkish actress and influencer in the #dolapdostluğu program, selling wardrobe items to her fan base through Dolap.
- Açalya Samyeli Danoğluminor2012 Turkey's Beauty Queen participating in Dolap's influencer partnership program, selling personal fashion items.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dolap competitors and assessment
Company assessmentBroad incumbents
- The RealReal: Authenticated luxury consignment platform with deep authentication operations; relevant comparable for the luxury vertical and authentication economics of Dolap Dedektifi.
- ThredUp: Large US-based online thrift and consignment player in secondhand fashion; a broader incumbent against which Dolap's marketplace model must compete for the same secular resale demand.
Direct peers
- Poshmark: C2C marketplace for secondhand fashion with social/community features; closely mirrors Dolap's follow-seller, comment, and influencer engagement mechanics.
- Vestiaire Collective: Global authenticated luxury and premium fashion resale platform; directly comparable to Dolap's luxury segment and the Dolap Dedektifi authenticity service.
- Depop: Peer-to-peer fashion marketplace with strong Gen Z and influencer-driven community engagement, directly comparable to Dolap's #dolapdostluğu community-led growth approach.
- Vinted: Global C2C fashion resale marketplace with a similar commission model and secondhand apparel focus; represents the dominant global template that Dolap replicates in Turkey.
- Tradesy: C2C marketplace for designer and luxury secondhand fashion with built-in authentication, directly comparable to Dolap's branded and luxury resale offering.
- Gardrops: Turkey-based C2C fashion resale marketplace offering a very similar mobile-first secondhand clothing experience to Turkish consumers, making it Dolap's most direct domestic competitor.
- Modacruz: Turkish online C2C platform for secondhand designer and branded fashion, competing head-on with Dolap in the authenticated luxury and branded resale segment in Turkey.
Regional players
- Leboncoin: France's dominant C2C general classifieds platform with a strong fashion resale category; relevant as a regional comparable for the European secondhand marketplace model Dolap operates within.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dolap social profiles
Digital presenceDolap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dolap leadership team
Management profileNumber of profiles
Profiles1 record
Dolap funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dolap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dolap
What does Dolap do?
Dolap operates a mobile-first consumer-to-consumer marketplace where individual sellers list pre-owned clothing, accessories, shoes, bags, jewelry, baby/children's items, and luxury goods, and buyers discover and purchase them through iOS and Android apps and a web platform. The platform facilitates payments with buyer protection, verifies luxury-item authenticity, integrates free shipping through Turkish courier partners, and supports charity donations from seller proceeds.
Is Dolap a public or private company?
Dolap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dolap founded?
Dolap was founded in 2016. It employs 1 to 10 people.
Where is Dolap based?
Dolap is headquartered in Istanbul.
How does Dolap make money?
One revenue line is on record: marketplace Commission / Transaction Fee.
Who are Dolap's main competitors?
Broad incumbents on record are The RealReal and ThredUp. Direct peers are Poshmark, Vestiaire Collective, Depop, Vinted, Tradesy, Gardrops and Modacruz. Leboncoin is listed as a regional player.
Does Dolap have an API?
No public API is recorded for Dolap.
What industry is Dolap in?
Dolap's product category is Secondhand Fashion Marketplace. Its primary akta.pro industry code is CRAFADAB, Apparel, Footwear & Accessories Online Retailers, with a secondary code of CRAFAGAJ, Jewelry, Watches & Accessories Resale. Its NAICS code is 458110 and its SIC code is 5600.