Airlangga Assessment Center

What Airlangga Assessment Center does

Airlangga Assessment Center (AAC) is a professional assessment institution operating under Universitas Airlangga (UNAIR), a public university based in Surabaya, Indonesia. AAC delivers structured human-capital assessments to government agencies, banks, state-owned enterprises, and private corporations, as well as academic potential testing for prospective postgraduate students. Its core services span the Tes Potensi Kemampuan Akademik (TPKA) — an 80-question, 60-minute online academic potential test priced at Rp. 250,000 per test-taker — alongside broader Layanan Asesmen (competency and psychological assessments covering case studies, roleplay, group discussions, and interviews), Layanan Kajian dan Konsultasi (consulting and measurement tool development), and Pengembangan Alat Ukur (custom instrument design).

The technology backbone is a Computer Assisted Test (CAT) / Computer Based Test (CBT) platform that supports both online and paper-based test administration, delivered primarily at the ASEEC Tower headquarters and the GKB laboratories on UNAIR's Campus C. AAC is developing an AI-powered Smart Assessment program that uses facial recognition to support analysis of test-takers; this capability is not yet in full production. The hybrid testing capability allows assessment delivery across geographies without requiring clients to host infrastructure.

AAC operates on a sales-led, project-based revenue model. Government and corporate engagements are quote-based and scoped per program and participant volume; the TPKA is a transactional per-test-taker fee. The go-to-market relies on direct institutional outreach, MoU-based partnerships with local governments (notably East Java regencies including Jombang, Tuban, and Bojonegoro for village device selection), referrals from existing clients, and digital channels (official website, Instagram, YouTube, TikTok, LinkedIn, WhatsApp Business). Customer segments are diversified across government institutions (primary), banking and financial institutions (primary), state-owned enterprises and private corporations (secondary), and postgraduate applicants (primary for TPKA). AAC is fully integrated within UNAIR with no independent shareholders or external investors disclosed.

Name

Airlangga Assessment Center

Legal name

Airlangga Assessment Center

Website

https://aac.unair.ac.id

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Airlangga Assessment Center is a professional assessment institution under Universitas Airlangga in Surabaya, Indonesia, delivering competency, psychological, and academic potential assessments to government agencies, banks, state-owned enterprises, and corporations using CAT/CBT technology.

Ownership category

akta.pro rank

Product category

Professional Assessment Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital Assessment Platforms & Computer-Based Testing Authorities (EDADAFAK)

akta.pro secondary industries

Psychometric Standards, Test Development & Validation Authorities (EDADAFAG), National/State Examination Boards & Testing Agencies (EDADAFAA), Test Administration, Proctoring & Security Authorities (EDADAFAH)

Keywords

• Psychometric assessment services
• Competency testing
• Employee assessment
• Academic potential testing
• Recruitment assessment

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Assessment Service Fees: Revenue generated from conducting various assessment services including TPKA academic potential tests, employee competency assessments, village device selection tests, and recruitment assessments. Fees charged per participant or per assessment program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Airlangga Assessment Center is a professional assessment institution under Universitas Airlangga that delivers competency, psychological, and academic potential assessments for institutional clients including government agencies, banks, state-owned enterprises, and corporations, as well as individual test-takers via the TPKA postgraduate admission test. Services are delivered using a proprietary Computer Assisted Test (CAT) / Computer Based Test (CBT) platform at the ASEEC Tower facility in Surabaya and include psychological tests, competency assessments, case studies, roleplay, group discussions, and interviews.

Product overview

Airlangga Assessment Center (AAC) operates as a professional assessment institution under Universitas Airlangga, offering a unified portfolio of assessment services centered around competency measurement. The core offerings include the Tes Potensi Kemampuan Akademik (TPKA) for academic potential testing and comprehensive assessment services (Layanan Asesmen) for measuring individual abilities across organizational clients. Supporting these are consultation services (Layanan Kajian dan Konsultasi) and measurement tool development (Pengembangan Alat Ukur). All assessments utilize the Computer Assisted Test (CAT) and Computer Based Test (CBT) technology platforms, delivered primarily at the ASEEC Tower facility in Surabaya.

Differentiator

Problem solved

Functional benefit

Products and services

• Tes Potensi Kemampuan Akademik (TPKA) Standardized online academic potential test measuring verbal, numeric, and reasoning abilities for prospective postgraduate students of Universitas Airlangga. Consists of 80 questions in 60 minutes; certificate valid for one year from issuance.
• Layanan Asesmen (Assessment Services) Comprehensive assessment services measuring individual abilities, potential, and competencies for institutional clients including government agencies, banks, state-owned enterprises, and corporations. Includes psychological tests, competency assessments, and interview sessions conducted at ASEEC Tower facilities.
• Layanan Kajian dan Konsultasi (Study and Consultation Services) Innovative solutions for measurement tool development, human resource studies, and regional development through consultation services. Designed for organizational and government clients requiring customized research and advisory support.
• Pengembangan Alat Ukur (Custom Measurement Tool Development) Custom assessment instrument development services for organizations requiring measurement tools tailored to their specific competency and potential evaluation needs.

Quantifiable outcome

• 50+ project assessments completed serving numerous participants

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Pemerintah Kecamatan Jenu, Kabupaten TubancoreStrategic or Co-development Partner · 28 May 2025Collaboration through MoU for village device selection assessment implementation. Includes socialization, simulation, and official test execution for village device candidates.
• Pemerintah Kecamatan Palang, Kabupaten TubancoreStrategic or Co-development Partner · 2 May 2025MoU signing for village device selection test implementation. AAC provides assessment services including CAT-based testing to ensure quality and transparency in village device selection process.
• Pemerintah Kecamatan Plumpang, Kabupaten TubancoreStrategic or Co-development Partner · 2 May 2025Collaboration through socialization and MoU signing for planned village device selection tests in June 2025.
• Pemerintah Kecamatan Merakurak, Kabupaten TubancoreStrategic or Co-development Partner · 21 April 2025Strategic synergy through socialization, simulation, and MoU signing for village device selection assessment. Tests conducted at GKB Campus C Universitas Airlangga.
• Panitia Seleksi Calon Perangkat Desa Balongsari, Kabupaten JombangcoreStrategic or Co-development Partner · 11 March 2025Collaboration for village device selection test to fill Kaur Perencanaan position. Hybrid test implementation with CAT and interview components.
• PT Rayyan Multi KaryaminorStrategic or Co-development Partner · 9 February 2023Cooperation established through MoU to improve quality of assessment services.
• Pemerintah Kabupaten JombangcoreStrategic or Co-development Partner · 15 June 2022Strategic partnership for socialization and implementation of village device selection assessments. AAC has conducted multiple assessment programs for villages across Jombang Regency including Temuwulan, Jabon, Wangkal Kepuh, Pagerwojo, and others. The partnership supports transparent and professional village government HR processes.
• BankjatimcoreStrategic or Co-development PartnerOngoing partnership for employee recruitment assessment including General Banking Staff recruitment and competency assessment for Eselon 2 employees.
• Bank IndonesiacoreStrategic or Co-development PartnerCooperation for initial selection of Bank Indonesia scholarship recipients, verifying 930 application files from East Java students.
• PTPN 1coreStrategic or Co-development PartnerOnline competency assessment for BOD promotion candidates conducted by AAC.
• PT Wismilak Group / PT Gelora DjajacoreStrategic or Co-development PartnerMultiple competency assessment programs for manager promotion candidates and employee promotion evaluations.
• PT Aneka Jasa GrhadikacoreStrategic or Co-development PartnerGeneral Manager competency assessment conducted in March 2025, evaluating leadership and managerial capabilities.
• PT Pabrik Kertas Indonesia (Pakerin)coreStrategic or Co-development PartnerOngoing partnership for employee competency assessment conducted multiple times at Mojokerto and Surabaya facilities.
• RSUD Kabupaten KediricoreStrategic or Co-development PartnerMedical and non-medical employee selection assessment using CBT and asynchronous interview methods.
• PT Smelter Freeport IndonesiaminorStrategic or Co-development PartnerVisit to AAC facilities to explore cooperation opportunities for recruitment or training needs.
• Kementerian Luar Negeri (Kemenlu)coreStrategic or Co-development PartnerStrategic cooperation to enhance competency assessment services.
• Universitas Airlangga (Internal Units)coreStrategic or Co-development PartnerInternal cooperation with various UNAIR units including Faculty of Psychology for TKDA certification, Directorate of Career Development, and Faculty of Science and Technology for OSCAR program.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• SHL: Global leader in psychometric assessment and talent measurement used by Indonesian enterprises for graduate hiring, leadership, and competency testing. Directly comparable technology and methodology to AAC's assessment offering, but at global enterprise scale.
• Aon Assessment Solutions: Aon's assessment solutions business delivers psychometric testing, assessment centers, and selection tools globally including Indonesia. Comparable to AAC in offering structured competency assessment for corporate and government clients.
• Korn Ferry: Global organizational consulting firm with a major assessment and succession practice. Overlaps with AAC in competency assessment for promotions and executive selection at large enterprises.

Direct peers

• Cubiks: International assessment specialist offering psychometric tests and assessment center methodologies to enterprises. Directly comparable product/methodology stack to AAC's competency and psychological assessment services.
• Hogan Assessments: Provider of personality-based psychometric assessments widely used in HR selection and leadership evaluation. Highly comparable product category to AAC's psychological and competency assessment services.
• DDI (Development Dimensions International): Specialist in leadership assessment and development centers for mid-to-large organizations. Comparable to AAC in delivering structured competency and leadership assessments, often for promotions and succession planning.

Regional players

• PPM Manajemen: Indonesian management institute affiliated with a major university, offering HR assessment, leadership development, and certification programs. Closest Indonesian analogue to AAC in serving government and corporate HR assessment needs.
• Lembaga Administrasi Negara (LAN): Indonesian government agency for civil servant training and competency assessment. Comparable to AAC for the government HR assessment segment, though it operates as a regulator/training body rather than a commercial unit.
• Badan Kepegawaian Negara (BKN): Indonesian civil service agency that runs national computer-based competency testing (CAT BKN) for ASN recruitment. Comparable platform/approach to AAC's CAT for government HR selection, at much larger national scale.

Emerging players

• Personnel Decision Research Institutes (PDRI): Industrial-organizational psychology firm specializing in custom assessment development and validation. Comparable to AAC's Pengembangan Alat Ukur (custom measurement tool development) and psychometric test design offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AACUniversitasAirlangga
• LinkedInlinkedin.com/company/airlangga-assessment-center
• Instagraminstagram.com/airlangga_assessment_center
• TikToktiktok.com/@aac_unair?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airlangga Assessment Center