Bærekraftig AS
Bærekraftig AS is a Norwegian circular commerce operator running four secondhand retail sub-brands (THRIFT, BRABRUKT, Secondhand Outlet, Selvsalg) across Oslo, Stavanger, and Lyngdal, serving environmentally conscious consumers and individual sellers through curated storefronts, volunteer-run stores, and commission-based consignment.
- Company typePrivate
- Founded-
- HeadquartersBrumunddal, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bærekraftig AS does
Bærekraftig AS is a Norwegian private limited company (Aksjeselskap, Org nr 926 820 923) that develops and operates a portfolio of circular commerce retail brands focused on secondhand clothing. Headquartered at Nygata 22 A, 2380 Brumunddal, the company runs four distinct sub-brands: THRIFT (a curated urban secondhand store located at Tøyen torg in Oslo with extended Vipps-based unstaffed access, also present in Stavanger sentrum), BRABRUKT (a volunteer-driven secondhand store in Lyngdal positioned as the first in a planned chain), Secondhand Outlet (a self-service concept with a unique pricing model that resells clothing previously attempted for sale), and Selvsalg (a commission-based self-selling consignment concept). The company's stated mission is to maximize utilization of collected used clothing in Norway by differentiating retail formats across the secondhand value chain.
The business operates a direct-to-consumer retail model with two revenue streams: one-time retail sales of curated and outlet-priced secondhand goods across physical storefronts, and transaction-fee commissions on individual consignment sales through Selvsalg. Physical retail locations are the primary distribution channel, supported by a LinkedIn presence for brand awareness. The company integrates Vipps for payment and unstaffed store entry. There is no disclosed online store, mobile app, or proprietary technology platform beyond the circular commerce framing; the company describes its core technology as a "circular commerce retail platform" but lists no proprietary features.
With 9 employees and no disclosed external funding, Bærekraftig is an early-stage operator building multiple secondhand retail concepts in parallel rather than a single-format chain. Customer segments are two consumer personas: environmentally conscious Norwegian secondhand shoppers and individual sellers seeking consignment options. No enterprise customers, B2B contracts, or revenue figures are disclosed, and there is no evidence of AI, patents, partnerships, or external investors in the available data.
Bærekraftig AS firmographics
Firmographics- Name
- Bærekraftig AS
- Legal name
- Bærekraftig AS
- Website
- https://berekraftig.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bærekraftig AS is a Norwegian circular commerce operator running four secondhand retail sub-brands (THRIFT, BRABRUKT, Secondhand Outlet, Selvsalg) across Oslo, Stavanger, and Lyngdal, serving environmentally conscious consumers and individual sellers through curated storefronts, volunteer-run stores, and commission-based consignment.
- Ownership category
- akta.pro rank
Bærekraftig AS industry classification
Industry- Product category
- Secondhand Retail
- NAICS
- Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Resale (CRAFAGAB)
- akta.pro secondary industry
- Luxury Consignment Boutiques (Online/Offline) (CRAKAKAE)
Keywords
Where Bærekraftig AS is headquartered
LocationHeadquarters
- HQ city
- Brumunddal
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Bærekraftig AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Revenue generated from selling curated secondhand clothing and goods through physical retail locations. The company operates branded stores including THRIFT, BRABRUKT, and Secondhand Outlet concepts.
- Commission-based Self-Selling (Selvsalg): A commission-based consignment model where customers can sell their own products through the company's platform and retail space. The company takes a commission on successful sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels1 record
Bærekraftig AS product offering
Product offeringCore offering
Bærekraftig AS develops and operates a portfolio of secondhand retail concepts in Norway under circular commerce principles. The company runs branded stores including THRIFT (curated urban secondhand in Oslo and Stavanger), BRABRUKT (volunteer-driven thrift stores), Secondhand Outlet (self-service outlet for unsold garments), and Selvsalg (commission-based self-selling consignment).
Product overview
Bærekraftig AS is a circular commerce platform that develops and operates multiple secondhand retail concepts. The company operates a portfolio of distinct sub-brands: THRIFT (curated urban secondhand in Oslo and Stavanger), BRABRUKT (volunteer-driven charity stores in Lyngdal, with plans to expand as a chain), Secondhand Outlet (a self-service outlet giving unsold items another sales chance), and SElvsalg (a commission-based consignment service). The company focuses on maximizing utilization of collected used clothing in Norway through different retail formats.
Differentiator
Problem solved
Functional benefit
Brands
- THRIFT: Curated urban secondhand clothing store located at Tøyen torg in Oslo. Collected in Oslo, sorted in Oslo, sold in Oslo. Also available in Stavanger sentrum.
- BRABRUKT
- Secondhand Outlet
- Selvsalg
Products and services
- THRIFT
Companies that use Bærekraftig AS
Customer profileSegments2 records
Ideal customer profiles2 records
Bærekraftig AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Bærekraftig AS partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Bærekraftig AS competitors and assessment
Company assessmentDirect peers
- Fretex: Norway's largest secondhand clothing chain, operated by the Salvation Army with a national store footprint. Directly comparable to Bærekraftig's THRIFT and BRABRUKT concepts as a physical secondhand clothing retailer serving the Norwegian sustainability-conscious consumer.
- Sellpy (H&M Group): H&M-owned secondhand resale platform with strong Nordic presence. Comparable to Bærekraftig's Selvsalg consignment concept as a circular-commerce clothing resale model, though Sellpy operates primarily online rather than through physical stores.
- UFF Norge / Humana Secondhand: Major Norwegian secondhand clothing operator running charity-driven stores and textile collection. Comparable to Bærekraftig in store-based secondhand retail with a volunteer/professional hybrid operating model, targeting the same environmentally conscious Norwegian consumer.
- Depop: Peer-to-peer secondhand fashion marketplace (Etsy-owned) with strong traction among younger European consumers. Comparable to Bærekraftig's Selvsalg concept as a commission-based resale model, though Depop is mobile-first and global vs. Selvsalg's physical-store base in Norway.
- Beyond Retro: Curated vintage and secondhand clothing chain with stores across Northern Europe. Closely comparable to Bærekraftig's THRIFT urban-curated concept — both target fashion-conscious consumers with a curated, sustainability-led secondhand assortment.
- thredUP: US-headquartered online secondhand clothing marketplace and Resale-as-a-Service provider. Comparable to Bærekraftig as a multi-channel circular-commerce operator with retail and consignment revenue streams, though thredUP operates at significantly larger scale and primarily online.
- Remix Oy: Finnish secondhand clothing chain that has expanded across the Nordics. Directly comparable as a multi-format secondhand retailer with curated stores, consignment elements, and circular-commerce positioning similar to Bærekraftig's portfolio approach.
Broad incumbents
- Vestiaire Collective: Global luxury and designer resale platform. Comparable to Bærekraftig's curated THRIFT concept in the higher-end resale category, though Vestiaire operates as a broad global marketplace rather than a Norwegian physical-store chain.
Emerging players
- Patagonia Worn Wear: Patagonia's branded resale/repair program for used Patagonia garments. Comparable to Bærekraftig's Secondhand Outlet as a brand-driven circular-commerce initiative that monetizes previously unsold inventory.
Regional players
- Velouria: Norwegian sustainable/circular fashion brand and resale operator. Comparable to Bærekraftig as a Norwegian-headquartered circular-fashion retail concept, though more brand-led than multi-format retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Bærekraftig AS social profiles
Digital presenceBærekraftig AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bærekraftig AS leadership team
Management profileNumber of profiles
Bærekraftig AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bærekraftig AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bærekraftig AS
What does Bærekraftig AS do?
Bærekraftig AS develops and operates a portfolio of secondhand retail concepts in Norway under circular commerce principles. The company runs branded stores including THRIFT (curated urban secondhand in Oslo and Stavanger), BRABRUKT (volunteer-driven thrift stores), Secondhand Outlet (self-service outlet for unsold garments), and Selvsalg (commission-based self-selling consignment).
Is Bærekraftig AS a public or private company?
Bærekraftig AS is a private company. It is classified as unknown and is currently operating.
When was Bærekraftig AS founded?
Bærekraftig AS was founded in -1. It employs 1 to 10 people.
Where is Bærekraftig AS based?
Bærekraftig AS is headquartered in Brumunddal, Norway, in the Europe region.
How does Bærekraftig AS make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are commission-based Self-Selling (Selvsalg).
Who are Bærekraftig AS's main competitors?
Direct peers on record are Fretex, Sellpy (H&M Group), UFF Norge / Humana Secondhand, Depop, Beyond Retro, thredUP and Remix Oy. Vestiaire Collective is listed as a broad incumbent. Patagonia Worn Wear is listed as an emerging player. Velouria is listed as a regional player.
Does Bærekraftig AS have an API?
No public API is recorded for Bærekraftig AS.
What industry is Bærekraftig AS in?
Bærekraftig AS's product category is Secondhand Retail. Its primary akta.pro industry code is CRAFAGAB, Luxury & Designer Resale, with a secondary code of CRAKAKAE, Luxury Consignment Boutiques (Online/Offline). Its NAICS code is 459510 and its SIC code is 5600.