ADM Institut ⭐⭐⭐⭐⭐

Name

ADM Institut ⭐⭐⭐⭐⭐

Legal name

ADM Institut für Personal und Organisationsentwicklung GbR

Website

https://adm-institut.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (61143), Computer Training (611420), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYEDAFAFAC

AI Tutoring Systems (Conversational Tutors, Homework Helpers)

Education/Education Technology (EdTech) & Digital Learning/Education Analytics, Adaptive Learning & AI Tutoring Platforms

SECONDARYEDAMACAG

AI & Machine Learning (Foundations & Applied)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Coding & Computer Science Programs

SECONDARYEDANAGAD

AI-Powered Tutoring & Study Assistant Platforms

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

Keywords

• Sales training programs
• Leadership development seminars
• Service excellence training
• Consulting services
• AI coaching platforms

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Training Seminars: Open enrollment seminars on leadership, solution sales, service excellence, change management and AI topics. Offered in hybrid format with in-person and online participation options.
2. In-House Corporate Training: Customized training programs delivered at client locations or customized for specific organizational needs. Billed by day rate or project price.
3. Consulting Services: Project-based consulting engagements including analysis, strategy development and implementation support. Billed by day rate or fixed project fees.
4. AI Platform Subscriptions: SaaS platforms for AI-assisted coaching and team development (consellting.ai, youact.coach, relation-target.de).
5. Publications and Books: Sale of books including 'Von Null auf Homeoffice', 'Megatrend New Work' and 'Sprachkosmetik im beratenden Vertrieb'.
6. Online Academy Access: Digital learning platform providing seminar materials, transfer tasks, AI coaches and assessments. Part of seminar package with extended access post-training.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ADM Institut designs and delivers professional training programs and consulting engagements focused on solution selling, service excellence, leadership development, change management, and the productive use of AI. Offerings include public hybrid seminars, customized in-house corporate training, project-based consulting, the ADM Online-Akademie digital learning platform, and three proprietary AI platforms — consellting.ai, relation-target.de, and youact.coach — that extend learning into daily work.

Product overview

ADM Institut offers a portfolio of AI-powered software platforms and professional training programs. The three core AI tools—consellting.ai (AI sales sparring), relation-target.de (stakeholder mapping), and youact.coach (team development)—complement their seminar offerings in leadership, solution sales, service excellence, change management, and AI. The ADM Online-Akademie provides digital learning accompaniment with AI coaches, while intensive training camps (like Mallorca) and publications offer in-person and self-paced learning formats. The company positions itself as combining human expertise with AI-supported tools for customer excellence in B2B organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• consellting.ai AI sparring partner for solution sales and consultative conversations that helps B2B sales professionals clarify target audiences, stakeholders, benefit logic and next steps using their own customer documents and real situations.
• relation-target.de Stakeholder visualization tool that maps influence networks, relationships and decision-making structures in complex B2B sales situations, providing a clear visual representation of who has real influence and where decisions are made.
• youact.coach Team and leadership development platform delivering targeted impulses for clear conversations, better collaboration and real implementation; structured, moderatable and repeatable to help organizations measurably advance culture, leadership and teamwork.
• ADM Online-Akademie Digital learning environment providing seminar materials, AI coaches, transfer tasks, reflection impulses, maturity matrices and surveys that accompany participants before, during and after training, accessible via text or voice interaction.
• Führung (Leadership) Seminare Hybrid seminars and executive coaching for leaders operating in modern, often hybrid, work environments, focusing on developing modern leadership capabilities.
• Lösungsvertrieb (Solution Sales) Seminare Training programs for consultative solution-selling methodology covering self-management, new customer acquisition, presentations, negotiation, conversation management and sales leadership, organized as the consellting Master curriculum.
• Service Excellence Seminare Programs focused on creating enthusiastic customer experiences, covering vision, mission, strategy, employee engagement, culture, innovation, customer needs understanding, process management and service excellence monitoring.
• Change Management Seminare Training on managing digital transformation and organizational change, including the New Work transformation curriculum.
• KI Seminare (AI Seminars) Seminars on safely using, productively applying, and strategically introducing artificial intelligence in business contexts.
• Von Null auf Homeoffice (Praxishandbuch) Practice book on collaborative remote work covering tips, tools, rituals and checklists for home office implementation, sold via the ADM e-commerce shop in German and English.
• consellting Experten Camp Mallorca Intensive multi-day expert camp held at partner venue Son Bauló on Mallorca for solution-selling, consulting and project-management professionals, focused on positioning and marketing of ideas and solutions.

Quantifiable outcome

• Acquiring new customers costs approximately 5x more than retaining existing ones
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Kompetenzzentrum Frau und Beruf OWLminorGTM or Marketing Partner · 8 June 2020ADM delivered online info session on hybrid work culture for women's professional development center. Initiative to support female professionals and SMEs in East Westphalia-Lippe region during digital transformation.
• ConceptboardminorStrategic or Co-development Partner · 29 May 2020Collaboration on online webinar series '#RemoteReady' focused on hybrid work culture. Conceptboard provided platform for ADM's 'In 5 Tagen zu einer hybriden Arbeitskultur' presentation. Joint marketing initiative during COVID-19 pandemic.
• BDVT (Berufsverband für Trainer, Berater und Coaches)minorGTM or Marketing Partner · 13 May 2020Co-organization of online event on competence development in digital transformation with Microsoft Germany CLO. BDVT is the professional association for trainers, consultants and coaches in Germany.
• Son Bauló (Mallorca Training Location)minorOthers · 11 January 2017Exclusive training venue partnership for consellting® Expert Camps held in Mallorca. Location used for intensive multi-day training programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haufe Akademie: One of Germany's largest corporate training and professional development providers, offering seminars, e-learning, and in-house programs across leadership, sales, and HR topics. Directly comparable in DACH B2B training focus and blended delivery model.
• SPIN Selling / Huthwaite International: Specialist B2B sales training and consulting firm focused on consultative and solution selling methodologies. Direct methodological competitor to ADM's consellting® approach.
• Forum Institut für Management: German specialist in cross-sector professional training and conferences, offering hybrid seminars and in-house programs in management, sales, and compliance. Comparable in seminar-driven B2B training model.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with leadership development and sales transformation practices serving enterprises. Comparable in senior leadership and sales effectiveness offerings, though at much larger scale.
• Dale Carnegie Training (DACH): Global leadership and sales training incumbent with a German franchise offering in-person seminars and corporate programs. Overlaps with ADM's leadership and consultative sales offerings at broader scale.
• Skillsoft / Sumtotal: Large-scale enterprise learning and talent development platform offering digital learning content, AI-driven coaching, and leadership programs. Comparable in the digital learning and AI coaching component of ADM's Online Academy and SaaS tools.

Regional players

• M程度M / mpm (mathematisch-pädagogische Modelle): German boutique consultancy providing sales and management training with proprietary methodologies for B2B sales organizations. Comparable in DACH regional focus and methodology-driven training.
• Consulimus AG: German IT services and consulting firm offering sales and project management training aimed at IT and system house channel partners. Closely comparable in vertical focus on DACH IT system houses.
• Getabstract: Swiss-founded knowledge summarization and learning platform serving DACH and global enterprise customers with curated business content. Comparable in DACH origin and B2B enterprise learning focus, with a more content-led model.

Emerging players

• TACK International: European sales training and performance improvement firm offering blended learning programs for B2B sales teams. Comparable in solution-selling and consultative sales methodology offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/photos
• LinkedInlinkedin.com/company/adm-institut

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADM Institut ⭐⭐⭐⭐⭐