Florence Pie Bar

What Florence Pie Bar does

Florence Pie Bar is a privately held, single-location retail bakery and café operating at 17 Main Street in Florence, Massachusetts. Founded in 2014 by Maura in a historic building that previously housed the Frayer General Store and later a barbershop, the business sells handmade pies (whole or by the slice) along with a rotating assortment of baked goods (scones, cookies, rugelach, tea cakes, hand pies, savory galettes, quiche) and a newer espresso and coffee beverage program. The core technology is traditional artisan baking, using an all-butter crust made by hand with King Arthur flour and time-tested generational recipes, with seasonal rotation driven by locally sourced fruit, vegetables, eggs, and dairy from Western Massachusetts farms.

The business operates a direct-to-consumer retail model out of one storefront, open daily 8am-6pm for dine-in or take-out, with three primary revenue streams: in-store pie and baked goods sales, handcrafted coffee and espresso beverages, and a catering service for events including weddings, showers, corporate functions, graduations, and holiday gatherings (orders via contact form for 6+ pies, by phone for smaller orders). E-gift cards sold through the Square platform provide a small digital revenue extension. Customer segments are individual walk-in retail customers and event-based group catering customers; no enterprise or wholesale accounts are indicated. Operating geographies are limited to Western Massachusetts; pies are not shipped and delivery is local only.

In 2023, founder Maura sold the business to Isaac and Danny, the owners of Familiars Coffee & Tea in downtown Northampton, who have since introduced the espresso program, e-gift cards, expanded catering, and an active Instagram presence. The business is privately held with no venture capital or institutional funding, no subsidiaries, no patents, and no disclosed revenue; headcount is approximately 5.

Name

Florence Pie Bar

Legal name

Florence Pie Bar

Website

https://florencepiebar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Florence Pie Bar is a single-location, privately held bakery and café in Florence, Massachusetts, selling handmade pies, rotating baked goods, and handcrafted espresso to walk-in customers and event-catering clients in Western Massachusetts.

Ownership category

akta.pro rank

Product category

Specialty Bakery & Cafe

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAFAG

Cafe-Bakeries (Bakery + Coffee/Foodservice)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYTHAFAFAA

Retail Bakeries (Bread & Daily Bakery)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYTHAFAFAH

Dessert-First Bakeries (Cupcakes, Cookies, Brownies)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Handmade pies
• Specialty bakery
• Artisan baked goods
• Cafe coffee
• Event catering

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Pie and Baked Goods Sales: Pies and baked goods sold whole or by the slice at the cafe location. Menu changes seasonally with fruit pies, cream pies, chess pies, quiche, hand pies, savory galettes, scones, cookies, rugelach, and tea cakes.
2. Coffee and Espresso Beverages: Handcrafted espresso drinks and coffee beverages served in the cafe or for take-out.
3. Catering and Event Services: Specialty handmade pies and baked goods for events including weddings, showers, family parties, corporate events, graduations, and holiday gatherings. Pies delivered or available for pickup, served whole (9 inches, serves 8-10) or sliced.
4. E-Gift Cards: Digital gift cards sold through Square platform for gifting occasions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Florence Pie Bar is a single-location artisan bakery and cafe in Florence, Massachusetts that bakes handmade pies, daily baked goods, and serves coffee and espresso drinks. The business also offers catering services for events and sells e-gift cards online. Pies are made from scratch daily using locally sourced ingredients from Western Massachusetts farms and an all-butter crust made with King Arthur flour.

Product overview

Florence Pie Bar is a single-location bakery and cafe offering handmade pies and gourmet baked goods. The core product portfolio includes whole and sliced pies (available in seasonal fruit, cream, and chess varieties), alongside rotating baked goods such as scones, cookies, rugelach, and tea cakes. The menu also features handcrafted coffee and espresso drinks, savory quiche and galettes, and specialty catering services for events. E-gift cards and greeting cards round out the ancillary offerings. All items are made from scratch daily using locally sourced ingredients, with flavors and availability changing seasonally.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Pies
• Daily Baked Goods
• Coffee and Espresso Drinks

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Happy Valley Pie Company: Pennsylvania-based specialty pie company focused on handmade sweet and savory pies sold whole via retail and online channels. Comparable as a pie-centric specialty food brand emphasizing handmade production and seasonal flavors.
• Magnolia Bakery: Iconic NYC bakery known for cupcakes, pies, and baked goods sold in a café setting with strong brand recognition and gift/special-occasion positioning. Comparable in dessert-forward product mix, café format, and gifting/event revenue streams.
• Four & Twenty Blackbirds: A Brooklyn-based pie shop and bakery specializing in handmade sweet and savory pies sold whole and by the slice in a sit-down café setting. Directly comparable to Florence Pie Bar in pie-centric product focus, by-the-slice retail format, and café-bakery hybrid model.
• Flour Bakery + Café: Boston-based bakery-café by Joanne Chang offering handmade pastries, pies, and coffee in a multi-location café setting. Comparable in product mix (pies, baked goods, coffee), handmade-from-scratch identity, and café-bakery operating model.
• Baked: Brooklyn-based bakery specializing in handmade pies, cookies, and brownies sold from a retail storefront with nationwide shipping. Comparable as an artisanal, pie-and-baked-goods-focused retail bakery with strong brand identity and gifting appeal.
• Levain Bakery: NYC-born bakery famous for handmade cookies and baked goods sold from neighborhood storefronts with sit-down café service. Comparable as a single-product-anchor (cookies/pastries) bakery-café with strong local brand identity and event/gifting appeal.
• Tartine Bakery: San Francisco bakery-café known for handmade pastries, pies, and seasonal baked goods made from scratch daily with high-quality ingredients. Comparable as an artisanal, single-origin bakery-café brand with rotating menus and coffee service.

Others

• King Arthur Baking Company: Vermont-based baking brand and ingredient supplier whose flour Florence Pie Bar explicitly uses in its signature crust. Comparable as an enabling supplier/ecosystem participant whose brand lends credibility to the bakery's product story.
• Familiars Coffee & Tea: Sister café owned by Isaac and Danny in downtown Northampton, MA. Comparable as a sibling brand under common ownership with shared specialty coffee expertise and customer base.

Regional players

• Tatte Bakery & Café: Boston-area bakery-café chain specializing in European-inspired pastries, pies, and specialty coffee in design-forward cafés. Comparable in bakery-café hybrid model and handmade pastry identity, though operating at larger scale in a different metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/florencepiebar
• LinkedInlinkedin.com/company/florence-pie-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florence Pie Bar