Deluxx Fluxx

What Deluxx Fluxx does

Deluxx Fluxx is a privately-held nightclub and event-venue operator that runs two branded locations in Manhattan's East Village (125 E 11th St., opened September 2022) and Downtown Detroit (1274 Library St., opened Summer 2018). The company originated in 2010 as an interactive art installation created by Brooklyn-based collective FAILE (Patrick McNeil and Patrick Miller) and artist BÄST, combining custom-programmed vintage arcade cabinets, a signature blacklight room with glow-in-the-dark foosball, and the surrounding FAILE artwork. The permanent venues retain this installation heritage, organized into distinct entertainment zones — an arcade room, a black-and-white dance floor with cocktails on tap (Detroit), and the blacklight foosball room (Detroit), or a 3,000 sq. ft. event space with Danley Sound Labs audio and customizable LED screens (NYC).

The company's product surface spans nightclub admission (sold via Dice.fm), VIP bottle service ($200-$1,500 per bottle across vodka, agave, whiskey, and champagne categories), signature cocktails ($200-$300 per drink, including Old Fashioned, Dancehall Queen, and Sub Rosa Spritz), and private event buyouts. Anchor enterprise clients — including Netflix, Red Bull, Daniel Arsham Studio, and NYU — use the NYC space for corporate events, product activations, and galas, while consumer traffic is driven through Instagram (@deluxxfluxxnyc with 19K+ followers, plus @deluxxfluxxdet), TikTok (@deluxxfluxx), and dedicated email newsletters for each market. The Detroit venue was co-developed with Joe Robinson and Anthony Curis, owners of acclaimed Detroit cocktail bars Standby and The Skip.

Deluxx Fluxx is founder-owned and operated with no disclosed institutional funding rounds. Reported headcount is six employees, indicating a lean core team supplemented by contracted bar staff, DJs, and event labor across the two locations. The business has additional brand-extending activities including a separate merchandise e-commerce store (deluxxfluxxshop.com), historical collaborations with Swizz Beatz and The Dean Collection on Frieze Week pop-ups, and exhibition history at the Brooklyn Museum and Art Basel, all of which reinforce the artistic provenance that underpins pricing power and event demand.

Name

Deluxx Fluxx

Legal name

Deluxx Fluxx

Website

https://deluxxfluxx.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Deluxx Fluxx operates two art-integrated nightclub and event venues in New York City and Detroit, combining FAILE-designed arcade installations, premium cocktails, and bottle service with private-event buyouts for consumer nightlife and corporate clients.

Ownership category

akta.pro rank

Product category

Nightclub & Event Venue Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclubs & Dance Clubs (THAFAEAC)

akta.pro secondary industries

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD), Nightclubs & Dance Clubs (CRANACAG)

Keywords

• Nightclub venue operations
• Private event hosting
• Bottle service sales
• Craft cocktail bar
• Arcade gaming venue

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Bottle Service Sales: Premium bottle service sales at both NYC and Detroit locations, featuring spirits including vodka, tequila, whiskey, cognac, and champagne. Prices range from $200-$1500 per bottle.
2. Signature Cocktail Program: In-house cocktail program featuring signature drinks including Spirit Forward ($300), Refreshment ($200) categories with cocktails like Old Fashioned, Dancehall Queen, and Sub Rosa Spritz.
3. Private Event Rentals: 3,000 sq. ft. versatile event space available for corporate celebrations, galas, holiday gatherings, and special occasions. Offers flexible packages, expert event coordination, and customizable experiences.
4. Ticket Sales: Entry tickets sold through Dice.fm platform for regular nightclub events and DJ nights.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Deluxx Fluxx operates two nightclub and event venue locations (NYC East Village and Downtown Detroit) that combine art-installation aesthetics with nightlife entertainment, featuring custom FAILE-designed arcade games, blacklight rooms, premium cocktails, bottle service, and DJ events. The company sells general admission tickets, premium bottle service, VIP booth reservations, signature cocktails, and rents its 3,000 sq. ft. event spaces for private corporate and social functions.

Product overview

Deluxx Fluxx is a nightclub and event space brand offering a unified nightlife experience that blends art, music, games, and cocktails. The company operates two distinct venue locations in New York City (East Village) and Detroit (Downtown), both featuring arcade-inspired environments with multiple entertainment zones. The product portfolio centers on core nightclub services including general admission, bottle service, VIP booth reservations, and private event hosting. Supporting services include a signature cocktail program, arcade gaming experiences (pinball, arcade cabinets, foosball), and email newsletter subscriptions. Both venues offer approximately 3,000 sq. ft. of event space with advanced audiovisual capabilities (customizable LED screens, premium sound systems) for private bookings. The brand originated as an interactive art installation in 2010 and evolved into permanent nightlife destinations starting in 2018 (Detroit) and 2022 (NYC).

Differentiator

Problem solved

Functional benefit

Products and services

• Nightclub & Dance Club Services Immersive nightclub and dance club services at both NYC (East Village) and Detroit (Downtown Belt) locations, featuring premium cocktails, hi-fi sound systems, custom arcade games, and themed zones inspired by early arcade culture, punk rock, hip-hop, dance and art.
• Bottle Service Premium bottle service offerings at both NYC and Detroit locations featuring curated selections of vodka, tequila, whiskey, cognac, and champagne with pricing ranging from $200 to $1,500 per bottle.
• VIP Booth Reservations VIP booth reservations for both Detroit and NYC locations offering premium seating paired with bottle service and dedicated booth areas.
• Private Event Hosting Private event space hosting at both venues with 3,000 sq. ft. of versatile space, customizable LED screens, premium sound systems (Danley Sound Labs at NYC), in-house cocktail programs, and flexible packages for corporate celebrations, galas, holiday gatherings, and special occasions.
• Arcade Gaming Experience Interactive arcade gaming experience featuring custom FAILE retro pinball machines, vintage arcade cabinets, air hockey, and glow-in-the-dark foosball tables across the themed zones of both venues.
• Signature Cocktail Program Curated craft cocktail program featuring signature drinks including Old Fashioned, Tender Truths, Dancehall Queen, Sweet Sins, and Sub Rosa Spritz across two price categories ($200 and $300), plus cocktails on tap at the Detroit location.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Swizz BeatzminorGTM or Marketing Partner · 1 January 2019Renowned hip-hop artist and producer. Collaborated with Deluxx Fluxx and The Dean Collection on pop-up installations in West Hollywood during Frieze Week LA and New York City in 2019.
• The Dean CollectionminorGTM or Marketing Partner · 1 January 2019Art collection and cultural platform. Partnered with Deluxx Fluxx and Swizz Beatz on pop-up installations during Frieze Week LA and NYC in 2019.
• Joe Robinson and Anthony CuriscoreStrategic or Co-development Partner · 1 January 2018Owners of acclaimed cocktail spots Standby and The Skip in Detroit. Collaborated with FAILE to transform the Deluxx Fluxx art exhibit into a brick-and-mortar music venue and nightclub with top-notch cocktails. Key investors/operators of the Detroit location.
• Brooklyn MuseumOthers · 1 January 2015Hosted the FAILE & BÄST Deluxx Fluxx Arcade exhibition from July 10th to October 4th, 2015. This was the fifth iteration of the project and the first time it was installed in a museum context.
• Art BaselOthers · 1 January 2015Deluxx Fluxx installations have been featured at Art Basel, one of the world's most prestigious art fairs.
• FAILE (Patrick McNeil and Patrick Miller)coreStrategic or Co-development Partner · 1 January 2010Brooklyn-based artist collective founded by Patrick McNeil and Patrick Miller. Created the original Deluxx Fluxx concept as an art installation in 2010. Designed custom-programmed vintage arcade cabinets, original artwork, and the iconic blacklight room. Continue to collaborate on the permanent venues.
• BÄST (Artist)coreStrategic or Co-development Partner · 1 January 2010Artist collaborator on the original Deluxx Fluxx Arcade installation. Co-created the interactive experience combining arcade gaming and art with FAILE.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• 1 OAK NYC: Upscale Manhattan nightclub and private event venue with bottle service and celebrity clientele. Comparable on premium bottle service and private event hosting in NYC.
• Brooklyn Bowl: Brooklyn-based venue combining bowling, live music, and bar/dining. Comparable multi-experience nightlife venue with event programming and premium beverage offerings.
• Avant Gardner: Large-scale Brooklyn immersive nightclub and event complex with prominent AV production and themed environments. Comparable in the art/technically-produced nightlife space, with a similar NYC target market.
• Knockdown Center: Queens-based arts and event venue hosting concerts, immersive events, and private bookings. Comparable mix of nightclub, art installation, and private event rental operations.
• House of Yes: Brooklyn-based immersive nightclub combining aerial performance, themed parties, and artistic production. Closely comparable as a creative, art-forward nightlife venue targeting a similar experiential-seeking audience.
• Marquee New York: Premier upscale Manhattan nightclub with premium bottle service and high-profile DJ programming. Comparable on the high-end nightclub and bottle service economics, though less art-integrated.

Others

• Faile (artist collective): The artist collective co-founded by Patrick McNeil and Patrick Miller that created the original Deluxx Fluxx concept. Directly comparable as the creative engine and content IP underlying the venues.

Broad incumbents

• The Shed: New York cultural institution commissioning art, hosting performances, and operating flexible event spaces. Comparable on art-anchored event programming and brand activations in NYC.
• Area15: Las Vegas immersive art and entertainment complex blending retail, art installations, and event spaces. Comparable experience-driven concept mixing art, retail, and event programming.
• Meow Wolf: Immersive art-entertainment company with permanent exhibition venues in Santa Fe, Las Vegas, and Denver. Comparable art-meets-entertainment concept at much larger scale; intersects with Deluxx Fluxx's art-installation heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/deluxxfluxxnyc/?hl=en
• TikToktiktok.com/@deluxxfluxx
• LinkedInlinkedin.com/company/deluxx-fluxx

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deluxx Fluxx