A Linhares E Cia

What A Linhares E Cia does

A. Linhares E Cia (doing business as Alinhares Outdoor) is a privately held, family-owned outdoor advertising (OOH) company headquartered in Salvador, Bahia, Brazil. Founded on July 31, 1931, the company operates what it describes as 100% coverage of Salvador across 300+ metallic-structure billboards and 8,000m² of advertising space, serving a metropolitan market of more than 2.5 million inhabitants. Its product portfolio spans five core formats — standard Outdoor, illuminated Frontlight (9×3m), building-wall Empena, Mega Painel (up to 81m²), and digital Painel de LED (full HD P8) — supplemented by proprietary audience-measurement systems (GeoFusion for IBGE-based audience profiling and EveryWhere for pedestrian counting) and legacy formats (Tridoor rotational display, Lightdoor illumination).

The company makes money by selling advertising space on its inventory through a sales-led go-to-market motion targeting advertising agencies and direct advertisers, with quote-based pricing requested via a dedicated outdoor portal (outdoors.alinhares.com.br) and a WhatsApp contact line. The customer base includes state and municipal government accounts (Governo da Bahia, Prefeitura de Salvador, DETRAN-BA, EMBASA), beverage brands (Brahma, Schin), regional media (Jornal A Tarde, Jornal Correio), and retailers (COT, Metro). The company markets a tiered offering (Standard placements targeting Salvador micro-regions and Premium placements on major traffic routes), is the first Brazilian OOH operator to run on 100% clean energy, and positions its proprietary measurement tooling as a differentiator against competing regional OOH owners.

Name

A Linhares E Cia

Website

https://alinhares.com.br

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

Alinhares Outdoor is a privately held, family-owned outdoor advertising company in Salvador, Brazil, founded in 1931, operating 300+ billboards and LED panels across the city and selling OOH space to government, beverage, media, and retail clients via a direct sales motion.

Ownership category

akta.pro rank

Product category

Outdoor Advertising (OOH Media)

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industries

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising
• OOH media
• Billboard advertising
• Digital out-of-home
• Audience measurement

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Advertising Space Sales: Sale of outdoor advertising space across various formats including standard outdoor, frontlight, empena, mega panels, and LED displays. Pricing based on location, format, and campaign duration.
2. Digital LED Display Advertising: High-definition LED panel advertising with dynamic content capabilities, offering greater versatility for campaigns.
3. Premium vs Standard Placement: Two-tier service offering: Standard placements targeting specific micro-regions, and Premium placements on major traffic routes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

A Linhares E Cia (Alinhares Outdoor) sells outdoor advertising space on a portfolio of 300+ owned structures covering 8,000 m²+ of surface area in Salvador, Bahia, Brazil. Offerings span traditional billboard formats (Outdoor, Frontlight, Empena, Mega Painel) and digital LED displays (Painel de LED, Lightdoor, Tridoor), supported by GeoFusion and EveryWhere audience measurement and planning tools. The company serves 500+ clients, primarily advertising agencies and direct advertisers.

Product overview

Alinhares Outdoor operates as an outdoor advertising (OOH) media company offering a portfolio of five core advertising format products: Outdoor (standard billboard structures), Frontlight (illuminated 9×3m structures), Empena (building wall-mounted displays), Mega Painel (up to 81m² displays), and Painel de LED (full HD electronic LED panels). The company also provides technology systems including GeoFusion (IBGE-based audience profiling) and EveryWhere (pedestrian counting technology) to support campaign planning and measurement. The products serve agencies and advertisers seeking to reach audiences in Salvador, Bahia, with both traditional printed formats and modern digital LED displays.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor (traditional billboard) Traditional static outdoor billboard advertising format for advertisers and agencies running brand or campaign visibility in Salvador, Bahia.
• Frontlight Front-lit illuminated billboard format providing 24-hour visibility for advertisers and agencies.
• Empena Large-format wall advertising (empena) installed on building sidewalls for high-impact brand campaigns in Salvador.
• Mega Painel Mega panel advertising format for high-impact, large-scale brand visibility in premium Salvador locations.
• Painel de LED (LED Panel) Digital LED display (P8) outdoor advertising panel enabling dynamic, programmable campaigns for advertisers and agencies.
• Lightdoor Digital-front advertising format installed at door/entrance locations for targeted visibility to foot traffic.
• Tridoor Three-sided digital advertising format providing multi-angle visibility for advertisers seeking broad exposure from a single point.

Quantifiable outcome

• 500+ satisfied clients
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• JCDecaux: World's largest outdoor advertising company, operating street furniture, billboards and transit media globally including Brazil. Comparable as a multi-format OOH media owner selling space across static, illuminated and digital inventory to agencies and direct advertisers.
• Lamar Advertising: US-listed (NASDAQ: LAMR) outdoor advertising company operating one of the largest billboard portfolios in the Americas. Highly comparable as a static-and-digital billboard operator with a similar capital-intensive asset model.
• Eletromidia: Brazil's largest publicly traded OOH media company (B3: ELMD3) operating digital and static billboards, panels and street furniture across Brazil. The most direct Brazilian comp to Alinhares' static-and-LED OOH media-owner business model.
• Clear Channel Outdoor Holdings: US-listed global OOH operator (NYSE: CCO) running billboards, street furniture and transit advertising across the Americas, Europe and Asia-Pacific. Comparable as a multi-geography OOH media owner with similar format mix including digital billboards.
• Outfront Media: US-listed OOH media company (NYSE: OUT) operating billboard and transit advertising across the US. Comparable as a pure-play OOH media owner monetizing premium urban inventory through both static and digital formats.

Broad incumbents

• Ströer SE: German-listed (ETR: SAX) digital out-of-home and billboard operator across Germany and Europe. Comparable as a broad incumbent OOH/digital-out-of-home media owner, though geographically focused on Europe and operating at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alinharesoutdoor
• LinkedInlinkedin.com/company/a-linhares-e-cia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Linhares E Cia