ACE EdVenture Group

What ACE EdVenture Group does

ACE EdVenture Group is a privately held Malaysian education company headquartered in Petaling Jaya, Selangor, founded in 1995 and operating a vertically integrated portfolio of international schools, enrichment academies, and proprietary educational products. The group's school network comprises four campuses serving roughly 1,700 students: Sri Emas (opened 2012, ~800 students), DWI Emas (2015, ~500 students), MITstem (2019, STEM-focused), and Lil Unicorn preschool (2020). The pedagogy is built on the proprietary ACE EdVenture methodology, which substitutes conventional teacher-only instruction with curricula co-designed and delivered by real-world industry practitioners, and has earned nine or more consecutive years of recognition from Cambridge University.

Beyond schools, ACE EdVenture operates a content and product ecosystem that includes Studio E (developer of the educational games ChemCaper and Petticle Planet), ACE TV, the Powerpreneur entrepreneurship programme, ME2WE, the ACE EdVenture Market Store and ACE Pixel retail channels, ACE EdVenture Biosphere (nature-based programming), and specialist academies covering Esports, Golf, and Ballet. The group also runs an in-house teacher training academy and has been selected for the Endeavor Entrepreneur network, with features in King Charles III's commemorative book and a British Parliament publication.

The business model is primarily tuition-driven, with each campus generating fee income from enrolled students, supplemented by after-school academy fees, merchandise and digital product sales, and licensing potential for its proprietary game and curriculum IP. The company employs approximately 142 staff, is founder-led by Anne Tham with family members in leadership, and has been bootstrapped without external venture or private equity funding.

Name

ACE EdVenture Group

Legal name

ACE EdVenture Group

Website

https://aceedventure.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

ACE EdVenture Group operates a Malaysian network of four international schools and educational product studios serving about 1,700 students, using a proprietary practitioner-led methodology and Cambridge-aligned curriculum spanning preschool through secondary education.

Ownership category

akta.pro rank

Product category

K-12 International Education

NAICS

Elementary and Secondary Schools (6111), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Education Access & Quality (International Development) (BPAGABAE)

akta.pro secondary industries

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB), Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

Keywords

• International school education
• Preschool kindergarten
• IGCSE curriculum
• Entrepreneurship education
• STEM schooling

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. International School Tuition: Primary revenue from tuition fees for K-12 education across multiple schools including Sri Emas International School, DWI Emas International School, MITstem International School, Lil Unicorn preschool, and upcoming Penang campus.
2. Student Business Revenue: Revenue generated from student-initiated businesses and entrepreneurial ventures. Students start and run businesses as part of regular school curriculum.
3. Educational Products: Sales of educational games (ChemCaper), comics (Petticle Planet), and learning materials developed in-house by ACE EdVenture Studio.
4. Teacher Training Services: Licensing and training services for the ACE Method and teacher training programme certified by Education Alliance Finland.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

ACE EdVenture Group operates a portfolio of international schools and preschools in Malaysia delivering K-12 education built on its proprietary ACE Method. The company runs Sri Emas International School, DWI Emas International School (Malaysia's first entrepreneurial school), MITstem International School, and Lil Unicorn preschool, complemented by programs such as the Powerpreneur Programme, ACE EdVenture Biosphere (NatureTech curriculum), English Experience Programme, specialized academies (Golf, Ballet, Esports), and digital media/e-commerce platforms for students.

Product overview

ACE EdVenture Group is an education company operating a portfolio of international schools and educational products. The core consists of four international schools: Sri Emas International School (established 2012), DWI Emas International School (established 2015, Malaysia's first entrepreneurial school), MITstem International School (established 2019), and Lil Unicorn preschool (established 2020). These schools are powered by the proprietary ACE Method and form the Transformational Education Ecosystem. Supporting the schools are a suite of educational products and programs including Studio E (educational games studio that created ChemCaper and Petticle Planet), ACE TV (student media platform), ACE EdVenture Market Store (student e-commerce platform), Powerpreneur Program (entrepreneurship/wealth generation curriculum), ACE EdVenture Biosphere (NatureTech-focused curriculum), English Experience Programme (intensive language training), and specialized academies in Golf, Ballet, and Esports. The company also offers ME2WE, a global fashion business program featuring celebrity mentors. The ecosystem is designed to embed real-world skills, entrepreneurial mindset, and personal development into academic curriculum.

Differentiator

Problem solved

Functional benefit

Brands

• Sri Emas International School: International school focused on future-ready education with esports programme and IGCSE curriculum
• Dwi Emas International School
• Lil Unicorn
• MITstem International School
• ACE EdVenture Biosphere
• Studio E
• ACE TV
• ACE EdVenture Market Store
• Powerpreneur
• ACE Pixel

Products and services

• Sri Emas International School An international school focused on future-ready education with esports programme, Student Directed Festival, and IGCSE curriculum; currently serves 800 students.
• Dwi Emas International School Malaysia's First Entrepreneurial International School that embeds entrepreneurial skills, personal development, and academic curriculum via the ACE Method; currently serves 500 students.
• MITstem International School STEM-focused international school that equips students with 21st century skills through the ACE Method, combining Academic IGCSE with STEM curriculum.
• Lil Unicorn Preschool The first Finnish-Asian hybrid preschool that uses the ACE Method and best Finnish pedagogy to nurture leadership qualities in young children.
• ACE EdVenture Biosphere The first school in the world to teach NatureTech, preparing students to solve global issues by designing their futures and running their own initiatives and businesses.
• Powerpreneur Program An entrepreneurial skills programme that teaches wealth generation through ethical business creation focused on People, Planet, Passion, and Profit.
• ChemCaper The World's First Chemistry Role-playing Game that introduces kids to chemistry through play and exploration; multi-award winning educational game.
• Petticle Planet A science adventure graphic novel exploring periodic table elements Crocodile Hunter style; Amazon Kindle bestseller in Study Aids and Kids Graphic Novels.
• ACE TV An online media playground where students gain confidence through filming, vlogging and streaming; hosts vlogs, alumni interviews, and parent testimonials.
• ACE EdVenture Market Store An online entrepreneurial playground for students to learn and practice running an online business with guidance from mentors.
• English Experience Programme An intensive English language programme where students immerse themselves in English for 5 hours a day, 5 days a week.
• Dwi Emas Golf Academy A golf training academy focusing on biomechanics under renowned coach Tommy Chin, developing students who refine technique and lead with confidence.
• Dwi Emas Ballet Academy A ballet training academy in collaboration with Asia Ballet Academy, introducing Vaganova-based training to develop strong technique and confident artistry.
• ME2WE Global Business of Fashion A programme that brings students the chance to learn directly from international celebrities and industry professionals, building mastery, confidence, and real-world artistry in global fashion.
• Sri Emas Esports Education An esports programme focused on building teamwork, strategic thinking, and technological fluency while embracing opportunities in digital industries.
• Studio E An educational content studio that creates bestselling and multi-award winning educational comics and games including ChemCaper and Petticle Planet.
• ACE Pixel (Examanix) A digital solution for schools featuring the Examanix product that helps small exam teams manage hundreds of IGCSE candidates with ease.

Quantifiable outcome

• 96% certification score from Education Alliance Finland for teacher training programme
• +8 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• G2G Animal GardenminorOthers · 1 January 2024Educational excursion partner for hands-on animal classification learning. Students interact with unique animals deepening understanding of biology beyond classroom.
• The Integrated FarmersminorOthers · 1 January 2024Sustainability partner for worm farming and vermicomposting education at DWI Emas. Supports school's pioneering stance as first international school in Malaysia to eliminate single-use plastic.
• Asia Ballet AcademyminorStrategic or Co-development Partner · 1 January 2023Collaboration for Vaganova-based ballet training at DWI Emas Ballet Academy. Shapes students with strong technique, body awareness, and confident artistry.
• Dwi Emas Golf AcademyminorStrategic or Co-development Partner · 1 January 2023Golf Academy launched in collaboration with renowned coach Tommy Chin focusing on biomechanics training. Students have achieved championship victories internationally.
• Malaysian Invention and Design Society (MINDS)coreStrategic or Co-development Partner · 1 January 2022Official corporate partner of MINDS. Partnership bridges innovation with entrepreneurship to empower young Malaysian inventors in bringing ideas to marketplace reality.
• Selangor Basketball Association (SBA)minorStrategic or Co-development Partner · 1 January 2022DWI Emas International School officially designated as training ground for SBA players. Partnership supports development of professional basketball players for state and country.
• Malaysia Street Dance Art and Culture Association (SDACA)minorOthers · 1 January 2022Partnership for hosting Malaysia Asian Games Breaking Selection 2022 at DWI Emas. Top dancers selected to represent Malaysia in Breakdancing at 19th Asian Games.
• Education Alliance Finland (EAF)coreStrategic or Co-development Partner · 1 January 2021Homegrown Teacher Training Programme certified by Education Alliance Finland (formerly Kokoa) with outstanding 96% score. EAF evaluates educational products based on global quality standards. Certification validates Finnish education standards alignment.
• ME2WE EducationcoreStrategic or Co-development Partner · 1 January 2021Co-founded with Simplicio Michael Luis ('M'). Provides students opportunity to learn directly from international celebrities with 30+ years experience. ME2WE Global Business of Fashion programme enables students to design for global brands.
• Convent Light StreetminorChannel Partner/ Reseller/ Distributor · 1 January 2020Partnership with oldest convent school in Penang for new international primary school. ACE EdVenture brings education ecosystem approach to Penang campus.
• EndeavorcoreStrategic or Co-development Partner · 1 January 2017ACE EdVenture was inducted into Endeavor after stringent selection process among 50,000+ companies screened globally. One of only 31 education companies ever selected. Provides access to global network of high-impact entrepreneurs for mentorship and guidance for both school business and student businesses.

Scale indicators10 records

Recent moves20 records

Expansion highlights4 records

Regional players

• HELP International School: Malaysian international school operator within broader HELP University group offering premium primary and secondary education. Relevant regional peer competing for the same premium family demographic in Malaysia.

Broad incumbents

• Cognita Schools: UK-based operator of independent and international schools across multiple continents. Larger incumbent with parallel mission of providing premium education including entrepreneurial/character development programmes.
• International Schools Partnership (ISP): Global operator of premium international schools with significant presence in Southeast Asia including Malaysia. Larger competitor with similar K-12 international school positioning and curriculum.
• Nord Anglia Education: Hong Kong-headquartered operator of premium international schools globally with strong brand and curriculum partnerships. Overlaps with ACE in premium K-12 international education segment with broader portfolio and global scale.
• GEMS Education: UAE-headquartered global K-12 private education operator with schools worldwide. Larger incumbent operating premium international schools with broader portfolio and capital base than ACE EdVenture.

Direct peers

• Sunway International School: Malaysian international school group with multiple campuses in Klang Valley offering Canadian and IGCSE curricula. Direct competitor for premium international school enrolments in the same geography.
• Mont'Kiara International School: Established international school in Kuala Lumpur delivering IGCSE and IB programmes. Comparable target customer (mid-to-high income families seeking alternative education) and similar operating model.
• Garden International School: Premier international school in Kuala Lumpur offering IGCSE and A-Level programmes. Comparable to ACE on premium positioning, Malaysian location, and international curriculum delivery.
• Sri KDU International School: Malaysian international school operator with Klang Valley presence offering IGCSE curriculum. Direct peer competing for the same premium family segment as ACE EdVenture schools.
• Tenby International School Setia EcoHill: Malaysian international school operator offering IGCSE curriculum across primary and secondary levels. Direct competitor to ACE's Sri Emas and DWI Emas schools in the premium Klang Valley international school segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2BvKXw4Hsjn58J8DNC-iuA
• Facebookfacebook.com/aceedventure
• Instagraminstagram.com/aceedventure
• LinkedInlinkedin.com/company/aceedventure

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE EdVenture Group