Anabel Arto Poland
Anabel Arto is a privately held Polish D2C retailer of lingerie, swimwear, clothing, and hosiery, founded in 2013 in Warsaw. It serves women, men, teenagers, and children through its own e-commerce platform and five physical retail showrooms in Warsaw-area shopping centers.
- Company typePrivate
- Founded2013
- HeadquartersWarsaw, Poland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anabel Arto Poland does
Anabel Arto is a Polish direct-to-consumer retailer of lingerie, swimwear, clothing, and hosiery, founded in 2013 and headquartered in Warsaw. The company sells through an owned e-commerce platform (anabelarto.pl) and a network of physical retail showrooms located in Warsaw-area shopping centers (Blue City, Wola Park, Janki, Atrium Targówek, and Młociny), with click-and-collect pickup supported at each location. The product portfolio spans women's core categories (bras, panties, bodysuits, robes, pajamas, hosiery, and swimwear), men's underwear and casual apparel, teenagers' underwear and beachwear, and children's intimate apparel and clothing, plus a premium Lux sub-brand across multiple named collections and a dedicated outlet section. Unit pricing ranges from roughly 59 PLN (men's swimwear) to 589 PLN (men's clothing sets), with gift cards as an ancillary revenue stream.
The company runs a standard D2C e-commerce operation with PayU payment processing and delivery via InPost parcel lockers (Paczkomaty 24/7) and Poczta Polska couriers across multiple Polish regions. Free shipping is offered on domestic orders over 229 PLN. Marketing is conducted via phone sales (extended hours Mon-Sun 10:00-22:00), email, and shopping-center foot traffic, with no disclosed social media, digital advertising, or loyalty programs in the source data. Revenue model is one-time transaction-based across all three streams (online sales, physical store sales, gift cards). The company is privately held with no disclosed parent, no funding rounds, and no public ticker. Headcount is reported at 5 employees, and there are no named members of the management team in the available source data.
Anabel Arto Poland firmographics
Firmographics- Name
- Anabel Arto Poland
- Legal name
- Anabel Arto
- Website
- https://anabelarto.pl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anabel Arto is a privately held Polish D2C retailer of lingerie, swimwear, clothing, and hosiery, founded in 2013 in Warsaw. It serves women, men, teenagers, and children through its own e-commerce platform and five physical retail showrooms in Warsaw-area shopping centers.
- Ownership category
- akta.pro rank
Anabel Arto Poland industry classification
Industry- Product category
- Lingerie and Intimate Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
- akta.pro secondary industries
- Women’s Apparel Retail (CRAAABAB), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)
Keywords
Where Anabel Arto Poland is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices6 records
Markets served
Anabel Arto Poland business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce sales: Online sales through anabelarto.pl with delivery to customers across Poland via InPost parcel machines and couriers.
- Physical retail store sales: Bricks-and-mortar store sales in Warsaw shopping centers, offering in-store shopping with fitting rooms and personal service.
- Gift cards: Sale of gift cards as an additional revenue stream for the lingerie and textile products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide product range from budget-friendly to premium |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Anabel Arto Poland product offering
Product offeringCore offering
Anabel Arto designs, produces, and retails its own line of intimate apparel and textiles — primarily women's lingerie, swimwear, clothing, and hosiery, extended over time to men's, teens' and children's assortments. The brand sells directly to consumers via its own e-commerce site anabelarto.pl and through physical retail stores located in Warsaw shopping centers, supplemented by gift cards and a premium "Lux" sub-brand collection.
Product overview
Anabel Arto is a Polish lingerie and textile retailer offering a comprehensive portfolio of intimate apparel, swimwear, clothing, and hosiery for women, men, teenagers, and children. The core offerings center on women's lingerie (bras, panties, bodysuits, robes, pajamas) and swimwear (bikinis, one-piece suits, tankinis, trikini), supplemented by general clothing, hosiery, and children's/teen products. The brand operates both online and through physical stores in Warsaw shopping centers, with an additional premium 'Lux' sub-brand line. Additional offerings include gift cards, an outlet/sale section, and sportswear.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Lingerie (Bielizna damska) Core product line featuring bras, panties, seamless underwear, bodysuits, robes, pajamas, nightgowns, garter belts, undershirts, and straps designed for women, including sportswear, push-up and balconette options.
- Swimwear (Stroje kąpielowe) Swimwear collection including one-piece suits, bikinis (push-up, non-push-up, balconette), tankinis, trikini, men's swim trunks, beachwear cover-ups, pareos, and beach accessories for women and men.
- Clothing (Odzież)
- Hosiery (Rajstopy damskie)
- Men's Products (Dla mężczyzn)
- Teen Products (Dla nastolatków)
- Children's Products (Dla dzieci)
- Gift Cards (Karty podarunkowe)
- OUTLET
- Lux Collections (Lux)
Companies that use Anabel Arto Poland
Customer profileSegments4 records
Ideal customer profiles3 records
Anabel Arto Poland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Anabel Arto Poland partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Anabel Arto Poland competitors and assessment
Company assessmentBroad incumbents
- Triumph International: Global lingerie and underwear brand with established Polish retail and e-commerce operations. Comparable to Anabel Arto on core bra, panty, and shapewear assortment, with deeper brand heritage and broader international supply chain.
- Modivo: Polish premium fashion and footwear e-commerce platform with significant lingerie and apparel assortment. Comparable D2C e-commerce model and customer base, with a larger catalog and stronger digital marketing capability.
- Calzedonia / Intimissimi: Global intimates, hosiery, and swimwear retailer with strong Polish store and online presence. Directly comparable to Anabel Arto on women's lingerie, swimwear, and hosiery categories, though it operates at significantly larger scale and brand recognition.
- About You: European fashion e-commerce marketplace operating in Poland with broad apparel, lingerie, and swimwear assortment. Comparable online apparel retail model targeting similar women's and family-shopping customers.
- Empik: Major Polish retail and e-commerce platform selling apparel, beauty, and lifestyle products including intimates. Comparable broad Polish consumer-base reach and online/offline omni-channel structure.
Direct peers
- Sinsay (LPP): Polish fast-fashion retailer under LPP offering women's apparel, lingerie, and swimwear at value price points. Closest mass-market overlap with Anabel Arto's core women's lingerie and clothing assortment and its online/D2C orientation.
- Answear.com: Polish multi-brand fashion e-commerce platform selling apparel, lingerie, and accessories across hundreds of brands. Directly comparable as a Poland-based online apparel/intimates retailer targeting similar shoppers.
- Diverse (Diverse.eu): Polish online apparel retailer with strong store footprint offering clothing, underwear, and swimwear for men and women. Comparable product mix (including men's and women's underwear) and Polish D2C positioning.
- Born2be: Polish online apparel and footwear retailer with broad family assortment including women's apparel and intimates. Comparable Poland-focused online retail model with a wide customer demographic.
Emerging players
- Regioneo: Polish online intimate apparel and clothing retailer targeting women with similar price positioning. Comparable niche focus on Polish women's lingerie and apparel e-commerce at accessible price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Anabel Arto Poland social profiles
Digital presenceAnabel Arto Poland compliance and trust
Trust signalCompliance1 record
Anabel Arto Poland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anabel Arto Poland leadership team
Management profileNumber of profiles
Anabel Arto Poland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anabel Arto Poland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anabel Arto Poland
What does Anabel Arto Poland do?
Anabel Arto designs, produces, and retails its own line of intimate apparel and textiles — primarily women's lingerie, swimwear, clothing, and hosiery, extended over time to men's, teens' and children's assortments. The brand sells directly to consumers via its own e-commerce site anabelarto.pl and through physical retail stores located in Warsaw shopping centers, supplemented by gift cards and a premium "Lux" sub-brand collection.
Is Anabel Arto Poland a public or private company?
Anabel Arto Poland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anabel Arto Poland founded?
Anabel Arto Poland was founded in 2013. It employs 1 to 10 people.
Where is Anabel Arto Poland based?
Anabel Arto Poland is headquartered in Warsaw, Poland, in the Europe region.
How does Anabel Arto Poland make money?
Three revenue lines are on record. E-commerce sales are the primary driver. The others are physical retail store sales and gift cards.
Who are Anabel Arto Poland's main competitors?
Broad incumbents on record are Triumph International, Modivo, Calzedonia / Intimissimi, About You and Empik. Direct peers are Sinsay (LPP), Answear.com, Diverse (Diverse.eu) and Born2be. Regioneo is listed as an emerging player.
Does Anabel Arto Poland have an API?
No public API is recorded for Anabel Arto Poland.
What industry is Anabel Arto Poland in?
Anabel Arto Poland's product category is Lingerie and Intimate Apparel Retail. Its primary akta.pro industry code is CRAAABAF, Intimates, Lingerie & Sleepwear Retail, with a secondary code of CRAAABAB, Women’s Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.