A23 Instalaciones
A23, operated by Head Digital Works Private Limited, is an Indian online skill-based card gaming platform offering Rummy and Poker across mobile, desktop, and web to individual consumers in India, now operating free-to-play following 2025 regulatory changes.
- Company typePrivate
- Founded2017
- HeadquartersHyderabad, India
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What A23 Instalaciones does
A23 is an Indian online skill-based card gaming platform operated by Head Digital Works Private Limited (formerly Head Infotech India Private Limited, CIN U72900DL2017PTC325102), incorporated in 2017 in Delhi with offices referenced in Hyderabad. The platform offers two core products — A23 Rummy (Points, Pool 101/201, Deals, and Spin variants) and A23 Poker (No-Limit Texas Hold'em, Pot-Limit Omaha, and Pot-Limit Omaha 5-card) — distributed via web (www.a23.com), Android and iOS native apps, and dedicated Windows/Mac desktop clients. The technology stack centers on a multiplayer card game engine with iTech Labs-certified RNG and No-Bot compliance meeting UKGC standards, layered with SSL encryption and a multi-layer security framework; the platform claims 7 crore+ (70 million+) registered players and 19+ years of Rummy category expertise. Membership in the E-Gaming Federation (EGF) and All India Gaming Federation (AIGF) underpins its regulatory positioning.
Historically, A23 monetized via service charges on cash games under a transaction-fee model. Following the Promotion and Regulation of Online Gaming Act, 2025, cash games were discontinued effective August 2025, and the platform transitioned to a free-to-play-only model in which points, tokens, and credits carry no monetary value and cannot be withdrawn. Revenue now derives from promotional activities and marketing partnerships rather than direct gameplay monetization, and the company has launched freeroll tournaments with non-cash prizes as the primary engagement mechanic. Operations remain restricted to India (with eight state-level exclusions including Assam, Telangana, Tamil Nadu, and Gujarat for Poker), and no external funding, institutional investors, headcount figures, or financial disclosures are present in the available data.
A23 Instalaciones firmographics
Firmographics- Name
- A23 Instalaciones
- Legal name
- Head Digital Works Private Limited
- Website
- https://a23.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A23, operated by Head Digital Works Private Limited, is an Indian online skill-based card gaming platform offering Rummy and Poker across mobile, desktop, and web to individual consumers in India, now operating free-to-play following 2025 regulatory changes.
- Ownership category
- akta.pro rank
A23 Instalaciones industry classification
Industry- Product category
- Online Gaming Platform
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Online Poker Operators (Real-Money) (MPAEAEAC)
- akta.pro secondary industries
- Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where A23 Instalaciones is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
A23 Instalaciones business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Service Charge (Historical): The company previously levied a service charge (inclusive of Service Tax/GST) for cash games from all participants. This revenue stream has been discontinued following regulatory changes under the Promotion and Regulation of Online Gaming Act, 2025. All games are now strictly free-to-play with no real-money stakes permitted.
- Freemium Model (Current): All games on the platform are currently free-to-play. Points, tokens, credits, or rewards have no monetary or cash value. The company generates revenue through promotional activities and marketing partnerships rather than direct game monetization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play gaming platform with no purchase required |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
A23 Instalaciones product offering
Product offeringCore offering
A23 operates an online skill-based card gaming platform offering Rummy (Pool, Points, Deals, and Spin variants) and Poker (No-Limit Texas Hold'em, Pot-Limit Omaha, Pot-Limit Omaha 5-card) to Indian consumers via web, mobile apps, and desktop clients. The platform connects players for real-time multiplayer competition, claims over 7 crore (70 million+) users, and currently operates on a free-to-play basis following regulatory changes in 2025.
Product overview
A23 is an online gaming platform operated by Head Digital Works Private Limited (formerly Head Infotech India Private Limited), offering two core products: A23 Rummy and A23 Poker. The platform connects over 7 crore (70+ million) players to compete in skill-based card games. Following regulatory changes, the platform transitioned to free-to-play only, with no real-money stakes. Both products are available via mobile apps (Android/iOS) and desktop applications (Windows/Mac for Poker), with features including tournament play, 24x7 availability, and fair-play certified Random Number Generator systems. Rummy offers Pool, Points, Deals, and Spin variants; Poker offers Texas Hold'em and Omaha variants.
Differentiator
Problem solved
Functional benefit
Products and services
- A23 Rummy Online Rummy card game platform offering multiple variants including Pool Rummy (101 and 201), Points Rummy, Deals Rummy, and Spin Rummy. Features RNG-certified fair play, bot-free certification from iTech Labs, and supports over 7 crore players with 24x7 gameplay availability. Targets Indian adult consumers seeking skill-based card game entertainment. Available on web, Android, and iOS.
- A23 Poker Online Poker gaming platform available on mobile and desktop (Windows and Mac). Offers poker variants including No-Limit Texas Hold'em, Pot-Limit Omaha, and Pot-Limit Omaha 5-card. Provides tutorials for beginners and free sign-up process. Targets Indian adult consumers seeking competitive online Poker experience against real opponents. Distributed via iOS App Store, APK direct download, and desktop clients.
- A23 Freeroll Tournaments Free-to-play tournament competitions on the A23 platform offering prizes including cash rewards and physical prizes such as Amazon Firestick. Top 100 players per event are eligible to win prizes, with registration opening one day before the scheduled start time. Available to registered Indian players.
Quantifiable outcome
- 70 million+ registered players
- +3 more outcomes
Companies that use A23 Instalaciones
Customer profileSegments3 records
Ideal customer profiles2 records
A23 Instalaciones technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
A23 Instalaciones partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- iTech LabscoreiTech Labs provides RNG (Random Number Generator) certification and No-Bot certification for the A23 platform. These certifications ensure that card shuffles are completely random and that the platform is free from bots or artificial assistance programs. iTech Labs certifications meet UKGC (UK Gambling Commission) regulations standards.
- E-Gaming Federation (EGF)coreA23 is a member of the E-Gaming Federation, an independent not-for-profit organization established to develop and self-regulate the e-gaming industry in India. The federation aims to protect consumer interests and establish industry standards for online gaming.
- All India Gaming Federation (AIGF)coreA23 is a member of The All India Gaming Federation (AIGF), a not-for-profit organization established to develop and self-regulate the e-gaming industry in India. Membership reflects commitment to fair play and industry compliance.
- Third-Party Payment GatewayscoreThird-party payment gateways are integrated into the A23 platform to facilitate cash credits and withdrawals for cash games (previously offered). Transactions are subject to terms and conditions specified by these gateways. Note: Cash games have been discontinued following regulatory changes.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
A23 Instalaciones competitors and assessment
Company assessmentDirect peers
- Adda52: One of India's largest online poker platforms, offering Texas Hold'em, Omaha, and tournament play. Directly comparable to A23 Poker as it serves the same Indian online poker player base with similar skill-game positioning.
- Games24x7: India-headquartered online gaming company operating RummyCircle and other skill games. One of the most direct competitors to A23 in the Indian online rummy market.
- PokerBaazi: Leading Indian online poker platform with mobile-first product and similar regulatory positioning. Directly competes with A23 in the Indian real-money (and now free-to-play) poker segment.
- Junglee Games: India-based skill gaming platform offering poker and rummy among other card games. Directly comparable to A23 as a multi-product Indian skill-gaming operator with similar user base.
Broad incumbents
- Dream11: India's largest fantasy sports platform with massive user base and strong regulatory positioning. Comparable to A23 in scale of Indian user base and skill-game classification, though focused on fantasy sports rather than poker/rummy.
- PokerStars: Global leader in online poker with multiple game variants and tournament offerings. Comparable to A23 in product format (multi-variant poker platform) though not currently operating in India.
- 888 Holdings: Global online gaming operator offering poker, casino, and sportsbook. Comparable to A23 in its multi-product online gaming platform model, though at a much larger international scale.
- Playtech: Global iGaming platform provider offering turnkey casino and poker solutions. Comparable to A23 in the underlying poker platform technology and game distribution infrastructure, though operating at much larger scale.
Emerging players
- Zynga Poker: Social/casual poker game from Zynga with massive global user base. Comparable to A23 in free-to-play poker mechanics and mobile-first product, though not a real-money operator.
- Mobile Premier League (MPL): Indian mobile gaming platform offering multiple skill-based games including poker and rummy formats. Comparable to A23 in product breadth and Indian mobile-first user acquisition, though broader in category coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
A23 Instalaciones social profiles
Digital presenceA23 Instalaciones financial estimates
Financial estimateRevenue estimate
Valuation estimate
A23 Instalaciones leadership team
Management profileNumber of profiles
A23 Instalaciones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A23 Instalaciones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A23 Instalaciones
What does A23 Instalaciones do?
A23 operates an online skill-based card gaming platform offering Rummy (Pool, Points, Deals, and Spin variants) and Poker (No-Limit Texas Hold'em, Pot-Limit Omaha, Pot-Limit Omaha 5-card) to Indian consumers via web, mobile apps, and desktop clients. The platform connects players for real-time multiplayer competition, claims over 7 crore (70 million+) users, and currently operates on a free-to-play basis following regulatory changes in 2025.
Is A23 Instalaciones a public or private company?
A23 Instalaciones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A23 Instalaciones founded?
A23 Instalaciones was founded in 2017. It employs 1 to 10 people.
Where is A23 Instalaciones based?
A23 Instalaciones is headquartered in Hyderabad, India, in the Asia region.
How does A23 Instalaciones make money?
Two revenue lines are on record. Service Charge (Historical) is the primary driver. The others are freemium Model (Current).
Who are A23 Instalaciones's main competitors?
Direct peers on record are Adda52, Games24x7, PokerBaazi and Junglee Games. Broad incumbents are Dream11, PokerStars, 888 Holdings and Playtech. Emerging players are Zynga Poker and Mobile Premier League (MPL).
Does A23 Instalaciones have an API?
No public API is recorded for A23 Instalaciones.
What industry is A23 Instalaciones in?
A23 Instalaciones's product category is Online Gaming Platform. Its primary akta.pro industry code is MPAEAEAC, Online Poker Operators (Real-Money), with a secondary code of MPAEAEAH, Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics). Its NAICS code is 7132 and its SIC code is 7900.