Gaesa

What Gaesa does

Gaesa (legal name Grandes Almacenes Esperanza S.A.) is a privately held Argentine building-materials retailer headquartered in Esperanza, Santa Fe. The company operates a single physical storefront at Sarmiento 1931 in Esperanza alongside an e-commerce platform at gaesa.com.ar built on the Mitienda Nube commerce stack, and it coordinates scheduled deliveries to construction sites in the surrounding region through its sales department. It serves two primary customer segments — construction professionals and contractors on the B2B side, and individual homeowners/DIY consumers undertaking renovation or self-build projects — by consolidating the full spectrum of construction inputs under one catalog.

The product portfolio is organized into six main categories: Obra Gruesa (rough construction materials such as cement, lime, bricks, sand, waterproofing additives, water tanks, and sewer pipes); Construcción en Seco (drywall systems under the Durlock brand and Drywall Plus profiles from Barbieri, with multiple gypsum-board variants including moisture-resistant RH, fire-resistant RF, dry-plaster RS, anti-humidity AH, semi-covered SC, acoustic ACU60, and standard boards, plus putties, joint tapes, and adhesives); Siderurgia (steel sheets, profiles, coils, structural tubes, bars, meshes, angles, construction iron, and fasteners); Pisos, Revestimientos y Aberturas (ceramic and porcelain tiles, PVC panels, aluminum and pine doors in multiple configurations, PVC profiles); Ferretería y Herramientas; and Steel Frame Barbieri (a complete light-steel-framing system with galvanized PGU/PGC/PGO profiles, Typar weather barriers, OSB panels, EPS/Mastroplack EIFS insulation, glass-wool and polyester insulation, Aquaboard and Superboard exterior cladding, base coats, and finishing profiles). All branded products are sourced from third-party manufacturers (Durlock, Weber, Barbieri, Isover, Typar, Mastroplac, Ceresita, Megaflex, LP Building Solutions); no proprietary products or core technology is described in the input.

The business model is a quote-based, one-time-transaction retail operation. Pricing is not publicly disclosed; customers request budgets via WhatsApp Business (lines 3496 467928 and 3496 528668) or the sales department. Accepted payment methods include bank transfer/deposit (with a potential 0% discount), credit card under Ahora 12 and Ahora 18 installment plans, debit, cash, and Mercado Pago/Mercado Crédito. Marketing relies on the e-commerce site, organic social channels (Instagram @gaesaesperanza, Facebook Gaesa, YouTube @grandesalmacenesesperanza277), WhatsApp Business, and recurring monthly bank-promotion partnerships. No revenue figures, headcount, funding rounds, management bios, awards, patents, certifications, or partnership agreements are disclosed.

Name

Gaesa

Legal name

Grandes Almacenes Esperanza S.A.

Website

https://gaesa.com.ar

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gaesa (Grandes Almacenes Esperanza S.A.) is a privately held Argentine construction-materials retailer operating a physical store, e-commerce platform, and construction-site delivery service in Esperanza, Santa Fe, serving both construction professionals and DIY consumers across six product categories.

Ownership category

akta.pro rank

Product category

Construction Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro industry

PRIMARYCRAIAEAK

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks)

Consumer Products & Retail/Home & Furniture Retail/Building Materials & Lumber Retail

Keywords

• Construction materials retail
• Building supplies distribution
• Drywall systems
• Steel frame construction
• Steel and iron products

Headquarters

HQ city

Esperanza

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail sale of construction materials: GAESA generates revenue through the direct sale of a wide range of construction materials to customers. Products span Obra Gruesa (rough construction), Construcción en Seco (drywall/steel frame), Siderurgia (steel products), Pisos y Revestimientos (flooring and finishes), Ferretería y Herramientas (hardware and tools), and Steel Frame systems. Sales are conducted through physical retail and an e-commerce storefront. Revenue is derived from one-time product transactions, with pricing that is quote-based (not publicly disclosed on the website). Payment methods include bank transfer/deposit, credit card (Ahora 12 and Ahora 18 plans), debit, cash, Mercado Pago, and installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gaesa (Grandes Almacenes Esperanza S.A.) is a construction materials retailer operating a physical store and full e-commerce platform from Esperanza, Santa Fe, Argentina. The company retails a comprehensive catalog of building materials covering rough construction, drywall (Durlock), steel frame (Barbieri), steel products, flooring, hardware, and finishing — distributed under third-party brands to construction professionals and individual consumers in the Esperanza region.

Product overview

Gaesa (Grandes Almacenes Esperanza S.A.) is a construction materials retail company based in Esperanza, Santa Fe, Argentina, operating as an e-commerce platform built on the Mitienda Nube platform. The company offers a comprehensive portfolio of building materials organized into six main product categories: (1) Obra Gruesa (rough construction materials including cement, lime, mortars, bricks, beams, stone, sand, waterproofing additives, insulation, and water tanks); (2) Construcción en Seco (dry construction systems featuring Durlock gypsum boards for various applications including moisture-resistant RH, fire-resistant RF, dry plaster RS, anti-humidity AH, semi-covered SC, standard, and acoustic variants, plus associated accessories like putties, tapes, and adhesives); (3) Siderurgia (steel and iron products including sheets, profiles, coils, structural tubes, bars, meshes, angles, and construction iron); (4) Pisos, Revestimientos y Aberturas (floors, wall coverings, and openings including ceramic tiles, porcelain tiles, PVC panels, aluminum doors in various models, and PVC profiles for floors); (5) Ferretería y Herramientas (hardware and tools for construction); and (6) Steel Frame Barbieri (complete steel frame construction system including Barbieri screws, anchors, PGU/PGC/PGO galvanized profiles, Base Coat, OSB structural panels, insulation materials including Typar weather barriers, EPS, Mastroplack EIFS, glass wool, and polyester, exterior cladding products such as Superboard cement boards and Aquaboard exterior gypsum boards, and finishing accessories like corner beads, J-profiles, and drip edges). The product portfolio emphasizes Durlock branded products for dry construction, Barbieri branded products for Steel Frame systems, and Weber branded adhesives for tiling applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Obra Gruesa (Rough Construction Materials)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Home Depot: Global home-improvement retail incumbent. While not present in Argentina, sets the operational and omnichannel benchmark (pro pricing, online transparency, pro-contractor loyalty programs) that any scaling regional construction-materials retailer must converge toward.
• Lowe's: Global broad-line home-improvement retailer and direct structural analog of GAESA's category mix. Provides a public-market benchmark for unit economics, omnichannel conversion, and pro-segment strategy relevant to scaling a regional construction-supply business.
• Easy Cencosud (regional operations): Parent Cencosud also operates Easy-format home centers across Chile, Colombia, and Peru — establishing the regional Easy operating model that competes with GAESA's profile at higher scale and with shared supplier relationships across South America.

Regional players

• Promart: Peruvian home-improvement and construction-materials chain with physical stores and e-commerce, focused on the construction professional and homeowner segments. Operates a similar category breadth (cement, steel, drywall, finishes) in a Latin American regional market.
• Anaconda: Bolivian home-improvement and construction-materials retail chain with physical stores and online presence. Operates a similar one-stop catalog model across construction categories in a regional market, offering comparable lessons on scale and category coverage outside Argentina.

Direct peers

• Easy Argentina: Argentina's largest home-center chain (part of Cencosud), selling construction materials, tools, and home improvement products through physical stores and e-commerce — directly comparable business model to GAESA, but at national scale and serving major urban markets.
• Sodimac Argentina: Major Argentine home-improvement and construction-materials retailer (part of Falabella), combining physical stores with e-commerce. Closest direct competitor in category and business model, with overlapping brand partnerships (similar construction-supply brands) and broader geographic coverage.

Emerging players

• MercadoLibre: Latin America's largest e-commerce marketplace includes a dedicated construction-materials and home-improvement category from third-party sellers. Represents the digital-native competitive vector GAESA must contend with, with stronger pricing transparency and logistics infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@grandesalmacenesesperanza277
• Facebookfacebook.com/Gaesa-522428884764121
• Instagraminstagram.com/gaesaesperanza
• LinkedInlinkedin.com/company/gaesa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaesa