Aventures Plein Air

What Aventures Plein Air does

Aventures Plein Air is a privately held Quebec outdoor adventure operator headquartered at 42 rue de la Chaumine, Saint-Hippolyte, on the shores of Lac Morency in the Laurentides region, approximately one hour north of Montreal. The company runs year-round, seven-days-a-week guided nature experiences including dog sledding with a proprietary 123-Siberian-Husky kennel (accredited by MAPAQ for animal welfare and AEQ for ecotourism), snowmobile expeditions across Laurentides, Lanaudière, and Mauricie regions covering more than 800 km of trails, ATV/Quad tours, Jeep off-road excursions, pontoon fishing on Lac des 14 Îles, and canicross/hike-with-dogs activities. The company's core assets are operational and experiential rather than technological: a purpose-built kennel with 24/7 staff, a fleet of motorized vehicles, snowmobile trail access, and a co-located partnership with Auberge du Lac Morency that enables bundling of activities with accommodation, gastronomy, and Spa Morency. Online reservations are handled through the third-party Reservotron platform; no proprietary software, API, or mobile app is offered.

The business operates a direct-to-consumer and direct-to-corporate model with three revenue streams: standalone activity reservations (e.g., $60/adult dog sledding initiation, $100/adult VIP), multi-day bundled vacation packages that combine activities, meals, spa, and accommodation at Auberge du Lac Morency (summer packages from $230/person to $730/person; winter packages from $400/person to $1,120/person for shorter expeditions), and corporate team-building events (rally, pirate boat races, trapper experiences, bachelor/bachelorette events) with custom pricing. Pricing is published in CAD and varies by season, group size, and Standard vs. VIP formula. All pricing is pay-as-you-go per person; no subscription or recurring contract model is disclosed.

Aventures Plein Air targets two principal segments: individual travelers, families, and couples seeking half-day to week-long outdoor experiences (the primary segment), and corporate groups spanning aviation, pharmaceutical, financial services, mining, energy, technology, and hospitality — with a published enterprise client roster including Lufthansa, Pfizer, Goldman Sachs, Air France, Bombardier, Desjardins, Samsung, Hilton, and others. Distribution runs through Reservotron self-serve booking, toll-free and local phone lines, email, Auberge du Lac Morency referrals, and Tourisme Laurentides/AEQ partner channels, supported by content marketing on Facebook, Instagram, YouTube, and a French-language editorial blog. The company holds AEQ ecotourism and MAPAQ certifications and is independently owned with no disclosed parent, private equity backing, or outside capital.

Name

Aventures Plein Air

Legal name

Aventures Plein Air

Website

https://aventurespleinair.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Aventures Plein Air is a Quebec-based outdoor adventure operator offering year-round guided experiences including dog sledding, snowmobile expeditions, ATV/Quad, and Jeep tours in the Laurentides, serving individual travelers, families, and corporate groups via bundled packages with on-site Auberge du Lac Morency lodging.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

akta.pro secondary industries

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ), Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike) (THAAAJAF)

Keywords

• Outdoor adventure activities
• Guided nature tours
• Dog sledding experiences
• Snowmobile expeditions
• Ecotourism services

Headquarters

HQ city

Saint-Hippolyte

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Outdoor Activity Reservations: Revenue generated from individual and group bookings for guided outdoor activities including dog sledding, snowmobiling, ATV/quad, Jeep tours, fishing, canicross, and team-building events. Activities priced per person with Standard and VIP formula options. Multi-day expedition packages with accommodation bundling also offered.
2. Packaged Vacation Stays: Multi-day vacation packages combining activities, meals, spa access, and accommodation at partner Auberge du Lac Morency. Summer and winter packages range from half-day experiences to 7-day/6-night stays. Revenue from bundled pricing per person.
3. Corporate Team Building & Events: Custom corporate event packages for businesses including rally team building, pirate boat races, trapper experiences, bachelor/bachelorette events, and group activities with optional meals, accommodation, and spa add-ons. Pricing varies by group size and selected activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Aventures Plein Air operates a year-round outdoor adventure center in Saint-Hippolyte, Quebec, offering guided and self-driven activities including dog sledding with its own 123-Siberian-Husky kennel, snowmobile expeditions, ATV/Quad and Jeep off-road tours, pontoon fishing, and canicross. Activities are sold individually or bundled into multi-day summer and winter packages that combine adventure, accommodation at partner Auberge du Lac Morency, meals, and Spa Morency wellness services, with separate corporate team-building and special-occasion event offerings.

Product overview

Aventures Plein Air is a Quebec-based outdoor adventure company with 20 years of expertise offering a comprehensive portfolio of nature-based activities in the Laurentides region. The core offering includes motorized activities (Quad/VTT, Jeep, Snowmobile), animal-animal experiences (Dog Sledding with 123 Siberian Huskies, Canicross), water activities (Pontoon/Fishing), and land-based adventures. The company operates on a platform-plus-packages model where individual activities can be booked standalone or combined into curated multi-day packages for summer and winter seasons. Additional services include corporate teambuilding events, special events, on-site accommodation partnerships with Auberge du Lac Morency, and spa facilities. The company holds ecotourism accreditation from AEQ and veterinary certifications from MAPAQ.

Differentiator

Problem solved

Functional benefit

Products and services

• Quad / VTT All-terrain vehicle (ATV/Quad) rentals and guided off-road tours through Laurentides mountain trails, available solo or duo, suitable for beginners and experienced riders, with equipment and guides included.
• Jeep Guided off-road Jeep excursions through rugged mountain trails in the Laurentides, offered with self-driving or guide-driven options, with minimum occupancy of 2 people.
• Traîneau à Chiens (Dog Sledding) Dog sledding experiences ranging from a 30-minute initiation to a half-day adventure, led by experienced mushers using the company's 123-Siberian-Husky team, with Standard and VIP private sled options and kennel visits included.
• Motoneige (Snowmobile) Snowmobile expeditions ranging from 2-hour private rides to multi-day raids across Laurentides, Lanaudière, and Mauricie regions (up to 800+ km), with guided tours, equipment, fuel, insurance, and trail fees included.
• Ponton / Pêche (Fishing) Fishing excursions on pontoon boats on Lake des 14 Îles targeting muskellunge and bass, with guided sessions and equipment included.
• Canirando / Canicross Canicross experiences where participants walk or run with Siberian Husky dogs from the company's kennel through forest trails, with gear and guide included.
• Hébergement (Accommodation) On-site lodging via partnership with Auberge du Lac Morency, including standard rooms, romantic suites, condos, family units, and chalet rentals.
• Corporate / Teambuilding Events Customizable corporate team-building packages including rally Jeep/Quad competitions, pirate boat races, trapper experiences, bachelor/bachelorette events, and group activities, with optional meals, meeting rooms, accommodation, and spa add-ons.
• Special Events Event planning services for weddings, family reunions, birthdays, and bachelor/bachelorette parties combining activities such as snowmobiling, dog sledding, fishing, axe throwing, and campfires, available May through November on weekdays and year-round with customization.
• Summer Packages (Forfaits Été) Multi-activity summer vacation packages combining Quad/Jeep, pontoon fishing, canicross, beach access, spa treatments, and accommodation at Auberge du Lac Morency, ranging from the Escapade Estivale day package to the 6-night Fièvre Plein Air stay.
• Winter Packages (Forfaits Hiver) Multi-activity winter vacation packages combining snowmobile raids, dog sledding experiences, Nordic spa visits, meals, and accommodation at partner lodges and outfitters, ranging from the 1-night Relaxe Aventure to the 5-day/4-night La Grande Virée multi-region snowmobile expedition.
• Site Access Day passes providing access to sandy beach, lake facilities, kayaks, canoes, paddleboards, outdoor pool, badminton, volleyball, pétanque, axe throwing, hiking trails, and mini-golf, with an optional spa upgrade.

Quantifiable outcome

• Multi-day snowmobile expeditions cover up to 800 km of trails across Laurentides, Lanaudière, and Mauricie regions.
• +2 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Auberge du Lac MorencycoreStrategic or Co-development PartnerCo-located on the same site at Lac Morency in Saint-Hippolyte. Aventures Plein Air bundles its adventure activities (dog sledding, snowmobile, ATV/Jeep tours, fishing) with Auberge du Lac Morency's accommodation (rooms, condos, chalets), gastronomy (restaurant and wine cellar), and Spa Morency wellness services. The partnership enables all-inclusive multi-day packages combining adventure, lodging, meals, and spa — a cornerstone of the company's year-round offering.
• AEQ (Aventure Écotourisme Québec)coreOthersAventures Plein Air holds écotourisme accreditation from AEQ, a Quebec certification body for sustainable and responsible adventure tourism. The AEQ accreditation serves as a third-party validation of the company's environmental and safety standards, displayed on-site and in marketing materials.
• Tourisme LaurentidessupportingGTM or Marketing PartnerRegional tourism organization for the Laurentides region. Aventures Plein Air appears on the Tourisme Laurentides platform and receives referrals through official regional tourism promotion channels, which market the area's outdoor activities to domestic and international visitors.
• Garage du VillageminorOthersLocal automotive service provider in Saint-Hippolyte. Listed as a site partner, likely providing vehicle maintenance and repair services for the company's fleet of quads, Jeeps, and snowmobiles.
• Groupe ContantminorOthersAutomotive/vehicle dealership and service center in the Mirabel area (nearby region). Listed as a site partner, likely supplying and servicing vehicles in the company's adventure fleet.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=aventures+plein+air
• Facebookfacebook.com/aventurespleinair
• Instagraminstagram.com/aventurespleinair
• LinkedInlinkedin.com/company/aventures-plein-air-st-hippolyte

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aventures Plein Air