Los Cerros

What Los Cerros does

Los Cerros is the commercial name of JUNTA DE COMPENSACIÓN DESARROLLO DEL ESTE – LOS CERROS, a private Spanish urban-development entity inscribed in the Registro de Entidades Urbanísticas Colaboradoras de la Comunidad de Madrid on May 20, 2014. The entity executes the urban planning of sector UZPp.02.02 in the Vicálvaro district of southeast Madrid, a 470-hectare site planned for 16,324 dwellings (over 50% protected housing), 1.7 million m² of green space exceeding the size of Parque del Retiro, 550,650 m² of tertiary/commercial land, and 31 km of bike lanes. Core "products" are residential housing (protected and free-market), green zones, sustainable mobility infrastructure, urbanization works, and tertiary/commercial spaces. Underlying technology is limited to SIGI, an internal landowner-registry and administrative-coordination platform, plus standard project management for multi-party construction phasing.

The business model is a regulated compensation-board structure rather than a typical commercial enterprise. Revenue mechanics are twofold: (1) one-time land parcel sales to seven anchor developer partners — Metrovacesa, Vía Célere, Vía Ágora, Kronos Homes, Landco, Grupo Ortiz, and Eurocís — who build and commercialize housing to end buyers, and (2) recurring cuotas (administrative contributions) collected from participating landowners to fund urbanization works, administration, and technical studies under Spanish urban planning law. Pricing of completed housing is set by individual developer partners, not by Los Cerros. Distribution is channel-partner led, with developer sales forces handling end-buyer transactions, EMVS Madrid promoting the 481 protected units in Stage 1, and a website routing buyer inquiries to specific promoters. Marketing is concentrated on institutional events (MIPIM Cannes, SIMA Madrid, SuresteLAB), PR in major Spanish media, and organic social channels. Total committed investment in the development is €3,000 million, expected to generate 15,000 direct and indirect jobs, with first home deliveries planned for 2028.

Name

Los Cerros

Legal name

JUNTA DE COMPENSACIÓN DESARROLLO DEL ESTE – LOS CERROS

Website

https://loscerros.es

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Los Cerros is a Spanish Junta de Compensación executing a 470-hectare, 16,324-dwelling urban development in southeast Madrid, selling developed land parcels to seven anchor residential developers and coordinating protected housing through EMVS Madrid under a €3,000 million investment plan.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (237210), Residential Building Construction (23611), Landscape Architectural Services (541320)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD), Regional & Land Use Planning (BPAHAKAE), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Urban land development
• Residential real estate
• Property development
• Urbanization works
• Land parcel sales

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Land Parcel Sales: Revenue is generated through the sale of developed land parcels to real estate developers (Metrovacesa, Vía Célere, Vía Ágora, Kronos Homes, Landco, Eurocís, Grupo Ortiz) who then construct and commercialize residential housing. The Junta de Compensación coordinates the urbanization and manages the equitable distribution of benefits among landowners.
2. Administrative Fees and Quotas: The organization collects cuotas (quota contributions) from participating landowners to fund urbanization works, administrative expenses, and technical studies as regulated under Spanish urban planning law.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Los Cerros is a large-scale urban development project in southeast Madrid, managed by the Junta de Compensación Desarrollo del Este – Los Cerros. It plans, urbanizes, and develops 470 hectares of land into a mixed-use residential neighborhood comprising 16,324 dwellings (over 50% protected housing), 1.7 million m² of public green zones, sustainable mobility infrastructure, and tertiary/commercial spaces. The Junta sells developed land parcels to multiple real estate developer partners (Metrovacesa, Vía Célere, Vía Ágora, Kronos Homes, Landco, Grupo Ortiz, Eurocís) who construct and commercialize the housing units to end buyers.

Product overview

Los Cerros is an urban development project managed by the Junta de Compensación (Compensation Board) in southeast Madrid. The project encompasses 470 hectares with a three-stage development plan covering 16,324 residential dwellings, of which over 50% are protected housing. The portfolio includes residential housing units, 1.7 million m² of public green zones (the largest green surface in Madrid), tertiary and commercial spaces (550,650 m²), sustainable mobility infrastructure with 31.1 km of bicycle lanes, and community facilities. The development follows a mixed-use urban model integrating nature and city, with only 12% of land designated for building.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Housing (Viviendas) New residential properties across three development stages, including protected housing (vivienda protegida) and market-rate housing, with over 16,000 planned dwellings, marketed through developer partners to end buyers.
• Protected Housing (Vivienda de Protección Oficial) Government-protected housing units with price limitations for qualifying buyers meeting income requirements (approximately 2.5-5.5x IPREM), representing over 50% of total dwellings in the development. EMVS Madrid promotes 481 protected housing units in Stage 1.
• Urbanization Works Infrastructure development including roads, utilities, drainage, public services, and site preparation across three stages covering 470 hectares. Stage 1 is 72.51% complete and Stage 2 is 7.76% complete as of June 2026.
• Tertiary and Commercial Spaces 550,650 m² of tertiary and commercial land designated for retail, services, and business activities within the development.

Quantifiable outcome

• 1.7 million m² of green spaces, surpassing Parque del Retiro (120 hectares)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Ayuntamiento de MadridcoreStrategic or Co-development Partner · 17 March 2026The Madrid City Council is the primary regulatory authority overseeing the Los Cerros development. It has authorized simultaneity of urbanization and building works (July 2026), approved the reparcelation project, and provides ongoing infrastructure coordination through the Área de Obras y Equipamientos. The council supports the project through planning approvals, BRT/EMT transport connections, and public housing provisions.
• Comunidad de MadridcoreStrategic or Co-development Partner · 27 January 2025The Community of Madrid collaborates on urban planning through the Plan General de Madrid 360 initiative and provides infrastructure support. The regional government, led by Consejero Jorge Rodrigo, has visited the site and supports the development through housing policies including Plan Vive, Plan Mi Primera Vivienda, and Plan Alquila.
• MetrovacesacoreChannel Partner/ Reseller/ DistributorMetrovacesa is a major Spanish real estate developer and one of the primary developer partners in Los Cerros. CEO Jorge Pérez de Leza has been involved in project presentations. The company develops residential units for commercialization to end buyers.
• Vía CélerecoreChannel Partner/ Reseller/ DistributorVía Célere is a developer partner in Los Cerros, with CEO Héctor Serrat participating in project events. The company specializes in residential developments and commercializes housing units within the development to final customers.
• Vía ÁgoracoreChannel Partner/ Reseller/ DistributorVía Ágora is a developer partner in Los Cerros. President Juan Antonio Gómez-Pintado has participated in official visits and project presentations. The company develops and commercializes residential properties within the development.
• Kronos HomesmajorChannel Partner/ Reseller/ DistributorKronos Homes is a developer partner actively building residential units in Los Cerros. The company is one of the property developers operating within the development's developer ecosystem.
• LandcomajorChannel Partner/ Reseller/ DistributorLandco is a developer partner in Los Cerros, building residential units for sale to end customers. The company participates in the development's promotional activities and events.
• Grupo OrtizmajorChannel Partner/ Reseller/ DistributorGrupo Ortiz is a developer partner constructing residential units in Los Cerros. The company is listed among the promoters authorized to begin construction following the simultaneity authorization in July 2026.
• EurocísmajorChannel Partner/ Reseller/ DistributorEurocís is a developer partner building residential units in Los Cerros. The company is one of the developers that will initiate construction following the simultaneity authorization.
• ValdecarrosminorStrategic or Co-development PartnerValdecarros is another major urban development in Madrid's southeast, part of the same strategic expansion zone. Los Cerros collaborates through joint forums like SuresteLAB to present urban planning ideas and share best practices for large-scale residential development.
• Nueva Centralidad del EsteminorStrategic or Co-development PartnerNueva Centralidad del Este is a complementary urban development in Madrid's east. Los Cerros participates with this project in SuresteLAB forums to discuss urban planning approaches and coordinate development strategies for the southeast expansion area.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Metrovacesa: One of Spain's largest residential developers and a core partner inside Los Cerros. Comparable as the type of established, publicly listed Spanish developer that participates in large Junta de Compensación projects, with a national portfolio across multiple regions.
• Kronos Homes: Spanish residential developer building units within Los Cerros and active in multiple Madrid developments. Comparable as a private Spanish developer participating in large urban planning projects with similar build-and-sell economics.
• Vía Célere: Major Spanish residential developer with a national pipeline, represented on the Los Cerros Board by its CEO. Comparable as a tier-1 developer partner model that combines national scale with active engagement in large Madrid urban developments.
• Grupo Ortiz: Spanish construction and development group with residential operations, active in Los Cerros as a developer partner. Comparable as a diversified Spanish construction group participating in large urban development projects through both infrastructure and residential build roles.
• Vía Ágora: Spanish residential developer led by Juan Antonio Gómez-Pintado (President), active in Los Cerros. Comparable as a multi-region Spanish developer whose participation in large Junta de Compensación projects mirrors Los Cerros' partner ecosystem.

Regional players

• EMVS Madrid: Madrid's municipal housing entity promoting 481 protected units in Stage 1 of Los Cerros. Comparable as the public-sector counterparty responsible for affordable housing delivery within Madrid developments, with a Madrid-only remit.

Direct peers

• Los Ahijones: Southeast Madrid urban development also located in the same UZPp expansion zone as Los Cerros. Comparable as a parallel large-scale suburban residential buildout competing for municipal approvals and developer capital in the same geography.
• El Cañaveral: Adjacent southeast Madrid residential development immediately west of Los Cerros, with thousands of homes delivered. Comparable as a neighboring greenfield development serving the same district-level demand in Vicálvaro.
• Valdecarros: Large-scale urban development project in southeast Madrid covering over 19,000 homes. Directly comparable as a parallel Junta de Compensación-style development competing for the same buyer pool in the same expansion zone, and explicitly cited as a SuresteLAB collaborator with Los Cerros.
• Nueva Centralidad del Este: Major southeast Madrid urban development project with multi-thousand home plans. Los Cerros explicitly collaborates with this project through SuresteLAB forums to coordinate planning strategies, making it a directly comparable peer in the same regulatory and competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JCloscerros
• YouTubeyoutube.com/@JClosCerros
• Facebookfacebook.com/JCloscerros
• LinkedInlinkedin.com/company/jcloscerros
• Instagraminstagram.com/jcloscerros

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Cerros