AD NAUTIC - INTERMER
AD NAUTIC is a French privately held omnichannel retailer, founded 1974, that distributes 20,000+ nautical equipment SKUs from 400+ brands across 150+ physical stores and e-commerce sites in France, Spain, Italy, and the UK, serving individual boaters and marine professionals.
- Company typePrivate
- Founded-
- HeadquartersFrance, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AD NAUTIC - INTERMER does
AD NAUTIC (formerly Accastillage Diffusion) is a French privately held omnichannel retailer of nautical and boating equipment, founded in 1974 and headquartered in Saint Martin de Crau, Provence Alpes Côtes d'Azur. The company distributes more than 20,000 product references from over 400 brands across categories including marine electronics (VHF, AIS, GPS, sonars, radars, autopilots), electrical systems (solar, batteries, lighting), comfort equipment (refrigeration, cooking, sanitation, air conditioning), safety gear (life rafts, jackets, beacons), ropes and rigging, anchoring, navigation, clothing, leisure/water sports, dinghies, engine equipment, hardware, and maintenance products. Tier-1 brand partnerships include Dometic, Garmin, and Raymarine as core partners, with additional relationships with Plastimo, Harken, Henri Lloyd, ENO, and Magma.
The company operates a pan-European omnichannel model consisting of 150+ physical stores across France, Spain, Italy, and the UK, country-specific e-commerce sites (ad-nautic.com and .es, .it, .co.uk), and a franchise program that expands the store base through licensed operators. AD NAUTIC reports that 12,000+ items are stocked and shipped within 24 hours, with free delivery offered above €120 or free in-store pickup, plus 3x/4x interest-free installment payment options. Customer segments are split between individual pleasure boaters (primary) and marine professionals (secondary), served both online and through expert-staffed physical stores, and retained via the AD Fidelity loyalty program.
Revenue mechanics are primarily transactional retail product sales, supplemented by franchise licensing/royalty income from the franchise network and recurring engagement from the AD Fidelity loyalty program. The company maintains an active content and social presence (Instagram, Facebook, YouTube, LinkedIn, newsletter, buying guides) to support top-of-funnel demand. No funding rounds, M&A activity, leadership changes, patents, certifications, AI capabilities, or financial figures were disclosed in the source data.
AD NAUTIC - INTERMER firmographics
Firmographics- Name
- AD NAUTIC - INTERMER
- Legal name
- AD NAUTIC
- Website
- https://ad-nautic.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AD NAUTIC is a French privately held omnichannel retailer, founded 1974, that distributes 20,000+ nautical equipment SKUs from 400+ brands across 150+ physical stores and e-commerce sites in France, Spain, Italy, and the UK, serving individual boaters and marine professionals.
- Ownership category
- akta.pro rank
AD NAUTIC - INTERMER industry classification
Industry- Product category
- Nautical Equipment Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Boat Dealers (441222)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Durable Goods, Nec (5099)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industries
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI), Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH), Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF), Marine MRO Parts & Consumables Distribution (TLAKAOAJ)
Keywords
Where AD NAUTIC - INTERMER is headquartered
LocationHeadquarters
- HQ city
- France
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
AD NAUTIC - INTERMER business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Retail): AD NAUTIC generates revenue primarily through retail sales of nautical equipment and boat maintenance products. The company offers more than 20,000 product references across categories including electronics, electrical systems, comfort equipment, safety gear, ropes, anchoring, navigation, clothing, and leisure. Products are sold both online and through 150+ physical stores.
- AD Fidelity Loyalty Program: The company operates a loyalty program called 'AD Fidelity' that offers exclusive advantages to members, suggesting a customer retention and engagement revenue strategy.
- Franchise Network: AD NAUTIC offers franchise opportunities to grow its store network, indicating a franchise-based revenue model where franchisees pay to operate under the AD NAUTIC brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across 20,000+ products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
AD NAUTIC - INTERMER product offering
Product offeringCore offering
AD NAUTIC is a multi-brand specialty retailer of nautical and boat-maintenance equipment, distributing more than 20,000 product references from 400+ brands (Dometic, Garmin, Raymarine, Plastimo, Harken, Henri Lloyd, Magma, ENO, Digital Yacht, Dolphin, Marine Business, and others) to pleasure boaters and marine professionals. It sells through an omnichannel mix of 150+ physical stores across France, Spain, Italy and the UK and country-specific e-commerce sites, with 12,000+ SKUs in stock for 24-hour fulfillment, free in-store pickup, and free delivery above €120. Offerings span marine electronics, electrical systems, comfort (refrigeration/cooking/sanitation/HVAC), safety gear, ropes/rigging, anchoring/mooring, navigation, clothing, leisure/water sports, dinghies/outboards, engine, hardware, and maintenance products.
Product overview
AD NAUTIC - INTERMER operates as an online retailer and physical store chain (150+ locations) for nautical and boating equipment in France, offering more than 20,000 product references across multiple categories. The product portfolio is organized into major categories including marine electronics (VHF, AIS, GPS, sonars, radars), electrical systems (solar, batteries, lighting), comfort equipment (refrigeration, cooking, sanitation, air conditioning), safety gear (life rafts, life jackets, beacons), ropes and rigging, anchoring equipment, navigation instruments, clothing, leisure/sports equipment, dinghies, engine equipment, hardware, and maintenance products. Key brands include Dometic (refrigeration, air conditioning, steering systems), ENO and Magma (barbecues), and Garmin, Raymarine, Plastimo (electronics). The company also sells its own AD-branded products. Products are available both online and through physical stores, with free delivery for orders over €120 or free in-store pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- Marine Electronics (VHF, AIS, GPS, sonars, radars, autopilots, instrumentation) Branded marine electronics from Garmin, Raymarine, Plastimo, Digital Yacht and others covering communications (VHF, AIS, Navtex, satellite), navigation (GPS, multifunction displays, radars, autopilots), fish-finding (sondeurs) and onboard instrumentation, sold to pleasure boaters and marine professionals via online and in-store channels.
- Marine Electrical Equipment Onboard electrical systems including solar panels, charge regulators, generators, fuel cells, portable power stations, hydrogenerators, wind turbines, batteries, chargers, wiring, navigation lights and interior lighting, sold to boat owners and marine professionals.
- Comfort / Galley Equipment Onboard comfort products including Dometic refrigeration (CoolMatic, NRX, CRE series) and rigid coolers, marine air conditioning (MCS Turbo), Dometic sanitation/WC systems, ENO and Magma gas and charcoal barbecues/planechas, marine kitchens, water production/filtration/distribution and heating solutions, sold to boat owners.
- Marine Safety Equipment Safety gear including offshore and coastal life rafts, life jackets (foam, sports, inflatable), distress beacons (EPIRB/PLB/AIS), survival suits, fire extinguishers, bilge pumps, anti-collision systems and onboard surveillance cameras, sold to recreational boaters and commercial operators.
- Ropes, Rigging and Sailing Hardware Ropes, mooring lines, sheets, sail-handling equipment, deck bags, biminis, T-tops, lazy bags, sail covers, mast chairs, blocks, cleats, winches, furlers, standing rigging, stanchions, handrails, panels and hatches from brands including Harken, sold to sailboat owners.
- Anchoring and Mooring Equipment Windlasses, capstans, anchors, chains, fenders, mooring lines, dock accessories, gangways and anti-moor solutions, sold to boat owners for berthing and harbor operations.
- Dometic Marine Refrigeration and HVAC (CoolMatic, NRX, CRE, MCS Turbo, CK2000) Dometic marine-grade refrigeration (compressor units BD35F/BD50F, VX/CX evaporators, NRX refrigerator/freezer drawers, Patrol rotomolded coolers), air conditioning (MCS Turbo), range hoods (CK2000), steering cables and WC accessories sold to boat owners fitting out or upgrading galley, HVAC and sanitation systems.
- ENO and Magma Marine Barbecues and Planchas Marine gas and charcoal barbecues and planchas — including ENO Plancha 45, ENO Cook'n Boat combined BBQ/plancha units, and Magma Party 432mm stainless steel charcoal BBQ with adjustable air intake — sold to boat owners for outdoor galley use.
- AD Fidelity Loyalty Program Free-to-join loyalty program providing exclusive advantages and offers to AD NAUTIC customers, intended to drive repeat purchases and retention across the company's 150+ stores and e-commerce sites in France, Spain, Italy and the UK.
- AD NAUTIC Franchise Opportunities Franchise program allowing independent business owners to operate AD NAUTIC–branded nautical retail stores, paying franchise/licensing fees and operating under AD NAUTIC's brand, multi-brand catalog and omnichannel standards across France, Spain, Italy and the UK.
Companies that use AD NAUTIC - INTERMER
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
AD NAUTIC - INTERMER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AD NAUTIC - INTERMER partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DometiccoreDometic is a major brand partner of AD NAUTIC, with 88 products listed including refrigeration systems (NRX, CRX, CRE series), air conditioners, marine toilet systems, steering cables, and kitchen equipment. AD NAUTIC distributes Dometic's marine-grade products for boat comfort, refrigeration, and steering applications.
- GarmincoreGarmin is a featured brand partner offering marine electronics including GPS systems, chartplotters, and integrated navigation solutions. AD NAUTIC features Garmin products prominently in its electronics category.
- RaymarinecoreRaymarine is a featured brand partner providing marine electronics including radar systems, autopilots, instruments, and communications equipment for nautical applications.
- ENO (Etablissements Noguet)minorENO is a French manufacturer of marine cooking equipment including gas hobs, ovens, and barbecues. AD NAUTIC distributes ENO products such as the Plancha gaz La Plancha 45 and various barbecue models.
- PlastimominorPlastimo is a nautical equipment manufacturer offering life jackets, safety equipment, and boat accessories. Featured brand on AD NAUTIC's platform.
- HarkenminorHarken is a premier manufacturer of sailing hardware including blocks, cleats, and rigging equipment. Featured brand on AD NAUTIC's platform.
- Henri LloydminorHenri Lloyd is a British manufacturer of technical clothing and foul weather gear for marine use. Featured brand on AD NAUTIC's platform.
- MagmaminorMagma is a US manufacturer of marine barbecues and cooking equipment. AD NAUTIC distributes Magma products including the Magma Awning Charcoal Barbecue (€388) and various gas barbecue models.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
AD NAUTIC - INTERMER competitors and assessment
Company assessmentBroad incumbents
- West Marine: The largest dedicated marine retailer in North America, operating hundreds of stores and a deep e-commerce catalog. Comparable to AD NAUTIC in product breadth and category-dedicated retail model, but materially larger and U.S.-focused, making it a benchmark rather than a direct competitor.
- Amazon: General e-commerce incumbent carrying a growing long-tail of marine electronics, safety gear, and accessories. A scale competitor to AD NAUTIC's e-commerce channel, particularly on standardized SKUs where price transparency is high.
- Decathlon: Global sporting goods retailer with a growing nautical and water sports assortment at competitive price points. Operates as a broad incumbent within AD NAUTIC's home market of France, competing on price and convenience for entry-level nautical products.
Direct peers
- Lalizas: Greek marine equipment manufacturer and distributor with a pan-European presence in safety, mooring, and boat care products. Comparable to AD NAUTIC in product categories and European geographic footprint, though more manufacturer-led.
- Defender Marine: U.S. marine retailer offering a broad catalog of boat equipment, electronics, and safety gear to both recreational and professional customers. Highly comparable multi-brand reseller model to AD NAUTIC, with overlapping supplier brands.
- Fisheries Supply: Long-established U.S. marine supply retailer with a comprehensive catalog of marine electronics, hardware, and safety equipment. Comparable assortment and customer base to AD NAUTIC's professional and recreational segments.
- Plastimo: French marine equipment manufacturer and brand-wide retailer of life jackets, safety gear, and boat accessories. A key supplier to AD NAUTIC but also a competing brand-direct channel in overlapping categories, particularly in the Mediterranean market.
- SVB (Spezialversand für Boots- und Segelzubehör): Germany's leading multi-channel nautical retailer with a similar catalog of marine electronics, hardware, comfort, and safety equipment and a strong online plus showroom model. AD NAUTIC's closest geographic and structural analog in Europe, also serving both recreational and professional customers.
- Jamestown Distributors: U.S. marine retailer specializing in boat building materials, hardware, and finishing products. Comparable multi-brand distributor model with overlapping customer base of boat owners and professionals.
Regional players
- Imnasa: Spanish marine equipment distributor with a focus on safety, mooring, and anchoring categories. Comparable product mix and overlapping Mediterranean boating market, but with a primarily Iberian regional footprint versus AD NAUTIC's broader European presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AD NAUTIC - INTERMER social profiles
Digital presenceAD NAUTIC - INTERMER financial estimates
Financial estimateRevenue estimate
Valuation estimate
AD NAUTIC - INTERMER leadership team
Management profileNumber of profiles
AD NAUTIC - INTERMER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AD NAUTIC - INTERMER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AD NAUTIC - INTERMER
What does AD NAUTIC - INTERMER do?
AD NAUTIC is a multi-brand specialty retailer of nautical and boat-maintenance equipment, distributing more than 20,000 product references from 400+ brands (Dometic, Garmin, Raymarine, Plastimo, Harken, Henri Lloyd, Magma, ENO, Digital Yacht, Dolphin, Marine Business, and others) to pleasure boaters and marine professionals. It sells through an omnichannel mix of 150+ physical stores across France, Spain, Italy and the UK and country-specific e-commerce sites, with 12,000+ SKUs in stock for 24-hour fulfillment, free in-store pickup, and free delivery above €120. Offerings span marine electronics, electrical systems, comfort (refrigeration/cooking/sanitation/HVAC), safety gear, ropes/rigging, anchoring/mooring, navigation, clothing, leisure/water sports, dinghies/outboards, engine, hardware, and maintenance products.
Is AD NAUTIC - INTERMER a public or private company?
AD NAUTIC - INTERMER is a private company. It is classified as unknown and is currently operating.
When was AD NAUTIC - INTERMER founded?
AD NAUTIC - INTERMER was founded in -1. It employs 11 to 50 people.
Where is AD NAUTIC - INTERMER based?
AD NAUTIC - INTERMER is headquartered in France, France, in the Europe region.
How does AD NAUTIC - INTERMER make money?
Three revenue lines are on record. Product Sales (Retail) is the primary driver. The others are AD Fidelity Loyalty Program and franchise Network.
Who are AD NAUTIC - INTERMER's main competitors?
Broad incumbents on record are West Marine, Amazon and Decathlon. Direct peers are Lalizas, Defender Marine, Fisheries Supply, Plastimo, SVB (Spezialversand für Boots- und Segelzubehör) and Jamestown Distributors. Imnasa is listed as a regional player.
Does AD NAUTIC - INTERMER have an API?
No public API is recorded for AD NAUTIC - INTERMER.
What industry is AD NAUTIC - INTERMER in?
AD NAUTIC - INTERMER's product category is Nautical Equipment Retail. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF). Its NAICS code is 449 and its SIC code is 5065.