Intersport Tammisto

What Intersport Tammisto does

Intersport Tammisto is a single physical retail store operated within the Intersport Finland chain, located in the Tammisto district of Vantaa, Finland. It sells sports and outdoor apparel, footwear, equipment, and bicycles across more than 60 brands — including Nike, adidas, Helly Hansen, Haglöfs, Salomon, The North Face, Peak Performance, and Finnish-made Helkama — targeting individual consumers segmented by gender and age (women, men, children), as well as sports clubs and corporate customers via dedicated B2B programs. The store participates in the broader Intersport Finland omnichannel ecosystem, including the intersport.fi e-commerce storefront, the Intersport Club loyalty program integrated with K-Group's Plussa card, reserve-and-collect in-store pickup, and bike maintenance services. It also benefits from Intersport Finland's corporate parent, Kesko (K-Group), one of Finland's largest retail conglomerates operating food, building and home improvement, and car and sports trade sectors.

The core technology underlying the store is the Intersport Finland e-commerce platform, which integrates product catalog, in-store inventory lookup, Plussa loyalty benefits, Posti parcel delivery, and Svea installment financing (€500–€5,000, 12 months interest-free). The website is hosted in Finland, with orders fulfilled from a centralized Finnish warehouse delivering in approximately two business days. Supporting infrastructure includes sport-specific buying guides, size guides, and content articles, alongside the Avainlippu (Key Flag) designation on Finnish-made products. Partnership integrations span Posti (logistics), Svea (consumer financing), Helkama (domestic bicycle manufacturing — over 25,000 bikes annually at Hanko, Finland), and international brands such as Cannondale, Crescent, Haibike, Tunturi, and Ghost.

The business model is fundamentally transactional retail — Intersport Tammisto generates revenue primarily through one-time product sales, both in-store and online, with pricing spanning roughly €10 (entry-level clothing) to €10,999 (premium e-bikes). The Intersport Club loyalty program operates as a freemium engagement layer offering free membership, a 10% welcome discount, free shipping over €100, and exclusive sale access. The Seurakauppa (sports-club) and Yrityskauppa (corporate) channels — the latter including a dedicated employee bike-leasing portal at tyosuhdepyora.intersport.fi — extend the model into B2B and group procurement. No public revenue, headcount growth, or funding data is disclosed for this specific store location.

Name

Intersport Tammisto

Legal name

Intersport Finland

Website

https://intersport.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Intersport Tammisto is a Finnish sports and outdoor retail store in Vantaa, operated within Intersport Finland (a Kesko/K-Group subsidiary), selling apparel, footwear, equipment, and bicycles from 60+ brands to consumers, sports clubs, and corporate customers via omnichannel retail and B2B programs.

Ownership category

akta.pro rank

Product category

Sports and outdoor retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Sports retail
• Outdoor apparel
• Footwear retail
• Bicycle sales
• Sporting equipment

Headquarters

HQ city

Tammisto, Vantaa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail sales (in-store and online): Intersport generates revenue through physical retail stores across Finland and its e-commerce platform, selling sports and outdoor apparel, footwear, equipment, and bicycles. Revenue is generated through one-time product transactions.
2. E-commerce sales with financing options: Online sales with Svea installment payment option (12 months interest-free for purchases over €500). Orders are fulfilled from a Finnish warehouse with delivery in approximately 2 days.
3. Corporate/B2B sales (Seurakauppa & Yrityskauppa): Dedicated programs for sports clubs (seurakauppa) and corporate customers (yrityskauppa) through the Intersport Club corporate membership, offering purchasing rights and tailored pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Intersport Tammisto is a sports and outdoor retail store in Tammisto, Vantaa, selling clothing, footwear, bicycles and electric bicycles, outdoor equipment, and related products from more than 60 brands. It also provides bicycle maintenance, an Intersport Club loyalty program, and sports-club and corporate purchasing programs through Intersport Finland’s physical stores and e-commerce channels.

Product overview

Intersport Tammisto is a sports and outdoor retailer operating through the Intersport Finland e-commerce platform (intersport.fi). The product portfolio spans multiple categories including clothing, footwear, and sporting equipment with a particularly strong focus on bicycles and cycling gear. The offering includes both physical retail products across major brands like Helkama (Finnish-made since 1905), Crescent (Swedish), Cannondale, Tunturi, and Haibike, as well as services such as bike maintenance, a loyalty program (Intersport Club), and corporate purchasing accounts. The online platform supports Svea installment payments and Plussa loyalty cards for customer benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Clothing (Vaatteet) Sports and outdoor apparel including jackets, tops, pants, shorts, sportswear, underwear, and accessories for women, men, and children.
• Footwear (Kengät) Athletic and outdoor footwear, including running shoes, sneakers, sandals, hiking boots, winter boots, rain boots, and barefoot shoes for women, men, and children.
• Bicycles (Polkupyörät) Retail selection of hybrid, mountain, gravel, city, children's, and electric bicycles from brands including Helkama, Tunturi, Crescent, Cannondale, Haibike, and Nakamura.
• Electric Bikes (Sähköpyörät) Electric-assist bicycles for city commuting, trails, and terrain, with models from Tunturi, Haibike, Helkama, and Cannondale; the category is priced from €1,799 to €10,999.
• Helkama Bicycles Finnish-made Helkama bicycles manufactured in Hanko, including city, electric, hybrid, and children's bicycles designed and assembled for Nordic weather conditions.
• Crescent Bicycles Traditional Swedish Crescent bicycle brand offering city, hybrid, electric, and children's bicycles.
• Cannondale Bicycles Premium Cannondale bicycle range including mountain, gravel, road, electric, and fatbikes.
• Outdoor Equipment (Ulkoiluvarusteet) Outdoor equipment including jackets, hiking equipment, tents, sleeping bags, backpacks, and trekking poles for outdoor activities.
• Intersport Club Loyalty Program Free customer loyalty program with member discounts, free shipping on online and reserve-and-collect orders over €100, exclusive promotions, and a 10% joining discount for new members.
• Bike Service (Pyörähuolto) Bicycle maintenance service for bicycle owners, including basic service, tire changes, gear adjustments, electric-bike battery diagnostics, and software updates for e-bike systems.
• Seurakauppa Sports Club Purchasing Program Dedicated purchasing program for sports clubs and associations to obtain team gear, uniforms, and sports equipment under tailored purchasing terms.
• Yrityskauppa Corporate Purchasing Program Corporate purchasing program for businesses and organizations that register with a Finnish business ID (Y-tunnus) to buy sports and outdoor gear, including employee bike-leasing programs.

Quantifiable outcome

• 30-day return window for online orders with free returns for standard products
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kesko (K-ryhmä)coreOthersIntersport Finland is a subsidiary of Kesko Corporation (K-ryhmä), one of Finland's largest retail conglomerates operating food, building and home improvement, and car and sports trade sectors. Kesko provides corporate infrastructure, supply chain, real estate (store locations), and the Plussa loyalty ecosystem that Intersport participates in.
• Plussa (SOK/K-ryhmä)coreGTM or Marketing PartnerIntersport participates in the Plussa loyalty program, shared across the K-Group retail ecosystem. Plussa cardholders receive 20% discounts on clothing and other promotions. The Plussa logo is featured in the Intersport website footer.
• HelkamacoreOthersHelkama is a key brand partner sold at Intersport. Founded in 1905, Helkama is a Finnish family business manufacturing high-quality electric and conventional bicycles in Hanko, Finland. Over 25,000 bikes produced annually, all electric bikes manufactured domestically. Helkama's Avainlippu-marked products are prominently featured at Intersport.
• CannondalecoreOthersCannondale is a premium bicycle brand prominently featured at Intersport. Established 1971, known for innovative and high-quality mountain, gravel, and electric bikes. Intersport offers Cannondale Topstone, Trail, and Trail NEO models.
• CrescentcoreOthersCrescent is a traditional Swedish bicycle brand (established 1908) known for high-quality, durable, and stylish bikes. One of Intersport's most popular bicycle brands. Available in hybrid, electric, city, and children's categories.
• TunturicoreOthersTunturi is a Finnish bicycle brand available at Intersport, known for quality bikes for city and mountain use. Featured in Intersport's cycling category alongside Helkama and Haibike.
• HaibikecoreOthersHaibike is a German brand specializing in electric mountain bikes and performance bicycles. Featured in Intersport's e-bike and mountain bike selection.
• GhostminorOthersGhost is a German bicycle brand featured in Intersport's gravel and mountain bike categories.
• NakamuraminorOthersNakamura is a bicycle brand available in Intersport's hybrid and standard bicycle selection.
• NishikiminorOthersNishiki is a bicycle brand available in Intersport's hybrid bicycle selection.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Partioaitta: Partioaitta is a Finnish outdoor specialist offering clothing, footwear, backpacks, tents, and recreation equipment. It directly overlaps with Intersport's outdoor assortment and serves the same active-lifestyle customer base, although it is more category-focused.
• Budget Sport: Budget Sport is a Finnish sports and outdoor retail chain with broad apparel, footwear, equipment, and e-commerce offerings. It closely matches Intersport's core categories, target consumers, and value-oriented omnichannel positioning.
• Stadium: Stadium is a Nordic multichannel sports retailer carrying a broad range of athletic apparel, footwear, equipment, and major brands. It is directly comparable through its nationwide online reach, physical stores, promotional model, and similar consumer demographic.
• XXL Sports & Outdoor: XXL is a large Nordic full-line sports and outdoor retailer with a broad assortment and value-led positioning. It competes with Intersport across many of the same categories but operates at greater physical scale.
• Scandinavian Outdoor: Scandinavian Outdoor is a Nordic outdoor retailer focused on apparel, footwear, and equipment for hiking and other outdoor activities. Its specialist assortment and active-consumer target market overlap closely with Intersport's outdoor proposition.
• Sportia: Sportia operates a network of Finnish sports retailers selling apparel, footwear, and sporting goods to consumers and local sports communities. Its product mix and customer base substantially overlap with Intersport Tammisto.
• Decathlon Finland: Decathlon sells sports apparel, footwear, equipment, and cycling products through stores and e-commerce, with greater private-label integration than Intersport. It remains a direct full-line competitor for price-sensitive Finnish sports and outdoor customers.
• Biketalo: Biketalo is a Finnish bicycle retailer offering conventional and electric bikes, accessories, and related services. It is a direct category peer for Intersport's large bicycle assortment and cycling-focused customer base.

Broad incumbents

• Motonet: Motonet is a broad Finnish retailer whose assortment includes bicycles, cycling equipment, tools, vehicle supplies, and other durable goods. It competes for value-oriented customers and cycling purchases, although sports and outdoor merchandise represent only part of its wider offer.
• Verkkokauppa.com: Verkkakauppa.com is a major Finnish online retailer carrying bicycles, sports equipment, apparel, and consumer electronics. It is a relevant omnichannel competitor for online basket share and price-sensitive sports purchases despite its much broader merchandise mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/explore/tags/heartofsport
• LinkedInlinkedin.com/company/intersport-tammisto

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersport Tammisto