What Crescent does

Crescent Financial Inc. is a financial technology company founded in 2022 and headquartered in Lincoln, Nebraska, that operates a unified business banking and treasury management platform for U.S.-based companies. The company is not a bank; banking services are provided through partner banks Grasshopper Bank, N.A. (primary), FirstBank, and OMB Bank, all Members FDIC, with deposit insurance coverage aggregated across the IntraFi ICS network of FDIC-insured banks to provide protection well beyond the standard $250,000 per-institution limit. Crescent's core product, Crescent Cash, is a high-yield business checking account currently earning up to 3.00% APY on balances (rates effective 3/1/2026), augmented by spend controls, scheduled and recurring payments, real-time payment tracking via RTP, same-day ACH, wire and check, multi-entity team permissions, accounting integrations with NetSuite and QuickBooks, and a 2% cashback debit card issued by Grasshopper Bank under a Visa license.

Crescent generates revenue primarily through the interest spread on deposits placed at partner banks, supplemented by interchange from the Crescent Card and referral fees from Atomic Invest LLC for investment advisory services on Treasury Bills and Money Markets custodied at BNY Mellon Pershing. The company serves startups, growth-stage venture-backed companies, nonprofits, real estate firms, and mid-market operating businesses across multiple verticals, with named customers including Telra Institute, Ripcord, Dataflik, Billy, and Tribe 9 Foods. Its go-to-market combines an enterprise field sales motion (demo-based selling to CFOs, Controllers, and Treasurers) with a self-serve product-led growth channel via its web application at app.getcrescent.com, supported by content marketing through case studies and a blog. Crescent has raised over $15 million in total funding from strategic and institutional investors including executives from Google, BNY, JP Morgan, Pinnacle, and Carson, with the initial $5M pre-seed round in July 2022 led by Nathan McCauley of Anchorage Digital.

Name

Crescent

Legal name

Crescent Financial Inc.

Website

https://getcrescent.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Crescent is a financial technology company offering U.S. businesses a unified platform combining high-yield business checking (up to 3.00% APY), aggregate FDIC insurance via IntraFi, treasury management tools, payments, and investment access to Treasury Bills and Money Markets.

Ownership category

akta.pro rank

Product category

Business Banking & Treasury Management Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Finance and Insurance (52)

SIC

Finance Services (6199), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Core Banking & Ledger Systems (Cloud Core, Deposits, Accounts) (FSAGAAAC)

akta.pro secondary industries

Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

• Business banking services
• Cash management platform
• Treasury management software
• FDIC insurance aggregation
• High-yield business checking

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Interest Spread / Deposit-Based Revenue: Crescent generates revenue primarily through the interest spread on deposits placed at partner banks (Grasshopper Bank, N.A., FirstBank, OMB Bank). Deposits are placed through IntraFi's ICS service at FDIC-insured institutions. Crescent earns a share of the interest generated on customer deposits, while providing customers with competitive APYs up to 3.50%. This is the primary revenue mechanism described throughout the website and terms of service.
2. Investment Management Referral Fees: Crescent refers customers to Atomic Invest LLC (an SEC-registered investment advisor) for investment advisory services involving Treasury Bills and Money Markets custodied at BNY Mellon Pershing. Crescent receives compensation as a percentage of certain assets managed by Atomic Invest for promoting Atomic's investment advisory services. This represents a referral/affiliate revenue stream from the investment platform feature.
3. Card Interchange (Debit Card): Crescent offers a Crescent Card (debit card) with 2% cashback, issued by Grasshopper Bank pursuant to a Visa license. Revenue may be generated from interchange fees on card transactions processed through the Visa network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Crescent is a financial technology platform (not a bank) that provides businesses with high-yield business checking accounts earning up to 3.00% APY, modern payment processing (Real-Time Payments, same-day ACH, wire, check), spend controls, multi-entity treasury management, and access to investment products such as Treasury Bills and Money Markets. Banking deposits are held at partner banks (Grasshopper Bank, N.A., FirstBank, OMB Bank) and FDIC insurance coverage is aggregated across the network via IntraFi's ICS service.

Product overview

Crescent is a financial technology company that offers a unified business banking and treasury management platform built around its core product, Crescent Cash. The platform provides high-yield business checking with up to 3.50% APY, corporate debit cards with 2% cashback, bill pay, accounting automation, and investment access to Treasury Bills and Money Markets through BNY Mellon Pershing with advisory services via Atomic Invest. The products work together to give businesses a single dashboard for cash management, payments, and treasury operations while providing FDIC insurance coverage across a network of banks.

Differentiator

Problem solved

Functional benefit

Brands

• Crescent Cash: High-yield business checking account product that offers up to 3.50% APY with access to millions in aggregate FDIC insurance across network banks.

Products and services

• Crescent Cash High-yield business checking account that earns competitive APY (up to 3.00% as of 3/1/2026; up to 3.50% APY in earlier marketing) on entire account balance with access to millions in aggregate FDIC insurance through IntraFi's network of FDIC-insured banks. Includes real-time payment tracking, spend controls, scheduled and recurring payments, precision reconciliation, multi-entity team permissions, and dedicated 24/7 support. Banking services provided by Grasshopper Bank, N.A. (Member FDIC).
• Crescent Card (Debit Card) Virtual and physical debit card with 2% cashback on eligible transactions, issued by Grasshopper Bank, N.A. pursuant to a Visa license. Designed for Crescent business checking customers.
• Investment Platform (Treasury Bills & Money Markets) Access to Treasury Bills and Money Market products held in custody with BNY Mellon Pershing, with investment advisory services managed by Atomic Invest LLC (SEC-registered investment advisor, member SIPC). Products are not FDIC-insured and subject to investment risk including possible loss of principal.

Quantifiable outcome

• Up to 3.00% APY on checking account balances (current rates as of 3/1/2026)
• +8 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered core.

• Grasshopper Bank, N.A.coreTechnology or IntegrationGrasshopper Bank, N.A., Member FDIC, is Crescent's primary banking partner providing FDIC-insured business deposit accounts. The Crescent Card is issued by Grasshopper Bank pursuant to a Visa license. Deposits are placed through Grasshopper Bank using IntraFi's ICS service. This is the primary banking relationship and the most strategically important partnership.
• FirstBankcoreTechnology or IntegrationFirstBank, Nashville, Tennessee, Member FDIC, is one of Crescent's partner banks providing deposit accounts through the Platform. Deposits at FirstBank are eligible for FDIC deposit insurance.
• OMB BankcoreTechnology or IntegrationOMB Bank, Missouri, Member FDIC, is one of Crescent's partner banks providing deposit accounts through the Platform. OMB Bank places deposits at FDIC-insured institutions through IntraFi's ICS service for amounts exceeding standard insurance limits.
• IntraFi LLC (ICS Service)coreTechnology or IntegrationIntraFi's ICS (IntraFi Cash Service) enables Crescent to place customer deposits across a network of FDIC-insured banks, providing aggregate FDIC deposit insurance coverage beyond the standard $250,000 per institution limit. This is a key technical partnership that enables Crescent's primary insurance value proposition.
• PlaidcoreTechnology or IntegrationPlaid is the third-party provider that enables Crescent users to securely link their bank accounts and credit cards to the Crescent platform. Plaid acts as the technical intermediary between the user's financial institution and Crescent, verifying account ownership and balances and providing transaction updates.
• Atomic Invest LLCcoreTechnology or IntegrationAtomic Invest LLC (formerly Helium Advisors LLC), an SEC-registered investment advisor and member SIPC, provides investment advisory services for Crescent's investment platform features (Treasury Bills and Money Markets). BNY Mellon Pershing serves as the broker-dealer for custody. Crescent receives compensation as a percentage of assets managed by Atomic for referring customers.
• BNY Mellon PershingcoreTechnology or IntegrationBNY Mellon Pershing, member SIPC, serves as the custodian for investment products (Treasury Bills and Money Market funds) accessible through Crescent's investment platform. These products are not FDIC-insured and are subject to investment risk, including possible loss of principal.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Relay Financial: Relay is a direct competitor offering business checking and bill pay for SMBs and startups, with multi-entity accounts, integrated accounting, and no monthly fees. It targets a very similar customer profile to Crescent's startups and small/mid-market segment with a comparable feature set.
• Brex: Brex bundles corporate cards, business banking, and expense management for venture-backed startups. It overlaps with Crescent on the high-yield business banking and cash management use case but extends further into cards and spend, making it a close adjacent competitor for the same customer.
• Rho: Rho provides business banking, corporate cards, AP automation, and treasury management for startups and growth-stage companies. Its integrated checking + spend + payments approach directly overlaps with Crescent's unified platform value proposition.
• Mercury: Mercury is the most direct comparable: a digital business banking platform targeting startups with high-yield deposits, partner-bank integration for FDIC insurance, multi-entity support, and accounting integrations. Like Crescent, Mercury aggregates partner-bank deposits and offers treasury tooling aimed at venture-backed companies.
• Novo: Novo is a digital banking platform for small businesses and sole proprietors built on a partner-bank model, offering checking, invoicing, payments, and accounting integrations. It competes with Crescent for SMB banking customers, particularly on the smaller end of the size spectrum.
• Found: Found provides banking, bookkeeping, and taxes for self-employed individuals and small businesses via a partner-bank model. It represents the self-employed/SMB segment of the same digital banking + partner-bank architecture Crescent uses, though targeting a different end customer.
• Arc: Arc is a startup-focused treasury and cash management platform that combines high-yield banking, T-Bills/Money Market access, and integrated financial workflows. Arc's product positioning around yield, treasury, and embedded banking for venture-backed startups closely mirrors Crescent's positioning.
• North One: North One is a digital business banking platform for SMBs offering checking, payments, accounting integration, and savings envelopes. It targets a similar SMB/startup base with a comparable partner-bank model and integrated financial tooling.
• Ramp: Ramp combines corporate cards, bill pay, and procurement automation with cash management features for businesses. It competes with Crescent for the same startup and mid-market finance leader persona, though its core wedge is spend management rather than deposit yield.
• Lili: Lili offers banking, expense tracking, and tax tools for freelancers and solo entrepreneurs via partner-bank rails. It shares the digital-only fintech-on-partner-bank architecture with Crescent but focuses on the self-employed micro-business segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crescentapp
• Xx.com/crescent_app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescent