033 Rooftop

What 033 Rooftop does

033 Rooftop is a premium multi-purpose event venue located within the JK Iguatemi shopping complex in São Paulo's Itaim Bibi district. Founded in 2018, the venue offers versatile indoor and outdoor spaces including a main hall, entrance hall, bar integrating indoor and outdoor areas, and an exterior area. It operates as part of the broader Teatro Santander complex, which provides an auditorium capacity of up to 1,084 people and features the only automated seat retraction system in Brazil, enabling configuration changes in as little as 10 minutes.

The venue serves three primary customer segments: corporate clients hosting events, conferences, scientific meetings, and year-end celebrations; entertainment audiences attending theater performances, musicals, and cultural events; and private clients booking celebrations and social gatherings. Revenue is generated through four streams — event venue rentals, ticket sales via the Sympla platform and self-service kiosks, on-site bar food and beverage services, and parking at the JK Iguatemi complex — with Santander bank customers receiving preferential pricing across all transactional streams. Distribution spans self-service channels (Sympla, 24-hour kiosk, box office open daily 12h–18h) and a dedicated corporate events team handling B2B venue rentals via email, phone, and WhatsApp.

The company employs 14 people and operates from a single São Paulo location. Its commercial model is anchored by a flagship partnership with Santander bank (primary sponsor/financier with customer benefit program), a core partnership with Iguatemi (complex operator), and supporting sponsorships with American Airlines, Três Corações, and Serur, plus technical partners (Gabisom, Mario Azevedo, Play). Marketing runs through Facebook and Instagram organic social channels and the official website. The venue has received multiple industry awards including Prêmio Caio (2019, 2022, 2024), Prêmio Guia (2024, 2025), and Os Mais Amados de SP (2022). No funding rounds, M&A activity, or leadership changes are disclosed in the available data.

Name

033 Rooftop

Legal name

033 Rooftop

Website

https://033rooftop.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

033 Rooftop is a premium multi-purpose event venue in São Paulo's JK Iguatemi complex, hosting corporate events, theater performances, and private celebrations. Founded in 2018, it operates 14 employees, generates revenue through rentals, ticket sales, F&B, and parking, and is anchored by a flagship Santander sponsorship.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

akta.pro secondary industries

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Event venue rental
• Corporate event hosting
• Private celebration venue
• Theater ticketing services
• Event space management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Event Venue Rental: Rental of versatile indoor and outdoor event spaces including main hall, entrance hall, bar integrating indoor and outdoor areas, and exterior area for various types of events
2. Theater Ticket Sales: Ticket sales for theater performances and events through Sympla platform and self-service kiosks. Teatro Santander capacity: up to 1,084 people
3. Food and Beverage Services: On-site bar services with food and beverage offerings. Santander customers receive 15% discount on bar purchases
4. Parking Services: Parking facilities at JK Iguatemi complex. Santander customers receive 10% discount on parking

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

033 Rooftop is a premium multi-purpose event venue located within the JK Iguatemi complex in São Paulo's Itaim Bibi district, offering versatile indoor and outdoor spaces including a main hall, entrance hall, and bar integrating interior and exterior areas. The venue hosts corporate functions, end-of-year celebrations, scientific conferences, and conventions through dedicated event rentals, while its co-located Teatro Santander auditorium (capacity up to 1,084 people) provides ticketed theater performances distributed via the Sympla platform and on-site self-service kiosks. Ancillary revenue is generated through on-site food and beverage services and parking facilities.

Product overview

033 Rooftop is a premium multi-purpose event venue located in São Paulo's JK Iguatemi complex. The venue offers a versatile event space combining an external area, main hall, entrance hall, and an integrated bar connecting indoor and outdoor areas. Operating as part of the Teatro Santander complex, 033 Rooftop specializes in corporate events, year-end parties, scientific events, conventions, and other diverse gatherings. The venue is managed alongside Teatro Santander, which is an auditorium space for up to 1,084 people.

Differentiator

Problem solved

Functional benefit

Products and services

• 033 Rooftop Venue Rental Premium multi-purpose event space including a main hall, entrance hall, integrated indoor/outdoor bar, and exterior area. Available for corporate events, end-of-year celebrations, scientific conferences, conventions, and private celebrations. Located within JK Iguatemi complex, Itaim Bibi, São Paulo.
• Teatro Santander Auditorium Ticketing Theater tickets for performances including musicals, concerts, and cultural shows at the 1,084-seat auditorium, distributed via Sympla platform and self-service kiosk. For individual entertainment audiences in São Paulo.
• Corporate Event Booking Service Dedicated sales and event-management service for corporate clients, including venue configuration, F&B, and parking coordination. Targeted at businesses hosting functions, year-end parties, scientific events, and conventions.
• On-site Food and Beverage Services On-site bar service offering food and beverages to event attendees and theater-goers, with the integrated indoor/outdoor bar concept. Available to both corporate event clients and individual venue visitors.
• Parking Services Parking facilities available to event attendees and theater-goers at the JK Iguatemi complex, with discount program for Santander bank customers.
• Private Celebration Hosting Rental of versatile indoor and outdoor space for private parties and social gatherings hosted by individuals and groups. Located within the JK Iguatemi complex in Itaim Bibi, São Paulo.

Quantifiable outcome

• Seat configuration changes in 10 minutes (Teatro Santander automated system)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• IguatemicoreStrategic or Co-development PartnerIguatemi operates the JK Iguatemi shopping complex where Teatro Santander and 033 Rooftop are located. The venue is part of this upscale retail complex, providing mutual customer traffic and brand association benefits.
• American AirlinesminorGTM or Marketing PartnerSponsor providing marketing support and potential customer cross-promotion for Teatro Santander events.
• Três CoraçõesminorGTM or Marketing PartnerSponsor contributing to the venue's sponsorship program.
• SerurminorGTM or Marketing PartnerSponsor supporting Teatro Santander events.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Blue Note São Paulo: Premium live music and event venue in São Paulo with similar bar/F&B revenue model and corporate/private event hosting. Comparable premium positioning and customer demographic.
• Tokio Marine Hall: Premium event venue in São Paulo with corporate naming sponsorship and live entertainment programming. Directly comparable business model combining sponsored identity, ticketed events, and venue rental.
• Espaço das Américas: Large event venue in São Paulo hosting corporate events, concerts, and conventions. Comparable scale and use case mix (corporate + cultural + private events) to 033 Rooftop's programming.
• Vibra São Paulo: Mid-to-large capacity event and concert venue in São Paulo. Comparable as a similarly-positioned live entertainment and corporate event venue serving São Paulo's premium market with a similar revenue mix.
• Teatro Renault: Premium theater venue in São Paulo with similar corporate event programming, sponsored branding, and upscale positioning. Directly comparable as a comparable-scale theater/venue operator targeting the same corporate and cultural clientele.
• Teatro Porto Seguro: Premium theater venue in São Paulo hosting theatrical productions, corporate events, and private functions. Comparable in scale, programming mix, and premium corporate client focus.
• Villa Country: Large São Paulo event venue hosting corporate events, parties, and concerts with on-site F&B. Comparable use case mix (corporate parties, conventions) and venue rental model.

Regional players

• Espaço Unimed: Multi-purpose arena/venue in São Paulo hosting concerts and corporate events with named sponsorship. Comparable as a sponsored venue operator in São Paulo, but with larger arena-scale capacity.

Broad incumbents

• Allianz Parque: Major São Paulo arena hosting large-scale concerts and corporate events. Comparable only at the broad venue-operator level — much larger capacity and broader portfolio than 033 Rooftop's niche.

Emerging players

• Audio Club: São Paulo nightclub and event venue with similar bar-integrated event format. Comparable as a smaller-scale live event venue with F&B focus, though narrower in use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/033Rooftop
• Instagraminstagram.com/033rooftop
• LinkedInlinkedin.com/company/033-rooftop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 033 Rooftop