AVIS Costa Rica
AVIS Costa Rica is a vehicle rental operator established in 1984, serving tourists, corporate clients, and travel agencies across 17+ branches and both Costa Rican international airports. Owned by Grupo Danissa, it offers economy-to-luxury fleets, long-term corporate leasing, insurance products, and used vehicle sales under the global Avis brand.
- Company typePrivate
- Founded1984
- HeadquartersJacó, Costa Rica
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AVIS Costa Rica does
AVIS Costa Rica is a vehicle rental operator established in 1984, operating exclusively within Costa Rica as a subsidiary of Grupo Danissa — a diversified Costa Rican automotive conglomerate that also represents Nissan, Audi, and Saisa. The company serves three core customer segments: individual tourists and travelers (booking through avis.cr, phone, or WhatsApp), corporate and business clients (with dedicated account executives, vehicle delivery/collection, and 1–3 year long-term renting contracts), and travel agencies (via a registered agency booking portal). Its distribution footprint spans 17+ offices including full-service counters at both Costa Rica international airports (Juan Santamaría and Daniel Oduber) and embedded locations inside major hotel properties (Marriott Los Sueños, Marriott Hacienda Belén, Riu Palace, Crowne Plaza, Intercontinental).
The core offering is a comprehensive vehicle rental fleet spanning economy (Nissan March, Versa), intermediate and full-size sedans (Nissan Sentra), multiple SUV categories (Nissan Kicks, Qashqai, X-Trail including the new ePower hybrid, Pathfinder), pickup trucks (Nissan Frontier), premium SUVs (Mitsubishi Montero), and a Luxury Series featuring Audi Q3 and Q5. Add-on modules include a layered insurance/coverage stack (PDW partial, LDW full, TPP total protection, ALI extended liability, window/tire protection), accessories (child seats, additional drivers, prepaid fuel, toll passes, roadside assistance, mobile internet), long-term renting for individuals and corporates, and a used-vehicle sales program with financing. The underlying technology is a standard web-based reservation platform with Google Analytics integration for traffic analysis; no proprietary AI, ML, or data systems are disclosed.
The business model combines transactional revenue (short-term daily/weekly/monthly rentals), subscription/recurring revenue (long-term corporate renting, insurance coverage attach), and one-time revenue (used vehicle sales, ancillary fees such as additional driver and young driver surcharges). Pricing is fully USD-denominated with mandatory prepayment at booking. The company markets itself as a national segment leader, with brand equity inherited from the global Avis network (165+ countries) and local credibility from Grupo Danissa's 50+ year presence in the Costa Rican automotive market. Recent strategic emphasis has been on geographic expansion into underserved tourism corridors (Santa Teresa), product premiumization (Luxury Series, hybrid SUV), ESG positioning (INTE-ISO 14064-1 verification, Carbon Neutrality Country Program certificate, Bandera Azul Ecológica), and employer brand (Great Place to Work 2024).
AVIS Costa Rica firmographics
Firmographics- Name
- AVIS Costa Rica
- Legal name
- Avis Rent a Car
- Website
- https://avis.cr
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AVIS Costa Rica is a vehicle rental operator established in 1984, serving tourists, corporate clients, and travel agencies across 17+ branches and both Costa Rican international airports. Owned by Grupo Danissa, it offers economy-to-luxury fleets, long-term corporate leasing, insurance products, and used vehicle sales under the global Avis brand.
- Ownership category
- akta.pro rank
AVIS Costa Rica industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Short-Term EV Car Rental (Airport & Off-Airport) (THADANAA)
- akta.pro secondary industries
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)
Keywords
Where AVIS Costa Rica is headquartered
LocationHeadquarters
- HQ city
- Jacó
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices17 records
Markets served
AVIS Costa Rica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Vehicle Rental Services: Core revenue from short-term vehicle rentals to tourists and business travelers. Offers daily, weekly, and monthly rental periods with various vehicle categories from economy to luxury.
- Corporate Renting: Long-term vehicle leasing (renting) services for businesses with flexible 1-3 year contracts. Includes fixed monthly rates, vehicle delivery/collection, and additional driver at no extra cost.
- Additional Services and Fees: Revenue from additional driver fees (USD 5/day + tax), prepaid fuel options, toll passes, child safety seats, mobile internet access, and roadside assistance services.
- Insurance and Coverage Products: Revenue from mandatory and optional insurance coverage including ALI (Additional Liability Insurance), PDW (Partial Damage Waiver), LDW (Full Damage Waiver), TPP (Total Protection Package), and window/tire protection.
- Used Vehicle Sales: Sale of certified pre-owned vehicles from their rental fleet with low mileage, original spare parts maintenance, and financing options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Additional Driver Fee |
| Usage-based | Pay-as-you-go | Young Driver Surcharge |
| Subscription | Pay-as-you-go | Cobertura Parcial con Deducible (PDW) |
| Subscription | Pay-as-you-go | Cobertura Total sin Deducible (LDW) |
| Subscription | Pay-as-you-go | Paquete de Protección Total (TPP) |
| Subscription | Pay-as-you-go | Ampliación de Responsabilidad Civil |
| Other | Pay-as-you-go | Fuel Prepaid Option |
| Usage-based | Pay-as-you-go | Additional Equipment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
AVIS Costa Rica product offering
Product offeringCore offering
AVIS Costa Rica is a vehicle rental company providing short-term and long-term car rental services across Costa Rica. The fleet spans economy to luxury categories, including sedans, SUVs, pickup trucks, hybrid SUVs (Nissan X-Trail ePower), luxury Audi Q3/Q5, and EZGO golf carts. Core services include tourist rentals, corporate rental programs with fixed rates and dedicated account executives, and long-term renting (leasing) for individuals and businesses with flexible 1–3 year terms.
Product overview
AVIS Costa Rica operates as a vehicle rental company offering a comprehensive portfolio of services centered on car rental across multiple vehicle categories. The core offering includes economy, compact, intermediate, and full-size sedans (Nissan March, Versa, Sentra), various SUV segments (Nissan Kicks, Qashqai, X-Trail, Pathfinder), pickup trucks (Nissan Frontier), premium SUVs (Mitsubishi Montero), and a Luxury Series featuring Audi Q3 and Audi Q5. The company also offers long-term renting services for individuals and businesses with flexible 1-3 year terms, corporate services with customized pricing and dedicated account executives, and a used car sales program. Add-on modules include insurance products (PDW partial coverage, LDW full coverage, TPP total protection package, ALI extended liability, WTC windows/tires protection), vehicle accessories (child safety seats, additional drivers, prepaid fuel, toll passes, roadside assistance, mobile internet), and golf cart rentals (EZGO RXV Elite).
Differentiator
Problem solved
Functional benefit
Brands
- Luxury Series: Premium vehicle line featuring Audi Q3 and Audi Q5 SUVs, targeting customers seeking luxury vehicles for corporate or personal use.
Products and services
- Short-term Vehicle Rental
Quantifiable outcome
- 80% water consumption reduction using eco-friendly pressure washing systems
- +1 more outcomes
Companies that use AVIS Costa Rica
Customer profileSegments3 records
Ideal customer profiles3 records
AVIS Costa Rica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AVIS Costa Rica partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Grupo DanissacoreParent company and prominent representative in the Costa Rican automotive market with over 50 years of experience. Grupo Danissa represents renowned brands including Nissan, Audi, and Saisa in Costa Rica. AVIS Costa Rica operates as part of this automotive group.
- QUALITAS InsurancecoreInsurance company partnership for handling vehicle insurance claims. In case of accidents, customers are directed to call QUALITAS at 800-7825-4827 for insurance claim processing.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AVIS Costa Rica competitors and assessment
Company assessmentDirect peers
- Enterprise Rent-A-Car: Global rental operator with Costa Rica presence; known for strong corporate and long-term rental offerings that overlap with AVIS Costa Rica's 'Renting' service.
- Sixt Rent a Car: European-headquartered global rental brand with airport presence in Costa Rica; competes in both tourist and corporate segments with strong premium fleet positioning.
- Thrifty Car Rental: Value-positioned brand under the Hertz global network; competes for budget-conscious tourists in Costa Rica at the same airports and tourist destinations.
- Hertz Costa Rica: Global car rental brand operating in Costa Rica, offering short-term and long-term rentals to tourists and corporate clients, with airport counters in San José and Liberia.
- Alamo Rent A Car: Value-positioned Avis Budget Group brand with strong airport presence; competes for leisure travelers in Costa Rica with similar fleet and pricing structure.
- Europcar Costa Rica: European global rental brand with Costa Rica operations; competes with similar short-term and long-term rental offerings to tourists and corporate clients.
- National Car Rental: Sister brand under Avis Budget Group globally; offers premium car rental experiences including Emerald Club. Present in Costa Rica serving the same tourist and corporate market.
- Budget Costa Rica: Direct competitor in Costa Rica, also globally affiliated with Avis Budget Group. Competes in the same tourist and corporate car-rental segments at Costa Rica's airports and cities.
Emerging players
- Nippon Rent-A-Car Costa Rica: Global rental operator with growing Costa Rica presence; competes in the same tourist car rental segment with comparable short-term offerings.
Regional players
- Adobe Rent a Car: Established Costa Rica-based car rental company offering similar fleet and tourist/corporate services with strong local market presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AVIS Costa Rica social profiles
Digital presenceAVIS Costa Rica compliance and trust
Trust signalCompliance5 records
AVIS Costa Rica financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVIS Costa Rica leadership team
Management profileNumber of profiles
AVIS Costa Rica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVIS Costa Rica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVIS Costa Rica
What does AVIS Costa Rica do?
AVIS Costa Rica is a vehicle rental company providing short-term and long-term car rental services across Costa Rica. The fleet spans economy to luxury categories, including sedans, SUVs, pickup trucks, hybrid SUVs (Nissan X-Trail ePower), luxury Audi Q3/Q5, and EZGO golf carts. Core services include tourist rentals, corporate rental programs with fixed rates and dedicated account executives, and long-term renting (leasing) for individuals and businesses with flexible 1–3 year terms.
Is AVIS Costa Rica a public or private company?
AVIS Costa Rica is a private company. It is classified as corporate owned and is currently operating.
When was AVIS Costa Rica founded?
AVIS Costa Rica was founded in 1984. It employs 11 to 50 people.
Where is AVIS Costa Rica based?
AVIS Costa Rica is headquartered in Jacó, Costa Rica, in the Latin America region.
How does AVIS Costa Rica make money?
Five revenue lines are on record. Vehicle Rental Services are the primary driver. The others are corporate Renting, additional Services and Fees, insurance and Coverage Products and used Vehicle Sales.
Who are AVIS Costa Rica's main competitors?
Direct peers on record are Enterprise Rent-A-Car, Sixt Rent a Car, Thrifty Car Rental, Hertz Costa Rica, Alamo Rent A Car, Europcar Costa Rica, National Car Rental and Budget Costa Rica. Nippon Rent-A-Car Costa Rica is listed as an emerging player. Adobe Rent a Car is listed as a regional player.
Does AVIS Costa Rica have an API?
No public API is recorded for AVIS Costa Rica.
What industry is AVIS Costa Rica in?
AVIS Costa Rica's product category is Car Rental Services. Its primary akta.pro industry code is THADANAA, Short-Term EV Car Rental (Airport & Off-Airport), with a secondary code of TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire). Its NAICS code is 532111 and its SIC code is 7510.