AVL Systems

What AVL Systems does

AVL Systems is an Irish audio visual company headquartered in Blanchardstown Corporate Park, Dublin, operating two divisions: AVL Sales, which designs and installs permanent audio, video, and lighting systems, and AVL Rental, which provides short-term hire of LED screens, digital signage, and scoreboards. The company serves hospitality venues, retail environments, sports facilities (including GAA, basketball, rugby, and soccer), corporate offices, fitness centres, and live event organisers across Ireland. Core technical capabilities span LED video walls from 2.6mm fine-pitch indoor panels to Yestech MG7 P5 outdoor rental screens, Novastar and Pixelhue video processing, in-house designed lighting and special-effects products, and custom scoreboard software supporting multiple sports on a single screen. Notable project credentials include the largest in-venue LED video wall in Ireland at The Gleneagle Arena (10m x 4m, 2.6mm pixel pitch) and a 60 square metre LED screen at Páirc Uí Chaoimh for the Liam Miller Testimonial.

The business operates on a hybrid revenue model combining one-time project revenue (permanent AV installations, ranging from a few thousand euro for signage to over €120,000 for full LED video scoreboards) with usage-based rental revenue (LED screen hire from €1,000 to €12,000 per day depending on size and specification), plus professional services revenue from commercial fitouts and the only fully in-house equipment repair capability in the Irish AV market. Go-to-market is enterprise field sales with free site visits and bespoke quotes, supported by SEO-driven content marketing, a 5.0-star Google rating, and long-standing referral relationships built over 35+ years of operation. The company is privately held and founder-led, with Kevin Mc Carthy and Pete identified as the principal client-facing team members; no institutional investment, parent company, or acquisition history is evidenced. Pricing ranges publicly span €3,200–€9,000 per m² for installed LED walls, €700–€7,000 for digital signage hardware, and €15,000–€120,000 for GAA scoreboard purchases, with lease and rent-to-buy options available for larger capital items.

Name

AVL Systems

Legal name

AVL

Website

https://avl.ie

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

AVL Systems is an Irish audio visual company operating two divisions — AVL Sales for permanent AV installations and AVL Rental for short-term LED screen, digital signage, and scoreboard hire. It serves hospitality, retail, sports facilities, corporate clients, and live events across Ireland, holding Ireland's largest modular rental LED stock.

Ownership category

akta.pro rank

Product category

Audio Visual Integration Services

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC)

Keywords

• Audio visual installations
• LED video walls
• Commercial sound systems
• Digital signage solutions
• Event production services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. AVL Sales - Permanent AV Installations: Design, supply, and installation of professional audio, video, and lighting equipment for permanent use in corporate, retail, education, hospitality, and sports facilities. Covers full project lifecycle from site survey through installation and ongoing support.
2. AVL Rental - LED Screen and Equipment Hire: Short-term hire of LED screens, digital signage displays, and scoreboards for events, conferences, sports matches, and live environments. Modular and mobile LED screens for events with flexible layouts and fast setup. Rental includes delivery, installation, technical support, and derig.
3. Commercial Fitouts: Professional display and LED solutions for conference centres, reception areas, classrooms, and commercial spaces, including planning, supply, installation, and testing.
4. In-House Repair and Technical Support Services: AVL is the only audio visual company in Ireland with a fully in-house equipment repair team, providing faster turnaround, dependable support, and long-term reliability for installed systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AVL Systems designs, supplies, installs, and rents professional audio, video, LED display, and lighting systems for commercial venues, retail environments, sports facilities, and live event clients across Ireland. The company operates two divisions — AVL Sales for permanent AV installations and AVL Rental for short-term equipment hire — supported by Ireland's only fully in-house equipment repair team. AVL also designs its own range of lighting fixtures and custom multi-sport scoreboard software.

Product overview

AVL Systems operates two divisions — AVL Sales (permanent AV system installation) and AVL Rental (short-term LED screen, digital signage, and scoreboard hire). The product portfolio spans LED video walls across multiple pixel pitches (2.6mm to P10), commercial digital signage displays, LED scoreboards, audio equipment systems, architectural lighting design, concert production, and commercial fitouts. Key offerings include fine-pitch LED installations for corporate and hospitality venues, large-format outdoor rental screens (Yestech MG7 P5) for festivals and stadium events, and multi-zone audio systems for pubs, gyms, hotels, and nightclubs. The portfolio also includes a differentiating in-house equipment repair service — the only such capability in Irish AV — which supports all installed and rental products. The two divisions share technical expertise, equipment, and support infrastructure, with AVL Rental providing a trial or short-term path before clients commit to permanent AVL Sales installations.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Screen Rental Short-term rental of large-format LED screens and video walls, including Ireland's largest modular rental LED stock, supplied with processing hardware for concerts, events, sports fixtures, and corporate presentations.
• LED Screen Installation Permanent installation of LED display systems using in-house designed and assembled panels for venues, retail environments, and commercial spaces.
• Digital Signage Deployment of digital signage displays with AI-driven content automation for retail, corporate, and venue clients.
• Custom Scoreboard Software and Scoreboard Hire Proprietary multi-sport scoreboard software paired with scoreboard hardware available for hire to sports clubs, GAA organizations, and rugby federations.
• Lighting Design and In-House Lighting Range Design and supply of an in-house range of moving lights, lasers, architectural LED, pyrotechnics, and special effects products for venues and live events.
• Commercial Fitouts Turnkey AV fitout services for hospitality venues, gyms, retail, and corporate spaces integrating audio, video, LED, and lighting systems.
• Audio Equipment Supply and Design Design, supply, and installation of commercial sound systems for venues, events, and commercial spaces.
• Concert Production Services Full concert and live event production services combining LED walls, professional audio, lighting, and on-site technical support.
• In-House Equipment Repair Services Ireland's only fully in-house equipment repair service for AV and lighting equipment, supporting both AVL's rental fleet and external clients.

Quantifiable outcome

• Largest in-venue LED video wall in Ireland: 10m x 4m main wall at The Gleneagle Arena, still running smoothly 18 months after installation
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Social GravityminorGTM or Marketing PartnerAVL has a proud marketing partnership with Social Gravity, a marketing agency. This partnership supports AVL's marketing efforts and brand positioning.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NEP Group: Global broadcast and live events AV services provider with LED screens, projection, and broadcast infrastructure for major sporting and entertainment events. Comparable to AVL's stadium and event LED installations, particularly the Liam Miller Testimonial work at Páirc Uí Chaoimh.
• Christie Lites: Global lighting and rigging rental company serving concert tours, theatre, and live events. Comparable to AVL's lighting rental and event production offerings, particularly for larger touring productions that AVL may support as a regional partner.
• Production Resource Group (PRG): Global live event production company providing audio, video, lighting, and rigging for concerts, theater, and corporate events worldwide. Comparable to AVL's AVL Rental division but at vastly larger scale and geographic reach, serving as the dominant incumbent in event AV.
• Solotech: Global AV production and rental company (formed through merger with AED Group) serving major tours, festivals, and corporate events with LED screens, audio, and lighting. Comparable to AVL's event production work but at international scale, representing the kind of competitor that could enter the Irish market.

Direct peers

• Pulse Lighting: Irish event lighting and production company serving concerts, festivals, and corporate events. Comparable to AVL's concert production and event rental offerings, particularly lighting design and stage effects work in the Irish market.
• Sound Design Ireland: Irish AV integrator specializing in commercial audio, video, and lighting installations for hospitality, retail, education, and corporate clients. Comparable to AVL's AVL Sales division for permanent installations across the same verticals in Ireland.
• Habtech: Irish-based AV systems integrator and rental company offering audio, video, lighting, and staging solutions for venues, events, and corporate clients across Ireland. Directly comparable to AVL's dual sales/rental business model and Irish customer base.

Regional players

• Saville Group: UK-based AV integrator serving corporate, education, and public sector clients with audio-visual installations and managed services. Comparable to AVL's permanent installation business, particularly for corporate and education venues in the UK market.
• Cinos: UK-based AV integrator and managed services provider for enterprise, public sector, and education clients. Comparable to AVL's commercial fitout and corporate AV work, but operating primarily in the UK market rather than Ireland.

Others

• Midwich Group: UK-headquartered AV distribution and technical services group supplying AV equipment to integrators and resellers across the UK and Ireland. Comparable as a supply-chain partner for AVL's installations and rentals rather than a direct competitor, representing a potential wholesale channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AVLIreland
• LinkedInlinkedin.com/company/avl-systems
• Instagraminstagram.com/accounts/login/?next=%2Favl_systems%2F&source=omni_redirect

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVL Systems