ABNC

What ABNC does

ABNC (주식회사 에이비엔씨) is a privately held South Korean direct-to-consumer skincare and personal care brand that launched its online mall on 2025-12-11 from Seoul. The company markets six collections — LIFTRA (anti-aging with PDRN and liposome delivery), LUMI GLASS (vitamin-based brightening), C3 CARE (botanical soothing for sensitive skin), TOX (collagen-based skin refinement), SENSORY (perfumer-crafted hair and body oils), and an upcoming PREMIUM line — each anchored by a trademarked proprietary ingredient complex (LIFTRA™, LUMIGLASS™, C³™, TOX™, SENSORY™). Core technical differentiation rests on liposome-stabilized delivery of actives such as PDRN (Polydeoxyribonucleotide) and cyanocobalamin, combined with a publicly stated three-step ingredient verification process (clinical efficacy, irritation and safety testing, stable supply).

The business operates a one-time-transaction D2C revenue model priced in Korean Won (entry SKUs at 28,000–34,000 KRW) through its owned Cafe24 storefront at abnc.com, supplemented by a single physical brand house (ABNC HOUSE SEOUL) in Mapo-gu and an Incheon returns/exchange warehouse. The operational stack is assembled entirely from Korean providers: Cafe24 for e-commerce, KG Inicis and Mobilience for payments, CJ Korea Express for logistics, and Kakao for messaging — alongside social login integrations (Kakao, Naver, Facebook, Google, Apple). Customer acquisition runs primarily through Instagram (@abnc_official) and TikTok, with retention supported by a four-tier membership program (BASE, GLOW, DEEP, RED) keyed to cumulative purchase thresholds.

The company is organized with approximately 6 employees, no disclosed funding, no parent company, and no enterprise or B2B customers; all revenue is consumer-direct and domestic to South Korea. Brand positioning emphasizes evidence-based ingredient selection and visible skin-change claims within two weeks of consistent use, with no international shipping or geographic expansion evidenced in the source data.

Name

ABNC

Legal name

주식회사 에이비엔씨

Website

https://abnc.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

K-Beauty Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAB

Treatment Skincare (Serums, Actives, Acne & Anti-aging)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAA

Facial Skincare (Cleansers, Toners, Moisturizers)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAG

Sensitive Skin & Barrier Repair

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• K-beauty skincare
• PDRN anti-aging skincare
• Liposome delivery serums
• Sensitive skin care
• Hair and body oils

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: ABNC generates revenue through direct-to-consumer e-commerce sales of skincare and personal care products via its owned online storefront (abnc.com). Products include cleansers, toners, mists, creams, moisturizers, ampoules, serums, sunscreens, masks, and hair & body care items sold at fixed retail prices. The company also offers bundled SET products and runs promotional events. Revenue is one-time transaction-based with optional membership subscription benefits for repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ABNC develops, formulates, and sells evidence-based skincare and personal-care products directly to consumers under six product collections (LIFTRA anti-aging, LUMI GLASS brightening, C3 CARE soothing/sensitive skin, TOX collagen renewal, SENSORY hair & body, and PREMIUM). Products span cleansers, toners/mists/pads, creams/moisturizers, ampoules/serums, sunscreens, masks, and hair & body oils, all built around five proprietary ingredient complexes that combine PDRN, vitamin, botanical, collagen, and fragrance systems with liposome-based delivery.

Product overview

ABNC is a data-driven skincare brand that offers six main product collections and individual products. The brand philosophy centers on evidence-based skincare using clinically tested ingredients with transparent data over natural origin claims. LIFTRA is the anti-aging line featuring PDRN (salmon DNA) and liposome technology for skin elasticity; LUMI GLASS is the brightening collection using vitamin complexes for transparent glow; C3 CARE targets sensitive skin with botanical soothing complexes; TOX focuses on collagen-based skin refinement; SENSORY provides hair and body oils with aromatic experiences; and PREMIUM represents an upcoming high-end collection. Individual products like CICA SOOTHING CREAM and ICED GREEN TEA SHEET MASK are available across multiple collections. The brand uses proprietary ingredient complexes (LIFTRA™ Complex, LUMIGLASS™ Complex, C³™ Complex, TOX™ Complex, SENSORY™ Complex) delivered through liposome technology for enhanced skin absorption.

Differentiator

Problem solved

Functional benefit

Brands

• LIFTRA™ Complex: PDRN + Cyanocobalamin + Liposome Technology - A lifting complex for skin elasticity and volume care, combining PDRN and vitamin B12 stabilized with liposome technology to enhance skin vitality and achieve firm skin condition.
• LUMIGLASS™ Complex
• C3™ Complex
• TOX™ Complex
• SENSORY™ Complex

Products and services

• LIFTRA Collection Anti-aging skincare line built on the LIFTRA™ proprietary complex (PDRN + Cyanocobalamin + Liposome Technology) targeting wrinkles, loss of elasticity, and skin firmness. Sold directly to Korean consumers through abnc.com and ABNC HOUSE SEOUL.
• LUMI GLASS Collection Brightening skincare line built on the LUMIGLASS™ proprietary complex (Vitamin Complex + Liposome Technology) for transparent, glowing skin. Sold directly to Korean consumers.
• C3 CARE Collection Calming skincare line built on the C³™ proprietary complex (Botanical Soothing Complex + Liposome Technology) targeting sensitive, irritated, and combination skin and barrier restoration. Sold directly to Korean consumers.
• TOX Collection Skin-refining line built on the TOX™ proprietary complex (Collagen Skin Refining Complex) targeting smooth, elastic skin texture. Sold directly to Korean consumers.
• SENSORY Collection Hair and body oil line built on the SENSORY™ proprietary complex (Botanical Oil + Perfumer-Crafted Fragrance) combining fragrance experience with skin/hair nourishment. Sold directly to Korean consumers.
• CICA SOOTHING CREAM (시카 수딩 크림) Standalone centella asiatica (cica) soothing cream for sensitive and irritated skin, priced at 34,000 KRW per unit, designed to calm, moisturize, and reduce redness in sensitive skin.
• ICED GREEN TEA SHEET MASK (아이스 그린티 시트 마스크) Standalone cooling sheet mask with green tea extract for soothing and calming skin, sold in sets of 5 sheets at 28,000 KRW per set.

Quantifiable outcome

• Products designed to produce noticeable skin changes within 2 weeks of consistent use

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• 카페24(주) (Cafe24)coreTechnology or IntegrationShopping mall hosting service provider. Provides system infrastructure and maintenance for ABNC's e-commerce platform operations.
• CJ대한통운 (CJ Korea Express)coreOthersProduct delivery and logistics partner handling shipping and delivery of ABNC products to customers nationwide.
• 이니시스 (KG Inicis)coreTechnology or IntegrationPayment processing partner providing credit card, mobile phone payment, virtual account, and easy payment integration services.
• (주)카카오 (Kakao)coreGTM or Marketing PartnerKakao channel service operation and KakaoTalk notification/message transmission for customer communications and marketing.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Laneige: Flagship AmorePacific-owned premium Korean skincare brand selling moisturizers, masks, and treatment serums globally. Comparable to ABNC at the SKU and concern-segment level, with far broader international distribution.
• Sulwhasoo: AmorePacific's luxury Korean skincare house using heritage/clinical botanicals across anti-aging, brightening and barrier categories. Most relevant incumbent comparable to ABNC's planned PREMIUM tier positioning.

Direct peers

• skin1004: Korean skincare DTC brand with ingredient-led collections (Madagascar centella, Madagascar biome) and global e-commerce distribution. Comparable to ABNC on collection-based merchandising and ingredient storytelling through a single hero active.
• Anua: Korean indie skincare brand anchored on heartleaf and sensitive-skin/barrier care, with a similar collection-based catalog and D2C-plus-retail mix. Direct comparable to ABNC's C3 CARE calming line.
• Numbuzin: Korean skincare DTC brand using numbered, concern-led collections with broad cleansers-through-sunscreen catalogs. Closely mirrors ABNC's collection-based merchandising and concern-segmented navigation.
• COSRX: Korean skincare brand famous for actives-driven, evidence-led products (snail mucin, AHA/BHA) and a multi-category catalog (serums, creams, cleansers). Closely mirrors ABNC's data-first, anti-trend ingredient philosophy and DTC-led growth model.
• Beauty of Joseon: Korean skincare DTC brand built around heritage/clinical ingredients (ginseng, rice, propolis, PDRN). Most directly comparable to ABNC's PDRN-led, evidence-based positioning and similar e-commerce/DTC playbook targeting anti-aging and brightening concerns.
• Medicube: Korean derma-cosmetic brand with clinical/dermatologist positioning and device-and-skincare cross-overs. Comparable to ABNC on data-driven, 'evidence over natural' brand voice and DTC-led growth.

Emerging players

• Tirtir: Korean indie brand that scaled globally through one hero complexion product (Mask Fit Red Cushion) then broadened into skincare. Relevant comparable for ABNC's stated ambition to expand beyond a domestic footprint.

Others

• Olive Young: Korea's dominant health-and-personal-care multi-brand retailer and distribution channel. Not a competitor but the most important channel partner for any Korean indie skincare brand to scale volume beyond its own DTC storefront.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/abnc_official
• TikToktiktok.com/@abnc_official
• LinkedInlinkedin.com/company/abnc-official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABNC