Browns Bay School
Browns Bay School is a state-funded New Zealand primary school (est. 1888) in Browns Bay, Auckland, delivering Years 0-6 education to domestic and international students, with ESOL, sports, cultural programmes, and bilingual parent support.
- Company typePrivate
- Founded1888
- HeadquartersBrowns Bay, Auckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Browns Bay School does
Browns Bay School is a state-funded New Zealand primary school located on Masterton Road in Browns Bay, Auckland, established in 1888 and operating continuously for over 130 years. It delivers the New Zealand Ministry of Education curriculum to students from Year 0 (age 5) through Year 6 (age approximately 11), under the school motto 'Ka Puta Te Hua - Effort Brings Reward'. The school supplements its core academic programme with an extensive sports offering (netball, hockey, basketball, splash polo, touch, cross country, swimming, rippa/rugby), cultural programmes including Kapa Haka and biennial productions, and an ESOL programme supported by three bilingual teacher aides covering Korean, Mandarin, Cantonese, and Japanese.
The school runs an International Students Programme for Years 1-6, accepting overseas students for a minimum of one term under the Ministry of Education's Code of Practice for the Pastoral Care of International Students. Its technology stack includes a concrete5 CMS website, Linc-Ed for student management, Kindo (with myKindo app) for payments and school shop, ezlunch for Subway ordering, Enroller for international student applications, and Flywire for international tuition payments.
Browns Bay School's business model is primarily government-funded through NZ Ministry of Education operational grants for state primary schools, supplemented by tax-refundable school donations (NZ$260 per child for 1st/2nd child, NZ$130 for 3rd/4th child), sports and activity fees, before/after school care, and international student tuition. Enrolment prioritises in-zone domestic families, with out-of-zone places allocated by ballot and international students processed through a dedicated portal. The school is governed by a School Board, has no parent company, and is not privately held.
Browns Bay School firmographics
Firmographics- Name
- Browns Bay School
- Legal name
- Browns Bay School
- Website
- https://brownsbay.school.nz
- Company type
- Private
- Founded year
- 1888
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Browns Bay School is a state-funded New Zealand primary school (est. 1888) in Browns Bay, Auckland, delivering Years 0-6 education to domestic and international students, with ESOL, sports, cultural programmes, and bilingual parent support.
- Ownership category
- akta.pro rank
Browns Bay School industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
- akta.pro secondary industries
- Intramural & Recreational Sports Programs (EDAJAJAB), Public Student Support & Related Services (Counseling, SEL, Health, Safety) (EDAJAAAK), Physical Education & Health Instruction (EDAJAFAL)
Keywords
Where Browns Bay School is headquartered
LocationHeadquarters
- HQ city
- Browns Bay, Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Browns Bay School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- School Donations: Tax-refundable school donations collected at the beginning of the school year with part-payment options available through Kindo. This helps fund the running of the school and provides student facilities.
- International Student Tuition Fees: International students pay tuition fees. The school uses Flywire for secure international payment processing and has partnered with Enroller for online enrolment and invoicing.
- Sports Registrations and Fees: The school collects fees for various sports programmes including netball, hockey, basketball, splash polo, touch, and cross country through the Kindo payment portal.
- Lunch Orders (Subway): Subway lunch orders are available on Thursdays, ordered through ezlunch and paid via myKindo family accounts.
- Before/After School Care: Before and after school care services are offered as a supplementary revenue stream for families needing childcare coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Year 1st and 2nd child: $260.00 per child |
| Subscription | Annual | Full Year 3rd or 4th child: $130.00 per child |
| Subscription | Pay-as-you-go | Winter Netball - Kidzplay (Y1-6): $70 per player |
| Subscription | Pay-as-you-go | Winter Netball - Netball North Harbour (Y5-6): $90 per player |
| Subscription | Pay-as-you-go | Winter Hockey: fees approximate |
| Subscription | Pay-as-you-go | Splash Polo: approximately $100 per player per semester |
| Subscription | Pay-as-you-go | Basketball/Miniball Semester: fee-based registration |
| Subscription | Pay-as-you-go | Cross Country participation: approximately $12.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Browns Bay School product offering
Product offeringCore offering
Browns Bay School provides full primary education for students from Year 0 (age 5) through Year 6 (age approximately 11), delivered under the New Zealand Ministry of Education curriculum. The offering is supplemented by an International Students Programme (Years 1–6) with ESOL support and pastoral care, plus a wide range of sports (netball, hockey, basketball, splash polo, touch, swimming, cross country, rippa/rugby) and cultural programmes (Kapa Haka, biennial productions, choir, bands). Supporting services include before/after school care, Subway lunch orders via ezlunch, and online payment/fee management through Kindo.
Product overview
Browns Bay School is a primary education institution (Years 0-6) offering a comprehensive curriculum with a diverse range of programs. The school's core educational services are supplemented by dedicated sports programs (Miniball/Basketball, Netball, Hockey, Splash Polo, Touch, Swimming, Cross Country, Rippa/Tackle), cultural activities (Kapa Haka, ESOL, Te Reo Maori), and an International Students program. Administrative services include the Kindo online payment portal for school donations, registrations, lunches, and stationery; ezlunch for Subway ordering; and Enroller for international student enrollment. The school operates as a single integrated institution rather than a modular platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Education Program (Years 0–6) Full primary education for children from Year 0 (age 5) to Year 6 (age approximately 11), delivered under the New Zealand Ministry of Education curriculum with school values of Respect, Personal Excellence, Taking Responsibility and Inquiring Minds. Includes ESOL, BYOD/eLearning, Outdoor Education, Waterwise, Sports and Cultural activities.
- International Students Program Full international student enrolment programme accepting students from Year 1 (age 5) to Year 6, with ESOL support, withdrawal English tuition groups, parent support groups, and pastoral care provided under the Ministry of Education Code of Practice for the Pastoral Care of International Students. Minimum one-term enrolment; students must live with a parent.
Companies that use Browns Bay School
Customer profileSegments2 records
Ideal customer profiles2 records
Browns Bay School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Browns Bay School partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KindocoreKindo is the school's preferred online payment and school management platform. It handles school donations, sports registrations, fees, trips, camps, lunch orders, and stationery purchases. Available 24/7, Kindo supports bank transfer, POLi, and credit/debit card payments. The school uses Kindo's myKindo app for families.
- FlywirecoreFlywire enables secure international payments for international student tuition and fees. Founded by a former international student, Flywire offers excellent foreign exchange rates, no hidden fees, multilingual customer support, and payment tracking. Families use Enroller to initiate payments through Flywire.
- EnrollercoreEnroller is the school's online enrolment platform for international students. It manages the enquiry, application, offer, and invoice process for international student enrolment. Families can enquire and apply through the Enroller portal.
- Harbour RugbyminorHarbour Rugby runs the Rippa/Tackle Rugby tournaments for the school. Tournaments are held at Windsor Park, East Coast Bays. The school participates in Harbour League for basketball.
- Netball North HarbourminorNetball North Harbour runs the competitive netball league for Years 5-6 on Wednesday afternoons/evenings at Onewa Domain, Northcote. Games run from late May through August.
- North Harbour Hockey StadiumminorGames are played at North Harbour Hockey Stadium, 159 Bush Road, Albany. The school participates in Winter Hockey (Terms 2-3) and Summer Hockey (Term 4) at this venue.
- Owen Glenn PoolminorThe school's swimming sports are held at Owen Glenn Pool off Apollo Drive, Mairangi Bay. The event is for Years 4-6 competent swimmers and serves as a selection event for the Cluster Schools Swimming event.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Browns Bay School competitors and assessment
Company assessmentBroad incumbents
- Kristin School: Private K-12 school on Auckland's North Shore with a strong primary school offering; competes directly for North Shore families and has its own international student programme.
- Pinehurst School: Private primary/secondary school in Auckland's North Shore that competes for the same domestic family pool; comparable on Years 0-6 primary curriculum and extracurricular breadth, but operates under a private fee-paying model rather than state-funded.
- Saint Kentigern: Established Auckland private school (primary and secondary) on the North Shore; competes for the same premium domestic catchment and accepts international students, overlapping with Browns Bay's primary-year value proposition.
- ACG Schools: Private K-12 school network across Auckland offering primary through secondary education; competes with Browns Bay for fee-paying families, particularly in the international student segment.
Others
- Enroller: Online international student enrolment platform used by Browns Bay School; an enabler to the school's international tuition stream and a comparable workflow partner for other NZ schools recruiting international students.
- Kindo: Online payment and school management platform that Browns Bay School uses as its primary payments rail; comparable as a sector enabler serving many NZ primary and secondary schools with donation, fee and lunch-order workflows.
Direct peers
- Long Bay School: Public primary school on Auckland's North Shore serving Years 0-6 in a comparable beachside suburban catchment, with overlapping sports, cultural and ESOL-style support offerings.
- Campbells Bay School: Public primary school on Auckland's North Shore, geographically adjacent to Browns Bay, serving the same Year 0-6 cohort with comparable Ministry of Education curriculum, in-zone enrolment, sports and cultural programmes.
- Murrays Bay School: Public primary school in the Murrays Bay / North Shore area, directly comparable to Browns Bay on grade range, public funding model, community-led GTM, and extracurricular breadth.
Regional players
- Takapuna Normal Intermediate: Public intermediate (Years 7-8) on Auckland's North Shore that directly receives Browns Bay School's Year 6 graduates; comparable on public funding model and community-led GTM though serving a higher year range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Browns Bay School social profiles
Digital presenceBrowns Bay School compliance and trust
Trust signalCompliance1 record
Browns Bay School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Browns Bay School leadership team
Management profileNumber of profiles
Profiles8 records
Browns Bay School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Browns Bay School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Browns Bay School
What does Browns Bay School do?
Browns Bay School provides full primary education for students from Year 0 (age 5) through Year 6 (age approximately 11), delivered under the New Zealand Ministry of Education curriculum. The offering is supplemented by an International Students Programme (Years 1–6) with ESOL support and pastoral care, plus a wide range of sports (netball, hockey, basketball, splash polo, touch, swimming, cross country, rippa/rugby) and cultural programmes (Kapa Haka, biennial productions, choir, bands). Supporting services include before/after school care, Subway lunch orders via ezlunch, and online payment/fee management through Kindo.
Is Browns Bay School a public or private company?
Browns Bay School is a private company. It is classified as state government owned and is currently operating.
When was Browns Bay School founded?
Browns Bay School was founded in 1888. It employs 11 to 50 people.
Where is Browns Bay School based?
Browns Bay School is headquartered in Browns Bay, Auckland, New Zealand, in the Oceania region.
How does Browns Bay School make money?
Five revenue lines are on record. School Donations are the primary driver. The others are international Student Tuition Fees, sports Registrations and Fees, lunch Orders (Subway) and before/After School Care.
Who are Browns Bay School's main competitors?
Broad incumbents on record are Kristin School, Pinehurst School, Saint Kentigern and ACG Schools. Others are Enroller and Kindo. Direct peers are Long Bay School, Campbells Bay School and Murrays Bay School. Takapuna Normal Intermediate is listed as a regional player.
Does Browns Bay School have an API?
No public API is recorded for Browns Bay School.
What industry is Browns Bay School in?
Browns Bay School's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools, with a secondary code of EDAJAJAB, Intramural & Recreational Sports Programs. Its NAICS code is 611110 and its SIC code is 8200.