African Elite Group Ltd

What African Elite Group Ltd does

African Elite Group Ltd is a privately held, dual-division Sub-Saharan African services firm founded in 2013 and headquartered in Nairobi, Kenya, with a regional office in Kampala, Uganda. The company operates two distinct business lines under the same legal entity. The original PR & Communications division is a full-service agency offering brand identity and development, public relations, digital marketing, experiential marketing, event management, print and out-of-home advertising, media training, issue and crisis communication, influencer management, media relations, press release distribution, 3D rendering, and motion graphics and animation. The second division, AEG TECH (African Elite Group – TECH), is a certified SAP Partner listed in the SAP Global Partner Directory that delivers enterprise ERP implementation and support services spanning SAP Business ByDesign (cloud ERP for mid-market firms), SAP Business One (on-premise ERP), and SAP Analytics Cloud, alongside XHRMS, an SAP-certified proprietary add-on for Human Capital Management and Payroll that integrates natively with SAP Business One.

The company's revenue model is professional services–based across both divisions, with quote-based, multi-year engagements tailored to client requirements and project scope — no standardized pricing is publicly disclosed. Customer acquisition is sales-led and enterprise-focused, combining direct outreach via phone and email with a digital presence spanning LinkedIn, Instagram, Facebook, YouTube, and X. The customer roster is concentrated in enterprise and institutional buyers: the PR division serves over 30 major global brands across luxury goods, FMCG, automotive, hospitality, fashion, beverages, consumer electronics, and non-profit sectors (including Dior, BMW, Coca-Cola, Hennessy, Veuve Clicquot, Radisson Blu, UNDP, Nivea, Casio, Bata, and LC Waikiki), while AEG TECH serves public-sector and enterprise clients including EPZA, Plan International, Tecno, Bboxx, and Inchcape Kenya.

Geographically, African Elite Group serves clients across at least eight Sub-Saharan African markets — Kenya, Uganda, Ethiopia, Burundi, South Sudan, Angola, Tanzania, and Rwanda — via established operations, partnerships, and local market expertise. The firm operates as an unlisted private limited company with no disclosed parent, institutional investors, funding rounds, or M&A activity in the available record, indicating a bootstrapped, founder-led operating model.

Name

African Elite Group Ltd

Legal name

African Elite Group Ltd

Website

https://africanelitegroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

African Elite Group Ltd is a Sub-Saharan African firm operating a full-service PR and communications agency alongside AEG TECH, a certified SAP Partner delivering ERP implementation (SAP Business One, ByDesign, Analytics Cloud) and the proprietary XHRMS HR/payroll add-on, serving enterprise and institutional clients across Kenya, Uganda, and six other African markets.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

Keywords

• Public relations services
• Brand communications
• Experiential marketing
• SAP ERP implementation
• Digital marketing agency

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR & Communications Services: Full-service PR agency revenue from integrated communication strategies, branding, digital marketing, experiential marketing, event management, crisis communication, media training, influencer management, and press release distribution services targeting enterprise clients across Sub-Saharan Africa.
2. SAP ERP Implementation & Support: AEG TECH provides SAP ERP services including on-premise and cloud-hosted installations, SaaS models, SAP Business ByDesign, SAP Business One implementation, and SAP Analytics Cloud solutions. Revenue generated from consulting, implementation, and ongoing support services for private enterprises and public sector institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

African Elite Group Ltd is a full-service PR and communications agency serving enterprise clients across Sub-Saharan Africa with integrated communication strategies, branding, digital marketing, experiential marketing, event management, crisis communication, and media relations. Through its AEG TECH subsidiary, the company also operates as a certified SAP Partner providing SAP ERP implementation, support, and cloud-hosted services (SAP Business ByDesign, SAP Business One, SAP Analytics Cloud), complemented by its proprietary XHRMS add-on for Human Capital Management and Payroll.

Product overview

African Elite Group Ltd operates as a dual-division company with two distinct product lines. The PR and Communications division offers a comprehensive suite of services including Brand Identity & Development, Public Relations, Digital Marketing, Experiential Marketing, Event Management, Advertising (Print & OOH), Media Training, Crisis Communication, Influencer Management, Media Relations, Press Release Distribution, 3D Renders, and Motion Graphics & Animation. The Technology division (AEG TECH) provides SAP ERP implementation and support services including SAP Analytics Cloud (business intelligence, augmented and predictive analytics, and planning), SAP Business ByDesign (cloud ERP for mid-market businesses), and SAP Business One (on-premise ERP solution), along with XHRMS — a proprietary SAP-certified HR and Payroll add-on module that operates within the SAP Business One environment. The technology stack is delivered as a full technology stack focused on ERP setup, providing data visibility and operational efficiency for private enterprises and public sector institutions.

Differentiator

Problem solved

Functional benefit

Brands

• AEG TECH: Specialized SAP ERP implementation and support services including SAP Analytics Cloud, SAP Business One, and XHRMS (HR and Payroll system) for Sub-Saharan region clients.

Products and services

• Brand Identity & Development

Named customers15 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SAPcoreTechnology or IntegrationAfrican Elite Group - TECH is a certified SAP Partner listed on the SAP Global Partner Directory. The company provides comprehensive SAP ERP services including SAP Business ByDesign, SAP Business One, and SAP Analytics Cloud implementations across Sub-Saharan Africa for private enterprises and public sector institutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman Africa: Edelman is a global PR firm with established Africa operations serving multinational brands. It competes with AEG for premium brand communications mandates across Sub-Saharan Africa but operates as part of a much larger global network with deeper resources.
• Accenture Africa: Accenture operates a large African consulting practice that competes with AEG TECH for SAP ERP implementation, digital transformation, and enterprise technology mandates. A much larger global incumbent with broader service offerings across strategy, technology, and operations.
• Ogilvy Africa: Ogilvy operates a large integrated advertising and PR network across Africa, competing for the same enterprise brand clients as AEG. It is a broader incumbent offering advertising, PR, and digital under one roof but with global scale AEG lacks.
• BCW (Burson Cohn & Wolfe) Africa: BCW is a global communications agency with Africa operations competing for premium enterprise and consumer brand PR mandates. Comparable to AEG's PR and integrated communications practice but at global scale with deeper regional bench.
• FleishmanHillard Africa: FleishmanHillard is a global PR and integrated communications agency with African operations serving multinational brands. Competes with AEG for premium brand PR mandates in Sub-Saharan Africa as part of a broader global portfolio.
• Weber Shandwick Africa: Weber Shandwick is a global integrated communications network with Africa presence serving multinational brands and public-sector clients. Directly comparable to AEG's PR and digital marketing services, though operating within a much larger global network.
• T-Systems South Africa: T-Systems South Africa is a major ICT services provider and SAP implementation partner across Sub-Saharan Africa. Comparable to AEG TECH's SAP ERP implementation business but at significantly larger scale and with broader enterprise capabilities.
• Deloitte Africa: Deloitte has a substantial African consulting and SAP implementation practice serving enterprise and public-sector clients across the region. Directly comparable to AEG TECH's SAP ERP consulting business but as part of a Big Four global network with significantly more resources.
• Hill+Knowlton Strategies Africa: Hill+Knowlton is a global communications consultancy with Africa presence serving enterprise and public-sector clients. Comparable to AEG's PR and crisis communication practice, though operating within a much larger global network.

Direct peers

• Scanad: Scanad is a long-established integrated communications and PR agency headquartered in Kenya with regional Sub-Saharan Africa coverage. It is directly comparable to AEG as a homegrown East African full-service PR firm targeting enterprise and consumer brand clients across the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AfricanElitePR
• YouTubeyoutube.com/@africanelitegroupltd
• Facebookfacebook.com/AfricanEliteGroup
• LinkedInlinkedin.com/company/african-elite-group-ltd
• Instagraminstagram.com/africanelitepr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about African Elite Group Ltd