Sun City Tanning
Sun City Tanning is a privately held, single-location indoor tanning salon in Worcester, Massachusetts serving walk-in consumers with UV tanning beds, stand-up booths, and VersaSpa Pro spray tanning using Norvell solution.
- Company typePrivate
- Founded-
- HeadquartersWorcester, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sun City Tanning does
Sun City Tanning is a privately held, owner-operated single-location indoor tanning salon located at 846 West Boylston Street in Worcester, Massachusetts. The business serves individual consumers in the Worcester, MA area seeking year-round golden-brown tanning results, operating with extended hours (Monday-Friday 9AM-9PM, Saturday 9AM-8PM, Sunday 11AM-6PM) and a stated headcount of 31 employees. It has been voted "Best Tanning Salon in Worcester MA" through community recognition.
The company's core offering is a dual-portfolio of UV and UV-free tanning services. The UV side uses high-pressure, high-performance tanning beds and custom-designed stand-up booths equipped with facial lamps, marketed as tanning in roughly half the time of typical machines. The UV-free side is anchored by the VersaSpa Pro automated spray tan booth, which uses Norvell professional sunless solution delivered through polarized misting technology in three intensity levels (Light at $32, Medium at $36, Dark at $40), with optional $5 pH-balancing pre-spray and moisturizing post-spray add-ons. Spray tan sessions run approximately 5-10 minutes total with results lasting 5-7 days.
Sun City Tanning operates a direct-to-consumer retail model with no online booking disclosed; customers call 508-852-0900 or visit in person. Revenue is generated through per-session pricing, first-time client promotions (50% off first UV tan with valid ID), and subscription-style unlimited monthly and 2-week tanning packages. Marketing relies on the company's website (tanatsuncity.com) and a Facebook page, with no paid acquisition or broader digital channels evident. The business carries no disclosed investors, parent company, management team bios, or financial reporting, consistent with a small independent local operator.
Sun City Tanning firmographics
Firmographics- Name
- Sun City Tanning
- Legal name
- Sun City Tanning
- Website
- https://tanatsuncity.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sun City Tanning is a privately held, single-location indoor tanning salon in Worcester, Massachusetts serving walk-in consumers with UV tanning beds, stand-up booths, and VersaSpa Pro spray tanning using Norvell solution.
- Ownership category
- akta.pro rank
Sun City Tanning industry classification
Industry- Product category
- Personal Care Services - Indoor Tanning
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Spray Tanning (Airbrush/Booth) (HSALAJAB)
- akta.pro secondary industries
- UV Tanning (Tanning Beds/Booths) (HSALAJAA), Tanning Packages & Sessions (Single/Bundle) (HSALAJAE), Tanning Prep & Aftercare Services (Exfoliation/Moisturizing) (HSALAJAG), Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)
Keywords
Where Sun City Tanning is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sun City Tanning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- UV Tanning Sessions: Individual tanning sessions using beds and booths. New clients receive 50% off first tan. Offers unlimited month packages, 2-week packages, and visit packages.
- Spray Tan Sessions: VersaSpa Pro spray tanning with three solution levels (Light, Medium, Dark). Additional add-ons include ph balancing pre-spray ($5) and moisturizing post-spray ($5). Average tan longevity is 5-7 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Level 1 (Light) Spray Tan |
| Unit Pricing | Pay-as-you-go | Level 2 (Medium) Spray Tan |
| Unit Pricing | Pay-as-you-go | Level 3 (Dark) Spray Tan |
| Unit Pricing | Pay-as-you-go | Pre/Post Spray Add-ons |
| Other | Pay-as-you-go | New Client First Tan Discount |
| Subscription | Monthly | Unlimited and Visit Packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sun City Tanning product offering
Product offeringCore offering
Sun City Tanning operates a single-location indoor tanning salon in Worcester, MA, offering UV tanning sessions using high-pressure beds and stand-up booths, as well as UV-free VersaSpa Pro automated spray tanning using Norvell solution. Services are sold as individual sessions, unlimited monthly, 2-week, and visit packages, with a 50% first-tan discount for new clients. The salon customizes tanning programs for each skin type using upper-level equipment that tans in approximately half the time of typical machines.
Product overview
Sun City Tanning offers a dual-portfolio approach combining UV tanning and UV-free alternatives. The core offerings include high-tech indoor UV tanning beds and booths (as shown on the equipment page with models like Platinum, Diamond, Hybrid, Elixir, K5, and 5800) for clients seeking traditional sun-based tanning results, and the VersaSpa Pro automated spray tan booth using Norvell solution as an alternative for UV-free tanning. Both services are supported by various package options including unlimited monthly and 2-week memberships, with first-time clients eligible for 50% off their initial session.
Differentiator
Problem solved
Functional benefit
Products and services
- UV Tanning Beds and Booths High-tech indoor UV tanning services using custom designed stand-up booths and high-pressure, high-performance beds equipped with facial lamps. Upper-level equipment is designed to tan in approximately half the time of typical machines, producing deep, dark tans tailored to various skin types. Powered by, available at the Worcester, MA physical salon location.
- VersaSpa Pro Spray Tan Automated sunless spray tan booth service using Norvell solution that delivers heated, high-definition tanning results with polarized misting technology for uniform application. Sessions take approximately 5-10 minutes total, with spray application taking 1-3 minutes, color fully developing within 6-12 hours, and results lasting 5-7 days. Available in three intensity levels suited for different skin tones, with optional pH-balancing pre-spray and moisturizing post-spray add-ons at $5 each.
Quantifiable outcome
- Spray tan lasts 5-7 days with proper care
- +3 more outcomes
Companies that use Sun City Tanning
Customer profileSegments3 records
Ideal customer profiles3 records
Sun City Tanning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sun City Tanning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NorvellcoreSun City Tanning uses Norvell professional spray tan solutions for their VersaSpa Pro automated spray tan booth. Norvell provides all-natural sunless tanning solutions with DHA as the active color-producing ingredient. The solutions are suitable for all skin types including sensitive skin.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sun City Tanning competitors and assessment
Company assessmentDirect peers
- Tan Republic: Boutique tanning salon brand offering UV and airbrush spray tanning in upscale settings. Comparable service menu, premium positioning, and tiered spray tan offerings.
- Sun Tan City: Largest U.S. tanning salon chain with hundreds of locations offering UV beds, stand-up booths, and spray tanning. Most directly comparable operator to Sun City in service mix, membership model, and single-trade-area unit economics.
- Hollywood Tans: Established tanning salon franchise with UV and sunless services plus membership packages. Directly comparable business model and customer experience to Sun City's offering.
- At The Beach Tanning: Mid-Atlantic tanning salon chain operating stand-up booths, UV beds, and spray tan services with membership packages. Directly comparable service mix and pricing model.
- Beach Bum Tanning: Northeast-based tanning salon chain with UV beds and VersaSpa spray tanning — directly overlapping equipment and geography with Sun City. Most relevant same-region comp.
- Palm Beach Tan: Multi-state tanning salon chain offering UV beds, spray tan, and wellness services. Closely comparable category peer with overlapping equipment lineup and unlimited membership pricing.
Broad incumbents
- European Wax Center: Large franchise in adjacent personal-care services category (waxing, skin care). Not a tanning competitor, but highly comparable in single-service retail salon model, membership economics, and franchise/multi-unit playbook.
Others
- Norvell (parent brand): Sun City is a customer of Norvell; Norvell is the dominant U.S. supplier of professional DHA sunless solutions used in VersaSpa booths. Relevant as upstream ecosystem participant rather than a competitive peer.
- VersaSpa / MTi (equipment OEM): Manufacturer of the VersaSpa Pro automated spray tan booth installed at Sun City. Not a competitor, but central to Sun City's UV-free service offering and a key enabling partner.
Emerging players
- Lumen Wellness / Glo Tanning: Independent spray tan specialists and small chains focused on VersaSpa-style sunless services. Comparable on sunless-only segment, though smaller and typically less diversified than Sun City.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sun City Tanning social profiles
Digital presenceSun City Tanning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun City Tanning leadership team
Management profileNumber of profiles
Sun City Tanning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun City Tanning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun City Tanning
What does Sun City Tanning do?
Sun City Tanning operates a single-location indoor tanning salon in Worcester, MA, offering UV tanning sessions using high-pressure beds and stand-up booths, as well as UV-free VersaSpa Pro automated spray tanning using Norvell solution. Services are sold as individual sessions, unlimited monthly, 2-week, and visit packages, with a 50% first-tan discount for new clients. The salon customizes tanning programs for each skin type using upper-level equipment that tans in approximately half the time of typical machines.
Is Sun City Tanning a public or private company?
Sun City Tanning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sun City Tanning founded?
Sun City Tanning was founded in -1. It employs 11 to 50 people.
Where is Sun City Tanning based?
Sun City Tanning is headquartered in Worcester, United States, in the North America region.
How does Sun City Tanning make money?
Two revenue lines are on record. UV Tanning Sessions are the primary driver. The others are spray Tan Sessions.
Who are Sun City Tanning's main competitors?
Direct peers on record are Tan Republic, Sun Tan City, Hollywood Tans, At The Beach Tanning, Beach Bum Tanning and Palm Beach Tan. European Wax Center is listed as a broad incumbent. Others are Norvell (parent brand) and VersaSpa / MTi (equipment OEM). Lumen Wellness / Glo Tanning is listed as an emerging player.
Does Sun City Tanning have an API?
No public API is recorded for Sun City Tanning.
What industry is Sun City Tanning in?
Sun City Tanning's product category is Personal Care Services - Indoor Tanning. Its primary akta.pro industry code is HSALAJAB, Spray Tanning (Airbrush/Booth), with a secondary code of HSALAJAA, UV Tanning (Tanning Beds/Booths). Its NAICS code is 812112.