20(SOMETHING)

What 20(SOMETHING) does

20(SOMETHING), legally 20Something Ltd, is an independent creative agency headquartered in London (Farringdon, 132 Goswell Road, EC1V 7DY) with a second office reference at 41 Mitchell Street, Old Street. Founded in 2019 with a team of approximately 20 employees, the firm positions itself as a brand design and communication partner for brands navigating transformation, operating across three service pillars — Strategy (audience insight, brand architecture, campaign strategy), Design (visual identities, design systems, 3D & motion), and Communications (ATL campaigns, episodic content, social campaigns). Work is delivered on a project-by-project basis rather than under retainer, with senior decision-makers embedded in every engagement.

The client base is enterprise-led and includes Williams Racing (F1), PUMA, Chelsea FC, EA SPORTS (FIFA/F1/FUT), The Woolmark Company, ARMEDANGELS, Omidyar Network, OVO Energy, Marshmallow, ManyPets, Swyft, Bitdefender, The News Movement, Caliber, token.com, Enable, Seven Clean Seas, Split Watches, El Dorado Festival, and Policies vs. Politics. Production is scaled via a partnership ecosystem rather than headcount: KODE (Kode Media) handles production for Williams F1, PUMA, Chelsea FC, EA SPORTS and Marshmallow; Park Village and Studio Birthplace deliver Woolmark campaign production; Harbor Picture Company and Concrete Form provide post-production and sound design; ON built the agency's own digital product.

The revenue model is professional services, scoped and priced per project with no publicly disclosed rates; multi-year engagements (e.g., repeat Woolmark work) coexist with one-off campaigns. The agency maintains earned-media presence through The Drum, LBB, Creative Boom, and shots and operates organic social on LinkedIn, Instagram, and Spotify. No funding rounds, no parent company, no subsidiaries, and no disclosed revenue are evidenced; ownership appears founder/private.

Name

20(SOMETHING)

Legal name

20Something Ltd

Website

https://20-something.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

20(SOMETHING) is a London-based independent creative agency, founded in 2019 with ~20 staff, delivering project-based brand strategy, visual identity, and ATL/episodic/social campaigns for enterprise clients across sports, gaming, fashion, and purpose-driven sectors.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative agency services
• Brand strategy design
• Visual identity design
• Integrated campaign development
• Design systems creation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Project-based creative services including brand strategy, visual identity development, design systems, 3D and motion graphics, ATL campaigns, episodic content, and social campaigns. Revenue generated through project fees for client engagements rather than recurring subscriptions or product licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

20(SOMETHING) is a London-based creative agency that provides integrated strategy, design, and communications services to brands and organizations. The agency develops brand strategy, visual identity systems, design systems, 3D and motion work, ATL campaigns, episodic content, and social campaigns for clients across consumer, sports, gaming, and purpose-driven sectors. Work is delivered by an in-house senior team of approximately 20 specialists through bespoke project engagements.

Product overview

20(SOMETHING) is a creative agency providing brand design and communication services rather than a software product company. The agency offers three interconnected service pillars: Strategy (Audience Insight, Brand Architecture, Campaign Strategy), Design (Visual Identities, Design Systems, 3D & Motion), and Communications (ATL Campaigns, Episodic Content, Social Campaigns). These services work together to help brands grow into a changing world through project-based engagements with bespoke teams for each brief.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services

Quantifiable outcome

• Swyft: 35% sales uplift totaling £11.7M
• +4 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• ON (Omidyar Network brand/app studio)coreTechnology or IntegrationCollaborated with ON to build the token.com app and web experience inspired by the philosophy of 'Intent', optimizing for quick and easy learning and informed user choices. ON also collaborated on Omidyar Network's brand identity work.
• KODE (Kode Media)coreStrategic or Co-development PartnerProduction partner on Williams F1, PUMA, Chelsea FC, EA SPORTS projects, and Marshmallow campaigns. KODE handles production while 20(SOMETHING) provides creative direction and design.
• Park VillagemajorStrategic or Co-development PartnerProduction partner on multiple Woolmark campaigns including 'Wear Wool, Not Waste' and subsequent work. Collaborated on creating The Woolmark Company's most effective and internally loved work.
• Studio BirthplacemajorStrategic or Co-development PartnerCreative production partner on Woolmark campaigns, bringing visual storytelling expertise to campaign execution.
• Harbor Picture CompanyminorStrategic or Co-development PartnerPost-production partner providing color grading services for ARMEDANGELS 'No Dirty Secrets' campaign.
• Concrete FormminorStrategic or Co-development PartnerSound design partner for Williams F1 'Science in Action' campaign, providing visceral, high-impact audio experience.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent creative agency with a brand strategy + design + comms structure mirroring 20(SOMETHING)'s three-pillar model and similarly prioritising senior-led client engagement.
• Bunch: Independent brand and design studio competing in the same London market for brand identity, strategy and campaign briefs with similar senior practitioner model.
• Pentagram: Largest independent design consultancy; overlaps on brand identity, design systems and visual identity work for enterprise and cultural clients.
• Ragged Edge: Independent London branding and design agency operating across brand identity and design systems, with comparable scale and independent, senior-led ethos.
• Moving Brands: Independent London brand design and transformation consultancy delivering brand strategy, identity and design systems to similar enterprise and tech-forward clients.
• Koto: London-based branding agency offering strategy, visual identity and campaign work, comparable on craft-led positioning and project-based engagements with consumer brands.
• Mother: Independent London creative agency of comparable size and ethos; competes head-to-head for similar brand-transformation and campaign briefs across consumer, sports and culture clients.

Broad incumbents

• Superunion: Global brand agency with a broader service portfolio (brand, communications, design); competes for transformation briefs but at a larger scale and with a wider offering.
• Wieden+Kennedy: Global independent creative network with major sport and brand-transformation accounts (Nike, etc.) that 20(SOMETHING)'s sports/brand clients could compare the agency against in pitches.

Peers

• Uncommon Creative Studio: London-based independent creative agency focused on purpose-driven brand work, directly comparable on positioning, scale and project-based engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/20-something
• Instagraminstagram.com/20something_london

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 20(SOMETHING)