Adrenaline Dance, Inc
Adrenaline Dance, Inc operates a 30-stop North American regional dance convention and competition tour under Amplified Productions, serving dance studios and their students aged 5-19 with workshops, multi-genre competitions, and a national culminating event.
- Company typePrivate
- Founded2003
- HeadquartersRichland Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adrenaline Dance, Inc does
Adrenaline Dance, Inc is a Texas-incorporated dance convention and competition company founded in 2003 and operated as a subsidiary under the Amplified Productions umbrella, with headquarters at 7334 Whitehall St, Richland Hills, TX. The company runs a 30-stop North American regional tour during its 2026-2027 season (Season 23), hosting 2-3 day workshops, master classes, and adjudicated competitions for approximately 50,000+ guests annually, supported by 130+ team members. Its primary customers are dance studios that register cohorts of students aged 5-19 across Sparks, Mini, Junior, Teen, and Senior divisions, with teachers attending free subject to studio headcount thresholds; competition entries span ten genres including Acro, Tap, Jazz, Contemporary, Lyrical, Ballet, Hip-Hop, Musical Theatre, Ballroom, Open, and Production.
The technology layer centers on the proprietary MyDanceRegister online registration platform, integrated with iOS and Android mobile apps (published under the TourProApps developer account), Google Calendar/ICS exports, a PassKey hotel booking integration, and a livestream capability for remote viewers. Pricing is tiered by dancer age with early-bird and full rates ($260-$360), a multi-city loyalty discount schedule (25%/50%/100% off for the 2nd/3rd/4th+ city), a $50 Alumni/College track for ages 17-24, and an active Pro Shop merchandise channel. Revenue is generated from workshop tuition, per-routine competition entry fees, and branded merchandise, with non-refundable registration terms.
Beyond the core Adrenaline convention brand, the company operates the Revive Dance Convention as a sister brand, runs the National Dance Honors as a flagship national culminating event, and maintains a partnership ecosystem that includes YPAD (where Adrenaline became the industry's first YPAD Certified Dance Convention in 2020), the Dance Education Equity Association, the Dance Educators Collective, and various industry organizations including Joffrey Ballet School and OpenDoors North America. The company emphasizes safety, inclusion, and equity as core positioning, with a scholarship pipeline that funnels regional honorees into National Dance Honors.
Adrenaline Dance, Inc firmographics
Firmographics- Name
- Adrenaline Dance, Inc
- Legal name
- Adrenaline Dance, Inc
- Website
- https://adrenalinedance.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adrenaline Dance, Inc operates a 30-stop North American regional dance convention and competition tour under Amplified Productions, serving dance studios and their students aged 5-19 with workshops, multi-genre competitions, and a national culminating event.
- Ownership category
- akta.pro rank
Adrenaline Dance, Inc industry classification
Industry- Product category
- Dance Convention & Competition Services
- NAICS
- Dance Companies (711120), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Dance Festivals & Dance Series (MPAGADAJ), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where Adrenaline Dance, Inc is headquartered
LocationHeadquarters
- HQ city
- Richland Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adrenaline Dance, Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Convention/Workshop Tuition: Registration fees for 2-3 day dance conventions and workshops. Pricing varies by dancer age/level with early bird and full rates. Teachers attend free with qualifying student counts.
- Competition Entry Fees: Fees per routine entry for dance competitions held during regional events. Dancers must be registered for the full workshop to compete.
- Pro Shop Merchandise: Sale of branded merchandise through the Admin + Pro Shop section of the website
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Teacher registration - free with qualifying student count |
| Subscription | Multi-year contract | Senior Division (16-19 years) |
| Subscription | Multi-year contract | Teen/Junior/Mini Divisions (8-15 years) |
| Subscription | Multi-year contract | Sparks Division (5-7 years) |
| Usage-based | Pay-as-you-go | One-Day Workshop |
| Subscription | Multi-year contract | Multiple City Discounts |
| Subscription | Annual | Alumni/College Discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Adrenaline Dance, Inc product offering
Product offeringCore offering
Adrenaline Dance, Inc operates a 30-stop North American regional tour of dance conventions, workshops, and competitions serving dancers ages 5-19. Events feature professional faculty teaching classes across multiple genres, scholarship auditions, and adjudicated competitions. The company also operates the National Dance Honors national culminating event and the Revive Dance Convention sub-brand under parent company Amplified Productions.
Product overview
Adrenaline Dance, Inc operates as a dance convention and competition company under Amplified Productions, offering a multi-brand portfolio centered on regional and national dance events. The core offering consists of Regional Dance Conventions—a 30+ stop North American tour featuring workshops, classes, and competitions led by professional faculty—with the National Dance Honors serving as the national culminating event. The company also operates the Revive Dance Convention as a sister sub-brand and partners with the Dance Educators Collective for educational content. Additional offerings include a mobile application for event access, competition events across multiple dance genres with age-appropriate divisions, and comprehensive scholarship programs including Single Convention, Honored Dancer, Elite Honored Dancer, Video Crew, City Crew, and Advantage scholarships for studio directors. The company emphasizes safe, educational, and inclusive experiences for dancers ages 5-19, hosting over 50,000 guests annually since 2003.
Differentiator
Problem solved
Functional benefit
Products and services
- Regional Dance Conventions A 30+ stop North American regional tour where dancers attend 2-3 day workshops, classes, and competitions led by professional faculty. Includes scholarship auditions, performance opportunities, and awards ceremonies for dancers ages 5-19.
- National Dance Honors A national-level dance competition and convention event serving as the culminating experience for regional scholarship recipients, honored dancers, and first-overall studio winners from the tour season.
- Competition Events Dance competition component offered at regional events featuring multiple genres (Acro, Tap, Jazz, Contemporary, Lyrical, Ballet, Hip-Hop, Musical Theatre, Ballroom, Open, Production) with age-based divisions and adjudicated awards. Dancers must be registered for the full workshop to compete.
- Adrenaline Dance Mobile Application Official mobile application for iOS and Android devices enabling dancers, parents, and studios to access event information, schedules, and convention resources.
- Scholarship Programs Comprehensive scholarship offerings including Single Convention scholarships, Honored Dancer Nominee, Elite Honored Dancer Nominee, Video Crew scholarships, City Crew performance opportunities, and Advantage scholarships for studio directors.
Quantifiable outcome
- First YPAD Certified Dance Convention
- +1 more outcomes
Companies that use Adrenaline Dance, Inc
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Adrenaline Dance, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Adrenaline Dance, Inc partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Revive Dance ConventioncoreRelated dance convention brand under the Amplified Productions umbrella. Adrenaline and Revive operate as sister conventions with shared infrastructure, faculty, and mission of providing safe, educational dance experiences.
- National Dance Honors (NDH)coreFlagship national competition event where regional scholarship recipients and honored dancers compete. Studios winning first overall at regionals earn 50% off competition entry to NDH.
- YPAD (Youth Protection Advocates in Dance)coreSafety and wellness certification organization. Adrenaline is the industry's first YPAD Certified Dance Convention dating back to 2020, demonstrating commitment to dancer safety and well-being.
- Dance Education Equity AssociationcoreOrganization focused on social accountability and equity in dance education. Partnership strengthens Adrenaline's foundation and commitment to providing safe, equitable, and inclusive environments.
- Dance Educators CollectivemajorCollective of dance educators that partners with Adrenaline to provide students with safe and nurturing space to train with esteemed faculty.
- Springboard DanseminorDance industry organization listed as a partner on the website, representing the broader dance education ecosystem.
- Artists & Athletes InitiativeminorProgram under Amplified Pro that connects artists and athletes, providing additional value and exposure for the Adrenaline brand.
- VERVEminorDance industry publication or brand associated with Amplified Productions ecosystem.
- Joffrey Ballet SchoolminorPrestigious dance school listed as a partner, potentially offering pathways or recognition for Adrenaline participants.
- JoandJaxminorDance industry partner brand included in the Adrenaline partner ecosystem.
- OpenDoors North AmericaminorDance industry organization included in the partner network.
- iCoach DanceminorDance coaching platform included in the partner ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Adrenaline Dance, Inc competitors and assessment
Company assessmentDirect peers
- JUMP Dance Convention: National touring dance convention with workshops and competition across multiple US cities serving the same studio-and-dancer audience as Adrenaline, with overlapping faculty pools and similar pricing tiers.
- StarQuest Dance Competition: Multi-city dance tour competition serving studio dancers with regional and national-level events — comparable scale, format, and target audience to Adrenaline.
- The Dance Awards: National dance competition platform with regional qualifying events and a culminating national awards show — directly comparable to Adrenaline's National Dance Honors culminating event structure.
- Turn It Up Dance Challenge: Multi-city touring dance competition serving studio dancers with regional and national events — comparable regional touring competition format and target demographic to Adrenaline.
- Hollywood Vibe Dance Convention: Touring dance convention and competition brand running a multi-city US tour with professional faculty and adjudicated routines — directly comparable regional touring model to Adrenaline.
- Rainbow Dance Competition: Regional touring dance competition with multi-city presence and adjudicated routines for studio dancers — operates a structurally similar touring competition model to Adrenaline.
- KAR Dance Competition: Long-running US dance competition tour with regional events and national finals serving studio dancers — same convention-competition hybrid business model as Adrenaline.
- NUVO Dance Convention: Multi-city national dance convention tour targeting studio dancers with workshops, competition, and scholarship auditions — directly comparable to Adrenaline on regional tour scale, age divisions, and convention-plus-competition format.
- NYCDA (National Dance Competition): Long-running US dance convention and competition tour running a multi-city regional model with workshops and adjudicated competitions for studio-affiliated dancers — the closest head-to-head competitor to Adrenaline in tour structure, audience, and pricing.
- Believe National Talent Competition: Touring national dance competition brand with regional events and a culminating national event — directly comparable business model and audience to Adrenaline's regional-plus-national structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks7 records
Key highlights6 records
Customer concentration
Adrenaline Dance, Inc social profiles
Digital presenceAdrenaline Dance, Inc compliance and trust
Trust signalCompliance1 record
Adrenaline Dance, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adrenaline Dance, Inc leadership team
Management profileNumber of profiles
Profiles5 records
Adrenaline Dance, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adrenaline Dance, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adrenaline Dance, Inc
What does Adrenaline Dance, Inc do?
Adrenaline Dance, Inc operates a 30-stop North American regional tour of dance conventions, workshops, and competitions serving dancers ages 5-19. Events feature professional faculty teaching classes across multiple genres, scholarship auditions, and adjudicated competitions. The company also operates the National Dance Honors national culminating event and the Revive Dance Convention sub-brand under parent company Amplified Productions.
Is Adrenaline Dance, Inc a public or private company?
Adrenaline Dance, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adrenaline Dance, Inc founded?
Adrenaline Dance, Inc was founded in 2003. It employs 11 to 50 people.
Where is Adrenaline Dance, Inc based?
Adrenaline Dance, Inc is headquartered in Richland Hills, United States, in the North America region.
How does Adrenaline Dance, Inc make money?
Three revenue lines are on record. Convention/Workshop Tuition is the primary driver. The others are competition Entry Fees and pro Shop Merchandise.
Who are Adrenaline Dance, Inc's main competitors?
Direct peers on record are JUMP Dance Convention, StarQuest Dance Competition, The Dance Awards, Turn It Up Dance Challenge, Hollywood Vibe Dance Convention, Rainbow Dance Competition, KAR Dance Competition, NUVO Dance Convention, NYCDA (National Dance Competition) and Believe National Talent Competition.
Does Adrenaline Dance, Inc have an API?
No public API is recorded for Adrenaline Dance, Inc.
What industry is Adrenaline Dance, Inc in?
Adrenaline Dance, Inc's product category is Dance Convention & Competition Services. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of MPAGADAJ, Dance Festivals & Dance Series. Its NAICS code is 711120 and its SIC code is 7990.