ACE OF PERFORMANCE | Group

What ACE OF PERFORMANCE | Group does

ACE OF PERFORMANCE | Group is a privately held, bootstrapped performance marketing holding company headquartered in Madeira, Portugal, operating since 2013. The group is organized as five specialized agencies — Mobipium (mobile performance marketing network with 5,000+ affiliates), APEX AdBuyers (CPA-based MVAS subscriber acquisition), Imperio Leads (lead generation for US/EU Auto Loans, Health/Life Insurance, and Solar verticals via TikTok, Facebook, Instagram, and Snapchat), Traffic Nomads (self-service DSP with real-time bidding and AI-driven targeting across Betting, MVAS, Dating, and Casino), and LoudVolt (ecommerce performance agency). It reports 900 active clients, 7,000+ active campaigns, offices in Lisbon, São Paulo, and Buenos Aires, and a cumulative revenue figure of +120M+ EUR across its operating history.

The group's technology stack centers on performance marketing infrastructure — Demand-Side Platform capabilities, AI-driven targeting, real-time bidding, and data-driven campaign optimization — spanning both mobile and web channels and supporting formats including Push, Pops, Banners, Native, and In-Page. The underlying technical moat is data rather than proprietary IP: campaign performance telemetry aggregated across thousands of advertisers and verticals feeds targeting and bidding algorithms used by Traffic Nomads and the wider network.

Commercially, ACE of Performance operates a sales-led B2B model targeting enterprise advertisers on a strictly performance/CPA basis with no upfront fees, aligning revenue with delivered conversions across mobile services, MVAS, lead generation, DSP programmatic, and ecommerce verticals. Its claimed geographic reach covers EMEA, LATAM, North America, and APAC, though physical offices remain concentrated in Portugal and South America. Ownership is concentrated among the four founders (Ricardo Duarte, Tânia Botelho, Martim Barone, plus Rúben Ferreira as CFO) and two additional partners, with no external institutional investors disclosed.

Name

ACE OF PERFORMANCE | Group

Legal name

ACE of Performance

Website

https://aceofperformance.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bootstrapped performance marketing holding company operating five specialized agencies (Mobipium, APEX AdBuyers, Imperio Leads, Traffic Nomads, LoudVolt) that deliver CPA-based mobile, lead generation, programmatic, and ecommerce advertising services to 900 active clients across global markets.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Performance marketing services
• Mobile user acquisition
• Lead generation advertising
• Demand-side platform
• Ecommerce growth marketing

Headquarters

HQ city

Madeira

HQ country

Portugal

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance-Based Marketing Fees: Primary revenue model where clients only pay when conversions and sales are successfully delivered. The group was founded on a straightforward business model: a mobile marketing agency based on performance, where clients paid only for successful delivery of conversions and sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ACE of Performance Group delivers performance-based digital marketing services through five specialized agencies: Mobipium (mobile performance network with 5,000+ affiliates), APEX AdBuyers (premium MVAS subscriber acquisition on CPA basis), Imperio Leads (lead generation for Auto Loans, Health Insurance, Life Insurance, and Solar Energy), Traffic Nomads (self-service DSP with AI-driven targeting and real-time bidding), and LoudVolt (ecommerce design, development, and paid media growth). Services are sold to business clients on a performance/CPA basis where clients pay only for successful conversions and sales.

Product overview

ACE of Performance Group is a performance marketing agency holding company consisting of five specialized agencies operating across digital marketing verticals. The group operates as a portfolio of distinct sub-brands: Mobipium (mobile performance marketing network), APEX AdBuyers (MVAS premium traffic), Imperio Leads (lead generation), Traffic Nomads (self-service DSP/ad network), and LoudVolt (ecommerce performance). Each agency serves different but complementary segments of the performance marketing ecosystem, from user acquisition and mobile services to lead generation and ecommerce growth.

Differentiator

Problem solved

Functional benefit

Brands

• Mobipium: Mobile Performance Network - leading Performance Marketing Agency specializing in user acquisition for mobile services with 5,000+ active affiliates
• APEX AdBuyers
• Imperio Leads
• Traffic Nomads
• LoudVolt

Products and services

• Mobipium Mobile performance marketing network and user acquisition agency specializing in mobile value-added services. With more than 5,000 active affiliates promoting advertisers' offers using data-driven strategies, Mobipium connects mobile value-added services with high-intent users through expert mobile marketing strategies.
• APEX AdBuyers Premium MVAS (Mobile Value-Added Services) growth agency providing Google and Social Media Ads subscribers for mobile content services exclusively on a CPA basis, ensuring top-quality users with zero upfront risk.
• Imperio Leads Lead generation agency producing premium leads for US and EU businesses across Auto Loans, Health Insurance, Life Insurance, and Solar Energy verticals, using TikTok, Facebook, Instagram, and Snapchat ADS with precision targeting to deliver qualified, engaged, conversion-ready leads.
• Traffic Nomads Self-service DSP (Demand-Side Platform) built to maximize performance through real-time bidding and AI-driven targeting. Connects advertisers with premium mobile and web traffic across Push, Pops, Banners, Native, and In-Page ad formats, focused on Betting, MVAS, Dating, and Casino verticals.
• LoudVolt Ecommerce performance agency that designs, develops, and grows ecommerce brands. From custom-built storefronts to high-converting paid media strategies, LoudVolt delivers end-to-end solutions that drive real revenue for brands launching or scaling online.

Quantifiable outcome

• 900 active clients across all agencies
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Awin: Global affiliate marketing network connecting advertisers with publishers across multiple verticals. Comparable to Mobipium's 5,000+ affiliate model and to ACE's broader performance/CPA orientation.
• CJ Affiliate: One of the largest global affiliate networks (formerly Commission Junction), operating on performance/CPA economics across retail, finance, and subscription verticals. Direct competitor to Mobipium's affiliate-network model.
• ClickDealer: Performance marketing agency and affiliate network operating across multiple verticals including finance, e-commerce, and mobile, with a strong lead-generation focus. Highly comparable to Imperio Leads' vertical mix and CPA model.
• Mobvista: Global mobile marketing and ad-tech platform focused on user acquisition for mobile apps and games, with a strong affiliate network and programmatic DSP. Closely comparable to ACE's Mobipium and Traffic Nomads agencies on the mobile/affiliate side.
• CrakRevenue: Affiliate network focused on nutra, e-commerce, and dating verticals, monetized via CPA/CPL models. Comparable to ACE's vertical mix in dating and performance-based affiliate monetization.
• Zorka.Mobi: Performance marketing agency specializing in mobile user acquisition and affiliate traffic for apps, games, and VAS. Direct peer to Mobipium and APEX AdBuyers in mobile/CPA-driven user acquisition.

Broad incumbents

• ironSource (Unity): Publicly listed mobile ad-tech and monetization platform (now part of Unity) operating a much broader product suite across mediation, DSP, and user acquisition. Comparable in mobile performance marketing but at far greater scale.
• Taboola: Publicly listed content-discovery and native advertising platform running performance-driven campaigns for advertisers at global scale. Comparable to Traffic Nomads on the programmatic native/in-page side, but with broader audience reach.
• Outbrain: Publicly listed content-discovery and native ad network serving performance-oriented advertisers globally. Adjacent peer to Traffic Nomads on native/in-page programmatic formats, with established brand-safety rails.

Emerging players

• Tapjoy: Mobile ad platform specializing in rewarded advertising and user acquisition for apps and mobile services. Comparable to Mobipium's mobile-services UA focus but with distinct rewarded-ad inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aceofperformance
• Instagraminstagram.com/aceofperformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE OF PERFORMANCE | Group