Backhaus

What Backhaus does

Backhaus is a premium artisan bakery operating under the legal entity Mergen Gıda Sanayi ve Dış Ticaret AŞ, founded in 2004 in Istanbul, Turkey by Dr. Mehmet Çetin Duruk and Dr. Hilal Duruk. The company produces artisan bakery products using traditional methods, including a proprietary 100-year-old sourdough culture imported from Southern France and a 12+ hour extended fermentation process, compared to 60-minute industrial yeast methods. Backhaus operates a dual-channel business model: (1) B2C retail through 10 bakery/cafe locations across Istanbul's premium shopping malls, high streets, and Istanbul Airport, and (2) B2B HORECA supply serving 150+ enterprise customers daily with over 400 fresh and 100+ frozen artisan product varieties across 21 categories, including 25+ international hotel chains (Hilton, Marriott, Ritz-Carlton, Mandarin Oriental, Four Seasons).

The company's core technology combines traditional French/German artisan craftsmanship with modern frozen bakery infrastructure at Turkey's largest artisan bakery factory (14,000m2 in Ayazağa, with 500 tons/month production capacity, 500-pallet cold storage, and 1 ton/hour freezing capability). A 35-year strategic partnership with German IREKS (founded 1856) provides R&D support from a 100+ person German team and ingredient supply chain integration. The product portfolio spans sourdough and whole grain breads, pastries, cakes, macarons, gluten-free offerings, boreks, and Turkish breakfast items, distributed via daily fresh delivery to Istanbul HORECA customers and nationwide frozen shipments across Turkey.

Backhaus is a family-owned private company with no disclosed external funding. Current leadership includes Ege Duruk as General Manager (second-generation) and Gözde Kazancı as CFO. The company holds ISO 22000 and FSSC 22000 food safety certifications and recently (2024) established an Export Department, signaling international expansion intent. Distribution occurs through physical retail stores, dedicated B2B sales team with regional executives and key account management, online ordering via the dükkanGO platform, and partnerships with delivery aggregators Yemek Sepeti and Getir.

Name

Backhaus

Legal name

Mergen Gıda Sanayi ve Dış Ticaret AŞ

Website

https://backhaus.com.tr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Backhaus is a premium Istanbul-based artisan bakery (founded 2004) operating 10 retail branches and serving 150+ HORECA enterprise customers including 25+ international hotel chains, with Turkey's largest artisan bakery factory producing 400+ fresh and 100+ frozen artisan products.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811), Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Frozen & Par-Baked Bakery Production (THAFAFAK), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bakery products
• Frozen bakery wholesale
• Fresh bread manufacturing
• HORECA bakery supply
• Specialty pastry production

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2C Retail Store Sales: Direct sales to consumers through 10 retail bakery/cafe locations across Istanbul. Customers purchase fresh artisan products including breads, pastries, cakes, cookies, and macarons for immediate consumption.
2. HORECA B2B Fresh Product Sales: Daily fresh artisan bakery product deliveries to 150+ HORECA customers (hotels, restaurants, cafes, catering companies, airlines) in Istanbul. Over 400 fresh products across 21 categories delivered daily.
3. HORECA B2B Frozen Product Sales: Frozen bakery product distribution to HORECA customers across Turkey. Over 100 artisan frozen flavors including snacks, baguettes, gluten-free products, ready-made sandwiches, yeast products, and sweet/salty dry pastries.
4. Online Consumer Ordering: Direct-to-consumer online ordering through dükkanGO platform with delivery to customers in Istanbul.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Backhaus manufactures artisan bakery products — including sourdough breads, viennoiserie, special breads, cookies, cakes, and pastries — at its central factory in Sarıyer, Istanbul, selling them fresh through its own retail bakery-café locations and as fresh daily-delivery or frozen SKUs to 150+ HORECA (Hotels, Restaurants, Cafes) B2B customers across Turkey via the dükkanGO online platform.

Product overview

Backhaus is an artisan bakery operating as a unified retail and B2B bakery company with two primary product lines: fresh daily products and frozen products for nationwide distribution. The company serves consumers through 10 retail branches in Istanbul and B2B customers (HORECA) with over 500 product varieties including breads (sourdough, whole grain, rye, specialty breads), pastries, cakes, croissants, Danish pastries, macarons, boreks, cookies (sweet and savory), gluten-free products, and Turkish breakfast items. Fresh products are delivered daily to 150+ HORECA customers in Istanbul, while frozen products are shipped nationwide with over 100 varieties. The company operates Turkey's largest artisan bakery factory (14,000m2) in Ayazağa with monthly production capacity of 500 tons.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Artisan Bakery Products (B2B HORECA Supply) Daily fresh-delivery artisan bakery assortment including sourdough breads, viennoiserie, special breads, cookies, cakes, and pastries supplied to 150+ hotels, restaurants, and cafés across Istanbul. Designed for HORECA kitchens needing consistent, certified artisan quality.
• Frozen Bakery Products (B2B HORECA Supply) Nationwide frozen distribution of Backhaus's artisan bakery assortment — sourdough breads, viennoiserie, pastries, cookies, and cakes — for HORECA customers outside Istanbul. Produced at the Sarıyer factory using frozen bakery technology to preserve artisan quality post-bake.
• Backhaus Retail Bakery-Café Stores Physical retail bakery-café outlets across Istanbul where individual consumers can purchase Backhaus's freshly baked artisan breads, viennoiserie, pastries, cookies, and cakes for personal/household consumption. Stores serve as the B2C expression of the central factory's production.
• dükkanGO Online Ordering Platform Backhaus's own online ordering platform, dükkanGO, enabling customers to place orders for Backhaus artisan bakery products digitally, supporting both retail and HORECA ordering workflows.

Quantifiable outcome

• 150+ HORECA customers served daily with fresh artisan products
• +3 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IREKScoreStrategic or Co-development PartnerIREKS is the world's oldest and largest bakery and pastry company, founded in 1856 in Germany. Backhaus has been Turkish partners of IREKS for 35 years. IREKS supports Backhaus with its R&D team of more than 100 people in Germany, enabling the most innovative and wide range of artisan flavors. This partnership combines German bakery expertise with Turkish market knowledge.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• La Lorraine Bakery Group: Belgian frozen and fresh bakery producer supplying B2B HORECA across Europe, Middle East, and Africa with artisan bread, pastries, and viennoiserie. Highly comparable in combining fresh + frozen HORECA model with deep product portfolio and international reach.
• Bridor: French frozen artisan bakery specialist serving HORECA customers across Europe and globally with premium sourdough, viennoiserie, and bread products. Directly comparable to Backhaus's frozen HORECA business and artisan production methodology.
• Europastry: Spanish frozen dough and baked goods manufacturer serving global B2B customers (retail, foodservice) with extensive SKU range including artisan and par-baked products. Comparable as a frozen bakery specialist competing in HORECA channels with multi-category portfolio.
• Paul (Groupe Holder): French family-owned artisan bakery-cafe chain with global retail footprint and B2B operations. Strongest direct comparison in terms of artisan heritage, retail bakery-cafe model, and premium positioning, though larger international scale.
• Faruk Güllüoğlu: Iconic Turkish retail bakery chain specializing in baklava and Turkish pastries with multiple retail locations and production facilities. Comparable retail bakery model and Turkish market presence, though Backhaus positions more toward European artisan/sourdough versus traditional Turkish sweets.
• Simit Sarayı: Turkey's largest bakery-cafe chain operating retail bakery-cafe stores and B2B distribution across Turkey and internationally. Most direct structural comparison to Backhaus given overlap in retail bakery-cafe model, multi-channel distribution, and Turkish market focus.

Regional players

• Yasin Halaçoğlu Baklava & Pastry: Turkish retail bakery brand with multiple Istanbul locations serving premium retail customers. Comparable Turkish retail bakery model with multi-location Istanbul footprint, though narrower product focus on Turkish pastries.

Broad incumbents

• Le Pain Quotidien: Global artisan bakery-cafe chain with retail locations worldwide specializing in organic and whole grain products. Overlapping positioning in artisan/sourdough retail cafe-bakery model with health-conscious menu, though US/European focus rather than Turkish market.
• Lantmännen Schulstad: Nordic bakery group under Lantmännen producing fresh and frozen artisan and industrial bakery products for Scandinavian HORECA and retail. Comparable in combining artisan production with scaled manufacturing and B2B HORECA distribution model.
• Aryzta: Swiss-listed industrial bakery group with broad global operations in frozen and fresh bakery B2B (Burger King buns, etc.). Comparable as a large-scale commercial bakery serving foodservice channels, though focused on industrial scale rather than Backhaus's artisan positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/backhaus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backhaus