Bird Bowl Alley

Name

Bird Bowl Alley

Legal name

Bird Bowl Bowling Center

Website

https://birdbowl.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Bird Bowl Bowling Center is a privately held, 60-lane bowling and family entertainment venue in Miami, Florida, operating since 1964. It combines bowling, a restaurant, bar, arcade, laser tag, glow mini golf, billiards, karaoke, and leagues to serve families, league bowlers, schools, corporate clients, and adult social customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Bowling Lane Rentals: Hourly lane rental fees ranging from $32.95 to $39.95 per hour per lane depending on day and time. Also per-game pricing at $5.50 per person. Nightly specials offering unlimited bowling from $9.99 to $12.99 per person.
2. Food and Beverage: Full-service restaurant offering appetizers, entrees, pizzas, sandwiches, rice bowls, soups, salads, desserts, and full bar with signature drinks, wines, and craft beers. Restaurant operates from 10 AM with breakfast available until noon, then regular menu service through closing.
3. Arcade and Entertainment: GameZone entertainment including arcade games with prize redemption, glow mini golf, laser tag, and billiards. Redemption video arcade where players win tickets for prizes. Billiard table rentals ranging from $10/hour (daytime) to $25/hour (Friday/Saturday evening).
4. Birthday Parties and Events: Birthday party packages at $24.99 per child including 1.5 hours of bowling. GameZone parties, corporate events, and group bookings available. Party rooms for rent.
5. League Bowling: Year-round bowling leagues for adults, seniors, and youth. League fees collected from participants. Includes senior leagues, mixed leagues, women's leagues, high school leagues, and junior development programs.
6. Karaoke: Private karaoke room rentals for groups wanting to sing in a private setting.
7. Field Trips and Fundraisers: School and camp field trip packages ranging from $12-$18 per child with various bowling and arcade combinations. Customized fundraising Bowl-A-Thon events for organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bird Bowl Alley is a 60-lane bowling and family entertainment center in Miami, Florida, offering open bowling, league bowling, birthday parties, and tournaments, complemented by the GameZone (arcade, glow mini golf, laser tag), an on-site restaurant, the L Bar lounge, VIP karaoke, billiards, bowling lessons, youth development programs, and group event packages (field trips, fundraisers, corporate events). Customers access services via walk-in, online reservations, or phone bookings at the single Bird Road location.

Product overview

Bird Bowl is a 60-lane bowling alley and family entertainment center in Miami, Florida, offering a diversified portfolio of recreational products and services. The core product is bowling, supported by The GameZone (an expansion featuring arcade games, glow mini golf, laser tag, and party rooms). Additional entertainment includes VIP Karaoke, Billiards (8 tables), and an on-site Restaurant with L Bar lounge. The company serves various segments through organized League Bowling, Youth Programs, Tournaments, Bowling Lessons, Field Trips, Fundraisers, and Birthday Parties. Upcoming additions include Roka's Ice Cream & Candy Store (Summer 2026) and ROK Social (Fall 2026), an upscale social-gaming lounge with billiards and axe throwing.

Differentiator

Problem solved

Functional benefit

Brands

• L Bar: The L Bar is Bird Bowl's bar and lounge offering signature drinks, wines, beers, and happy hour specials. It features a remodeled interior with HDTVs showing sports events.
• GameZone

Products and services

• Bowling Open-play and league bowling on 60 lanes with automatic scoring for all skill levels, including hourly lane rentals ($32.95–$39.95), per-game pricing ($5.50/person), and nightly unlimited specials ($9.99–$12.99/person).
• The GameZone Indoor entertainment destination featuring arcade games with prize redemption, 9-hole glow-in-the-dark mini golf, laser tag arena, and private party rooms for birthdays and group events.
• L Bar Full-service bar and lounge offering signature drinks ($8–$15), wines ($8–$15/glass), domestic and craft beers ($6+), and daily happy hour specials.
• Restaurant

Quantifiable outcome

• Birthday party packages at $24.99 per child including 1.5 hours of bowling and food
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Main Event Entertainment: Main Event operates large-format family entertainment centers with bowling, laser tag, gravity ropes, arcade, and F&B. Broader in scope than Bird Bowl but directly comparable as a multi-attraction entertainment destination for families and groups.
• AMF Bowling Centers: AMF is a long-standing U.S. bowling center brand (now part of Lucky Strike Entertainment). Historically a direct competitor to Bird Bowl in the league and casual bowling market, it represents the broader national bowling-center category.
• Topgolf: Topgolf is a national golf-based entertainment and F&B chain with climate-controlled hitting bays. While not a bowling competitor, it competes for the same group outing, corporate event, and family entertainment dollars in South Florida.
• Dave & Buster's: Dave & Buster's is a national eat-drink-play chain centered on arcade gaming, sports viewing, and F&B. It does not focus on bowling but competes with Bird Bowl for family entertainment, birthday party, and group-event occasions.

Direct peers

• Kings Dining & Entertainment: Kings operates bowling-centered entertainment venues with full bars, billiards, and casual dining. Its format and customer base (groups, leagues, families, corporate events) closely mirror Bird Bowl's multi-attraction entertainment center model.
• Pinstripes: Pinstripes combines bowling and bocce with a chef-driven Italian/American restaurant and bar in upscale venues. Comparable to Bird Bowl in offering multi-attraction entertainment alongside a premium F&B program targeting group and event bookings.
• Splitsville Luxury Lanes: Splitsville is a bowling-and-dining entertainment concept that combines boutique bowling lanes with full-service restaurants and bars. It is directly comparable to Bird Bowl's bowling-plus-F&B-plus-nightlife positioning and competes for similar group and family occasions.
• Punch Bowl Social: Punch Bowl Social offers bowling, karaoke, ping pong, and a scratch kitchen/bar in a social-venue format. Its adult-leaning, eat-drink-play positioning overlaps directly with Bird Bowl's bowling-bar-karaoke-nightlife mix.
• Lucky Strike Entertainment: Lucky Strike Entertainment (formerly Bowlero) is the largest operator of bowling and entertainment centers in North America. It is the most direct competitor to Bird Bowl, offering bowling, arcades, F&B, and nightlife under a national brand with proprietary digital booking and loyalty technology.
• Stars and Strikes: Stars and Strikes is a regional bowling and family entertainment chain with locations in the Southeast U.S., combining bowling, arcades, laser tag, and food service. Highly comparable to Bird Bowl's 60-lane entertainment center format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2T5JHd5hO_WpRQyGSwvbNQ
• Facebookfacebook.com/birdbowl
• Instagraminstagram.com/birdbowlmiami
• LinkedInlinkedin.com/company/bird-bowl-alley

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird Bowl Alley