5 Senses

What 5 Senses does

5 Senses Japanese Fusion Restaurant is a single-location fine-dining establishment operating on the ground floor of the 5-star Nikko Hotel in Ho Chi Minh City, Vietnam. Founded in 2023 under parent conglomerate The Only Group, the restaurant serves high-net-worth individuals, culinary tourists, and luxury diners seeking a multi-sensory Japanese fusion experience that engages taste, sight, sound, touch, and smell. Its core offering is an art-driven tasting and à la carte menu crafted by a Michelin-starred international chef, emphasizing artistic plating, contemporary luxury, and evening entertainment, with daily operating hours from 3:00 PM to 11:00 PM.

The business operates on a direct-to-consumer model with no intermediate distribution layers. Customers access the venue either through walk-ins subject to availability or through an in-house online reservation system on its Wix-based website (5senses.asia). Revenue is generated entirely through per-dish and per-course food and beverage sales; pricing is structured as unit pricing on a pay-as-you-go basis with the full menu available via PDF. Marketing is conducted through a mix of organic social channels (Instagram, Facebook, LinkedIn, YouTube) and earned media coverage in premium Vietnamese outlets including Robb Report Vietnam, Saigon's Business, and Nhip Cau Dau Tu.

From a strategic and structural standpoint, 5 Senses functions as the flagship high-end dining concept within The Only Group's broader portfolio of restaurants and nightlife venues (Beirut District 2, Truffle Landmark 81, WOW Sky Bar). There is no external venture funding, no public listing, no disclosed revenue, and no technology platform or proprietary software stack. The business is therefore best characterized as a single-asset luxury hospitality operator whose performance is tightly coupled to the Nikko Hotel venue partnership and the reputational halo of its Michelin-starred culinary talent.

Name

5 Senses

Legal name

5 Senses Japanese Fusion Restaurant

Website

https://5senses.asia

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

5 Senses Japanese Fusion Restaurant is a single-location luxury fine-dining venue on the ground floor of the 5-star Nikko Hotel in Ho Chi Minh City, Vietnam, serving high-net-worth diners a Michelin-starred chef-led, multi-sensory Japanese fusion experience under parent The Only Group.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Ethnic & Regional Cuisine Restaurants (THAFACAD), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Japanese fusion cuisine
• Fine dining restaurant
• Luxury culinary experience
• Multi-sensory dining
• Hospitality services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Restaurant Dining: The restaurant generates revenue through food and beverage sales to dine-in customers. Guests purchase individual dishes and drinks during their dining experience at the restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

5 Senses operates a Japanese fusion fine-dining restaurant at the Nikko Hotel in Ho Chi Minh City, serving individually priced dishes and courses to walk-in and reserved guests daily from 3:00 PM to 11:00 PM. The restaurant's core product is the dine-in experience featuring artfully plated fusion cuisine prepared by a Michelin-starred chef, designed to engage all five senses within a luxury hotel setting.

Product overview

5 Senses Japanese Fusion Restaurant is a single-location, fine dining establishment operated by The Only Group. Located in the Nikko Hotel in Ho Chi Minh City, Vietnam, the restaurant blends traditional Japanese culinary artistry with contemporary luxury and entertainment. The restaurant's core offering is the immersive five-sense dining experience, featuring fusion cuisine crafted by a Michelin-starred chef, artistic dish presentation, and evening entertainment. The venue operates daily from 3PM to 11PM and offers reservation services.

Differentiator

Problem solved

Functional benefit

Products and services

• 5 Senses Japanese Fusion Restaurant dining experience Single-location fine-dining service offering Japanese fusion cuisine prepared by a Michelin-starred chef, served in an immersive multi-sensory format (taste, sight, sound, touch, and smell). Targeted at luxury diners, culinary enthusiasts, and special-occasion guests visiting Ho Chi Minh City. Available daily via walk-in (subject to availability) or advance online reservation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• The Only GroupflagshipOthers · 18 March 2023The Only Group is the parent company and developer of the 5 Senses Japanese Fusion Restaurant. The group is a Vietnamese restaurant and nightlife entertainment chain that also operates Beirut District 2, Beirut Phu Quoc, Truffle Landmark 81, and WOW Sky Bar. 5 Senses is positioned as a flagship high-end dining concept within their portfolio.
• Nikko Hotel SaigoncoreOthers · 18 March 2023The restaurant is located on the ground floor (G Floor) of the prestigious 5-star Nikko Hotel in Ho Chi Minh City. The hotel provides the physical venue and luxury hotel ambiance that supports the restaurant's positioning as a culinary landmark for excellence and opulence.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Benihana: International Japanese teppanyaki restaurant chain. Comparable as a globally scaled Japanese-themed dining brand, though it operates at broader price points and via franchising rather than luxury positioning.
• Hakkasan: International luxury dining and nightlife group with Chinese cuisine focus. Comparable as a globally recognized fine dining brand operating within luxury hotels and entertainment districts.

Direct peers

• Truffle Restaurant: Sister concept under The Only Group, located at Landmark 81 in HCMC. Comparable as a luxury single-location dining concept within the same parent portfolio, sharing marketing and operational resources.
• KOI Restaurant: Japanese fusion luxury restaurant with locations in Las Vegas, New York, and Asian gateway cities. Comparable positioning in upscale Japanese fusion targeting affluent diners with artistic plating.
• Hashiri Japanese Cuisine: Japanese fine dining concept with locations in San Francisco and Tokyo. Comparable as a chef-driven, design-led Japanese restaurant emphasizing artistic presentation and premium ingredients.
• Nobu: Global Japanese-Peruvian fusion luxury restaurant group founded by Nobu Matsuhisa. Directly comparable to 5 Senses as a chef-driven, internationally branded Japanese fusion concept targeting affluent diners and luxury hotel partners.
• Sushi Saito: Three-Michelin-star omakase sushi restaurant in Tokyo. Comparable as a Michelin-recognized Japanese fine dining venue relying on chef pedigree and limited covers to drive exclusivity and pricing.
• Zuma: Contemporary Japanese izakaya-style luxury restaurant with locations in major global cities. Comparable in targeting affluent diners, multi-sensory presentation, and presence in five-star hotel settings.

Regional players

• Xu Restaurant Lounge: Vietnamese luxury fine dining restaurant in Ho Chi Minh City. Comparable as a HCMC-based upscale venue competing for the same affluent Vietnamese and expatriate diners.
• The Log Restaurant: HCMC contemporary fine dining venue. Comparable as a premium HCMC restaurant targeting the same luxury diner and culinary tourist segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@5sensesjapanese
• Facebookfacebook.com/5senses.sgn
• LinkedInlinkedin.com/company/5-sensessgn
• Instagraminstagram.com/5senses.japanese

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5 Senses